Posts in ‘PEOPLE’

Flavio Lucchini is not just the enlightened entrepreneur who initiated the chain of creativity known as Superstudio Group, Superstudio Events, Superstudio Più, Superstudio Maxi, Superstudio 13, Superstudio Village, Superstudio Set, Superstudio Café, Superstudio Academy, and so on. He is not just the artist who, over the last thirty-five years, has transformed fashion into works of art, creating hundreds and hundreds of them. He is not only the Master of a generation of creatives, photographers, graphic designers, journalists, and fashion designers who are still grateful to him. In his heart, Flavio Lucchini is, above all, the creator of publications that have made history, starting with Vogue in Italy. Which today, in a meeting with him, remembers.

Posted by: Dario Negri

The Milanese district reinvented across the 80's and the beginning of 2000 around Superstudio 13 and Superstudio Più as the ultimate fashion and design district loses the latest - in order of time - entrepreneur who fell in love with the area...

Leonardo Del Vecchio, founder of the eyewear giant Luxottica and one of the most important Italian entrepreneurs has died leaving an empire worth 30 billions of Euro and counting more than 9.000 shops. But this is not just it...


I am proud to have known - and called to collaborate with me to my Donna magazine - Giulio Cappellini since the 80s. A friendship and a long-lasting creative relationship that has also been very important for Superstudio and the launch of the Design Week diffused over the Tortona District, also thanks to his courage and intuitions. Architect, art-director, designer, talent-scout, trend-setter esteemed in the international field, besides being a professional and exquisite man, he has just received the greatest Italian award in design that is the Compasso d’Oro for his career. Nothing more deserved...

With his long view and his sensitivity, at the first visit of what General Electric in March 2000, a factory just emptied and delabrée, a young Giulio Cappellini immediately understood that this space could host the headquarters of a revolution in the world of design and its representation. A month before the Salone del Mobile at the Fair of that year, he...


There is only a short walk from the Mudec to Superstudio Più. They share an industrial past in common: before the Museo delle Culture in Milan was transformed from a former Ansaldo factory to a contemporary building designed by David Chipperfield, the Superstudio had already been launched as a multicultural center for events and artistic interaction. However, rising on the site of the former General Electric, it has always retained its original nature as a factory. Having visited the Armani/Silos exhibition space, a few members of the Mudec headed to the FlavoLucchini Art Museum, another must-see attraction in the Tortona district where art and fashion combine. They include: Massimo Navoni, once assistant to Franco Maria Ricci (the founder of FMR), now he is cultural manager at Mudec; Daniela Piuzzi...


Five women, five creative, witty, groundbreaking talents have recently received international acknowledgments of paramount importance in their fields. Having met them, hosted them, and enhanced their talents, Superstudio congratulates them. They are: Elena Salmistraro, Paola Navone, Patricia Urquiola, Nika Zupanc, Ilaria Marelli. You will excuse us if we indulge in memories of their past collaborations – sometimes of their beginnings­ – at Superstudio, keeping up with their current productions, yet always looking ahead to the future...

Congratulations to Elena Salmistraro for being included for the first time in the AD-Architetural Digest list of the top 100 influential designers of the year...

Posted by: Silvia Zanni

Curator, architect, designer, Luisa Bocchietto stands out for her particular sensitivity to creative women, as reflected in her 2008 exhibition DcomeDesign, in which she cast light on women's design, in her own particular way. Luisa Bocchietto has been President of ADI, the Association for Industrial Design, of the World Design Organization, and a member of the Italian Council for Design of the Italian Ministry of Cultural Heritage. Through the artistic contributions of women in the fields of architecture and design, Superstudio is back in 2022 to promote women’s talent once again. Luisa Bocchietto, one of the contemporary protagonists of Italian design, discussed with us the current state of Italian women design...


After 25 editions, the Association DonneEuropee awards the 2021 "magic wand" to Gisella Borioli among the Milanese professionals who have managed to combine, not without effort, culture, business, family and social activities...

Here we report the words of the press release:
“After the pandemic break, the prize SoFare, conceived by the Association DonneEuropee, finally returns and goes to Gisella Borioli, journalist, art director and CEO of Superstudio Group. The award, an iconic magic ward...


The opening of the museum FlavioLucchiniArt was celebrated at the Superstudio Più with a toast that is also the debut of a fine wine and a quality farm, the Venturini Foschi estates, born after years of study in the hills of Parma. In common between the two realities is the passion for art and beauty.

Tenute Venturini Foschi is a young winery whose mission, since 2016, is to produce quality wines respecting nature, through organic farming. Innovation and elegance are the values contained in IGT Emilia wines: from whites to reds, from buckets to demi sec and from autochthonous grapes to international ones, which maintain a soul solidly anchored to the territory...


Maurizio di Robilant is the founder of agency Robilant & Associati and president of Italia Patria della Bellezza Foundation, a no profit project whose aim is to relaunch Italian cultural and touristic identity. We asked him at what stage our beautiful country is in the enhancement of entrepreneurial and territorial resources and which role is played by communication in this path that also Superstudio has embraced since its beginning.

Italy is the cradle of beauty. Was the idea to create Italia Patria della Bellezza Foundation born from a personal passion only or also from your professional experience?                                                                  
Both certainly, but there is no doubt that my passionate culture about the value...


Architect, curator, professor at the Politecnico di Milano, editorial director but above all, since 1998, Design permanent collection Curator at Triennale Museum in Milan and Director of the first city Design Museum, designed by Michele De Lucchi, where she remains until 2019. In 2016 she opened up a window on female creativity with “W. Women in Italian Design" exhibition. Who better than her can tell us about Donne & Design?

You were director of the first Design Museum in Milan. A very important role for a woman 13 years ago. How did you get there?
Thank you for remembering it: the first Design Museum in Italy was founded in Milan in 2007 and for 11 years it has investigated Italian design's history starting from different questions and doubts, because there is no official, clear and universally shared design history...


Looking at women as architecture and design protagonists, it immediately stands out that in addition to a very few world-renowned womankind archistars, many studios are conducted by a cosy couple where she’s completely equal and complementary to him. Business relationship, born out of esteem and love, whose success is due to the strange chemistry that this type of partnership generates, especially after many years of mutual cooperation. It can be found in elegant objects, creative consultancy, sophisticated interior projects by Palomba Serafini Associati studio... Ludovica (Serafini) and Roberto (Palomba) celebrated their 25 years together in Milan before the pandemic darkness with an exhibition of very important unique pieces between art, design and artistic manufacture. They tell their two-voice story for AT with complicity and joy...


Talking with Alain Prost, CEO of Ginori 1735 since 2019, we discovered a strategy that brings the iconic manufactory of Sesto Fiorentino at the centre of a broad and fluid world. It’s a New Humanism in which local craftsmanship is amplified by digital tools, creating a process capable to originate a universal beauty, involving many creative minds and a wider audience.

In the second year of the Covid the whole society has been overturned. How did you relate to the change?
We have accelerated our path of digitization and internationalization, with the aim of bringing our more than 100-years-old history to a clientele of young digital natives. Making the most of the opportunities offered by new technologies, such as WeChat or our e-commerce channel that allows us to reach 31 countries worldwide...


Leonardo Talarico is a name among design talent-scouts as one of the most interesting between the last generation professionals. His personality is strong and never over the top like objects he designs. A few straight, round, simple lines redefining contemporary scene emerging from decorativism excesses, recovering an essential elegance hasty to define as minimalism. Instead, it is an accurate and original new spatiality's study. We met him at a very young age as collaborator of his teacher, Giulio Cappellini, right at Superstudio. An expert panel awarded him during his first product presentation, among  young talents of Discovering section. We have seen him grow: his latest works show a very original and interesting maturity and vision that it is worth knowing. Ten questions starting from scratch...


He is not an architect, a designer or an artist but he is certainly a creative man who calmly combines all the qualities of creatives people he works with and whose ideas he puts on the market. All treated lightly, with irony, in a life's view where the unknown, the surprise, the wonder, the different, the game are real values. His affinity with artists such as Maurizio Cattelan or Studio Job has then made kitsch like art and vice versa. Seletti stores represent a bit  what Fiorucci boutiques were many years ago: a fantasy place without formal and cultural boundaries.

During these twenty years, what has changed, and now what will change?
Everything, from the way you sit on a sofa to food culture.


Roberto Marcatti is an architect with multiple lives: developer and designer with important partnerships (including Fiorucci and Armani), He took part in Zeus creation, minimal and elegant industrial design, pioneer of Tortona area where he opened the first "outlet" for auteur design, exhibitions curator, books and essays author, and more. The turning point comes with water's value awareness and its suffering. He founds the H2O association which becomes the fulcrum of all his choices. On World Water Day, March 22, we ask him some questions.

On national water day and 15 years after the birth of your H2O Milano association, what's the balance amount of things you have done about this issue?
H2O Milano non-profit association was born by the will of Cintya Concari and mine after the first exhibition held right in Zona Tortona...


The discovery of graphic tablet and post-production's endless possibilities was a turning point for Gastel. Under his hands it became magic. Finally he could shape his dreams and transform “pure” photographs into mysterious images like his visions. It was time for art: museums opened their doors to him. His books, about poetry, autobiography, photography, philosophy, followed one another. All creative experiences attracted him. We have shared many of these.

Gastel continued to take beautiful photos more and more requested by fashion greats. Flavio Lucchini, who remained a friend even after he left publishing, had already shifted to art for a while.
The Triennale dedicated, in 1997, a large exhibition to Gastel curated by Germano Celant...


Giovanni Gastel, an extraordinary man, photographer, artist, poet, writer of undisputed greatness, passed away in a moment of Covid. Grandson of the filmmaker Luchino Visconti, from a noble and wealthy family, in order to be a photographer he paid his dues like many others, starting from scratch. It just so happened that the beginning of his career was precisely in Edimoda, publishing house of Donna and Mondo Uomo, revolutionary fashion magazines created by Flavio Lucchini and which in the 80s even outclassed Vogue Italia and L'Uomo Vogue, created right by Lucchini. I ran Donna, and I introduced him to the magical fashion world.

If I think back to my life intertwined with that of Giovanni Gastel, the first memory that comes to my mind is this thin and introverted boy who, selected by Flavio who was the art director, I was given to make Donna's cover by Ferré which Toscani had to do when he left in a sudden fit of temper...


cc-tapis reminds me a sort of carpets Jean Paul Gaultier. Fantasy, experimentation, re-invention, break with coventional ideas starting from tradition (which exists but cannot be seen). A trio of friends including a girl of Persian origin, long trips to Nepal, the desire to innovate. A maximum creativity's artists and designers pool. Daniele Lora, architect and art director tells the story of these revolutionary carpets. They look like everything except usual carpets.

A carpet company that in a few years has upset the market's sector. What did this revolution trigger?
The modus operandi which distinguishes us is to always work looking forward and little backward, with consequent problems...


Architect, biophilic designer and sustainable advisor, winner of the World Green Design Contribution Awards and the Green Building Council Italia Leadership Awards, he has been working for years on the sustainability theme through hybrid proposals ranging from architecture to interiors and green details of lifestyles.

You call yourself as a biophilic designer. What does that mean exactly?
Being a biophilic designer means placing the  focus on "Human" factor with Environment and Nature Ecosystem...


The memory of a man, athlete, artist, fashion designer, a friend who passed away eight years ago but it seems like yesterday. He created an eternal, timeless fashion which time makes even more desirable.

Ottavio Missoni would have turned 100 on February 11th. For friends, for those who have known him, he’ll remain forever a young athlete who made it to Olympics, an artist who knew how to obtain exciting mix-and-match from wool as beautiful as tapestries and fabrics, a sportsman for life, an open minded man who, even well advanced in years, captured people with his charm and vitality. But also an entrepreneur surrounded by children, grandchildren and friends, who lived with his wife Rosita in a countryside garden-house and from there created his fashion and his legend. For those who have not known him, for the younger ones, the Ma*Ga museum in Gallarate paid him homage by celebrating his centenary with a new set-up by Luca Missoni and Angelo Jelmini of "Sala Arazzi Ottavio Missoni"...


The Architect Stefano Boeri, President of the Triennale, a public figure with a strong influence on contemporary Milan, is an excellent witness of explosive power that Expo 2015 and Design in its recent transformation have had. So he remembers it in Design Super Show book.

20 years of Superstudio are 20 years of life in Milan. Two decades during which our small and busy metropolis has been able to regenerate and return to being a protagonist on the scene of World cities of the planet.
In this regeneration, which had Expo 2015 as a catalyst, Milan has been able to play together two trump cards deeply linked to its history: a constant boost towards innovation and a deep culture of social generosity. In the world of creativity, this inseparable combination (when one of the two components is missing, Milan immediately returns to being a small city) has created a uniqueness which still amazes and attracts the world...


Giuliano Pisapia, Mayor of Milan from 2011 to 2016, points out the importance of Milan design and fashion recalling the prestigious Ambrogino d'Oro award, which the city gives its most deserving citizens, awarded in 2014, among others, to Gisella Borioli for her contribution to the cultural growth of the city with Superstudio and more.

That December 7th of my years as Mayor: I remember it well. Not only because December 7th is the day of Milan feast, the remembrance of St. Ambrose Bishop and Patron of the city, the opening night of La Scala; but also because for the Mayor the day begins with Ambrogino d'Oro award, the highest civic merit to those who have made "a special contribution to the prestige of the city"...

Posted by: Giuseppe Sala

Beppe Sala, mayor of the city, has long been committed to making the “small” Milan a creative, economic and spiritual nation’s capital and beyond, capable of competing with metropolises of the world. His look at Design events in Milan opens Design Super Show book.

In these months of pain and uncertainty, Milan’s life seems to fade almost becoming a memory. This book and its author’s energy put us back on the road of values for which Milan has been, is and always will be, one of the capitals of creativity. There are other cities, of course, especially in Italy, boasting absolute beauty and unattainable artistic heritage. But Milan has on its side a combination of work and creativity which make it a unique and irreplaceable reality. This combination has a name: design...


"Twenty years ago in Milan, Tortona area was a suburb with warehouses that employed many workers, such as Riva- Calzoni, General Electric, Osram, Nestlè, etc., gradually emptied. It seemed that the disappearance of these industries which produced important artifacts left a desert. No one, not even I who had chosen it first, could imagine that after our photographic studios and with Superstudio Più’s introduction other model agencies, fashion companies, event management, museums and therefore hotels, restaurants, temporary shops and many other activities could make this area the smartest and most innovative in Milan. Superstudio was the first light bulb, the first light that subsequently multiplied to illuminate this area and attract fashion world, design, and all those activities that today contribute to make Milan the driving force city of Italy. The next step is another exhibition venue in an even more suburban neighborhood, sure that we will bring culture and new interest there too...


We republish interview with Emilio Genovesi, a very important figure in the world of Design with important political, institutional and entrepreneurial positions, who passed away in recent days. His Materials Village at Superstudio Più has brought novelties, innovation, research, vision into materials world during Design Week for five years and other projects were underway.
We'll all miss him, but we believe his legacy will continue.

Material ConneXion, with its library of materials, with its presentations first at the Triennale and then at Superstudio, also represented in Italy an important step in the knowledge and enhancement of materials for architecture and design...


To understand Job Smeets, a visionary artist who has no equal, I would suggest starting from his website, which tells more than a thousand words. Everything is spectacular, unique, questionable, quirky, opulent. In fact it’s the other side of modernity: the one which hybridizes banality and visions, technology and manual skills, pop and kitsch, humor and horror, function and dysfunction, museums and markets, awards and provocation. With a global success result.

And finally from Antwerp, after so many successful exhibitions, awards initiatives, you arrive in Milan…  
After living in Paris, Amsterdam, Antwerp, Berlin, London...


He began by scorching the historical icons of design, authentic pieces by Eames, Rietveld, Gaudí. Smoke series is in fact the starting point which clarifies his vision, 2002, just graduated. A few years later he arrived at Superstudio, 2006, with Clay, a series of imperfect, irregular chairs and cabinets, as if modeled by hand. And indeed they are. Plasticine-coated skeletons. With his naïf, funny, conceptual, theatrical, rebellious work that shakes the world of beauty and perfection - already called Contemporary Kitsch - Maarten Baas immediately stands as one of the most influential young Dutch designers of the new century, where roads branch off and show new horizons...


A book like this on Fiorucci had never been seen before. An incredible story that comes from a small group of people who lived in synergy and symbiosis, in years where everything seemed possible, around an extraordinary man, a pioneer and forerunner of trends, so far ahead that still today he is a source of inspiration. 
Franco Marabelli lived the most exciting era with Elio, taking every idea and contributing decisively to every project, especially to legendary shops around the world. Thus the modern concept store was born...

A meticulous archive work and finally the book "Caro Elio" published by Rizzoli...


“Everyone knows these are hard times for live music, but we mustn't give up on making music come alive. So, today my concert is held in a special place…” at our Superstudio Più!

Nest Virtual Stage is a new and interactive musical experience designed by Google in collaboration with Ghali, which can perfectly reproduce show’s atmosphere and let you experience all the emotions as if you were one step away from the stage. Online on YouTube and live from the set of Superstudio set up in Central Point and Gallery venues, 4 tunes from "DNA Deluxe X" and all the very popular rapper’s energy...


His life, his professionalism, his ubiquity, his commitment to a different future make him a unique professional. Wikipedia states: architect and engineer, Carlo Ratti teaches at Massachusetts Institute of Technology in Boston, USA, where he directs the MIT Senseable City Lab. Esquire magazine included him among the "Best & Brightest", Forbes among "Names You Need to Know" and Wired in the list of "50 people who will change the world". Fast Company named him among the "50 most influential designers in America" and Thames & Hudson among the "60 innovators shaping our creative future". Two of his projects - Digital Water Pavilion and Copenhagen Wheel – were included in Time magazine’s “Best Inventions of the Year”...


Italy crossed by the Toro car and immortalized in several shots of 21 important photographers, one per region plus the exceptional participation in Sicily, from her Palermo, of an icon, the great Letizia Battaglia. Today's useless controversy about the great photographer and her images doesn’t take away from the quality of the project. "With Italy, for Italy" initiative desired by Lamborghini can count on the photographer Stefano Guindani’s artistic direction - who chose Sicily as his set - and it will result first in a book and then into a traveling exhibition.
"It is a source of great pride and responsibility for me to have taken care of this initiative’s artistic direction..."


“L'anno vecchio è finito ormai / Ma qualcosa ancora qui non va / Si esce poco la sera/ Compreso quando è festa/ E c'è chi ha messo dei sacchi di sabbia vicino alla finestra / Ma la televisione ha detto che il nuovo anno / Porterà una trasformazione / E tutti quanti stiamo già aspettando...” 

Lucio Dalla's words, prophetic and intense, speak to the heart. We rediscovered with great emotion  images of the exclusive concert hosted at Superstudio 13 in 1994, in collaboration with Videomusic. We hope "the transformation" gets here soon with the "year to come", let yourself be carried away by the music ...


While the construction site of Superstudio Maxi, Superstudio’s new and third space, is in the finishing straight and our team is working on design of projects that will animate the space such as, for example, the DnaDesignNatureArchitecture exhibition format, we open a window on a theme which we are increasingly hearing about and that is an integral feature of the spirit and architecture of Superstudio Maxi: the LEED (Leader in Energy and Environmental Design) certification. We talk about it with the architect Riccardo Hopps, an expert in LEED protocols. 
Widespread in Italy mostly among office properties, the LEED protocol...


For those who know Milan, Superstudio is a reference location for corporate and private events, which in recent years has become the ideal venue for small, impactful and innovative niche fairs and exhibitions, open to professionals or visitors, that stand out for their elengant environment and efficient and flexible organization.

Today we interview Tommaso Borioli, CEO of Superstudio Events for over 5 years, the new events division of the group. Eyes open over the world, beautiful mind, digital native, expert in economics as well as technology. Tommaso, with a young experienced team, advances the policy and renews the spaces of Superstudio Più dedicated to events.
Hi Tommaso, in 2016 you were entrusted with the new Superstudio Events division...


Few weeks have passed since Enzo Mari's death, great protagonist of the italian design and culture, and we meet Lorenzo Damiani. He collaborated with many brands from Cappellini to Ikea, has a vision of the design process that comes from the research of necessities and exploration of materials and he ideally works in that junction area between the works of Enzo Mari and the Castiglioni brothers and the contemporary design system. More of an inventor rather than an archistar.

Polyhedric but never blatant, firmly balanced between form and function, where and when begins the design experience of Lorenzo Damiani...


#UnPassoAvanti is the LINES campaign claim - entirely shot in the large Central Point venue of Superstudio Più with Emma Marrone - which invites women to rebel against sayings and ways of acting derived from old, backward stereotypes, denigrating the dignity of women: proud to have been part of this innovative campaign. 
It is time to take a step forward in support of women, against all discrimination!


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Francesca Gasparotti.

"Being born in Milan carried its weight. We are at the end of 70’s. The world is in turmoil. These are the years of protests. It’s a dark time in Italy. My parents split when I was 4, and that’s when my mother decided to enroll at Brera Fine Arts Academy...."


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Adriana Lohmann.

"I was born in Brazil, I was a model, stylist, finding in the fashion world and in the vibrant late 80s Milan the place to put down my roots..."


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Mavi Ferrando.

"After an already creative childhood, the art school in Genoa and the Politecnico in Milan, my first job was at Olivetti where there was maximum openness to creativity and almost no budget limitations..."


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Ilaria Marelli.

"Now that I think about it...'getting your hands in' as it happens in the artworks on display production, it’s perhaps a bond with my mother..."


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories.
Focus on Vera Belikova.

"I come from Russia which has a Soviet mosaic great heritage and my father made some of them..."


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories.
Focus on Paola Navone.

"The common thread of my work: curiosity, and desire to always look at the next day, never to what is over..."


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories.
Focus on Isabella Angelantoni Geiger.

"I was born in Milan 55 years ago and after having wandered for years, in 2014, I went back to my beloved city..."


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories.
Focus on Elena Salmistraro

"Among my creations there are some objects which have no practical function but actually, from my point of view, perform the complicated task of nourishing the soul, to excite, to improve our life quality. What is relevant is that object transmits the delicate poetry which inspired him."
Meanwhile Elena looks like this, with intense eyes and a big smile so that you immediately understand she hides a determined and smart person...


A blonde and a brunette, cute and smiling. Emmanuelle Charpentier and Jennifer A. Doudna, two ladies who look like ordinary friends,  but who together have nothing less than rewritten the code for genome, that is to say, they have developed the technique which cuts and pastes DNA and allows to rewrite the life code. The 2020 Nobel Prize in Chemistry was divided equally between the French biochemist Charpentier and the American chemist Doudna. With their research that makes it possible to modify DNA, they have opened the way to many therapies that were once impossible. Due to the attention that we bring  to women’s creativity in this period we could not overlook this wonderful news that gives top priority to scientific innovation thanks to two fantastic scientists.


Kenzo’s passing is not only that of Covid last known victim, but of a man who, since the ‘70s, has really brought fashion towards a more intercultural, free and democratic horizon. Flavio Lucchini knew him then and so in his autobiographical book IL DESTINO he tells us about him behind the scenes. In the chapter dedicated to him the memory of a collaboration and a friendship that has left its mark.

I’m in Dubai, it’s January 2018 but it’s less hot than expected. My daughter who has been living here for four years has done me a kindness. She gave me a black cardigan because it gets chilly at night. The cardigan is designed by Kenzo, she knew I would like it. My mind went backwards and in a flash I saw and lived again many years back, starting from when I met him in 1970 in Paris...


The YogaFestival returns to Superstudio Più, the fifteenth edition that focuses on quality and “live” practice in complete safety. Giulia Borioli, its founder and leading personality of the entire Italian and international Yoga field, tells us what has changed in the Covid era.

15 years of YogaFestival and the return to the historic location, Superstudio Più, where your headquarter is also located. How has the festival changed in these 15 years and how has the enjoyment of yoga turned in Italy?
From the first year until today yoga itself has undergone a swift evolution, which has had a great impact on today’s society. The first edition was born in this way, for my desire to convey this ancient and wonderful knowledge to as many people as possible. Over the years, the festival has become a reference point, which was missing, for  yoga community. Why? I believe that being superpartes, presenting so many yoga styles in the same way, involving foreign guests who have never come to Italy is the secret of a certain success...


In order to continue the Design Encounters we meet the architect Carolina Nisivoccia who gave her feminine mark as art director to the general design project at Superstudio in the first three years of the format evolution from Temporary Museum to Superdesign, from 2015 to 2017. A multiform approach to design, letting imagination run wild and with interventions in fashion, publishing, exhibit design and eco-ethics applied to the project. She has received several awards abroad including the Green Dot Awards in Los Angeles.

How do you remember your Superstudio experience?
"My artistic direction: personalistic, concert, design, rationalistic, mystical, realistic, characteristic, futuristic, acoustic, humanistic, optimistic, hedonistic, component, logistics, plastic, stylistic, aphoristic, characteristic, illuminist, perfectionist, sentimental...Having been the artistic director of Superdesign Show, an event comparable in size and number of exhibitors to a small fair, for me it was not just a creative activity. It was an effort in which the team, and above all Gisella Borioli, has a fundamental role. A three-year cycle in which to test a vision, finding the balance between the coherence to be given to each event, the anticipation of the trends to come and the creation of various initiatives...


First inter pares in this extraordinary couple at the top of the most aware and advanced world architecture, Doriana, who participated with her husband Massimiliano Fuksas, in the circuit of amazing installations made with marble at Superstudio in 2013, claims the equal role of architects. The studio that husband and wife run as a couple has done great works all over the globe thinking about future cities, but she does not disdain even small-scale creativity, designing original micromosaic jewels in which she brings her strength and her femininity.

2000/2020 In twenty years what has changed, what will change?
In daily banality, design has always been given the very small connotation and, improperly, the very "large" plan to architecture. It seems clear to me that a distinction between architect and designer has been objective for at least a century. Architect and designer deal with very different things. Or at least that seemed to be. Today we have almost reached a creator hybrid figure who goes from large scale to the small one and vice versa...


He is the architect and designer who invented the most iconic and spectacular furniture of recent years, becoming the leader of that eclecticism and that "different" vision that brought design to the border with art. Right from the first exhibitions dedicated to Design, Fabio Novembre arrived at Superstudio with his incredible furnishings within the events curated by Giulio Cappellini. In these twenty years his fame has grown along with his influence in international design, but he always remains the visionary designer who seeks other horizons.

2000/2020 in twenty years what has changed, what will change?  
I have always felt represented by Lavoisier's aphorism: "Nothing is created, nothing is destroyed, everything is transformed." And if the father of modern chemistry said so, I don't think there is anything to object to. 


Breathing fabrics, air-purifying paints, tiles that kill bacteria, recyclable polymers, glass that repairs itself, bikinis that clean the sea, energy-generating tires, fabrics that light up and others that regulate body temperature , “circular” ecoplastics derived from orange or tomato peels… the endless search for new materials with unthinkable performances seems to be the key to every innovation. To the point that, through a direct line with operators, the international Material ConneXion network was born in America in 1997 with its very rich library. Just arrived in Italy it also created a “Materials Village” during the Milan Design Week for the last five editions at Superstudio. Emilio Genovesi, CEO of Materially and, first, of Material ConneXion Italia, tells us about it.

Material ConneXion, with its library of materials, with its presentations first at the Triennale and then at Superstudio, also represented in Italy an important step in the knowledge and enhancement of materials for architecture and design. How did it become part of the Salone and Fuorisalone circuit?
Traditionally, Material ConneXion's mission has always been to suggest new and original material solutions to product manufacturers or architectural designers. Obviously doing this has always led to a close relationship with materials manufacturers, especially those who bring innovative solutions...


The beautiful words that are accompanying the passing of Philippe Daverio, the multifaceted protagonist of the art world who left a mark in Milan, are not rhetorical or circumstantial. Daverio was truly unique, kind, encyclopedic, intelligent, versatile, empathetic, counter-current, helpful, open-minded, generous and all the qualities that we would like human beings to have. Superstudio joins with general regret. He has been with us many times, visiting exhibitions, attending events, holding talks, giving his contribution of knowledge. Another great figure of culture and art that we will miss, but we will not forget.


Among top Italian artists who have reached important international goals with their monumental art works there is of course Maria Cristina Carlini, rare feminine presence in a masculine world: she brings out the soul from iron, soil, logs, shaping with her hands majestic ancestral sculptures that dialogue by contrast with contemporaneity. Her artistic presence starts in the 70’s, from California, leaving a mark in America, Asia, Europe, in squares and museums, until “the new city that grows”, which becomes a symbol of the Expo in Milan. At Superstudio, in 2013 she experimented the interaction between art and design. Her last exhibition “Geologie, memorie della terra” is set up in the former Church of San Sisto in Milan until 8th September side by side with the art work by Francesco Messina. The “strength” of a dedicated woman talks more than a thousand words.

What “strength” made a woman artist establish herself in a field so controlled by men such as monumental sculpture?
The “strength” lies in the need to express myself, in the desire to create an art work, an impulse that I can ignore and that most of the times drives me to create monumental sculptures...


After the exhibition in MyOwnGallery in 2019 that marks his return in Italy after 30 years, the Korean artist Kim Seung Hwan is designing a great installation of monumental sculptures and a furniture collection that we will see during Milan Design Week 2021, at the Superdesign Show which continues its museum-like contaminations. From August 22, however, a new solo show in Udine.

You began your artistic career in the 90’s, in Pietrasanta. You won the Critic Award during the very first edition of MiArt. How has this all-Italian beginning influenced you?
I was inspired and influenced by the works of modern Italian sculptors. While I was working in the atelier in Pietrasanta, I met several International and Italian artists and I am pleased to have seen some of the finest marble works. I was also excited about thinking of Michelangelo working in the same place as me...


Multimedia artist and visual designer, an innovator who eludes classifications, sought-after by the big fashion brands as well as by the worldwide museums and international universities, Felice Limosani is a no limits creative , able to see beyond and put beauty in a futuristic scenario. He says: "My personal direction is neo-Renaissance made of humanistic values, craftsmanship and technology, creativity and originality. For me, design is Italian: we have always been the country that generates quality, beauty and intuition capable of improving life and its daily taste."

You were among the first creatives to reinvent the "story" of the products with real unprecedented performances between art and technology. How did this professional choice come about?
I am a self-taught, no university or professional school. I made my debut as a DJ in the 80s and 90s, training myself with the poetry of remix. For 20 years I loved music and the night while during the day I used to read (and still do) for passion of sociology and technology essays with a humanistic orientation...


An intimist architect that seem to cover the periods favouring less striking, more subdued projects.  Emanuel Gargano was born in Assis where he still has his atelier today. He graduates in Urbino and moves with his studio to London where he collaborates with architect Claudio Silvestrin. His great love for natural elements and simplicity, in spite of his several international experiences and many awards. In his luminous proposals he instils the antique soul of things and magically transforms them into very modern, surprising and mysterious objects.  

The poles of your work and life roam among Assisi, London, New York. What do you “take” from such different places?
This little village where I was born, in the centre of Italy, located on top of a green little hill, has always been the source of great emotions and mysteries for me; it is completely built with a single type of soberly light pink stone, one single piece carved in a block of stone. The strictly medieval nucleus releases an emotionally captivating primordial energy that is difficult to explain.  Even though my studio is in London and the city I love is New York, I never felt so overwhelmed from such monochromatic, light and secret monumentality as in Assisi...


Starting from the 70’s as founder of Studiodada Associati well-known for his Radical Design, Marco Piva has reached the peak of his career as architect, designer, town planner, professor, designer “at large” with projects for many big Italian and all over the world companies dealing with big and small projects, from architectures to tourist resorts to installations to illustrate a product of an idea. He has been at Superstudio various times bringing his elegant, emotional, fluent and functional mood.  

2000/2020 In twenty years what has changed and what will change?
In the past 20 years the ways of thinking, develop and communicate design has changed.  The formula launched by Superstudio, that integrates into the contemporaneity of the event entities different from one another, from the successful architect to the emerging designer, from long-established companies to new proposals, from tradition to the latest innovations in the technological field, creating synchrony, the winning circumstance to introduce a cross vision on Design state-of-the-art: Superstudio Più becomes a stage, a “laboratory” that opens itself to the city during the Fuorisalone. 


He is the most well-known Dutch designer leader of that neo-humanism of the 21st century that opens to all experiences and splendours. Among the first ones to arrive at Superstudio twenty years ago, in a little inconspicuous space where he soon drew attention. His spectacular installations for Moooi, of which he is co-founder, and for the most important Italian and International companies, soon became an unmissable appointment of the Design Week of Milan. 

In the past 20 years what do you think has changed in design?
I think that design has not changed. In the last years it has been influenced a lot by ecology and the communication has become very different, from media to ways of describing stories. Design has become more personal and technological, but its nature is always the same. 


With a pragmatic and against the tide vision and without being too seduced by the futuristic hypotheses of virtual stores entrusted to digital and distance, Beppe Angiolini, ambassador of beauty through his flagship store in Arezzo, takes stock of the fashion system today and tomorrow. Without forgetting the past. An authoritative point of view, in his role as Director of Communication of the Italian Chamber of Buyers. 

According to today’s opinions, on media, on webinars, the “fashion shop”, as we know it today, tomorrow will not work anymore. What do you think about this?
If the fashion shop will not work anymore it will certainly not be due to the introduction of multimedia systems and devices inside it. If this won’t work it will be due to the economical crisis that will not allow it and because anyone working for the shop itself, as sales assistant and/or buyer will not be able to interpret the emotional change that this moment has brought mainly to the final consumer’s choices...


Such a strong love for wood and natural elements, the respect for the environment, for tradition combined to cutting-edge contemporaneity   characterizes the work by Michele De Lucchi and his cross-disciplinary “circle” of designers, innovators, humanists, futurologists with whom he creates buildings, museums, interiors, design, little sculptures, urban development or highly complex projects.  He was part of the Sottsass group at the beginning of Memphis. Today, he is probably the most important and sought-after protagonist of Milan that changes. 

2000/2020 In twenty years what has changed, what will change?
Since the beginning of the new millennium the digital wave has changed the way to approach the most varied day-to-day reality and work, creating huge potentialities that are in continuous development. There are platforms that promote the “download design”, systems of quick prototyping, 3D printers and top technology CNC machines. In addition, it is getting easier to photograph, film, and write and new ways of narration are developing mixing all this expressive tools combined with digital supports. Given the quick progression it is now possible to talk about new design freedom, but the ability to detect new uses for the available technological potential is also required.


His refined, essential, style with a strong recognisable visual identity, is perhaps the key to a success that involves various design fields at International level also thanks to two studios in Milan and New York. He has been among the first architects to be part of the “band” of young designers that Giulio Cappellini gathered around himself for the first exhibitions at Superstudio since the beginning of the millennium. Unforgettable experiences for us, and for him.  

 2000/2020 what has changed and what will change?
Everything has changed and nothing has changed. Perhaps we got better, faster and we have gained awareness at doing things.

Has there been a popularization of design?
I think so but not so much as standardization, according to classic parameters. I think that design has become bigger as intellectual model. Twenty years ago it was already “conformed” enough to talk about design, now even more. More people are getting closer to this universe, and it wasn’t simply due to the arrival of large chains which sold or are selling the so-called democratic design but simply design has become more interesting, wider...


A young talented designer, with a long militancy at Giulio Cappellini’s side, guarantee of an open and conscious vision on design, gives us a reflection on how to deal with planning after the coronavirus lesson. The months of forced lockdown made us understand the real values and perhaps regret all excess that invaded our homes and our lives.

"The forthcoming trends in the world of design will not be stylistic but will talk about planning awareness.
The new limits will not be overcome by new forms, but will need new solutions.
Whereas before the designer’s job used to be looking at the world with different eyes, today is looking at it with new eyes and to do so, I believe it is necessary to stop and examine what happens around us, to be able to redesign new house and setup scenarios.   
It is extremely restrictive thinking that a good planning of 2020 will be just to create beautiful and functional objects: we have all noticed since a long time – even if some do not want to hear this – that it totally doesn’t make sense to redesign dozens of products to saturate the market, present them in fairs all over the world, to then perhaps, put them on a catalogue a year late, then selling insignificant quantities...


16 years ago, Cristian Confalonieri, a design student back then, had a brilliant insight: while trying to plan what to see in the city during the design week, he realised that on the web there was more or less nothing. This is how the website was born and had become the portal that gathers all the exhibitions and projects of Milan Design Week. He co-founded the company Studiolabo that deals with communication design and territorial marketing. Accepting an invite from Council Member Cristina Tajani, he coordinates the Interzone Focus Group where all the most important players of design take part, including Superstudio.

For the first time in 1991, design showrooms gather together under an official guide called Fuorisalone, by initiative of Gilda Bojardi. In 2000, districts of design were born, by impulse of Superstudio that opens its space to design, with the accomplished creation of Tortona District. Later on, the development of other districts such as Brera and Ventura Lambrate... What is the success of the Fuorisalone, an event that the world envies us and uselessly tries to imitate?
I think the success of Fuorisalone is strictly connected to the inability to define it. And therefore to reduplicate it. Is it an event or a fair? Is it BtoB or BtoC? And so on. It is a strictly Italian model, Milanese actually. The city dimension, a little metropolis as it is usually called, is a fundamental element for the event success. We can shortly go through it and all neighbourhoods (who became then areas, and then districts) feel involved...


On his first presentation in the basement of Superstudio in 2009 Luca Nichetto, chosen among many young designers, won Elle Décor’s International award. On his second one, he presented a Prosciutteria (ham bar) in every detail located in a temporary architecture on the roof. Afterwards, an escalation took him from Venice, here he opened the first studio, up to Sweden, where he moved for love and where he settled. Today, he is a successful multi-tasking designer who has collaborations around the whole world, collects international awards, and is a guest of retrospectives in cities such as Venice, Paris, London, and Stockholm.  

In twenty years, from 2000 to 2020 what has changed and what will change?
The beginning of 2000 is also the year I began being a designer. I remember when I used to come to Milan, the fair was still downtown and events of Fuorisalone could be counted on a hand. The Fuorisalone was more romantic back then, there was Spazio Krizia with Ingo Maurer and Ron Arad as well as Driade in Via Manzoni and so on. I don’t know if it was international as, apparently, the whole world was there, but it was a more human dimension where you had the time to talk to people. From 2010 onwards it got out of control, it became a circus, where you can find events of a certain type of quality or find yourself in the middle of a situation that you can’t understand, with a quite tiresome sort of visual contamination...


Her first approach to design was as a recent graduate at the inauguration of Design at Superstudio right beside Giulio Cappellini, who had sensed her talent. Step by step Ilaria Marelli has entered among the established contemporary designers keeping her fresh and curious approach to all the experiences that this entails, from the design of the object to the installations to the art direction, also touching fashion.

In your initial contact with Superstudio Design you were together with Cappellini for the first exhibition. What do you remember about that experience?
I remember perfectly well when we came to see the space - I was super adrenaline, it seemed to me an exciting challenge, many colleagues instead said "Giulio is crazy-how do you now two months from the Salone to put everything prepared back in play! "...well, he was right! Rivers of people in an area until then unknown to most, a wide-ranging setting and… there were also my first products! I remember the photo for the press together with Morrison, Wanders and Bouroullec, as if we were "au pair" designers, while I was a young graduate at the first approach to design… I still get excited about it!...


Jacopo Foggini, more an artist than a designer, took possession of an unusual material, methacrylate, of which he fell in love when he was a child. He has made it the basis of his artisanal and exclusive production of beautiful, colorful, unique, theatrical, light and even gigantic objects. Free objects that follow the wings of the imagination and forged manually, with the material brought to more than 200 degrees. In 2004, he brought his dreamlike flowers with a soul of light and a monumental chandelier to Superstudio.

Where does the passion for methacrylate come from?
My passion for methacrylate, a material commonly used to produce machine reflectors, was born in family companies. One night, at the age of five, I snuck into the plastic materials factory and I saw a red drop of methacrylate coming out of the "nose" of one of the huge machines. Since then this material has entered my imagination, and like a seed, slowly over the years, it has grown to become my life. In the 90s I started to experiment with its creative use, fascinated by its chromatic and aesthetic qualities...


We asked an exceptional testimonial: Massimiliano Bizzi, founder and beating heart of White Show, the research fashion show that has become the most important contemporary fashion event  in Italy. He settled at Superstudio in 2002 , from that moment he began an incomparable growth and success. With White during  Fashion Weeks  fashion invades the whole Tortona area: more than 500 companies bring their message of creativity always with increasing attendance and interest.  And now? In this short video Bizzi gives voice to everyone’s concerns: less fashion but smarter, more attentive purchases  to people, sustainability as a primary value.

The post Covid-19. "I think that fashion must accelerate a process of innovation, which had already started before: that of mega production, of fashion that no longer has the ability to excite the final consumer. The fashion of the past, elegant, that made you dream, has become a fashion instrumental to marketing, somehow closed in on itself...


An interesting live broadcast, organized by Istituto Marangoni, remained visible only for the lucky few who followed it on Instagram. We were there and we propose the most important passages of Giulio Cappellini's interview with Rossana Orlandi, gallery owner and curator who in a few years has created with her Milanese space a focal point for the whole world of design, giving the possibility to young talents to exhibit alongside acclaimed artists and designers, a mix between art and design with strong contaminations, a multicultural language and always avant-garde ideas.

G.C. This period has changed our way of live, our attitude, how we need the interiors, that means how we live in our homes, how we're going to live in our showrooms, offices, and so and so. I really think that this period and more and more in the future can be a really big challenge for all the design world. So I think Rossana we have today to think about awareness , a new consciousness of design. So what do you think about this?

O.R. Absolutely. This experience, huge, incredible, unexpected, a lot of words we can see, change our life. During these times we realised what we need. When I talk with people everybody say: "Oh, for the first time I went out in my terrazza, uh my sofa is not comfortable, oh my house is pretty nice but I need...


The restart after the lockdown makes you think about the fate that suddenly forces you to change direction and, often, life. Here we repropose an extraordinary story with an autobiographical book and film. That of Flavio Lucchini, president of Superstudio Group who, as Oliviero Toscani said "was the real creator of the birth of made in Italy".

It is difficult to imagine that that boy born in the Mantuan countryside, raised in the difficulties of the war and probably destined to be a farmer like the whole family - but with that unusual ability to know how to draw very well and to be passionate about art and architecture - could find his way in a completely different world, that of fashion, creating the most important newspapers and raising the most famous designers. The final goal of his long and varied path is Superstudio, founded a long time ago, in a certain sense the sum of his interests, after having been with equal success teacher art-director journalist editor entrepreneur and simultaneously, for the past thirty years, artist who investigates the mysteries of fashion in order to give it a sort of eternity...


The first woman to enhance Polish design outside the borders of her Poland, her mentor was Alessandro Mendini with whom she has worked and collaborated for a long time. To the work of designer, sculptress, art-director she alternates the curatorship of exhibitions, such as those dedicated to his master in Poznam in 2004 on the occasion of the entry of Poland into the European Community and in 2014 in Wroclaw in the year in which it was the Capital of European Culture. At Superstudio she arrived in 2011 and many more times.

Dorota between Poland and Italy, how did this happen?
My studio has been located on the Alzaia del Naviglio Grande in Milan for years, but I arrived in the city over twenty years ago for an internship in the Mendini Atelier. I studied in Poland, at the University of Art in Poznań, Faculty of Design and Interior Architecture with a thesis on Biodesign. I won three awards for the best degree and so I had the opportunity to go abroad to deepen my studies. I chose Italy, for its cultural wealth, its ancient history, the beauty of its landscape of its traditions and its people. I traveled around Italy and landed in Rome, for me the most beautiful city in the world with its squares, fountains, gardens, with the wings of angels in the paintings and sculptures of Ponte dell'Angelo...



Eco Social Designer, as he defines himself, has the special ability to bring beauty even from industrial waste. A highly topical issue in times of sustainability and circular economy. His first exhibition was at Superstudio 13, in 2012. Seats talking about a different way of thinking about the waste of our civilization.

Tell me about your choice to become an eco-social designer or a "waste designer" ahead of time.
It was 2008 and I was working as a permanent designer for a packaging company, but, after 5 years, I felt that the company reality was too tight and I needed to "speak with my voice". I was already very fascinated and intrigued by the plastic and glassy waste that resulted in the production process and I remember that I collected them to study and reinterpret them. Soon I realized that, in addition to making works with the waste materials that I found, I could draw on much more material by helping companies to recycle. Each of my creations gradually became a hand in ecology, to which I quickly joined the active participation of social associations...


Eclectic, curious, visionary, practical, generous, open mind, never banal, feminine in the best sense of the word. She loves the colors of the South of the world, travels, traditions as well as innovative and unexpected solutions. A  360° experience in the world of design, crowned by international successes and awards. Paola Navone is a "unicum" and a fountain of conversation. For her, ever since she was a child, design has always been "like an omelet: with mushrooms or zucchini, as long as it is good".

2000-2020, in these 20 years what has changed? And what will change in the last year that will take us to 2020?
I just think it’s changed that hopefully, there’s more freedom.

It’s already a good answer.
It’s not like you can analyze the changes, the real change now is that everything coexists and everything can live more and more. What will change? It will change that this degree of freedom will grow.

Do you think that this freedom is also expressed by the fact that design has gone to intercept a thousand other products, a thousand other needs, a thousand other expressions?
Let’s say that there is more freedom on the part of those who consume design, which is much less oblative than before, so it’s like in clothing...


Last year, at Superdesign Show, the Superstudio event for Design Week, I curated the immaterial but real sculptures exhibition  by Flavio Lucchini, a magical and unsettling experience created with Alvise Braga Illa's company Sense - immaterial Reality, founder of TXT e-solutions software company and Sense-immaterial Reality. An innovator able to cover new ground who moved among the first in bringing the Immaterial Reality where it could satisfy new functions. Three questions for him to find out what we can expect tomorrow.  

The boom of virtual experiences that put us in front of the coronavirus isolation has made even more current experimentations and applications of technologies that allow us to overcome the physicality to replace it with intangible presences as exciting as those experienced in first person, even if through a new dimension. All the more true and necessary when the work takes place in smart-working and choices and purchases do not allow to be on site, as it happens with fashion, art, design...


Since 2000 he lives and works right in the heart of Milan, where the Fuorisalone has simultaneously developed, starting from Superstudio, in the districts. In the former turbine factory, transformed into an extraordinary home and studio, with a panoramic terrace over Zona Tortona, he continuously develops different and imaginative projects, often irreverent, in every direction, from Italy to China. As an entrepreneur, he created a pop-design company that happily follows trends. Showing a trend.

You too, like Superstudio, were the first to understand that the "Zona Tortona" of great disuse factories between via Bergognone and the outer ring-road, could have been reborn with creativity. And even you have transformed an industrial building into a home-studio-exhibition space without distorting it.
In 1998 we bought an industrial building of the '30s part of the Riva Calzoni complex, at the corner of via Solari and via Stendhal. It was a four-storey building, all clad in red brick, inside which were located the turbine test room and offices of the engineers who designed them. On a corner of the building is located a 26 meters high turret that contained a water tank that was pumped into the basement and used for turbine testing.


Is fashion art photography destined to succumb in front of the advance of mobile phone photos or realized for the fast communication of the web? Giovanni Gastel, photographer, artist, poet and number one of artistic fashion and top quality image replies. His photos live on the most important international magazines and in the museums that talk about contemporaneity.

The fashion world and its way of communicating, how will they emerge from this period of world blockage? Certainly it will be necessary to think deeply about the ways and times of fashion communication but also the message of fashion itself will have to change profoundly.
Print media, for a century, the only «communicating voice of fashion» suffers from a deep crisis given by the increasingly modest contribution of advertising. The magazines themselves close their doors as a result of this «a dog chasing its own tail»: no advertising no magazines no advertising. The imagined entry into the communication of the web is struggling to recover because of the terrible lack of poetry that these media convey...


He is the undisputed ambassador of Italian design and style in the world. Architect, designer, curator, he launched many young creatives who have now become international stars. With the Cappellini company he produced iconic pieces, still today "long sellers".

He is the art director of Superdesign Show and curator of SuperCampus who will present at Superstudio during the design week 2021.
Cappellini tells us in video how the Covid emergency has in fact created a new way of imagining and inhabiting space, of living and communicating. Renewed habits, smart working, an unprecedented concept of time that we will find in the SuperCampus project, with the best Italian and international design.

Watch the full video on Superstudio Tweb Youtube channel : 


Since he created Alchimia, the movement that in the 70s created the counter-design breaking all the rules, has experienced the many facets of the designer’s profession, he wrote, taught, invented, built, designed, helped, entered the museums of half the world and dedicated himself to many initiatives in order to help with art-therapy the weakest, the marginalized, the invisible. In everything he is guided by a strong focus on social. We asked him:

- After this pandemic, what will happen to design?

For a long time many people asked me almost daily what would be the future of design, art, architecture, aesthetics, ethics... To reply I had equipped myself with a glass sphere in front, bought at Ikea, and I must say that since then I was much more believed.
So I said, for example, that we would go from paranoia to schizophrenia, from production to reproduction, from meta-theory to linguistic games, from utopia to heterotopy, from hierarchy to anarchy, from alienation to decentralization, from design to chance, from metropolis to counter-urbanization, from authority to eclecticism, from synthesis to antithesis, from price to no cost. 


Superstudio has always had an attention for the relationship with customers and suppliers who have often become friends. A feeling that those who frequent Superstudio are well aware of.
This time Superstudio received a tangible sign of affection from a design exhibitor: the Diseno Idea Limited in Hong Kong sent a lot of protective face masks to make sure that our staff did not remain without individual protections.
With the typical practicality of Hong Kong within a few days we were delivered. A gesture that fills our hearts with hope for a future where human relationships are still the most important value. A big "Thank You!" to Hong Kong friends!


We start today to present architects, designers, planners who have been, are and will be protagonists of our events related to design during the various Design week or other occasions. A roundup of the most famous names, an appointment here every Thursday.

Very young in 1980 was already in the Memphis group, together with other boys who would become protagonists of Milan in 2000. Aldo Cibic, counted by Domus among the one hundred best architects in the world in 2019, ten years before was at superstudio 13, with a small temporary living unit in the parking lot, with green spaces and vegetable garden. But at the time of coronavirus he's meditating on a new project, to be presented again to Superstudio. Meanwhile, he has left a mark in zona Tortona with Savona18 Suites hotel, an innovative hospitality project that lives among its iconic ...


For the architect Massimo Roj founder of PROGETTO CMR, an Integrated Engineering company, and his band (with Marco Ferrario and Antonella Mantica) certainly yes. And also for the curator Fortunato D'Amico with whom he created a surprising book entitled Rocktecture, a neologism that brings back to the surface the influence that revolutionary music had on the young students of polytechnics of the ‘70 and on all the culture of the years to come. And it prompted them to forget the teachings of their famous masters to venture on the path of an innovative and breaking architecture.
Rocktecture has nothing to do with the books illustrating the latest buildings and urban solutions of the archistars, they emphasize, and often exalt, the constructive and technical characteristics, they browse through rigorous pages and impeccable images....


From "Progetto CMR - Massimo Roj Architects" YouTube Channel:
Gisella Borioli sent us her thoughts which we share. An opportunity to stay focused and to imagine a different way of working and experiencing the city and work.

Watch the full video:


“La Moda in altro Modo” lands on Youtube, images and testimonies on the golden years of Italian fashion in which Flavio Lucchini has been creator and protagonist as art director and creator of magazines. Project by Gisella Borioli with direction by Giovanni Gastel, the film is a visual and complementary story of the autobiography “Il Destino - dovevo fare il contadino ma ho incontrato la moda (e non sono uno stilista) by Lucchini. A fascinating journey marked by social, costumes, taste and socio-politics changes transformations which Lucchini interpreted through his magazines and his art. Fundamental steps. The 50’s of New Look by Dior: Lucchini creates Fantasia. The 60’s between Haute Couture and Beatles: Lucchini designs Amica and transforms Novità to Vogue...

An in-depth interview of Katie Holmes for Elle UK December edition: from the iconic show of the 90’s “Dawson Creek”, to super stylish little Suri, the child born from marriage with Tom Cruise (who she never mentions), up to her jobs as actress and, today, as director and producer too. In Milan for Fashion Week, Katie has been a guest at our studios where she posed for the cover and shooting for Fendi, whose fashion show she attended as special guest. All photos by Daniel Clavero.
The new center is in the suburbs. “Over the past years, Milan city centre has been progressively expanding and thus many districts once regarded as suburbs feel to be a part of the transformation of Milan. We are lucky to live in a city that is not too big, and can be walked through. The constant collaboration between institutions and business ensures that many people can be part of the change. With the history of Superstudio the direction is obvious, let’s just think of how districts we live in have changed and contributed in the evolution of Superstudio. The challenge of Barona and Moncucco is probably the culmination of this issue, as it is a district that is already changing and will change more thanks to Superstudio Maxi, also because it is focused on young generations. These are the same purposes as the Municipality of Milan tha..
The importance of dialogue between the public and the private. “I thank Superstudio for sharing this risky business and courageous choice with the Municipality of Milan. It is the continuous widening of unique history remembering that Superstudio was the first to invest in a former abandoned industrial area, attracting new skills and scattering a viral experience such as the Fuorisalone. Once the success was achieved, this story did not stop, as often happens. The widening of Tortona district towards Famagosta is recognition and sharing of what the Municipality of Milan is doing to the suburbs. Thanks to Gisella they did not rest on their labels, and today Tommaso’s debut proves that the torch can be passed on to the next generation. I like to remember how Gisella and Tommaso came to present us the idea of Superstudio Maxi, in the pre..


For its vocation, Superstudio intercepts trends that collects and retransmits, through its events, the changes of society in different fields, but in particular and periodically, in fashion, in design and in communication. We have asked big representatives of theses fields an opinion on how much technology is going to influence their work.
GIORGIO ARMANI: A DISCREET TECHNOLOGY THAT RESPECTS VALUES. A rare coherence that didn’t keep him, always being himself, from moving in harmony with times and align to innovations, Giorgio Armani became the Greatest and undisputed fashion creator acclaimed all over the world. “When I started working, everything was much different. Communication tools were the traditional ones, the bond between fashion and innovation were still at an early stage. Things have changed today: social media are extremely popular, and it is necessary to keep pace with them, bringing one’s own thoughts and personal vision on the most followed platforms. At the same time, big brands and big companies show always more interest and attention towards innovation, pointing more and more towards anathic and correct approach, complying with the environment and worl..
Perfect as a top-model, visionary as an all-round creative, cosmopolitan as a successful manager, charismatic as an opinion leader 4.0, famous as a diva, a media figure as a rock star, multitasking as a millennial, nice and pleasant as any girl, Chiara Ferragni often celebrates her success as an influencer and businesswoman with photo shootings and videos at Superstudio. Here she is in the latest performance in the Day Light space of Superstudio Più to immortalize her collection on socials. The following day she flew to Venice for the presentation of the documentary “Chiara Ferragni, Unposted” directed by Elisa Amoruso, that encourages to reflect on this young woman who, began from Cremona with a blog and became a global phenomenon.

Extremely reserved, unreachable, even algid: who is actually Giorgio Armani? The new book by Tony di Corcia published by Cairo Editore, tries to answer this question by interviewing journalists, fashion designers and important figures of culture, top models, actresses, going through the steps of an extraordinary existence that begins with its own brand in 1975 that then originated an international empire. On the fashion designer’s 85th birthday (11th July), Superstudio hosted the first preview of the presentation of the book that according to the author’s will, concentrates on the man, narrating Giò’s (as his mother Maria used to call him) childhood, fondness, friendships, personalities, feelings...

With three questions to Alvise Braga IIIa, founder and chairman of the company TXT e-solutions and of the start-up Sense-immaterial Reality, we discover how new technologies will bring more beauty around us. Design, fashion, art, digitalization and innovation. How can/should these elements dialogue with each other? The boarders among art, design, fashion, technology, in all their forms and for everyone’s taste and culture, will continue to lessen until they disappear. Can we oppose to these transformations? Of course not, we must navigate in the new ocean, with courage, as well as with competence and creativity.What is it going to change over the next ten or twenty years?I think there will be an end to the most extreme forms of “I produce in excess, I sell at diminishing “price points”, I place the rest on alternati..
Alessandro Mendini, a Master and a fundamental and unforgettable personality in the post-modern design panorama, since the creation of Alchimia in the late 70’s, has been close to Superstudio not only as a friend but also as an author of various exhibitions and installations in addition to the “heart plate” designed for the Municipality of Milan. His ironic and disenchanted vision, his poetry and eclecticism, his openness and his vision, have been instructive for many designers who became famous. His pieces are now icons kept both in houses and many museums. Among the thousands of unforgettable works, the Proust armchair and the museum of Groninger in Holland. We honour him, with this last interview to Gisella Borioli. Thank you Alessandro.What changed, since 2000, and what will change? In these twenty years, the world has become di..

She is the most famous, esteemed and the most sought-after. She is the curator of Architecture and Design sector of MoMa of New York, where she arrived very young answering a job-posting on a newspaper, but also of the Broken Nature exhibition at Triennale of Milan where she points the finger at the environmental disaster. Gisella Borioli met her on the occasion of Lexus International Design Award. 

Your professional history is emblematic, especially in Italy. Is America always America?
I would rather say that New York is always New York. MoMa was an exceptional starting point. If you do something at MoMa, everyone sees it. There are extraordinary curators in the world that have not the visibility and opportunities that I have. However things are changing. There are many Biennials, Triennials, Design Weeks that are becoming popular, in Indiana, Istanbul, Beijing for example. Curators search for innovation. Nothing better than having the opportunity to discover other cities.

Among the interviews along with the numerous tributes to Flavio Lucchini’s anniversary, we propose an excerpt of the one published on Domus, that briefly retraces his professional story. You have been one of the most influential people in publishing in the 60’s/70’s/80’s. How (and when) have you discovered your vocation for fashion? As Giorgio Armani says, I was not born with the vocation for fashion as happens for many young ones from an early age. At primary school I was good at drawing. At high school I definitely wanted to be an artist. Fashion came working. After studying Architecture in Venice and Art at Accademia di Brera, you decided to dedicate yourself to fashion publishing. My experience in the graphic design began in Milan, where I moved in early 50’s attending Politecnico and, later on Accademia di Brera. I t..
Interview with Paola Navone.An anticipative designer that has always dialogued with cultures, historical periods, ethnics groups, diversities. A creator of objects, environments, atmospheres, emotions in complete freedom. Thus made her great and unique. Paola Navone does not follow trends, she creates them. What has changed in the last twenty years of design? And what will change in the last year that will take us to 2020? I think, if God permits, there is more freedom. It’s already a good answer. It’s not as if you can analyze changes, the real change is that by now everything coexists and everything can coexist more and more. What will change? The level of freedom will increase. Do you think this freedom expresses the fact that design has intercepted thousands other products, thousands other needs, thousands other expressions? Le..
Celebrities visiting Superstudio 13 make no news anymore as everyday, well-known personalities in fashion, design, art, industry, economy, shows, sport are around the spaces. Here are some that have been with us in the last season: Stella Maxwell and Hiandra Martinez, Versace Resort 2019, photo by Lea Colombo. Manuel Agnelli and the Afterhours for Rolling Stone, photo by Fabio Leidi. Chiara Ferragni for Marie Claire Spain, photo by Gianluca Fontana. Patrick Cutrone for Icon, photo by Christophe Meimoon. Chloe Grace Moretz in Fendi for L’Officiel Paris, photo by Wulff Myro. Beatrice Vendramin for Gioia Magazine, photo by Andrea Gandini. Cate Blanchett, Armani dresses for Vogue Italia, photo by Tom Munro. Paola Egonu, video and photo for Red Bull. Alessandro Cattelan, new single hit presentation Street Clerk.
Interview with Councilor Cristina Tajani.If Milan has become the most attractive city in Europe in such short time, it is also thanks to who governs it with new spirit. Among these, the council member for Fashion, Design and Productive Activities Cristina Tajani, a young competent and passionate woman that revitalised the city.A Miracle happened: Milano pre-Expo was experienced as a static city, even a bit boring. Today, it is considered Europe’s most exciting capital and touristic and creative destination where everybody wants to come. How did this happen in such short time? I think aiming on an open schedule of quality events for different public, built in synergy with private citizens has been the winning decision: it has pushed the image of Milan towards a city open to the world, rich in culture, art, sociality. The week-events are ..
It was certainly not easy to rebuild Fiorucci’s history, that so much influenced the new generation’s style, just a few years after his death, and yet so many years after the ordeals that estranged him from his creation, depriving him even of the trademark. “Epoca Fiorucci” exhibition, open at Ca’ Pesaro in Venice until the 6th January, mends in a certain way the past to the present, reaching the phenomenon’s roots starting from the philosophy of the shops, real shop windows of his style. His world and his passions collided in these spaces: avant-garde fashion from swinging London onwards, post-modern design with the contribution of great innovators such as Sottsass, Mendini, Branzi, De Lucchi, pop and street art with the participation of standing artists such as Keith Haring, Jean-Michel Basquiat, Andy Warhol. Original dé..
Meeting with Claudio Luti, President of Salone del Mobile.The idea to liven up the presentation of design products with events between social and performance is more and more popular. Born along with Fuorisalone, then extended during the presidency of the Salone del Mobile of Claudio Luti, to the very own Salone. “The Fuorisalone is evolving with a wider offers and finds its strength in the large cultural and business machine of the Salone del Mobile. They both have a specific identity but represent two complementary entities. The Salone is the business place where companies exhibit new products, meet clients and conclude commercial agreements. The Fuorisalone has become the story of the culture of design, an overview of events that transform the city into a showcase where sharing the urban reality allows the contamination with other..

A ten year wait, double the expected time, for an artwork designed by Jean Nouvel. Located in the cultural district on the Saadiyat island, on a 97.000 surface, finally the Louvre of Abu Dhabi has opened to the public in an astonishing architecture surely destined to become a global icon. It is a sort of “sky metaphor” the large eight-layered “bee nest” dome, that proposes again geometrical forms in Arabic style. A net of corridors and canals built on water creates a sort of labyrinth, whereas beams of light filter from the roof and draw mysterious shades on the white walls’ surfaces. 

“The Louvre Abu Dhabi literally embodies an extraordinary project..."

“For his ability to involve the public and combine conceptual technological, narrative aspects in one whole project”: for this reason the “Senses of the Future” installation by the Japanese artist Tokujin Yoshioka for LG, was awarded the prestigious Milano Design Award 2017, for the best installation of the latest Fuorisalone. Poetic, spectacular, technological yet people-oriented, this is how the art work by the Japanese star hosted at Superstudio Più’s Art Point during Superdesign Show conquered the design public with a visual and mind project.
Since that first moment, in 2001, when for the opening of the first Fuorisalone in Zona Tortona Giulio Cappellini brought to Superstudio the pioneers of the century that had just begun, young people with names like Fabio Novembre, Tom Dixon, Jasper Morrison and Marc Newson, along with many others whose talent he had spotted around the world. Among the gures who have left a mark, with their personality and their work, are Ettore Sottsass, Alessandro Mendini, Fernando and Humberto Campana, Jean Nouvel, Paola Navone, Jai-me Hayon, Massimiliano and Doriana Fuksas, Marcel Wan-ders, Karim Rashid, Marc Sadler, Italo Rota, Oki Sato alias Nendo, Arik Levy, Jasper Morrison, Matteo Thun, Alessandro Guerriero, Patricia Urquiola, Paola Lenti, Piero Lissoni, Nika Zupanc, Ineke Hans, Ilaria Marelli and many other prominent names in the history of des..
Brief interview with the archi-tect Giulio Cappellini, whoknows very well the designevolution in Milan and in theTortona area, by being, sincethe beginning of the pheno-menon, one of its most bril-liant and daring protagonists. Milan is the capital of inter-national design?Milan has been representingin the world a reference point for the international designfor many years, the place where during the Design Week designers, architects, press, clients and opinion leadersmeet. You can check out the new trends and lay out anoverview of design and of the next future way of living.Via Tortona stands as the focal point of the Milanesedesign week? The fair area plays a major role but the events within thecity are the beating heart of all that’s happening. TheTortona area has been for over ten years one of the busiestand most lively areas, where ..