He is not an architect, a designer or an artist but he is certainly a creative man who calmly combines all the qualities of creatives people he works with and whose ideas he puts on the market. All treated lightly, with irony, in a life's view where the unknown, the surprise, the wonder, the different, the game are real values. His affinity with artists such as Maurizio Cattelan or Studio Job has then made kitsch like art and vice versa. Seletti stores represent a bit what Fiorucci boutiques were many years ago: a fantasy place without formal and cultural boundaries.
During these twenty years, what has changed, and now what will change?
Everything, from the way you sit on a sofa to food culture.