Posts in ‘DESIGN’

The designer Marco Ferreri are the nineth protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 27 July with Donegani&Lauda.


The designers Giorgio Vigna are the seventh protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings...


Superstudio with Superdesign Show will participate with 2 locations and 2 innovative projects!
New format for R/EVOLUTION at Superstudio Più in Via Tortona: 12 curatorial exhibitions, 3 emotional installations, 2 art meetings.
An alternative way of conceiving design for DESIGN BEYOND DESIGN at Superstudio Maxi in Via Moncucco: neo-design, installations, presentations, videos, workshops, talks, performance...

4 - 10 September 2021
Design is Milano is Design!

Posted by: Alessia Elli

In Weil am Rhein, a German town that limits with Switzerland, the Bouroullec brothershave created for Vitra Designweg a path of miniatures that trace the route to the famous Vitra Campus.

Ronan & Erwan Bouroullec, two of the most influential and well-known designers in the world, have designed for Vitra, a Swiss company known for having produced some of the most representative pieces of contemporary desing, Designweg. The public installation consists in a path of 12 spinning glass columns inside enclosing the Vitra Miniatures: a selection of design miniatures created by Vitra Design Museum...


The designers DEEPDESIGN are the sixth protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 13 July with Giorgio Vigna...


Are the worlds of design, fashion and beauty increasingly close? This is the sense of the interview made by Lisa Dansi for the cosmetics magazine Cosmopolo to Gisella Borioli, who has something to say about the subject given her background as director of major fashion magazines, art-director for design events and observer of changes of the image company.  

What has changed in the world of design from the 70s/80s to today? What were the imperatives of that time and what are the present ones?
The 70s led us into modernity, into the industrial design wherether search for form and function began to combine with provocation and experimentation. The evolution of society (contestation, politicization, speedup, sexual liberation and divorce) leads to a change that is reflected in life choices and design. The Made in Italy asserts itself...


For those who missed the live streaming, here's the video where Ada Tolla and Giuseppe Lignano take us on a live tour to explore LOT-EK, international architecture studio based in New York.
The next event is planned in september with a special surprise...

“An Italian (Architect) in...” is a series of meetings, carried out by Matrix4Design in partnership with Superstudio Group.


The designer Clino Trini Castelli is the fifth protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings. Next appointment is on Tuesday 6th July with Deepdesign.


The long awaited moment is approaching: on September 5th, the third Superstudio’s hub, Superstudio Maxi, will be inaugurated with an open days of five days. This is the biggest exhibition hall of the city, fully sustainable, obtained without land consumption from the regeneration of an old steel factory degraded for years that today turns into a cultural space that looks to the future.

After closing the construction site, laying the large outdoor sculpture - which is the symbol of beauty and creativity - receiving the well-deserved LEED Gold® certificate - that attests to its highest degree of sustainability – testing the system, furnishing work environments, laying the asphalt, finishing the fence and the long electric gate, posing the insigna, planting the trees and creating a garden that is ideally connected to the neighboring park, Superstudio Maxi is finally ready to use...


The designer Luigi Serafini is the fourth protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 29th June with Clino Trini Castelli


Amongst the themes featured at Superstudio Più we are glad to present DISCOVERING, a focus on a new designers’ generation and on the methods that shape their creations. The newness doesn’t stand as a reference to the age of the designers, it is a signal of the innovative power of their ideas. The Discovering section aims to present todays’ multifaceted design approach. We would like to highlight the works of those designers who are good interpreters of our time, capable to work in a balance between technology and craftsmanship, fantasy and rigour, objects and relations.   

The call to participate in the selection for Discovering is open to designers, architects, brands, research bodies engaged in the development of the following themes...


Yesterday morning at Triennale there was a really super conference that brought together representatives of Triennale, Fiera di Milano, Salone del Mobile, FederlegnoArredo, Adi Design Museum - Compasso d’Oro, Fuorisalone network, Camera della Moda, Regione Lombardia, Federalberghi to talk about the future of Milan as a resilient design capital. But above all, they talked about Milan Design Week of September 2021, hastily born to give a signal of rebirth, which is becoming a moment of solidarity and collective creativity. The moment when Supersalone (as it was renamed on the occasion of Salone del Mobile), Triennale (turning into urban outpost of the Salone), projects of Fuorisalone (with Superstudio and all other operators) will be giving a sign of tangible renewal of projects and relationships...


The designer Giovanni Levanti is the third protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 22nd June with Luigi Serafini.

Posted by: Materially

“Materials have always been important to all human activities and to the design world. We are made of matter as well as thought, but also of soul, as someone could say. The solid side of our lives will always be important”.

With these words, Emilio Genovesi, the CEO and soul of Materially for many years, has photographed the key role of materials in the design culture. The solid side is coming back at Milan Design Week in 2021 in the Materials Village hosted by Superstudio. This year, there will be a Special Edition in terms of dimensions and meaning that will recall companies coming from different fields to work around a single theme: innovative and eco-friendly materials for daily life.
Dwelling has never been as liquid as during these last fifteen months. Home has become an office and a school, spaces have turned into gyms, private means of transport into private places, highlighting a trend that for many years saw airports transformed in shopping malls and hotels in spa and galleries...



Matrix4Design in partnership with Superstudio

invite you to the fourth virtual tour


with Ada Tolla and Giuseppe Lignano, founders di LOT-EK,

in conversation with Laura Ragazzola

Live streaming Tuesday, 15 June 2021 at 3.00 pm

Here is the link to subscribe

Posted by: Alessia Elli

A book is a portal that allows you to access fantastic worlds and escape from everyday life; it also can be a valuable training tool, through which you can always learn something new. Often jealously guarded by those who read it, a book finds his refuge in bookcases. Not only design elements, but real containers of stories and objects, just like Socrate, the bookshelf created by Caimi.

Facilitating the organization of books and objects is the main function of Socrate, a modular system of bookcases with a metal structure. It is characterized by an extreme flexibility of composition, suitable to meet different needs, both in terms of space and style.
Created by Caimi, since 1949 one of the main European production companies in the furniture sector...


The designer Ugo La Pietra is the first protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 15th June with Giovanni Levanti.

Posted by: Alessia Elli

The ADI Design Museum, inaugurated last May 25 in Piazza Compasso d'Oro in Milan, is a tale about the history of design. Its path takes the visitor back in time, involving and enchanting those who are immersed in it.

Inside the former industrial building with large windows a row of sofas surmounted by a majestic white sail is placed in the center of the hall; home appliances, cars, clocks, chairs and tables, lamps, clothes and footwear on the sides. This is how ADI Design Museum is presented. The museum is founded by ADI, Association for Industrial Design, which brings together designers, companies, researchers, teachers, critics, journalists around the themes of design as a cultural and economic phenomenon. Since 1958, the association also manages the Compasso d'Oro Award, the oldest award in Europe in the sector...


The architect, designer, artist and sculptor Andrea Salvetti is the first protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 8th June with Ugo La Pietra.

To register and discover the past interviews

Posted by: DimoreDesign

Historical buildings, noble residences and villas, places full of charm marked by the typical Italian taste, where each step is a tale and time seems to stand still. DimoreDesign presents the second part of the special project “Designers for Bergamo”, a path through online interviews publication with the 35 designers that have interpreted the historical dwellings of Bergamo. Superstudio also confirms its support for the second round of appointments and invites you to follow their publication.

The special project “Designers for Bergamo”, launched in 2020 in response to the global pandemic that had marked the city of Bergamo, continues with the sharing - also with Superstudio- of virtual serial narratives, and interviews with the many designers of DimoreDesign...


Among the main themes hosted during the next Milan Design Week 2021, we highlight the flagship event D&D – Donne & Design, aligned to the recognition of the value of Women’s creativity in many fields and, particularly, in design, architecture, art, where well-known names and less-known but very talented protagonists excel.
In a group exhibition organized in individual areas, Women will be in the foreground, with their stories, their careers, their recent projects and of course with evidence of the companies they collaborate with and that support their attendance to the exhibition.
A shared, high-impact exhibition, a specific communication campaign, a broad-spectrum media coverage, btob and btoc moments of meeting, talks and physical and digital specific presentations and much more will be the frame of the event...


The extraordinary edition of the next MILANO DESIGN WEEK from September 4th to 10th is approaching! Now it’s time to register to participate in Superdesign Show Special Edition September 2021. A not-to-miss appointment in the locations of Superstudio Più and Superstudio Maxi that is also going to inaugurate its incredible new space.Ten themes and their curators will be presented with a new format described in this video.

For many people, September is the beginning of the new year (academic year, working year, project year…) characterized by energies coming from the holiday period that push ideas forward. For Milan it is the month that sees the full recovery of many activities and above all the return of the most important event: that loved, international Milan Design Week showcase of creativity, business, culture, research, progress, vision, planning, future...


Architect, curator, professor at the Politecnico di Milano, editorial director but above all, since 1998, Design permanent collection Curator at Triennale Museum in Milan and Director of the first city Design Museum, designed by Michele De Lucchi, where she remains until 2019. In 2016 she opened up a window on female creativity with “W. Women in Italian Design" exhibition. Who better than her can tell us about Donne & Design?

You were director of the first Design Museum in Milan. A very important role for a woman 13 years ago. How did you get there?
Thank you for remembering it: the first Design Museum in Italy was founded in Milan in 2007 and for 11 years it has investigated Italian design's history starting from different questions and doubts, because there is no official, clear and universally shared design history...


After the long stop that blocked the Milan Design week in April 2020 and 2021, the city and all its activities will restart in September with renewed enthusiasm. Superstudio will present an edition of rebirth, of change, of a new format, of Made in Italy, of the glance on new world horizons, of thematic and curatorial exhibitions, of Women, of human technology, of digital and virtual. Applications are still open.
By call, by invitation, by request and selection, projects that Superstudio Più will host during the Design Week 2021 in September explore thorny issues of everyday life, encourage progress and imagination. Each Project represents a theme, each theme an idea, each idea has a well-known and competent curator. Here are the first projects that, as in a museum exhibition, are in progress. There are so many but they’re not all: we are waiting for yours to give them the value and visibility they deserve...


For those who missed the live streaming, here's the video where Enea Michelesio takes us on a live tour to explore BIG – Bjarke Ingels Group, international architecture studio based in Amsterdam.
The next event is planned in New York with Ada Tolla, architect for LOT-EK studio.


Looking at women as architecture and design protagonists, it immediately stands out that in addition to a very few world-renowned womankind archistars, many studios are conducted by a cosy couple where she’s completely equal and complementary to him. Business relationship, born out of esteem and love, whose success is due to the strange chemistry that this type of partnership generates, especially after many years of mutual cooperation. It can be found in elegant objects, creative consultancy, sophisticated interior projects by Palomba Serafini Associati studio... Ludovica (Serafini) and Roberto (Palomba) celebrated their 25 years together in Milan before the pandemic darkness with an exhibition of very important unique pieces between art, design and artistic manufacture. They tell their two-voice story for AT with complicity and joy...


Talking with Alain Prost, CEO of Ginori 1735 since 2019, we discovered a strategy that brings the iconic manufactory of Sesto Fiorentino at the centre of a broad and fluid world. It’s a New Humanism in which local craftsmanship is amplified by digital tools, creating a process capable to originate a universal beauty, involving many creative minds and a wider audience.

In the second year of the Covid the whole society has been overturned. How did you relate to the change?
We have accelerated our path of digitization and internationalization, with the aim of bringing our more than 100-years-old history to a clientele of young digital natives. Making the most of the opportunities offered by new technologies, such as WeChat or our e-commerce channel that allows us to reach 31 countries worldwide...



Matrix4Design in partnership with Superstudio

invite you to the third virtual tour


with Enea Michelesio, associate di BIG – Bjarke Ingels Group, in conversation with Laura Ragazzola

Live streaming Friday, 30 April 2021 at 2.30 pm

 Here is the link to subscribe


Milan, the city of fashion and design par excellence: comfort, attention to detail, measured shapes, discreet colours. Thinking of a Milanese living and of the creations by great designers who, in the Milanese metropolis have distinguished themselves, these elements seem to be fundamental. 

Their presence is a stylistic signature for Trussardi Casa, a protagonist of contemporary elegance. Both designed by Carlo Colombo, the armchair Sit 414, launched in 2014 and the family of coffee tables Monny produced in 2018, represent within the CULT&MUST design itinerary, two examples of contemporary classicism and high craftsmanship...


Superstudio Group's editorial activity is a small but important area complementing all the group's activities. Among books, catalogues and artist notebooks related to our world and other publications for third parties, the catalog edited or curated by our creative team is often enriched. Original, unusual, limited edition volumes ranging from art, image, design, creativity, not easy to find, except through our direct supply. Rare or off-the-print editions that we have decided to reserve for our community of beauty lovers. After the first others will follow.

We are pleased to announce we’ve opened a showcase on where DESIGN SUPER SHOW- 2000/2021 evolution and mise-en-scène of design at Superstudio in Milan...


At the beginning of the day, before a meeting, before the end of the lunch break. Having a coffee is a ritual to start a new moment of the day. 

Inclusive and transversal, espresso has a whole community of fans, from bartenders to roasters, from colleagues to the guests we receive in the office, up to families that want to choose high quality ingredients, great taste, production methods responding to ethic and sustainable criteria. The new espresso machine Eagle One Prima by Victoria Arduino reflects the evolution of espresso...


Salone and the associated Fuorisalone, moved to September, seemed a certainty, thanks to the improved health situation and Fairs opening. But no. The Salone hangs in the balance. And what about Fuorisalone? Maybe it’s time to strengthen Design in the City, regardless of the Fair. Even with a new name to emphasize a new identity.

Almost every day a fluctuating statement on destinies of the Salone del Mobile in Milan, traditionally in April, which due to the pandemic has already "skipped" two editions, 2020 and 2021, assuming (until yesterday) a certain recovery this coming September from 5 to 10. A date painfully achieved by the dialogue between Federarredo and Cosmit, Salone del Mobile organising bodies, with Draghi Government which had to ensure the certain opening of Fairs prior to that date and with the willingness of the most important companies to be present in the renaissance Fair...


Fragile objects, jealously guarded for their grace and beauty, handed down from generation to generation, Ginori’s porcelains open us to a universe of suggestions, memories and projects.

Almost three centuries of activity, countless fantasies, decorations that populated so many tables all over the world, making them beautiful. Royal houses, gala dinners but also many families’ festivities celebrated with joy and care, have been embellished by this famous tableware. 


We missed the possibility of traveling, visiting family and friends, discovering new places, returning to our favourite destinations so much. This way of life, almost a daily habit for frequent travellers, is becoming a real possibility again, together with one of our greatest desires: to pack our bags. 

Baulificio Italiano is a true point of reference in the world of luggage, a three generations family-owned company, whose creations stand out thanks to their excellence. Practical, durable, made with innovative materials and characterised by a linear stile to keep the pace with the ever-evolving trends, each Baulificio Italiano piece of luggage is an example of Made in Italy...


Wallpaper is a poetic, romantic element of great communicative power. If we see a room decorated with wallpaper, we’ll remember it for long. Intervening on walls is the most ancestral and immediate form of expression, from the Lascaux graffiti to the Pompeian paintings, the great baroque frescoes up to the South American murals and contemporary street art... 

Decorating the walls around us is a creative necessity, present in our DNA since we are children, and that now Or.nami and its creative director Gabriella Fusillo, sublimate through a series of mural artworks...


Leonardo Talarico is a name among design talent-scouts as one of the most interesting between the last generation professionals. His personality is strong and never over the top like objects he designs. A few straight, round, simple lines redefining contemporary scene emerging from decorativism excesses, recovering an essential elegance hasty to define as minimalism. Instead, it is an accurate and original new spatiality's study. We met him at a very young age as collaborator of his teacher, Giulio Cappellini, right at Superstudio. An expert panel awarded him during his first product presentation, among  young talents of Discovering section. We have seen him grow: his latest works show a very original and interesting maturity and vision that it is worth knowing. Ten questions starting from scratch...


The spiral is a fascinating geometric shape, synthesis of movement and composure, it contains a link with the centre and an impetus towards the outside. The wash basin Roll by Ceramica Flaminia is a thin spiral recalling a gently rolled sheet of paper standing as a small, polished monolith in the centre of the room in the Monoroll column version or emerging as a crystalline water pond in the wall mounted version. 

Designed by studio Nendo, Roll is an example of the playful aesthetic characterising the work of Oki Sato where small daily rituals become moments of wonder and joy. Here paper, a humble material but so important in the Japanese tradition...


Catifa: a word that means “carpet” in Catalan and sounds as the name of an Arabian Nights princess. Catifa is the iconic arper chair designed by studio Lievore Altherr Molina in 7 collections. The inspiration comes from Aladdin’s flying carpet. A magic object with a simple design, a symbol of freedom with a precise shape. Catifa 46 is a seat conceived for many purposes: to stop and rest, focus your thoughts, chat, work comfortably and airily.

It’s easy to encounter this beautiful chair as a piece of furniture in an office, a showroom or a public space, the fields where arper is a leading brand, but Catifa 46 responds to many more wishes. The stool version is perfect for a cosy and contemporary kitchen, the stackable one is the ideal piece to set up a parterre rapidly and sleekly...


In the midst of what should have been Milan Design Week, the week event that has always made Milan the undisputed capital of International Design, the Government announces positive and confidence signs. A commitment's collective confirmation to start again in September bravely and carefully, from institutions to politics, companies and the whole creative world. Superstudio is there, with Superdesign Show R/evolution edition.

We will have important news on the restart of international fairs soon ”, FederlegnoArredo and Salone del Mobile. Milano point out at the end of a series of meetings with Palazzo Chigi, Ministry of Foreign Affairs, Ministry of Internal Affairs, Economic Development Ministry, Health Ministry, Ministry of Regional Affairs, which have acquired the Government's willingness to actively support the recovery of Salone del Mobile.Milano and the whole wood-furniture industry already in the next Council of Ministers...


Like the volumes that emerge from metaphysical landscapes, clay is an essential sculpture table, composed of simple and perfectly matched graphic signs, daring in their balance. The base, a solid and compact cone thins in a hazard of proportions to merge and explode in its top, formed by an inverted cone. A controlled equilibrium achievable only thanks to the technical and artisanal knowledge of Desalto. Round or oval, the clay table is a design piece that gives tone and personality to an environment where different souls coexist or  it can be the only protagonist of a minimalist set design.

Created in 2015 by designer Marc Krusin who began his career in Milan, clay embodies the image and substance of a young Italian brand, Desalto...


For those who missed the live streaming, here's the video where Giacomo Garziano takes us on a live tour to explore GG-loop, international architecture studio based in Amsterdam.
The next event is planned on in Copenaghen with Enea Michelesio, architect for BIG – Bjarke Ingels Group studio.

“An Italian (Architect) in...” is a series of meetings, carried out by Matrix4Design in partnership with Superstudio Group.


April is the Milan Design Week month. Waiting for Fuorisalone in September, the city and all design protagonists are strongly coming back into the limelight thanks to the second edition of Milan Design City. Superstudio is there with CULT&MUST, an event that will see its physical edition as soon as possible in synergy with a group of great design companies, daring to live actively with the present moment. The goal is to give voice to the design world, to keep design in the foreground and to begin a journey among a selection of objects of desire that have entered our daily lives.

CULT&MUST 2000/2020 is an act of love for design and designers that from 2000 to 2020 have marked the international scene by creating solutions, objects, furniture, decorations capable to affect our lives, gestures and to have an impact on everyday-life aesthetics, perception of domestic environments and social spaces...


In recent days, the Italian government has further clarified its strategy for combating Covid-19 in the weeks to come, and the Italian and international design communities remains hopeful that it will be possible to hold the 60th edition of the Salone del Mobile in September as previously announced.

In the meantime, the Milan Fuorisalone, represented by a broad group of organisations whose activities have contributed to earn Milan the title of design capital and international point of reference, is pleased to confirm that its activities in and around the city of Milan will go ahead from the 5th to the 10th of September as planned, in full compliance with all precautionary measures necessary to safeguard the health of participants and the public...


He is not an architect, a designer or an artist but he is certainly a creative man who calmly combines all the qualities of creatives people he works with and whose ideas he puts on the market. All treated lightly, with irony, in a life's view where the unknown, the surprise, the wonder, the different, the game are real values. His affinity with artists such as Maurizio Cattelan or Studio Job has then made kitsch like art and vice versa. Seletti stores represent a bit  what Fiorucci boutiques were many years ago: a fantasy place without formal and cultural boundaries.

During these twenty years, what has changed, and now what will change?
Everything, from the way you sit on a sofa to food culture.


Five iconic seats, a sustainable and controlled production process, an Italian cult brand. The synergy between these elements gives birth to Black is the new Green, the capsule collection by Driade that balances style and ecology, fantasy and simpleness.

Driade is the brand that since 1968 has marked the history of Italian and international design panorama throughout an “aesthetic lab” approach and a series of the collaborations with international design stars and inventiveness protagonists such as: Nanda Vigo, Enzo Mari, Alessandro Mendini, Philippe Starck, Tokujin Yoshioka...
Today, in a moment when expressing oneself through domestic furniture represents a comforting, expressive and creative activity, the eclecticism of Driade is concentrated in its new capsule collection Black is the new Green which consists of an iconic selection of the brand’s chairs and armchairs...




Matrix4Design in partnership with Superstudio

invite you to the second virtual tour


with Giacomo Garziano, founder of GG-loop, in conversation with Laura Ragazzola

Live streaming Thursday, 1 April 2021 at 2.30 pm

 Here is the link to subscribe


Roberto Marcatti is an architect with multiple lives: developer and designer with important partnerships (including Fiorucci and Armani), He took part in Zeus creation, minimal and elegant industrial design, pioneer of Tortona area where he opened the first "outlet" for auteur design, exhibitions curator, books and essays author, and more. The turning point comes with water's value awareness and its suffering. He founds the H2O association which becomes the fulcrum of all his choices. On World Water Day, March 22, we ask him some questions.

On national water day and 15 years after the birth of your H2O Milano association, what's the balance amount of things you have done about this issue?
H2O Milano non-profit association was born by the will of Cintya Concari and mine after the first exhibition held right in Zona Tortona...


cc-tapis reminds me a sort of carpets Jean Paul Gaultier. Fantasy, experimentation, re-invention, break with coventional ideas starting from tradition (which exists but cannot be seen). A trio of friends including a girl of Persian origin, long trips to Nepal, the desire to innovate. A maximum creativity's artists and designers pool. Daniele Lora, architect and art director tells the story of these revolutionary carpets. They look like everything except usual carpets.

A carpet company that in a few years has upset the market's sector. What did this revolution trigger?
The modus operandi which distinguishes us is to always work looking forward and little backward, with consequent problems...


Let's look at a historical furniture company, a young architect already in the running, the common love for strong, well-made, long-lasting and innovative things, a “sincere” sustainability as a common factor. Thus Giovanni Tomasini's sculpture-chairs are perfect interpreters of Riva 1920 updated to 2021.

In order to celebrate its hundredth anniversary, the historic Riva 1920 "carpentry", today a leading company in the production of solid wood furniture designed by great architects, has opened its doors to a young Lombard designer who aspired since high school to approach this reality whose mission has remained unchanged since then and which Riva family sums up in “produce honestly to hand down to future generations furniture able to challenge time while fully respecting the environment”...


For those who missed the live streaming, here's the video where Tommaso Maserati takes us on a live tour to explore Snohetta, international architecture studio based in Oslo.
The next event is planned on April 1st in Amsterdam with Giacomo Garziano, founder of GG-loop studio.

“An Italian (Architect) in...” is a series of meetings, carried out by Matrix4Design in partnership with Superstudio Group.


Architect, biophilic designer and sustainable advisor, winner of the World Green Design Contribution Awards and the Green Building Council Italia Leadership Awards, he has been working for years on the sustainability theme through hybrid proposals ranging from architecture to interiors and green details of lifestyles.

You call yourself as a biophilic designer. What does that mean exactly?
Being a biophilic designer means placing the  focus on "Human" factor with Environment and Nature Ecosystem...


Our daily updated @AT online magazine is also a monthly paper magazine with the most important digital news and some additions and previews.
Print A3 pages and you will have your monthly copy in the original format. Or collect your copy free of charge at Superstudio offices, in via Tortona 27, via Forcella 13 and via Moncucco 35, in Milan. In the archive you will find previous editions, available for printing.

Here you can find the Abstract of February @AT paper: we talk about





A live streaming virtual world tour to discover the most important architecture firms in the world, led by the Italians who founded them or work there: ready to go? A Matrix4Design project that Superstudio is happy to support in search of often inaccessible places and personal stories about Italian creativity abroad.

A world tour to discover the most prestigious international studios, led by Italian architects who have built their future abroad. In 2021 Matrix4Design presents An Italian (architect) in..., the digital tour which from France to Denmark, from Norway to the United States, from Spain to Australia opens the doors to global architecture's driving forces...


The newspaper article this morning on Il Giornale, written by Pamela Dell’Orto, was a nice surprise that delighted the author, collaborators and the whole Superstudio team. Not only for the pleasure of seeing recognized the commitment of Superstudio Group active in Milan for almost forty years and the titanic work behind the book’s achievement telling an aspect of it, DESIGN SUPER SHOW, but also for the precision, carefulness, curiosity that shines through the entire article with many quotes by top designers welcomed and many references to the most significant moments in Superstudio's life. It now develops on three poles: Superstudio 13, legendary photographic studios and facilities for fashion and image founded in 1983, Superstudio Più, multifunctional hub hosting design, fashion, art, innovation in general since 2000, and the latest Superstudio Maxi...


Mixcycling, born in Vicenza in the north of Italy, is an innovative startup transforming organic waste into low environmental impact materials through a patent-pending process. Most of the organic waste is scrap generated by local agro-industrial processes, such as rice husks, grape marc, coffee parchment skin, cork, etc.

Natural fibers recovered from organic industrial waste are blended with recycled, bio-based or virgin polymers. This pre-blend is disinfected by means of a non-thermal plasma technology and is then activated to enhance the adhesion between the fibers and the polymers. The sustainable and aesthetically appealing resulting material is suitable for several sectors of application, including cosmetics packaging, disposables, furniture, automotive and food packaging...


"Twenty years of experimentation, adventures, research. 
Twenty years of brave and often against the tide choices. 
Twenty years of presentations that have left their mark 
in the city and around the world. 
And above all... twenty years of passion for good design. 
These are twenty years spent with Gisella and her team. 
... and now Superstudio is ready for new challenges in the future. 
There is still a lot to do and to create!"

Giulio Cappellini, 
architect and Superdesign Show art-director


The Architect Stefano Boeri, President of the Triennale, a public figure with a strong influence on contemporary Milan, is an excellent witness of explosive power that Expo 2015 and Design in its recent transformation have had. So he remembers it in Design Super Show book.

20 years of Superstudio are 20 years of life in Milan. Two decades during which our small and busy metropolis has been able to regenerate and return to being a protagonist on the scene of World cities of the planet.
In this regeneration, which had Expo 2015 as a catalyst, Milan has been able to play together two trump cards deeply linked to its history: a constant boost towards innovation and a deep culture of social generosity. In the world of creativity, this inseparable combination (when one of the two components is missing, Milan immediately returns to being a small city) has created a uniqueness which still amazes and attracts the world...


“Courage, vision, luck, commitment, love, friendship, sharing, experience, spontaneity, interest for fashion, art, design and all kinds of innovation are keywords that have brought us this far. Milan thanked us by transforming itself also thanks to this impulse.
20+20+20 and beyond: this is my wish forty years from the arrival in zone 6 and from the first Superstudio in via Forcella, twenty years from the second Superstudio in via Tortona. With the wish of other twenty years of success at the third Superstudio just opened in via Moncucco to bring culture to suburbs. Three strong points of the city created with the same passion with the same passion.”

Gisella Borioli,
founder and CEO of Superstudio Group 


Giuliano Pisapia, Mayor of Milan from 2011 to 2016, points out the importance of Milan design and fashion recalling the prestigious Ambrogino d'Oro award, which the city gives its most deserving citizens, awarded in 2014, among others, to Gisella Borioli for her contribution to the cultural growth of the city with Superstudio and more.

That December 7th of my years as Mayor: I remember it well. Not only because December 7th is the day of Milan feast, the remembrance of St. Ambrose Bishop and Patron of the city, the opening night of La Scala; but also because for the Mayor the day begins with Ambrogino d'Oro award, the highest civic merit to those who have made "a special contribution to the prestige of the city"...

Posted by: Giuseppe Sala

Beppe Sala, mayor of the city, has long been committed to making the “small” Milan a creative, economic and spiritual nation’s capital and beyond, capable of competing with metropolises of the world. His look at Design events in Milan opens Design Super Show book.

In these months of pain and uncertainty, Milan’s life seems to fade almost becoming a memory. This book and its author’s energy put us back on the road of values for which Milan has been, is and always will be, one of the capitals of creativity. There are other cities, of course, especially in Italy, boasting absolute beauty and unattainable artistic heritage. But Milan has on its side a combination of work and creativity which make it a unique and irreplaceable reality. This combination has a name: design...


To understand Job Smeets, a visionary artist who has no equal, I would suggest starting from his website, which tells more than a thousand words. Everything is spectacular, unique, questionable, quirky, opulent. In fact it’s the other side of modernity: the one which hybridizes banality and visions, technology and manual skills, pop and kitsch, humor and horror, function and dysfunction, museums and markets, awards and provocation. With a global success result.

And finally from Antwerp, after so many successful exhibitions, awards initiatives, you arrive in Milan…  
After living in Paris, Amsterdam, Antwerp, Berlin, London...


A historical partner of Superstudio, companion of many exhibitions, projects and adventures, and an extraordinary designer who presented the most creative, colorful, fun projects at our Temporary Museum and Superdesign Show: the winning partnership between Slide and Paola Navone strikes again, with a prestigious international award.

 For the third year in a row, the historic Lombard company, famous for its bright décor and rotational moulding, wins the Good Design Award which rewards excellence and innovation, organized by Chicago Athenaeum Museum of Architecture and Design with Metropolitan Arts Press.
This time the award goes to Ottocento tables collection by Paola Navone which thanks to Slide's know-how are able to combine classic industrial production with craftmanship. Every single piece with soft shapes has no-replicable black and white shades, which recall marble natural colors.


He began by scorching the historical icons of design, authentic pieces by Eames, Rietveld, Gaudí. Smoke series is in fact the starting point which clarifies his vision, 2002, just graduated. A few years later he arrived at Superstudio, 2006, with Clay, a series of imperfect, irregular chairs and cabinets, as if modeled by hand. And indeed they are. Plasticine-coated skeletons. With his naïf, funny, conceptual, theatrical, rebellious work that shakes the world of beauty and perfection - already called Contemporary Kitsch - Maarten Baas immediately stands as one of the most influential young Dutch designers of the new century, where roads branch off and show new horizons...

Posted by: Dario Negri

Due to the uncertainty of the effects of the Covid-19, Salone del Mobile has been finally moved to the beginning of September.

Many operators were beginning to wonder about the Salone del Mobile to be held April 2021: yesterday, the Organizers released a communication to inform that the event has been definitely moved to the beginning of September.

Not an easy choice, given what has already happened in 2020, but a choice of responsibility: this solution will leave to the participants a wider span of time to prepare the exhibition, guaranteeing as well a period where the effects of Covid19 are minimal.
The President of the Salone del Mobile, Claudio Luti, declared: "we interacted with Fiera Milano, thankfully we can guarantee a low-risk period..."


Few weeks have passed since Enzo Mari's death, great protagonist of the italian design and culture, and we meet Lorenzo Damiani. He collaborated with many brands from Cappellini to Ikea, has a vision of the design process that comes from the research of necessities and exploration of materials and he ideally works in that junction area between the works of Enzo Mari and the Castiglioni brothers and the contemporary design system. More of an inventor rather than an archistar.

Polyhedric but never blatant, firmly balanced between form and function, where and when begins the design experience of Lorenzo Damiani...


The first project that Superstudio dedicates to female creativity, IN WOMEN'S HANDS, strongly desired by Gisella Borioli. ends. For over a month the exhibition hosted 13 talented artists and designers, confirming itself among the top appointments of Milan Design City and Interni Designers Week.

More than 1600 visitors and over 100 press and TV releases, including RAI Tg1 and RAI Tg3 with a dedicated service, national Corriere della Sera with piece by Silvia Nani, La Repubblica, Il Giorno, Interni, Elle Decor ...
Special thanks to Isabella Angelantoni Geiger, Vera Belikova, Mavi Ferrando, Francesca Gasparotti, Adriana Lohmann, Ilaria Marelli, Paola Navone, Elena Salmistraro...


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Francesca Gasparotti.

"Being born in Milan carried its weight. We are at the end of 70’s. The world is in turmoil. These are the years of protests. It’s a dark time in Italy. My parents split when I was 4, and that’s when my mother decided to enroll at Brera Fine Arts Academy...."


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Adriana Lohmann.

"I was born in Brazil, I was a model, stylist, finding in the fashion world and in the vibrant late 80s Milan the place to put down my roots..."


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Mavi Ferrando.

"After an already creative childhood, the art school in Genoa and the Politecnico in Milan, my first job was at Olivetti where there was maximum openness to creativity and almost no budget limitations..."


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Ilaria Marelli.

"Now that I think about it...'getting your hands in' as it happens in the artworks on display production, it’s perhaps a bond with my mother..."


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories.
Focus on Vera Belikova.

"I come from Russia which has a Soviet mosaic great heritage and my father made some of them..."


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories.
Focus on Paola Navone.

"The common thread of my work: curiosity, and desire to always look at the next day, never to what is over..."


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories.
Focus on Isabella Angelantoni Geiger.

"I was born in Milan 55 years ago and after having wandered for years, in 2014, I went back to my beloved city..."


Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories.
Focus on Elena Salmistraro

"Among my creations there are some objects which have no practical function but actually, from my point of view, perform the complicated task of nourishing the soul, to excite, to improve our life quality. What is relevant is that object transmits the delicate poetry which inspired him."
Meanwhile Elena looks like this, with intense eyes and a big smile so that you immediately understand she hides a determined and smart person...


On the occasion of Milan Design City, from September 28th to October 10th, four webdocs describe different creative realities and their strength to react and rise again. A project created by Design Resistenza, movement based on the need to share what the design industry experienced during the days of covid emergency.
The first video is dedicated to Superstudio and its undisputed soul, Gisella Borioli.


In order to continue the Design Encounters we meet the architect Carolina Nisivoccia who gave her feminine mark as art director to the general design project at Superstudio in the first three years of the format evolution from Temporary Museum to Superdesign, from 2015 to 2017. A multiform approach to design, letting imagination run wild and with interventions in fashion, publishing, exhibit design and eco-ethics applied to the project. She has received several awards abroad including the Green Dot Awards in Los Angeles.

How do you remember your Superstudio experience?
"My artistic direction: personalistic, concert, design, rationalistic, mystical, realistic, characteristic, futuristic, acoustic, humanistic, optimistic, hedonistic, component, logistics, plastic, stylistic, aphoristic, characteristic, illuminist, perfectionist, sentimental...Having been the artistic director of Superdesign Show, an event comparable in size and number of exhibitors to a small fair, for me it was not just a creative activity. It was an effort in which the team, and above all Gisella Borioli, has a fundamental role. A three-year cycle in which to test a vision, finding the balance between the coherence to be given to each event, the anticipation of the trends to come and the creation of various initiatives...


In the former printing house in via Assab, Milan, where books, art catalogues and encyclopedias were once printed, the art world exploration continues through the many languages in which it is expressed today, thanks to the passion of Elena Quarestani and her team of collaborators always open to new contributions. We recommend the new three-part exhibition 1+1+1/2020 open until November 24th.

For the fourth appointment with 1+1+1 at Assab One, the comparison between different artistic expressions returns, based on a project by Elena Quarestani under the curatorship of Federica Sala. An event outside the circuits, the rules, the market that nevertheless offers a glimpse of important research that invites you to reflect and a corner of the old Milan that is unexpectedly nourished by art. An independent space and a no profit association that moves for the pure pleasure of art, among the first to open after the most acute crisis of the pandemic...


First inter pares in this extraordinary couple at the top of the most aware and advanced world architecture, Doriana, who participated with her husband Massimiliano Fuksas, in the circuit of amazing installations made with marble at Superstudio in 2013, claims the equal role of architects. The studio that husband and wife run as a couple has done great works all over the globe thinking about future cities, but she does not disdain even small-scale creativity, designing original micromosaic jewels in which she brings her strength and her femininity.

2000/2020 In twenty years what has changed, what will change?
In daily banality, design has always been given the very small connotation and, improperly, the very "large" plan to architecture. It seems clear to me that a distinction between architect and designer has been objective for at least a century. Architect and designer deal with very different things. Or at least that seemed to be. Today we have almost reached a creator hybrid figure who goes from large scale to the small one and vice versa...


He is the architect and designer who invented the most iconic and spectacular furniture of recent years, becoming the leader of that eclecticism and that "different" vision that brought design to the border with art. Right from the first exhibitions dedicated to Design, Fabio Novembre arrived at Superstudio with his incredible furnishings within the events curated by Giulio Cappellini. In these twenty years his fame has grown along with his influence in international design, but he always remains the visionary designer who seeks other horizons.

2000/2020 in twenty years what has changed, what will change?  
I have always felt represented by Lavoisier's aphorism: "Nothing is created, nothing is destroyed, everything is transformed." And if the father of modern chemistry said so, I don't think there is anything to object to. 


2021 starts off great bringing design and creativity back to the center of the scene. The Milan Design Week in April is also an opportunity for Superstudio to present new and exciting projects in the new venue Superstudio Maxi in via Moncucco, that joins the historic locations in via Forcella and via Tortona with their long-awaited projects "only the best" as always. 3 locations and 3 projects await exhibitors and visitors on a total area of about 22.000 square meters confirming Superstudio as the city’s largest and most innovative private hub. The selections for the participations are open, spaces available with multiple possibilities.


The first of the projects dedicated to female creativity including art, design, architecture and craftsmanship which will reach its peak during the April Design Week with a completely dedicated pavilion, starts in MyOwnGallery.

"Nelle Mani delle Donne" ("In Women's Hands") - a title that says it all - aims to investigate, lightly, carefully, with irony, with foresight, into the world of creativity and begins with two small but significant exhibitions in MyOwnGallery, the Superstudio gallery always open to challenges, trends, new languages. Established artists and architects and young creatives talk about themselves with their work and a talk in the evenings dedicated during the exhibition time...


The Promenade of Porto Cervo for some years has a focal point that has brought a light of originality among the luxurious and somewhat discounted global brands that dot it. The shop of Rossana Orlandi, talent-scout known for her choices of eccentric limited edition objects poised between art design, in summertime does an encore in the Sardinian small harbour of the success of that of Milan, located a short distance from Superstudio. And at the same time she experiments with democratic Design with a new unexpected collaboration...

In a summer that starts slowly, every sign of vitality becomes a symbol of recovery: trade, hospitality, entertainment. So seeing a van unloading new design pieces, lamps and plates, out of the ordinary furniture and accessories, all desirable, becomes an event even in the square with painted walls that houses the gallery on three floors of Rossana Orlandi. She is there, dressed in white, who directs the operations with determination as if she were in the middle of the design week...

Posted by: Dario Negri

The tsunami of coronavirus that hit events and in particular the Design Week and all related events, seems to have found help from the Italian government in favor of Made in Italy. We point out here the opportunity to take advantage of straight grants and thus be able to participate more easily in the exhibition projects of Superstudio April 2021 in Milan, which next year will develop on its three locations: Superstudio Più, Superstudio 13 and the brand new Superstudio Maxi.

2020 was a particularly tough year for the trade fair system and for any company that uses trade fairs to promote itself: Superdesign Show (and the events related to it) as well as enjoying numerous awards from professionals also benefits from some institutional awards including being part of the calendar of the International Fairs of the Lombardy Region, an extremely rare occurrence in the panorama of the Design Week, except for the Salone del Mobile...


Multimedia artist and visual designer, an innovator who eludes classifications, sought-after by the big fashion brands as well as by the worldwide museums and international universities, Felice Limosani is a no limits creative , able to see beyond and put beauty in a futuristic scenario. He says: "My personal direction is neo-Renaissance made of humanistic values, craftsmanship and technology, creativity and originality. For me, design is Italian: we have always been the country that generates quality, beauty and intuition capable of improving life and its daily taste."

You were among the first creatives to reinvent the "story" of the products with real unprecedented performances between art and technology. How did this professional choice come about?
I am a self-taught, no university or professional school. I made my debut as a DJ in the 80s and 90s, training myself with the poetry of remix. For 20 years I loved music and the night while during the day I used to read (and still do) for passion of sociology and technology essays with a humanistic orientation...

Posted by: Dario Negri

The Alto Adige is a unique and characteristic territory, a connecting link suspended between tradition and future, between Mediterranean and Middle-European culture, has produced top contemporary sensitive designers such as Matteo Thun and Martino Gamper, whereas among from Alto Adige there are companies rotating around traditions and ancestral materials such as iron, rock and wood skilfully transformed into contemporary and innovative products by a sharp generation of new entrepreneurs.  

Starting from this, Confartigianato Imprese Bolzano, in the person of Martin Haller - President IVH-Apa has supported the project ´Fingerprint Südtirol – Alto Adige: ten selected companies who will introduce in a preview at Superdesign Show the result of the combination between high mastery, top level craftsmanship and contemporary design. An eye to the future to reflect on the spirit of the time:  art and design blend in the profession...


An intimist architect that seem to cover the periods favouring less striking, more subdued projects.  Emanuel Gargano was born in Assis where he still has his atelier today. He graduates in Urbino and moves with his studio to London where he collaborates with architect Claudio Silvestrin. His great love for natural elements and simplicity, in spite of his several international experiences and many awards. In his luminous proposals he instils the antique soul of things and magically transforms them into very modern, surprising and mysterious objects.  

The poles of your work and life roam among Assisi, London, New York. What do you “take” from such different places?
This little village where I was born, in the centre of Italy, located on top of a green little hill, has always been the source of great emotions and mysteries for me; it is completely built with a single type of soberly light pink stone, one single piece carved in a block of stone. The strictly medieval nucleus releases an emotionally captivating primordial energy that is difficult to explain.  Even though my studio is in London and the city I love is New York, I never felt so overwhelmed from such monochromatic, light and secret monumentality as in Assisi...


A pop-up operation feeds new life and arouses interest in beautiful houses-museums in the area of Bergamo under the initiative of DimoreDesign. Within old walls, breakaway elements such as furniture by top Italian designers make an appearance. A temporary operation that, in addition to on site visits, deserves a book. In progress.

I always thought about the fascination of contrasts, about cultural richness of comparison, even how much antique feeds the new (yet the “old” are a fundamental support for the young), about the correspondences among creative thoughts originating from either close or distant countries, times and cultures. 
The great initiative “Designers for Bergamo” shows in a plastic and immediate way how beauty integrates with other beauty, even though according to orthodox thought it may seem not to match at all.  Of course, this is no longer true today. The most beautiful houses in the world gathers passionate pieces and leave pre-set “styles” combining antique to contemporary, memory to experimentation, personality-design to avant-garde art, in a sort of in-progress collecting that tells a lot about who chooses and uses it...


Even before the pandemic, an increasing demand for quality has been registered as regards both public and private spaces.  To stay outside, pleasantly, in places designed to live in, not missing the comforts of household spaces. A request that has been accelerated and that has found many new responses. The outdoor gets back to being a reference scenario for designers and companies. But there are brands born around this theme, many years ago, and designers that have been designing to give substance to new forms of conviviality for many years. This is the case of Pedrali and CMP Design, that for eight years has been designing outdoor furniture for the same company.

Multi-purpose spaces, outside and inside
“We realised we need more space, more distances and that we want to occupy also in a different and elegant way, outdoor spaces of our homes, taking care of gardens, balconies and terraces”, says Monica Pedrali, “For our company it is a matter of continuing on a long established pathway; roots of Pedrali lie right in the outdoor world. Our father Mario has in fact began his activity in 1963 producing garden furniture in wrought iron”...


Almost 40 years after the birth of its first hub, 20 years after the establishment of Superstudio Più and passing through a series of events, evolutions, innovations, regenerations of post-industrial spaces, presentations of ideas and works around photography, design and creativity, Superstudio Group presents a new creature in a new space: Superstudio MAXI. Superstudio MAXI, is the new family member of Superstudio Group’s venues: Superstudio 13 and Superstudio Più. Together the three spaces will present during the next Milan Design Week a complete panorama focused on the theme of design innovation. The shows will encompass over 30,000 square meters on three locations within walking distance.

Superstudio MAXI will host a brand-new exhibition format: "DNADesignNatureArchitecture. The world of tomorrow". The show is based on a farsighted concept which, as event organizers and design week experts, we urgently feel the need to offer to visitors and to a precise cluster of exhibitors.
The perfect space to host DNADesign Nature Architecture. Superstudio Maxi is going to be the first Milanese building for temporary events provided with Leed certification. Completely revamped, luminous, grand and open location, powered by solar panels and renewable energy to embrace the lifestyle of the future and it is located in an extremely promising area of the city...


Starting from the 70’s as founder of Studiodada Associati well-known for his Radical Design, Marco Piva has reached the peak of his career as architect, designer, town planner, professor, designer “at large” with projects for many big Italian and all over the world companies dealing with big and small projects, from architectures to tourist resorts to installations to illustrate a product of an idea. He has been at Superstudio various times bringing his elegant, emotional, fluent and functional mood.  

2000/2020 In twenty years what has changed and what will change?
In the past 20 years the ways of thinking, develop and communicate design has changed.  The formula launched by Superstudio, that integrates into the contemporaneity of the event entities different from one another, from the successful architect to the emerging designer, from long-established companies to new proposals, from tradition to the latest innovations in the technological field, creating synchrony, the winning circumstance to introduce a cross vision on Design state-of-the-art: Superstudio Più becomes a stage, a “laboratory” that opens itself to the city during the Fuorisalone. 


Real, virtual, nomad, shared: a new organisation of work and study. This is the concept of SuperCampus, the new project by Giulio Cappellini for Superdesign Show 2021 providing a time and space revolution where beauty, quality and social relations will be a possibile solution and concrete answer after covid.

The recent isolation period has emphasized a process already in progress: a new way of working and managing one’s own time. People used to work many hours at the office, investing then free time on hobbies, relaxing and living in their own home.
Later on, a less rigid behaviour began towards our own work: fewer hours spent in the office, working also from home, shorter meetings, less formal wear, relax in the work environment...


He is the most well-known Dutch designer leader of that neo-humanism of the 21st century that opens to all experiences and splendours. Among the first ones to arrive at Superstudio twenty years ago, in a little inconspicuous space where he soon drew attention. His spectacular installations for Moooi, of which he is co-founder, and for the most important Italian and International companies, soon became an unmissable appointment of the Design Week of Milan. 

In the past 20 years what do you think has changed in design?
I think that design has not changed. In the last years it has been influenced a lot by ecology and the communication has become very different, from media to ways of describing stories. Design has become more personal and technological, but its nature is always the same. 


Such a strong love for wood and natural elements, the respect for the environment, for tradition combined to cutting-edge contemporaneity   characterizes the work by Michele De Lucchi and his cross-disciplinary “circle” of designers, innovators, humanists, futurologists with whom he creates buildings, museums, interiors, design, little sculptures, urban development or highly complex projects.  He was part of the Sottsass group at the beginning of Memphis. Today, he is probably the most important and sought-after protagonist of Milan that changes. 

2000/2020 In twenty years what has changed, what will change?
Since the beginning of the new millennium the digital wave has changed the way to approach the most varied day-to-day reality and work, creating huge potentialities that are in continuous development. There are platforms that promote the “download design”, systems of quick prototyping, 3D printers and top technology CNC machines. In addition, it is getting easier to photograph, film, and write and new ways of narration are developing mixing all this expressive tools combined with digital supports. Given the quick progression it is now possible to talk about new design freedom, but the ability to detect new uses for the available technological potential is also required.


The moment the Temporary Museum of Superstudio hosts for the first time the group exhibition of Thailand, it is almost a challenge. An unusual country in the design market, yet full of promises and with a very interesting point of view, a wise mix of craftsmanship, artefacts, tradition and desire for renovation.

In 2011, it is a little space in the Former Ansaldo of via Tortona, inside the complementary project “Innovation/Imagination” always curated by Superstudio in collaboration with SlideArt: a group exhibition with the best of Thai design and the winners of the prestigious DEmark (Design Excellence Award) that rewards design, innovation and functionality, all curated by the Thai researcher and designer Eggarat Wongcharit.
The following year, the group exhibition moves to Superstudio Più for three years in a row, taking up an important space and becoming a proper national pavilion also thanks to the important investments in support of the companies from the government...

Posted by: Dario Negri

Every year installations by Lexus during the Fuorisalone tell emotional visual stories with the contribution of top names of architecture and design. The car exists and doesn’t, revealing itself by means of symbols and representations of movement and of fluidity close to contemporary arts. The last performance, a show of dance, lights and technology, curated by studio Rhizomatiks, at Superstudio during the last Design Week, provided a unique and unforgettable experience. 

In the past thirty years, the automotive world has undergone a sensational transformation, making the creative element that was hidden behind the project part visible: industrial processes, social changes, new driving systems, a vision of motorized vehicle not as a symbol status anymore, still testimony of lifestyle but first of all an “aware object”. Design not as an aesthetic symbol element anymore but as research mainstay...


The desire for outdoor life has become so perceptible that companies today move among design science and research to fulfil it at best. An interesting initiative by Pratic that every year, in collaboration with various Universities, studies people’s desires and market trends.

The human brain always favours outdoor structures or better, nothing like outside protection structures can balance the right hemisphere and the left hemisphere of the human brain. This is one of the interesting results of the new neuroscientific research “Design for Well-being” born from the long-time collaboration between Pratic and Dr. Stefano Calabrese’s staff at IULM University and University of Modena and Reggio Emilia.
“This is the third research we make in the last years with the same partners”, says Edi Orioli, vice president of Pratic, “After those on colours and natural light”. “We were interested in the colour” he continues, “As a couple of years ago we launched a new painting system Qualicoat Seaside that protects against the salt corrosion risk, with the application of high performance anti-aging paint provided by top international suppliers on the market. Regarding light, it is easily understood; our core business is to protect clients from direct light, from heat and the most bothersome sunlight rays”.


At SUPERSTUDIO, all the greatest protagonists of contemporary International design have come, thanks to an innovative way of showing projects with emotional installations, temporary architectures, contaminations between art and design and widening boarders to everything that is lifestyle. Gisella Borioli, founder and creative director, and Giulio Cappellini, art director, will explain you how the idea of an event complementary to the Salone del Mobile to the new Superstudio Più in 2000 was born, how it was developed and how it became the driving force of an new way of presenting design. The whole city followed the example, with the birth of many temporary Districts of design collected under the sign of Milan Design Week, the world’s most important one.

Watch the video on the Youtube channel Superstudio Tweb. (Soon also English version).


Superstudio is glad to support the "Designers for Bergamo" project and invites you to the live streaming today from 6pm on DimoreDesign's Facebook and Instagram channels to discover this exciting project that sees the participation of great design names including Alessandro Mendini, Paola Navone, Fabio Novembre, Aldo Cibic, Franco Raggi, Italo Rota, Alessandro Guerriero, FormaFantasma, Luigi Baroli and Giulio Iacchetti.

Speakers: Paola Antonelli (senior curator MoMa of New York), Giacinto Di Pietrantonio (curator of the DimoreDesign project and professor of the Brera Academy), Giovanna Ricuperati (Marketing Association +39; MULTI), Gisella Borioli (SUPERSTUDIO), Massimo Farinatti (ADI Lombardy), Carlo Branzaglia (IED Milan).


His refined, essential, style with a strong recognisable visual identity, is perhaps the key to a success that involves various design fields at International level also thanks to two studios in Milan and New York. He has been among the first architects to be part of the “band” of young designers that Giulio Cappellini gathered around himself for the first exhibitions at Superstudio since the beginning of the millennium. Unforgettable experiences for us, and for him.  

 2000/2020 what has changed and what will change?
Everything has changed and nothing has changed. Perhaps we got better, faster and we have gained awareness at doing things.

Has there been a popularization of design?
I think so but not so much as standardization, according to classic parameters. I think that design has become bigger as intellectual model. Twenty years ago it was already “conformed” enough to talk about design, now even more. More people are getting closer to this universe, and it wasn’t simply due to the arrival of large chains which sold or are selling the so-called democratic design but simply design has become more interesting, wider...


A young talented designer, with a long militancy at Giulio Cappellini’s side, guarantee of an open and conscious vision on design, gives us a reflection on how to deal with planning after the coronavirus lesson. The months of forced lockdown made us understand the real values and perhaps regret all excess that invaded our homes and our lives.

"The forthcoming trends in the world of design will not be stylistic but will talk about planning awareness.
The new limits will not be overcome by new forms, but will need new solutions.
Whereas before the designer’s job used to be looking at the world with different eyes, today is looking at it with new eyes and to do so, I believe it is necessary to stop and examine what happens around us, to be able to redesign new house and setup scenarios.   
It is extremely restrictive thinking that a good planning of 2020 will be just to create beautiful and functional objects: we have all noticed since a long time – even if some do not want to hear this – that it totally doesn’t make sense to redesign dozens of products to saturate the market, present them in fairs all over the world, to then perhaps, put them on a catalogue a year late, then selling insignificant quantities...


16 years ago, Cristian Confalonieri, a design student back then, had a brilliant insight: while trying to plan what to see in the city during the design week, he realised that on the web there was more or less nothing. This is how the website was born and had become the portal that gathers all the exhibitions and projects of Milan Design Week. He co-founded the company Studiolabo that deals with communication design and territorial marketing. Accepting an invite from Council Member Cristina Tajani, he coordinates the Interzone Focus Group where all the most important players of design take part, including Superstudio.

For the first time in 1991, design showrooms gather together under an official guide called Fuorisalone, by initiative of Gilda Bojardi. In 2000, districts of design were born, by impulse of Superstudio that opens its space to design, with the accomplished creation of Tortona District. Later on, the development of other districts such as Brera and Ventura Lambrate... What is the success of the Fuorisalone, an event that the world envies us and uselessly tries to imitate?
I think the success of Fuorisalone is strictly connected to the inability to define it. And therefore to reduplicate it. Is it an event or a fair? Is it BtoB or BtoC? And so on. It is a strictly Italian model, Milanese actually. The city dimension, a little metropolis as it is usually called, is a fundamental element for the event success. We can shortly go through it and all neighbourhoods (who became then areas, and then districts) feel involved...


During the week dedicated to virtual-design (and more), from 15th to 30th June, @AT SUPERSTUDIO MAGAZINE dedicates the new SUPERDESIGNVIEW schedule to describe the world of design and innovation. Interviews with great protagonists, meetings with visionary talents, videos, trends, photo galleries,reviews and much more will keep focus on the world of production, design, project and creativity. 
A preview on installations foreseen for Superdesign Show 2021 (from April 2020 moved to next year due to “force majeure”).  Updated on a daily basis, SUPERDESIGNVIEW adds a new viewpoint of to the effervescence of the sector, again completely active as its the time for #ORARICOMINCIAMO (#LETSTARTAGAIN). 
Don’t miss the digital @AT SUPERSTUDIO MAGAZINE. In addition to collaborations with specialists it is open to participation of its readers. Yours as well. If you have something to say, write to us. We are waiting for you.


On his first presentation in the basement of Superstudio in 2009 Luca Nichetto, chosen among many young designers, won Elle Décor’s International award. On his second one, he presented a Prosciutteria (ham bar) in every detail located in a temporary architecture on the roof. Afterwards, an escalation took him from Venice, here he opened the first studio, up to Sweden, where he moved for love and where he settled. Today, he is a successful multi-tasking designer who has collaborations around the whole world, collects international awards, and is a guest of retrospectives in cities such as Venice, Paris, London, and Stockholm.  

In twenty years, from 2000 to 2020 what has changed and what will change?
The beginning of 2000 is also the year I began being a designer. I remember when I used to come to Milan, the fair was still downtown and events of Fuorisalone could be counted on a hand. The Fuorisalone was more romantic back then, there was Spazio Krizia with Ingo Maurer and Ron Arad as well as Driade in Via Manzoni and so on. I don’t know if it was international as, apparently, the whole world was there, but it was a more human dimension where you had the time to talk to people. From 2010 onwards it got out of control, it became a circus, where you can find events of a certain type of quality or find yourself in the middle of a situation that you can’t understand, with a quite tiresome sort of visual contamination...


Her first approach to design was as a recent graduate at the inauguration of Design at Superstudio right beside Giulio Cappellini, who had sensed her talent. Step by step Ilaria Marelli has entered among the established contemporary designers keeping her fresh and curious approach to all the experiences that this entails, from the design of the object to the installations to the art direction, also touching fashion.

In your initial contact with Superstudio Design you were together with Cappellini for the first exhibition. What do you remember about that experience?
I remember perfectly well when we came to see the space - I was super adrenaline, it seemed to me an exciting challenge, many colleagues instead said "Giulio is crazy-how do you now two months from the Salone to put everything prepared back in play! "...well, he was right! Rivers of people in an area until then unknown to most, a wide-ranging setting and… there were also my first products! I remember the photo for the press together with Morrison, Wanders and Bouroullec, as if we were "au pair" designers, while I was a young graduate at the first approach to design… I still get excited about it!...


Jacopo Foggini, more an artist than a designer, took possession of an unusual material, methacrylate, of which he fell in love when he was a child. He has made it the basis of his artisanal and exclusive production of beautiful, colorful, unique, theatrical, light and even gigantic objects. Free objects that follow the wings of the imagination and forged manually, with the material brought to more than 200 degrees. In 2004, he brought his dreamlike flowers with a soul of light and a monumental chandelier to Superstudio.

Where does the passion for methacrylate come from?
My passion for methacrylate, a material commonly used to produce machine reflectors, was born in family companies. One night, at the age of five, I snuck into the plastic materials factory and I saw a red drop of methacrylate coming out of the "nose" of one of the huge machines. Since then this material has entered my imagination, and like a seed, slowly over the years, it has grown to become my life. In the 90s I started to experiment with its creative use, fascinated by its chromatic and aesthetic qualities...


CLUB MILANO, popular bi-monthly free press magazine of lifestyle, fashion and design with interviews and insights, distributed in over 200 selected locations, interviewed Gisella Borioli on architecture, design, fashion, training and, above all, the future, which cannot fail to be led by the beacon of knowledge.

On the website of @ATAt, the quarterly online of Superstudio Group, you wrote an editorial that has a clear and direct title: "The new responsibility of architects". How important will these figures and, in general, knowledge and competence be once this health crisis is over? 
The focus of the speech is precisely this: knowledge and competence. The world is made of closed and open places, where we live and meet, where we work and compare ourselves. Competent people such as doctors, scientists or professors are basic because they solve the problems that surround us. The task of designing spaces where these people - and not only them, of course - can find answers to problems is the prerogative of architects. They are experts who do not work alone, in their studies many other excellences from different fields compare themselves...


An interesting live broadcast, organized by Istituto Marangoni, remained visible only for the lucky few who followed it on Instagram. We were there and we propose the most important passages of Giulio Cappellini's interview with Rossana Orlandi, gallery owner and curator who in a few years has created with her Milanese space a focal point for the whole world of design, giving the possibility to young talents to exhibit alongside acclaimed artists and designers, a mix between art and design with strong contaminations, a multicultural language and always avant-garde ideas.

G.C. This period has changed our way of live, our attitude, how we need the interiors, that means how we live in our homes, how we're going to live in our showrooms, offices, and so and so. I really think that this period and more and more in the future can be a really big challenge for all the design world. So I think Rossana we have today to think about awareness , a new consciousness of design. So what do you think about this?

O.R. Absolutely. This experience, huge, incredible, unexpected, a lot of words we can see, change our life. During these times we realised what we need. When I talk with people everybody say: "Oh, for the first time I went out in my terrazza, uh my sofa is not comfortable, oh my house is pretty nice but I need...


The unmissable events that Ventura Projects realized in Milan during the Design Week will no longer be there. The Dutch studio that had discovered decentralized places such as Lambrate and the surroundings of the Central station with Nordic and avant-garde design closes.

The news arrived like lightning in a clear sky, on Friday 15th May, and left the world of Milan's design and Fuorisalone stunned. First excellent victim of the post-coronavirus, Margriet Vollenberg announced the closure of her temporary design project Ventura Projects which had brought a breath of news, of unexpected events, of discovery during the Milan Design Week. First to open to the public of architects and young creatives the transformation area of Lambrate and then brave to recover the Magazzini Recordati near the Central Station for design, thus drawing the attention of the Municipality and the Railways to the possibilities of those structures to be time abandoned.


The first woman to enhance Polish design outside the borders of her Poland, her mentor was Alessandro Mendini with whom she has worked and collaborated for a long time. To the work of designer, sculptress, art-director she alternates the curatorship of exhibitions, such as those dedicated to his master in Poznam in 2004 on the occasion of the entry of Poland into the European Community and in 2014 in Wroclaw in the year in which it was the Capital of European Culture. At Superstudio she arrived in 2011 and many more times.

Dorota between Poland and Italy, how did this happen?
My studio has been located on the Alzaia del Naviglio Grande in Milan for years, but I arrived in the city over twenty years ago for an internship in the Mendini Atelier. I studied in Poland, at the University of Art in Poznań, Faculty of Design and Interior Architecture with a thesis on Biodesign. I won three awards for the best degree and so I had the opportunity to go abroad to deepen my studies. I chose Italy, for its cultural wealth, its ancient history, the beauty of its landscape of its traditions and its people. I traveled around Italy and landed in Rome, for me the most beautiful city in the world with its squares, fountains, gardens, with the wings of angels in the paintings and sculptures of Ponte dell'Angelo...


The new challenges of doing business, the remodeling of work and its environments, the rethinking of public spaces, commerce and culture are just some of the many topics covered during the webinar, which proved to be a valuable opportunity for reflection on future prospects .
For those who were unable to attend the live broadcast “Will it be a new Renaissance? This is how Italy of design starts again "with Gisella Borioli, Giulio Cappellini and Aldo Cibic, here is the full video of the event (in Italian).



Eco Social Designer, as he defines himself, has the special ability to bring beauty even from industrial waste. A highly topical issue in times of sustainability and circular economy. His first exhibition was at Superstudio 13, in 2012. Seats talking about a different way of thinking about the waste of our civilization.

Tell me about your choice to become an eco-social designer or a "waste designer" ahead of time.
It was 2008 and I was working as a permanent designer for a packaging company, but, after 5 years, I felt that the company reality was too tight and I needed to "speak with my voice". I was already very fascinated and intrigued by the plastic and glassy waste that resulted in the production process and I remember that I collected them to study and reinterpret them. Soon I realized that, in addition to making works with the waste materials that I found, I could draw on much more material by helping companies to recycle. Each of my creations gradually became a hand in ecology, to which I quickly joined the active participation of social associations...


Will it be a new Renaissance? This way Italy of design starts again: Borioli, Cappellini and Cibic protagonists of the webinar by Matrix4Design and Superstudio

Our lives are changing. We see it every day: because of the measures taken to face the COVID-19 emergency  we were forced to profoundly change the way we work, move, think. The space around us has taken on new dimensions, where technology has become more and more present and has helped us redefine roles, contacts and relationships.
However, this is not enough. Months in which we will be called to imagine the unthinkable and to do so with flexibility and creativity await us, breaking ten-year customs to develop an innovative idea of society, based on a different way of conceiving products and services.


Eclectic, curious, visionary, practical, generous, open mind, never banal, feminine in the best sense of the word. She loves the colors of the South of the world, travels, traditions as well as innovative and unexpected solutions. A  360° experience in the world of design, crowned by international successes and awards. Paola Navone is a "unicum" and a fountain of conversation. For her, ever since she was a child, design has always been "like an omelet: with mushrooms or zucchini, as long as it is good".

2000-2020, in these 20 years what has changed? And what will change in the last year that will take us to 2020?
I just think it’s changed that hopefully, there’s more freedom.

It’s already a good answer.
It’s not like you can analyze the changes, the real change now is that everything coexists and everything can live more and more. What will change? It will change that this degree of freedom will grow.

Do you think that this freedom is also expressed by the fact that design has gone to intercept a thousand other products, a thousand other needs, a thousand other expressions?
Let’s say that there is more freedom on the part of those who consume design, which is much less oblative than before, so it’s like in clothing...

save the date: LIVE ON INSTAGRAM


A live conversation to share knowledge and perspectives between Gisella Borioli, CEO Superstudio Gruop, and Giulio Cappellini, Art Director and Istituto Marangoni Brand Ambassador.

Instagram live on Thursday 30th April h 5.30 pm at IstitutoMarangoni_Milano Design | Superstudiogroup profiles.

In English.



In Milan everyone remembers that April 2000 where in an unknown via Tortona, in a disused factory, a surprise alternative and almost playful way of presenting the design complementary to what the Salone del Mobile did with its trade fair with an important commercial function arose. Thus begins the adventure of Gisella Borioli in design in the new Superstudio Più, with the complicity and the adhesion of her friend Giulio Cappellini, entrepreneur and open-minded talent-scout . Artribune wanted to make the point with an interview with the founder.

Twenty years have passed since the creation of Superstudio Più and the first design presentation, with Cappellini and a series of young designers who later became stars. What are the memories you are most attached to?

I remember with surprise when I called Giulio Cappellini, with whom I had previously collaborated for my Donna magazine, to see the portion of the delabré factory just bought by General Electric. It was just over a month before the start of the Salone del Mobile 2000 in which he thought to show the new products of Cappellini in a booth as usual...


Since 2000 he lives and works right in the heart of Milan, where the Fuorisalone has simultaneously developed, starting from Superstudio, in the districts. In the former turbine factory, transformed into an extraordinary home and studio, with a panoramic terrace over Zona Tortona, he continuously develops different and imaginative projects, often irreverent, in every direction, from Italy to China. As an entrepreneur, he created a pop-design company that happily follows trends. Showing a trend.

You too, like Superstudio, were the first to understand that the "Zona Tortona" of great disuse factories between via Bergognone and the outer ring-road, could have been reborn with creativity. And even you have transformed an industrial building into a home-studio-exhibition space without distorting it.
In 1998 we bought an industrial building of the '30s part of the Riva Calzoni complex, at the corner of via Solari and via Stendhal. It was a four-storey building, all clad in red brick, inside which were located the turbine test room and offices of the engineers who designed them. On a corner of the building is located a 26 meters high turret that contained a water tank that was pumped into the basement and used for turbine testing.


Today should have been the first official opening day of Salone 2020, with the corollary of Fuorisalone in the city and Superdesign Show at Superstudio. We miss immensely the Milan Design Week, the beneficial tsunami of creativity, the excitement, the curiosity, the sociality, the beauty, the innovation, the vision, the whole world that, for a week, were the life of it. Let’s try to feel again the atmosphere with this 2018 short interview for Sky TG24 to Gisella Borioli, project leader of Superdesign Show. The event is postponed in exactly a year.

Watch the Sky TG24 video


He is the undisputed ambassador of Italian design and style in the world. Architect, designer, curator, he launched many young creatives who have now become international stars. With the Cappellini company he produced iconic pieces, still today "long sellers".

He is the art director of Superdesign Show and curator of SuperCampus who will present at Superstudio during the design week 2021.
Cappellini tells us in video how the Covid emergency has in fact created a new way of imagining and inhabiting space, of living and communicating. Renewed habits, smart working, an unprecedented concept of time that we will find in the SuperCampus project, with the best Italian and international design.

Watch the full video on Superstudio Tweb Youtube channel : 


We gladly resume here the manifesto of the important furniture industry, made in Italy flagship that like fashion, with the pandemic of coronavirus is in a dramatic situation and that needs quick and wise decisions of the Government. Furniture and design, together with fashion, are symbols of the country and the main actors of photographic, trade fair, cultural, communication and events activity of Superstudio. We join them in this appeal.

"Let's reopen Made in Italy": the manifesto of FederlegnoArredo

"Let's reopen Made in Italy": this is the title of the eight-point manifesto drawn up by FederlegnoArredo, published on Saturday 11th April in some of the main Italian newspapers.

With this appeal to the government the Federation, which represents wood and furniture industry, calls for the safety of workers to be safeguarded without compromising even more the survival of an excellence of our country. We will briefly look at these eight points of the Manifesto by FederlegnoArredo.

•  Plan and formalize the reopening date of the entire wood-furniture industry with all its Ateco codes to avoid losing orders and international relations that risk to favor, irremediably, competitors of other currently open countries such as Germany and France... 


Since he created Alchimia, the movement that in the 70s created the counter-design breaking all the rules, has experienced the many facets of the designer’s profession, he wrote, taught, invented, built, designed, helped, entered the museums of half the world and dedicated himself to many initiatives in order to help with art-therapy the weakest, the marginalized, the invisible. In everything he is guided by a strong focus on social. We asked him:

- After this pandemic, what will happen to design?

For a long time many people asked me almost daily what would be the future of design, art, architecture, aesthetics, ethics... To reply I had equipped myself with a glass sphere in front, bought at Ikea, and I must say that since then I was much more believed.
So I said, for example, that we would go from paranoia to schizophrenia, from production to reproduction, from meta-theory to linguistic games, from utopia to heterotopy, from hierarchy to anarchy, from alienation to decentralization, from design to chance, from metropolis to counter-urbanization, from authority to eclecticism, from synthesis to antithesis, from price to no cost. 


Smart working, future projects, a book about the 20 years of design at Superstudio,…
Gisella Borioli tells her story in a video for Design Resistance, a movement that stems from the need to share and tell what the design sector is experiencing in these difficult days.


What is going on? Simply the cancellation of Milan Design Week with Salone and Fuorisalone also in June 2020 brought the whole world of design and its surroundings into fibrillation, including organizers, communicators, institutions. April 2021 appears very far away for the cre-active tribe which are designers, architects, entrepreneurs used to anticipate times. So ideas fibrillate and projects take shape. Virtual and non-virtual. Here is Brera Design District launches its renewed in June and an expansion of the Fall Design Week in October. Interni under the guidance of Gilda Bojardi could celebrate the 30th anniversary of the design in the city initiative - thanks to her the Fuorisalone started since 1990 - in conjunction with the Salone del Mobile with a macro event like those she is used to organize at the Statale University ...


Despite the crisis, despite the uncertainty, despite the fear, we continue to believe that the appointment with Design in Milan will be - whenever it is - a moment of redemption, trust, beauty, progress, sociality. We are working to return at the beginning of summer with a renewed, sparkling and exciting Superdesign Show, together with the districts of Milan and the Salone. But also ready to propose real and virtual innovations that will make our event even more interesting and irreplaceable. With the presence of large global brands that are wondering about life and the environment. With a stroll through the cultured and technological proposals of the contemporary East. With an endless roundup of young international designers. With a special on Women Designers in the year dedicated to female creativity. With Supercampus ...


“It is precisely in the most difficult moments that tension must not give way and creativity must always think of the future.
Superstudio Più in an open, eclectic space, always ready for new interpretations and transformations. And Superdesign Show, the Milan Design Week event that kicked off the Fuorisalone in the neighborhoods twenty years ago, will be full of surprises to the next appointment .
The new layout for the design event will have as its main theme red, which will connect, sometimes on the walls and sometimes on the floor, the different installations.
Suspended lights in the air will create a magical effect.
Never before has the task of design been to create beautiful projects but above all to make the audience dream!”
Giulio Cappellini, art director Superdesign Show

One step ahead. 2020 year of the woman. Creativity is woman. One step ahead of men even though media apparently do not notice. Women are increasingly protagonists and increasingly standing on politics, cultural and social scene, but it is still not enough. Superstudio truly believes in the power of and to women with an exhibition dedicated to women creativity in the fields of design, art design, art, craftsmanship, a hymn to women creativity, which is also the theme introduced by The Municipality of Milan for 2020, with the programme “Creativa 2020. The talents of women”.DD – DONNE E DESIGN (WOMEN AND DESIGN), curated by Gisella Borioli, debuts at Design Week 2020 within SUPERDESIGN SHOW, in a large-size important space, from 14th April until 21st June at Superstudio Più. The exhibi..


We know that Fuorisalone projects for every Design Week have a magmatic form and mysterious names that do not reveal much until the opening appointment of the exhibitions scattered in the city. Superstudio can anticipate something...
SUPERCAMPUS curated by Giulio Cappellini SuperCampus is a place for working, learning, meeting, recreation and relax. A space that could be anywhere in the world, where users may share the space in a free and flexible way. A place where, the most varied skills meet, in a co-working project. A space, always open, day and night, to fulfil the most different needs. You can work here, study, have lunch, a chat, organize meetings and presentations, relax and take care of your body. Large open and flexible spaces, warm, neutral and natural colours, a lot of green and no actual border between the various areas. Large work tables to share, small stalls for confidential phone or conference calls, large living rooms and no more rigid meeting rooms with just your own pc. Of course bookcases and football or ping pong tables and a fitness area where y..


For its vocation, Superstudio intercepts trends that collects and retransmits, through its events, the changes of society in different fields, but in particular and periodically, in fashion, in design and in communication. We have asked big representatives of theses fields an opinion on how much technology is going to influence their work.
GIORGIO ARMANI: A DISCREET TECHNOLOGY THAT RESPECTS VALUES. A rare coherence that didn’t keep him, always being himself, from moving in harmony with times and align to innovations, Giorgio Armani became the Greatest and undisputed fashion creator acclaimed all over the world. “When I started working, everything was much different. Communication tools were the traditional ones, the bond between fashion and innovation were still at an early stage. Things have changed today: social media are extremely popular, and it is necessary to keep pace with them, bringing one’s own thoughts and personal vision on the most followed platforms. At the same time, big brands and big companies show always more interest and attention towards innovation, pointing more and more towards anathic and correct approach, complying with the environment and worl..
Artist, sculptor, cultural businessman, and over the last ten years, designer, it is hard to define Kim Seung Hwan in only one discipline. “Organismi & Harmonie” presents a hybrid collection between sculpture and design, thus defining the new aesthetic direction taken by the artist. The exhibition curated by Martina Corgnati, highlights artifices and nature, modernism and archaism that reconnect to the geometric and mathematical laws and underlines the impeccable control by Korean sculptor of plastic materials, from bronze to polystyrene up to stone. Kim Seung Hwan begins his career in the nineties at Pietrasanta where he attends the Carrara Accademy, and then continue his journey in Asia. In 2008, together with his wife Lanki Jung, he founded, on the outskirts of Seoul, the large centre for contemporary art Dio Art Center that..
Alessandro Mendini, a Master and a fundamental and unforgettable personality in the post-modern design panorama, since the creation of Alchimia in the late 70’s, has been close to Superstudio not only as a friend but also as an author of various exhibitions and installations in addition to the “heart plate” designed for the Municipality of Milan. His ironic and disenchanted vision, his poetry and eclecticism, his openness and his vision, have been instructive for many designers who became famous. His pieces are now icons kept both in houses and many museums. Among the thousands of unforgettable works, the Proust armchair and the museum of Groninger in Holland. We honour him, with this last interview to Gisella Borioli. Thank you Alessandro.What changed, since 2000, and what will change? In these twenty years, the world has become di..

She is the most famous, esteemed and the most sought-after. She is the curator of Architecture and Design sector of MoMa of New York, where she arrived very young answering a job-posting on a newspaper, but also of the Broken Nature exhibition at Triennale of Milan where she points the finger at the environmental disaster. Gisella Borioli met her on the occasion of Lexus International Design Award. 

Your professional history is emblematic, especially in Italy. Is America always America?
I would rather say that New York is always New York. MoMa was an exceptional starting point. If you do something at MoMa, everyone sees it. There are extraordinary curators in the world that have not the visibility and opportunities that I have. However things are changing. There are many Biennials, Triennials, Design Weeks that are becoming popular, in Indiana, Istanbul, Beijing for example. Curators search for innovation. Nothing better than having the opportunity to discover other cities.

Like every year, at the end of the Design Week of Milan, the same-old farce of figures (and visitors) takes place and whoever gives the highest ones, as in a fishing contest whoever catches the biggest one. No one makes a difference among typologies, substance, message, purpose of the events, as long as the biggest crowd is reported, and any means is legitimate. It is not important to make a distinction among operators and creatives and groups of youngsters full of beer (irregularly sold cheaply in the streets of design) or the parades with drums or irreverent masquerades like sumo fighters with huge fake bellies wandering around the showrooms. There are then the “easy-click” ones, attracted by spectacular installations such as the zipper on the facade or the pierced-woman-chair by Gaetano Pesce, that have a little to do with the desi..
The first hour ambition, dating back to year 2000, to present new entries for the house and interiors, in a non-conventional way, that leave space to emotion and culture, during the years has brought to Superstudio increasingly sensational mise-en-scènes that led the way to new means of exhibiting design. Superdesign Show faithful to its traditional configuration and yet in continuous evolution, with 2019 edition has once again surprised with its museum-like installations. The performance among a dancer, lights and four totem-robots that interacted and moved in perfect synchrony by Lexus. The tower by Matteo Thun for 3M, an obelisk that outside reflected the sky, and inside enchanted with a flock of luminous butterflies. The immense white and black room of Korea where tradition and modernity chased one another in a play of contrasts. ..
Launched for Design Week 2019, a large videowall that points out the entrance of Superstudio Più and invites you in. On screens that take up to 40,5 metres, an alternation of names and activities of the permanent occupants, schedule of the forthcoming events, news images and previews, create an enormous moving newspaper wall. It is the first installation of a kind, created by Wave&Co, whose director described: “Tradition and innovation find the perfect bond in this gate that follows the entrance’s solid and pre-existing form and adds a technological element that encourages the image communication, grabbing passers-by attention.
Purists of design, promoters of the Fuorisalone as a phenomenon of widespread creativity, don’t appreciate this. They don’t appreciate that Fashion, with all its strength, has sneaked in, among small and big furniture brands, among manufacturers of supertechnological devices and designers in search of visibility, subtracting spaces and attention. After years of investments and hard work to create an event that involves the whole city and that made Milan the world capital of design, here, among companies pride of Italian creativity but with turnovers that don’t withstand the competition, among the many pioneers and experimenters, among universities of the world and young talents that still struggle among insufficient budget and unreachable locations, appear on the same stage and at the same time the Great Fashion Designers and f..
The Triennale, with Stefano Boeri as chairman, never stops surprising with its increasingly interesting activity. After a long period of design annual theme exhibitions curated by Silvana Annicchiarico, it is now hosting a more classic and permanent form of exhibition. At the same time as the not-to-be-missed Broken Nature exhibition curated by Paola Antonelli, the Museum of Design curated by Joseph Grima, is now located, filter-free on the ground floor. A way to respond to a basic demand of culture and knowledge - in connection with the museum of ADI and the regional companies museums - and to ensure visibility to the Triennale’s heritage with unique pieces by great masters. Finding domestic objects, that quietly entered our houses such as Valentine writing machine by Sottsass, the inflatable armchair by Zanotta, the unfailing foldable..
Materials Village welcomes us at the entrance of Superstudio Più, in the Art Square, with a new spectacular mise en scène. This year, 3M, American leader company in scientific research on materials, astonishes us with an emotional installation curated by Matteo Thun & Partners that celebrate nature as a source of inspiration for significant and sustainable solutions. A Pinnacle of Reflections is a 14m high tower where visitors are invited to immerge in a colourful and kaleidoscopic world that recalls the extremely-rare blue morphic butterfly, on the basis of the multilayer optical FILM technological concept BY 3D Design: the transformation from caterpillar to butterfly is the symbol of innovation. Inside the installation you can therefore enjoy spectacular colours and shapes, and the lights reflected from layers of film crea..
A subtle fil-rouge, at Superdesign Show 2019, connects proposals and research that are the basis of today’s design-thinking. Over these last few years’ creative bulimia, a lot of excesses displaced us and made us forget the great masters’ lessons, cultures embedded in our DNA, undeniable traditions, environmental risks and fears which, everyone, from now on, must face. On the another hand, the aesthetic changing trend does not stop, it feeds on invisible inspirations, welcomes cryptic messages, destroys and creates trends, interferes with desires, creates new consumption models. And a third aspect, technology moves with extreme acceleration transforming our own lives but is increasingly human-tech. The theme of this edition of Superdesign Show is Innovation&Tradition, born from the awareness of the co-existence of these three in..
On its third edition, Smart City is increasingly active and destined to grow in time. And its beginning on 13th March along with the Digital week, with the presence of Council Member Roberta Cocco, has a precise meaning. “It is human friendly Information technology that communicates with design” explains Emilio Genovesi CEO of Material ConneXion Italia and creator, with Chairman Rodrigo Rodriguez, of the exhibition. Technology must communicate with humans and Smart City is a reflection on topics of the future, on how to live urban areas. However, it does not want to propose an example of a sustainable city such as the ones that already exist in various countries, but points out a “latin way” to smart cities. Therefore a city that adjust to change, but just like Italian design adjusted to times, besides being functional, it has ..
Interview with Paola Navone.An anticipative designer that has always dialogued with cultures, historical periods, ethnics groups, diversities. A creator of objects, environments, atmospheres, emotions in complete freedom. Thus made her great and unique. Paola Navone does not follow trends, she creates them. What has changed in the last twenty years of design? And what will change in the last year that will take us to 2020? I think, if God permits, there is more freedom. It’s already a good answer. It’s not as if you can analyze changes, the real change is that by now everything coexists and everything can coexist more and more. What will change? The level of freedom will increase. Do you think this freedom expresses the fact that design has intercepted thousands other products, thousands other needs, thousands other expressions? Le..
The contemporary art museum that contains art work of the private collection of Miucia Prada and Patrizio Bertelli has just opened. The beautiful, candid, disquieting “Torre” designed by Rem Khoolaas. The construction completed the artistic offer of Fondazione Prada in Milan placing a futuristic architecture in the complex of old and new buildings dedicated to contemporary art, already an unmissable destination of the cultural Milan. The floors of the tower have irregular heights, from 2,7 meters of the first floor up to 8 of the upper level and containing collections of different origins and inspirations. Every space overlooks to a breath-taking glass wall hunched forwards on emptiness, on an original panorama of the Milanese suburb that extends up the city’s limits. The most admired space, an unmissable fairy-tale, the enormous ..

If Milan has become the first example of city where fashion determines character, design is a global phenomenon, creativity talks the languages of the world, urban fabric is spotted with temporary-locations and the Fuorisalone has become a model imitated in many capitals, maybe thanks a bit to destiny, in addition to its illuminated pioneers. This is, at least what Flavio Lucchini claims, founder and president of Superstudio Group, but also editor and artist, protagonists of the creative Milan since 1960, whose yesterday’s choices have contributed to the Milan of today. This is what Lucchini describes, as author, in his last book “IL DESTINO – dovevo fare il contadino ma ho incontrato la moda (e non sono uno stilista)”, a first person path through the golden years of fashion and the encountering with great fashion designers, intellectuals, well-known photographers, artists of the time, social revolutions. How and why are born from his background as journalist and art-director, Superstudio 13 large hub for photography and fashion image, Superstudio Più for design, creativity, innovation, big events.

Interview with Councilor Cristina Tajani.If Milan has become the most attractive city in Europe in such short time, it is also thanks to who governs it with new spirit. Among these, the council member for Fashion, Design and Productive Activities Cristina Tajani, a young competent and passionate woman that revitalised the city.A Miracle happened: Milano pre-Expo was experienced as a static city, even a bit boring. Today, it is considered Europe’s most exciting capital and touristic and creative destination where everybody wants to come. How did this happen in such short time? I think aiming on an open schedule of quality events for different public, built in synergy with private citizens has been the winning decision: it has pushed the image of Milan towards a city open to the world, rich in culture, art, sociality. The week-events are ..
Always focal point of Fuorisalone, since its very beginning, Superstudio, with the project Superdesign Show, Temporary Museum New Objects New Projects, has been working on quality. The long work of planning, coordination, communication, selection that foreruns every edition of Superdesign Show at Superstudio during the Fuorisalone has, right from the beginning, aimed at the top, always striving to bring the best of the global furniture and technology production in connection with the contemporary “savoir-vivre”, favouring great brands and the most innovative and intelligent proposals. The next edition of the project by Gisella Borioli, makes of ONLY THE BEST its manifesto. The new concept changes the general preparation and further highlights identities and varieties of the involved companies, invents a more impressive way to communic..
More convinced than ever that in the Milan Capital of Design, where events uncontrollably increase where it is impossible to see everything, projects make the difference. The best projects. Able to give a response to today’s demand of better living and to the theme of sustainability, involving houses, architecture, furniture, life-style, automotive, technologies, cities. Irrespective of the logics of the many districts in Milan, that, reasonably or not, in April turn into temporary design hubs, the fil rouge that we recommend to visitors for Design Week is to search for Best Projects, wherever they may be, guaranteed by theme, involved designers, the specific interest. And this is how Superdesign Show, once again renovates with coherence and with a strong action that states its commitment to this year’s claim: Only The Best. Significa..
Meeting with Claudio Luti, President of Salone del Mobile.The idea to liven up the presentation of design products with events between social and performance is more and more popular. Born along with Fuorisalone, then extended during the presidency of the Salone del Mobile of Claudio Luti, to the very own Salone. “The Fuorisalone is evolving with a wider offers and finds its strength in the large cultural and business machine of the Salone del Mobile. They both have a specific identity but represent two complementary entities. The Salone is the business place where companies exhibit new products, meet clients and conclude commercial agreements. The Fuorisalone has become the story of the culture of design, an overview of events that transform the city into a showcase where sharing the urban reality allows the contamination with other..
The Italian home, an eclectic and contemporary, elegant and creative location, seen throughout the large and bright spaces of an hypothetical SuperLoft where a large family loving design, beauty and comfort could live, work, study, play, relax and take care of the body and mind, with the help of the latest furniture proposals and accessories with the most advanced technology. Furniture and objects, tables, chairs, armchairs, couches, stools, wardrobe and containers, colors and wallpapers, lights and utensils, floors and rugs, smart devices and TV sets, electric appliances and domestics, kitchens and bathrooms, paintings, sculptures and collections, handcrafted pieces, table settings and textiles and everything that makes the house beautiful. An Italian home with an international flair, created in collaboration with the most interesting an..

A ten year wait, double the expected time, for an artwork designed by Jean Nouvel. Located in the cultural district on the Saadiyat island, on a 97.000 surface, finally the Louvre of Abu Dhabi has opened to the public in an astonishing architecture surely destined to become a global icon. It is a sort of “sky metaphor” the large eight-layered “bee nest” dome, that proposes again geometrical forms in Arabic style. A net of corridors and canals built on water creates a sort of labyrinth, whereas beams of light filter from the roof and draw mysterious shades on the white walls’ surfaces. 

“The Louvre Abu Dhabi literally embodies an extraordinary project..."



CIFF Shanghai
It’s the world’s biggest fair in the furniture field, as well as the most important business platform in Asia, with its 2000 exhibitors, 90 000 professional visitors and 40 years of history. CIFF Shanghai 2017, this edition’s theme “Better Life, Better Work”, will be hosted from 11 to 14 September in the innovative and futuristic National Exhibition & Convention Center, over 400.000 square meters of exhibiting space with a renovated layout that integrates the five main product sectors (home furniture, decoration and textiles, outdoor & leisure, office & hotel, furniture machinery and raw materials) under the concept of Whole Home Decòr. Superstudio has always looked upon the Chinese market with interest, proposing at Superdesign Show, but also in the art gallery MyOwnGallery, projects, companies, designers and artis..
Great interest was raised for the first “New Materials for a Smart City”, an interactive exhibition/cultural space, organized by Material ConneXion in collaboration with the Municipality of Milan and Superstudio during the last Design Week. An exhibition that explained through products, projects, simulations and words all the inventions that exist or will soon, to make our cities more intelligent and citizens happier. Thanks to hyper connections, advanced technologies, artificial intelligences, augmented reality, data transmissions, virtual assistants and other extraordinary performances, Milan (but not only) heads towards being an urban experimentation field that increases performance, security, civic service quality, intercultural relations. The preparation for the second edition is going on now, ready to gather the latest challe..
Superdesign Show is over, the peak moment of the FuoriSalone 2017 and spring, the time of big and small appointments continues in the two locations of Superstudio. White June, research menswear and womenswear preview is, as usual, Superstudio’s first appointment with a summer full of surprises, starting with the new International presences. Whereas at Superstudio 13, the historical photographic studios turn, for the Fashion Week, into Tomorrow’s location, trendy mega showroom that gathers many successful avant-garde brands. For the third time, the spectacular fashion show of David Fielden’s wedding dresses is back. The new organisation by Superstudio Events, operated by a team of young people totally dedicated to temporary events, is unstoppable and brings more, numerous new entries. The first edition of Italian Gourmet at Superstud..
Who are the new creatives? What do they think? Where do they live and how do we get to know them? Discovering: People&Stories was the exhibition dedicated to new design talents. By means of an object, presented in Superdesign Show’s latest edition, the creatives introduced themselves on the international design show starting from the story of their lives and projects. The collective by Alessandro Guerriero, excellence of design and protagonist of the Alchimia revolution, where little men-sculptures guided the visitors towards the discovering of narrations on personalities and objects. Superstudio called up a group of experts (buyers, producers, journalists, architects, influencers). Stefano Boeri, Donatella Bollani, Franco Caimi, Silvia Nani, Roberto Palomba, Jo Squillo, Stefano Seletti, Paola Janelli and Gaia Trussardi have touched..
“For his ability to involve the public and combine conceptual technological, narrative aspects in one whole project”: for this reason the “Senses of the Future” installation by the Japanese artist Tokujin Yoshioka for LG, was awarded the prestigious Milano Design Award 2017, for the best installation of the latest Fuorisalone. Poetic, spectacular, technological yet people-oriented, this is how the art work by the Japanese star hosted at Superstudio Più’s Art Point during Superdesign Show conquered the design public with a visual and mind project.
Superstudio Più along with Design in Tortona district comes of age, turning eighteen. It seems like yesterday when, in a street full of factories on the way to being dismissed, the former General Electric turned into the throbbing heart of the district, opening up to every experiences of creativity and innovation, starting from design, art, fashion, paving the way to something that will soon be emulated all over the city. An original place and project, a continuously in-progress hub where all expressions of contemporaneity find a space, from top names to young authors. After the first few years of Design Connection, with the important presence of Giulio Cappellini as exhibitor and inspirer and Luca Fois as promoter, here comes the increasing commercial success. Too commercial. Consequently, in 2009, to high-light its precise identity, th..
A white page open on the future. New words race through the thread of creation and experimenta-tion, being the base of the latest Design proposals. Design “at large”, because today beauty and design involve every aspect of our life, even those where function seemed to be enough. Words that express universal concepts such as ethics, aesthetics, technology, econ-omy, contemporaneity, sustainability, sociality, uniqueness, diversity, seriality, manual skill, flexibility, re-using, senso-riality, mobility, sharing, cultural multi-plicity, nature and more, according to a new vision. We made it our theme of SuperDesign 2016 edition, meant as a white page on which architects, designers, engineers and digital and non-digital creatives could leave a clear trace of their constructive thought. We have asked the big and small attend-ing companies..
A novel, large and expressive logo, designed by the art-director and artist Flavio Lucchini, to symbolize the new era of design at Superstudio, having reached the mark of 15 years of success. SUPERDESIGN SHOW, to convey how design has now surpassed itself, and at the same time conventions, prejudices and categories, hierarchies, limits, boundaries and even physical laws, occasionally daring the impossible. The lesson of the great mas-ters of the Post-modern and of Radical design, from Ettore Sottsass to Andrea Branzi and Alessandro Guerriero and Alessandro Mendini, who opened the oodgates of fantasy in the seventies, has become the watchword of contemporary design, which is able to com-bine tradition with eclecticism, the past with the future, experimentation with quality. After opening its doors to the events of the Fuori Salone in 2..
How can we classify certain objects whose forms free from any constraint seem closer to sculptures or collector’s items than to mass-produced pieces of furniture? They are proposals of art-design, original pieces able by themselves to characterize a setting and able to talk about the person who has chosen them and uses them more than a thousand words. Their creators are often designers who have let their imagination run wild, choosing to produce one-off pieces or limited editions, or artists intrigued by the possibility of using their works in different ways.ISLAMOPOLITAN (UNITED ARAB EMIRATES)ISLAM+COSMOPOLITAN. CONVERSATION BETWEEN ISLAM AND DESIGN COLLECTIVEAn initiative of Sharjah Investment and Development Authority (Shurooq).Curated by Khalid Shafar and Giuseppe MoscatelloThe extraordinary exhibition Islamopolitan arrives from ..
Since that first moment, in 2001, when for the opening of the first Fuorisalone in Zona Tortona Giulio Cappellini brought to Superstudio the pioneers of the century that had just begun, young people with names like Fabio Novembre, Tom Dixon, Jasper Morrison and Marc Newson, along with many others whose talent he had spotted around the world. Among the gures who have left a mark, with their personality and their work, are Ettore Sottsass, Alessandro Mendini, Fernando and Humberto Campana, Jean Nouvel, Paola Navone, Jai-me Hayon, Massimiliano and Doriana Fuksas, Marcel Wan-ders, Karim Rashid, Marc Sadler, Italo Rota, Oki Sato alias Nendo, Arik Levy, Jasper Morrison, Matteo Thun, Alessandro Guerriero, Patricia Urquiola, Paola Lenti, Piero Lissoni, Nika Zupanc, Ineke Hans, Ilaria Marelli and many other prominent names in the history of des..
The multiplicity of artistic languages, disciplines crossing, technology and aesthetics interaction, opening of new markets, new production techniques, new sale channels, new working methods, new creative breeding grounds: all this completely changed, in a few years, the world design landscape, the way of thinking, making, communicating, distributing the objects that, changing our house or working place, change our life. Just think of the revolution brought by e-commerce, by 3D printers, by co-working, by self-production, by eco-friendly thinking, by art-design, by limited editions, by re-using, by countries which use to manufacture for third parties and are now creating ideas, by self-communication through web, facebook, instagram and much more in a click, and there is no doubt that the grounded world of big brand designers and archi-sta..
As the world changes at supersonic speed and the poles of power and progress move the center of gravity, design becomes a focal point of world deve-lopment. It’s Global Design, in the double sense that the re-design becomes the commercial and cultural motor that affects the entire planet. But it’s also Global in the sense that involves all sectors. There is a new aesthetic that looks more to shape than to function, overflows from furniture and home to become the added value in every area of daily life: from automotive technology to life-style in general, giving a new appeal to suitcases and printers, bottles of water and wine and the sex-toys, body-care and bulbs, toothbrushes or avant-garde art. A trend well-represented at the Temporary Museum for New Design 2013. The theme suggested by Superstudio to his exhibitors: ROOTS, such a..
A storm of sounds, videos, lights, projections, holograms, 3Ds, augmented reality and special effects seems to be the ultimate great attraction chosen to display the new design during this Design Week. With the aid of visual-artists of great caliber and of state-of-the-art technologies, the object is almost dematerialized and ensues from the sound and visual emotions it complements, and not the other way around. Product histories are told through images, movies, words, evocation and interactivity. This year’s new trend invites to new sensations and questions, stimulating other curiosities beside the mere act of sitting down, opening a wardrobe or turning on a light. This trend embodies the main theme of the 2012 Temporary Museum for New Design, a project that succeeded in turning a fair event into an emotional exhibition, where all t..
Three years ago it seemed a crazy notion the idea of Gisella Borioli, CEO ofSuperstudio Group, to rename “Temporary Museum” the event, mainly devoted to busi-ness opportunities, which since 2001 has been hosting at Superstudio Più thosedesign companies that chose to exhibit in the Tortona area, turned into the exhibitionarea complementary to the “Salone del Mobile” held in Rho, Milan. It seemed crazy toplace a contemporary museum as a reference point to build an exhibition with severalbrands, each with a quiteprecise and different identityand ask them to make asacrifice by confining them-selves into long and myste-rious “galleries” instead ofopening into wide stands,by giving up the giant exter-nal logos and replacingthem with sober and uni-form signs, by committingthemselves to an artisticexhibition more likely tocause am..
Brief interview with the archi-tect Giulio Cappellini, whoknows very well the designevolution in Milan and in theTortona area, by being, sincethe beginning of the pheno-menon, one of its most bril-liant and daring protagonists. Milan is the capital of inter-national design?Milan has been representingin the world a reference point for the international designfor many years, the place where during the Design Week designers, architects, press, clients and opinion leadersmeet. You can check out the new trends and lay out anoverview of design and of the next future way of living.Via Tortona stands as the focal point of the Milanesedesign week? The fair area plays a major role but the events within thecity are the beating heart of all that’s happening. TheTortona area has been for over ten years one of the busiestand most lively areas, where ..