Twenty-five years of success celebrated alongside all those who, driven by passion, study, or curiosity, choose to explore design trends with us. Countless projects that tell stories, reveal distant cultures, and spark dreams with open eyes. Every year, organizing this event down to the smallest detail excites and inspires me. I’m glad that people have the chance to discover the incredible world of design, but we must ensure that quality remains at the heart of this great project, continuing to give voice to culture and new ideas.

Just a few days after the close of Superdesign Show 2025, in a climate still full of emotion, it's natural to pause and reflect. This was a special edition—the twenty-fifth—and like every important anniversary, it brings with it reflections, questions, hopes. 

A vertical installation inspired by the X Table System—the modular table collection designed for Cappellini by Hsiang Han Hsu, a Taiwan-born designer based in Taipei—welcomes visitors at the entrance of the grand Central Point hall, where the Far East exhibitors area unfolds first. X Possibilities is a way to evoke thought and explore the potential of extending nature into industry and art. The stacked modular tables, in various sizes, rest on an injection-molded plastic base inspired by geometric forms found in nature, ensuring both strength and stability.
hsianghandesign.com

A mosaic of projects capable of giving a taste of what the future design trends will be. From software that fully harnesses AI for the benefit of people; to cutting-edge systems that allow to enjoy nature all year-round; to timeless work of art with historical and cultural value that have marked an era; to reinterpretations of moments of togetherness in a perspective that enhances the joy of being with others.

FORUM8. SHALL WE GO TO THE MOON?
Since 2022, FORUM8 has been bringing some of Japan’s most advanced software technologies to the Superdesign Show—and this is where the magic begins. The concept of Empowering Happiness Through Web 4.0 aims to foster a culture of well-being and safety by harnessing the power of Web 4.0 and artificial intelligence, now deeply embedded in our reality. The exhibition area seems to project visitors fifty years into the future, captivating even the most skeptical about AI’s growing presence. Autonomous driving simulators, earthquake simulation tools, and fire evacuation analysis systems offer new ways to approach daily life with more awareness and safety, anticipating changes in critical sectors. But FORUM8 goes even further—lifting our feet off the ground: visitors can experience the future of lunar missions through immersive digital technologies. Once again this year, wonder and amazement accompany a journey through extraordinary innovations, offering a glimpse of what the future may hold.
www.forum8.com

LETRIGHT. OUTDOOR LIVING, ALL YEAR ROUND
More than just a bioclimatic pergola designed to adapt to changing weather conditions, Letright’s Smart Pergola is a true “shelter” inspired by classical architecture—its clean, harmonious lines meet the needs of modern living and integrate beautifully into a wide range of residential spaces. Equipped with a high-performance lighting system and advanced technologies that manage climate and ambient brightness, the pergola protects from sun and rain while providing cozy warmth—making it perfect for year-round outdoor enjoyment. All this is made possible by the use of eco-friendly materials, such as glass and metal with negative carbon emissions. A celebration of outdoor life—a true source of happiness.
www.solarpergola.com

GERMAN NATIONAL TOURIST BOARD. DISCOVERING BAUHAUS
So much history from Walter Gropius’s early 20th-century Bauhaus to the present day. Cultureland Germany: A Design Journey, presented by the German National Tourist Board, begins with the Bauhaus movement and comes to life through iconic objects, videos, and multimedia installations. From a miniature wooden model of the first Bauhaus house in Weimar to Peter Keler’s Bauhaus cradle, colorful wooden building blocks, and Wilhelm Wagenfeld’s table lamp—all part of the collection of the Bauhaus Museum Weimar. The journey continues with stone constructions inspired by Bauhaus ideals, the poetic Lucellino lamp by Ingo Maurer, and furniture from Tecta (official producer of Bauhaus pieces). Highlights include the re-edition of Walter Gropius’s iconic armchair, Marcel Breuer’s folding chair reinterpreted with innovative materials, and the K10 table, a pure example of Bauhaus philosophy. A multimedia area with an interactive touchscreen map takes visitors to the most significant destinations of design, such as Thuringia and Saxony-Anhalt.
www.germany.travel

HABITS. A NEW WAY OF THINKING ABOUT FOOD
Light Bites—literally “bites of light”—is a collection of tableware where plates and glasses are equipped with sensors and light sources that react to both food and diners’ gestures, turning them into actors on a constantly evolving imaginary stage. Thanks to a technological magic well known to the designers at Habits, who surprise us year after year, the light shifts in color and intensity based on the ingredients on the plate and the guest's movements, becoming an essential part of the eating experience, making it more conscious and contemplative. Habits, active since 2004, brings together a team of industrial designers, engineers, and visual and interior designers who collaborate with companies to create timeless products and experiences. For this occasion, the food is curated by the chefs at Altatto, a renowned vegetarian and vegan fine dining restaurant in Milan, emphasizing the natural essence of each ingredient.
www.habits.it

Superstudio Più celebrates its important 25th anniversary with a selection of emblematic projects, milestone of the history of Italian design, that opened new path of experimentation and crossovers between arts, cultures, materials and shapes. A return to the roots of brands that – from the beginning - have supported the role as cultural catalyst of Superstudio, always capable of forecasting and anticipating the trends and setting the pace. A look at how this adventure began and how it will go on.

Twenty-five! That’s how many years separate us from the first great and revolutionary design event at Superstudio Più, which gave rise to the widespread Fuorisalone in the city and, in fact, to the Milan Design Week as we know it today, with its presence in the neighborhoods. 

Three Japanese companies, each with its own expertise, come together to create an elaborate light installation that invites reflection on the nature of happiness.
Unpredictable, fleeting, unexpected, hidden—happiness is not always easy to define. GPJ Japan, Yutaka, and ONEFABRICA have collaborated to produce immersive installations that offer unique sensory experiences. Invited by Superdesign, this time with a captivating mise-en-scène, they encourage visitors to reflect on how happiness can manifest in surprising ways. George P. Johnson Japan Ltd (GPJ) aims to empower brands to stand out by crafting new kinds of user experiences.
Yutaka, a space creation coordinator, designs environments with a strong focus on spatial communication and atmosphere. ONEFABRICA provides materials such as aluminum, wood, and stone, often enhanced with artistic reproductions. It also contributes the technological expertise needed to bring the project’s structural elements to life.
www.gpj.com.jp

Ambitious and innovative projects that amaze the visitors and create experiences with a strong emotional impact. The future of design is reimagined and redefined thanks to imposing and visionary installlations that link seamingly far universes in an original way, telling engaging stories and unexpected, poetic connessions. Two big names invite to view technology in a new light, as a “almost-human” tool, at people’s service.

LEXUS. INHALE AND EXHALE
“A-Un” is an impressive installation that intuitively connects with those who experience it, evoking the form of the new cockpit for electric cars Black Butterfly. It pushes boundaries and unveils new possible interactions between humans and next-generation vehicles, based on mutual understanding: this is Lexus’ ambition. The project’s name is inspired by the Japanese expression A-un no kokyu, which describes a harmonious non-verbal communication made possible by the synchronization of human breath with that of the surrounding world. Within a monumental space woven with threads, visitors can experience a luminous moment where their heartbeat merges in real time with the 1/f tremors sampled from nature. The installation was created by Takeshi Nozoe, founder of the creative company SIX Inc. and award-winning creative director, along with Tatsuki Ikezawa of STUDEO. The second installation, “Discover Together”, is the result of a collaboration between Bascule Inc., the design team at Northeastern University, and Lexus designers Moto Takabatake and Yuri Tamura. These emerging creatives, each with their own vision, explored and reinterpreted the connection between people and Black Butterfly. www.discoverlexus.com

GEBERIT. WHERE WATER MEETS DESIGN
A unique experience where visitors are fully immersed in an interactive way. Guided by sounds, light effects, and, of course, the movements of water around them. But Geberit’s installation, a company known for its cutting-edge sanitary products, is not just a fascinating display for its own sake. It aims to tell, and succeeds, in showing how perfect harmony can be achieved between design and functionality. Essentially, how water, the most valuable resource, can be channeled with technology to enhance daily performance. Everything is explained in two areas. In the first, large Touch Rings, enhanced by Artificial Intelligence, highlight the movement of water flows. The impression is that of an artistic installation. The second area, Mastering Water, explains Geberit’s technological intervention. A transparent cube in the center of the room simulates the movements of water and how these can be optimized. Following this, a more illustrative zone presents new and various solutions such as the AquaClean Alba, which integrates a toilet and bidet, offering excellent cleaning and comfort performance through a remote control and app. The Sigma 40 is the new series of control plates with a depth of just a few millimeters, available in various materials. Additionally, there are new linear design shower solutions, TurboFlush for cleaning and maintaining ceramics, and furniture concepts with over 350 combinations. www.geberit.it

Numerous collectives of artists and designers that are showcased at Superdesign Show this year. Each with their own vision of life and happiness, they present fun, colorful projects, that blend craftmanship with innovation, always standing out for their attention at sustainability and the reuse of materials. Wheter it’s for their cutting-edge research, for the successful mix between Western and Eastern elements or just for the unusual and lively shapes, these projects share the ability to capture attention.

DITP & THACCA. CREATIVITY AND COLORS FROM THE LAND OF SMILE
In the large space dedicated to Thailand, visitors enter a scenario of light colors, dunes, and clouds that spark the imagination. Surrounding them are captivating objects with unusual aesthetics, a collection of eclectic ideas. What do transparent colored glass lamps, a bamboo armchair in vibrant hues, accessories shaped like dogs, lemons, pineapples, and a floral-patterned bag have in common? Much more than one might imagine. These are furnishings, furniture, and accessories designed with the specific goal of bringing happiness in a difficult and uncertain time, amidst geopolitical conflicts and environmental disasters. Common features include “warm” comfort, “joyful” creativity, and sincere sustainability. Among them stands out a small hippopotamus, Moo Deng, a rare pygmy hippopotamus that has become the symbol of joy and cultural vibrancy in Thailand. Completing the Thai pavilion is the FRONT 100 exhibition, featuring a selection of works from 100 emerging designers. www.creativethailand.net

HKIDA. EASTERN AND WESTERN CULTURES, TOGETHER
For the first time at the Superdesign Show, HKIDA, a non-governmental and non-profit association that has been working closely with designers, architects, students, and the public for over thirty years to preserve the tradition of local design combined with contemporary experiences, while respecting environmental needs, brings to Milan the exhibition titled Urban Reflection. Unique projects to see, a perfect combination of current design and Chinese craftsmanship details. All the pieces presented use recycled materials, recovered traditional elements, material transformations, and other eco-friendly solutions. For example, the squared metal chairs with upholstery that reuses typical fabrics from the area, or the armchair that combines bamboo with local fans, along with other furnishings with a more futuristic aesthetic and content. One of HKIDA’s main commitments is, in fact, to promote professionalism and excellence in design. This includes the complete development of well-crafted codes of conduct, innovation both creatively and technically, as well as celebrating craftsmanship. www.hkida.org

MATERIALLY. THE COMMITMENT OF THE RESEARCH
Materially’s space has always been the most visited by those curious about the extraordinary performance of seemingly simple materials that are the result of complex processes aimed at achieving the long-desired eco-compatibility. This year, various exhibiting companies showcase the commitment behind the research and development of innovative materials, with transformations far beyond imagination. They do this through the exhibition The Scale of Commitment, which presents transparent and, most importantly, measurable solutions, precisely transferring complex concepts and processes related to sustainability measurement. It helps clarify and dismantle misleading beliefs. In the installations, the materials can be touched to explore their aesthetic and functional characteristics, while immersive digital tools provide data and technical information. www.materially.eu

From the very beginning Superstudio Più believes in the social and collective value of art. And so, the various exhibition spaces open their doors to gifted and visionary artists that share their idea of beauty and sensuality, highlight the alienating monotony of cities and transform waste plastic materials into sculptures, turn a motorcycle into a symbol of art and innovation and give shape to literary metaphors. 

HUB 161. ITALIAN EXCELLENCE AND HOSPITALITY
In a surprising way, ancient art enters into dialogue with contemporary creativity, and master craftsmanship meets modern design in a journey that celebrates manufacturing excellence, extraordinary artists, and historic residences transformed into resorts where one can savor the true essence of Italian hospitality. Voluptas is the first project by HUB161, an innovative platform conceived by Raffaella Verri Zorzi. It connects and promotes Italian excellence across the board—from sustainable material producers to architecture and interior design studios, and professionals in the contract and hospitality sectors. More than just an exhibition, it is a sensory experience that celebrates Italian craftsmanship, where every detail tells a story of passion, research, and vision. On display: the refined marble, crystal, and onyx pieces by Marmi Regina, with their essential design; the iconic floral seats by Carla Tolomeo, true art-design sculptures; the 17th-century antique majolica tiles from Palazzo Raffadali in Palermo, sourced from the archive of Maurizio Scianna, a craftsman who collaborates with prestigious brands such as Ritz Carlton and Hermès; artistic collaborations from the historic Duca di Salaparuta winery, including the “Poliedrica” triptych by artist Arrigo Musti, and a furniture collection inspired by the world of fine jewelry by J&well; and the innovative surfaces by Hybrid & Icon, a synthesis of ancestral traditions, sustainability, and high quality. Also featured in the collective: works by Brun Fine Art, Eleit.it, Francesco Maria Messina, Marcello Colombo, Mirei Monticelli, Oro di Sciacca, Rudi Moriconi, and Vibieffe.

MOTOTOTEM. THE MOTORCYCLE SCULPTURE BY MATTIA BIAGI
Starting with the handlebars—unique bronze pieces bearing Mattia Biagi’s fingerprints, echoed also on the footrests. The hand-blown glass LED headlights are true sculptural challenges. The fuel tank is made of travertine, its shape evoking the lines of a parachute, in tribute to those used in WWII. The front and rear fenders are made of transparent resin embedded with leaves, matching the green suede leather seat—both referencing nature. The parallelogram forks include hand-crafted clay details, while the rear chain guard features organic elements in natural hues, symbolizing the birth of flowers in spring. Set into the magnesium battery box is a black stone. On the tires, handmade leather swallows appear to take flight—symbols of homecoming, loyalty, and a spirit of adventure. A true sculpture that also rides with the wind. What could embody Happiness more than this?

SOGIMI DEMONSTRATES THE POWER OF RECYCLING
Davide Dall’Osso’s installation for GRUPPO SOGIMI—sculptures made from polycarbonate scraps—demonstrates how happiness is not a fixed point but a flow that evolves over time. Entitled Flying, the series portrays bodies in motion or in transformation, captured mid-flight in an ongoing search for balance, a metaphor for the pursuit of happiness. All the pieces are sculpted from waste material from the company’s own plastic production—a strong statement of shared commitment to sustainability between the artist and SOGIMI, a leader in the transformation and distribution of plastic materials, technical foams, and composites. Enhancing the immersive experience is the audiovisual installation Elevazioni: Sinestesie Materiche by multidisciplinary artist Eric Oder (Federico Coderoni), which blends musical soundscapes made with processed real-world sounds and AI-generated visuals, based on the analysis of Sogimi's materials. The exhibition takes place on the first floor of Superstudio Più, where Sogimi’s showroom is located—a space well worth visiting for the emotions it evokes.

SURPRISING AND REFINED ART
At Superstudio, art weaves into everyday life—and this time, into the buzz of Design Week. We recommend taking a moment to pause and admire the window installation Happy Color by Giulio Cappellini for Flaminia on Via Tortona. Step inside MyOwnGallery to be amazed by Hair, Lucchini’s faceless pop portraits, along with never-before-seen works, such as the massive Toys in Piazza dell’Arte—joyful, adult-sized playthings radiating cheer. Be enchanted by the site-specific reinterpretation of the Tree of Life, first shown at the Venice Biennale, now reimagined by Carla Tolomeo using luxurious fabrics. And finally, at the end of the route, the FLA Museum awaits: in The Lab, dedicated to young artists, discover the meticulous work of MaoSagao, whose haunting paintings of beehive-like urban façades leave a lasting impression. Don’t forget to visit the completely redesigned Roof, home to Michelangelo Pistoletto’s Third Paradise—a poetic closing to an inspiring journey.

The installation aims to show how a living environment can be redefined through spaces that better respond to both the physical and emotional needs of its inhabitants. At the heart of the project is the pursuit of interactivity, where surfaces and furnishings are capable of reacting to external stimuli such as light, sound, and movement. Equally essential is achieving a seamless fusion between the physical and digital worlds, allowing living spaces—fluid and undefined—to combine advanced manufacturing materials with virtual experiences. The goal is to create environments—through technology, smart materials, and design—that adapt, case by case, to support both physical wellbeing and mental clarity.
www.istitutomarangoni.com

Three projects, three visions and three concepts, but one common point: wheter it’s marble or lava stone, what is showcased is the peculiarity of an extremely versatile material, regardless the “though” appareance. Being made of stone can take many meanings, and three important names of Made in Italy demonstrate this. 

BAGNARA. THE DARKNESS AND LIGHT OF LIFE 
The Leopardian idea of “pleasure as the child of pain”—the notion that without suffering there can be no true joy, and without loneliness one cannot appreciate connection—guides the immersive journey of Nikolaus Bagnara, titled Hope, composed of three rooms. In the first, the Room of Shadow, visitors are enveloped in darkness and chaos. Surfaces are rough, forms jagged, and fragments of debris are scattered around. After a few steps, a glimmer of light appears, leading into the Room of Hope—a bright and harmonious space, where materials are light-toned and surfaces are smooth. It is a place for reflection, dialogue, and mutual understanding. The journey concludes in the Corridor of Bloom, an explosion of color and life. A stone pathway—seemingly endless and entirely covered in flowers—guides visitors toward the exit. www.bagnara.net

FOODDESIGNSTORIES / LAPILLI. HAPPINESS YOU CAN TOUCH
What is happiness? Or rather, what does it mean to each of us?
This is the question posed by FoodDesignStories, in harmony with the theme of the Superdesign Show. Their answer is the Yellow Room, a Platonic symposium where ideas, dreams, and objects coexist and interact. The space—designed by architect Sandra Faggiano, the project’s visionary art director—is more of a journey than a room, structured into three macro-areas. First is the Construction Site of Happiness, followed by a surreal Garden, and finally the Material Library, where happiness becomes tangible—something you can literally touch. This last area features the work of Lapilli, a brand that merges artisanal vision and technology by playing with lava stone finishes. It blends design and art, furniture and fashion, always with an eye toward a sustainable future. www.lapillilavastone.com

ACMÉ. FACETS OF MARBLE
The mission of Acmé and creative studio Studio Forward is to bring expressive design into everyday living. To do this, they’ve chosen marble—the most natural of materials, rich in texture and tonal variation. Supporting Acmé in production is CISAM Marmi, a historic Sicilian company renowned for highlighting marble’s authentic beauty. Three collections are featured: Mischi,a mix of various marble types that form mosaic-like compositions where color takes center stage—from the geometric Ettore bookshelf, to the Ego washbasin, and the Dalì shelves, which echo the artist’s famous mustache. Macerie, inspired by sustainability, transforms marble scraps into artistic pieces like the Punto wine bucket or the Pausa bench. Arabesque, a luxurious reinterpretation of richly ornamented Arab and Mediterranean architecture, expressed in elegant décor and tableware. www.acmedesign.it 

Let’s start with a reflection. 25 years after the birth, starting from Superstudio Più on Via Tortona, of what is now the Milan Design Week spread across the neighborhoods, what has design become in its transformation from a commercial event reserved for architects, designers, creatives, buyers, sellers, manufacturers, real estate professionals, and other “industry insiders”, to a large pop and popular event that now attracts, in addition to the aforementioned, crowds of enthusiasts, explorers, students, curious individuals, and entire families? 
In our opinion, Milan Design Week has become not only the most effervescent, most international, most democratic, most sustainability-conscious, and most visionary week of the year, but also the most joyful, intriguing, even playful event, dispensing crumbs of pleasure. Attracting, in addition to furniture, object, and device producers of all sizes in dialogue with AI, it also brings together creatives and brands from outside the sector, from automotive, fashion, food, beauty, and even the works of students and artists... and so on. A broad panorama full of promises, both for the present and for the future. Often directed, without filters, to the consumers who eagerly await it, happy to be part of it. 
Happiness. Here’s the key word, which encapsulates hope and beauty. In these dark and uncertain times of post-Covid, wars, economic crises, geopolitical changes, and Trump-era tariffs, it’s something we need, at least a little, at least in our homes, in the outdoor spaces we live in, in our daily gestures. 
Happiness – inherent in products, evident in installations – is the challenge we’ve thrown to those wishing to participate in this edition of the Superdesign Show at Superstudio Più in Via Tortona, a historic venue that once again sets trends or at least reflects desires. 
Happiness. As our theme of the year. As HAPPINESS, a manifesto identified by the exclusive lettering created by graphic artist Daniele Cima, where each letter is meant as a small work of art. As the common thread of the exhibition path characterized by the bright yellow chosen by art director Giulio Cappellini. As a big thank you to the protagonists of Made in Italy who have been with us over these 25 years and today return to the exhibition of their unforgettable pieces. As the exciting show that makes hearts beat in unison between man and machine, staged once again by Lexus. As the virtual explorations of nature and its dangers through the 4.0 technology of FORUM8. As well-being told by the virtual water experience of Geberit. As the selection of “out of this world” proposals, namely that far-East (China, Japan, Hong Kong, Thailand) so rich in ideas that mix tradition with innovation. As the “Happy Objects” that tell stories of unusual creativity and make us smile. As “The Tree of Life,” a textile sculpture on-site by Carla Tolomeo, previously shown at the Mocenigo Museum during the 2024 Venice Biennale, which anticipates the sensual exhibition Voluptas by HUB161, hosted at Fla Museum, exploring the combination of tradition/contemporaneity in the craftsmanship and art of the Bel Paese.

Interactions with art have always been a hallmark of Superstudio Più, located on Via Tortona, which has fostered collaboration and integration among different forms of creativity and communication since its inception. During Design Week, this becomes a strength and a mark of excellence, underscoring its uniqueness. 

In particular, Superstudio’s museum—the FLA, Flavio Lucchini Art Museum—is a large and unexpected exhibition space dedicated to works by the Group’s founder. These pieces speak of fashion, beauty, creativity, past, and future. During Milan Design Week, the museum transforms into a captivating location, hosting special design projects enhanced by dialogue with the surrounding artworks. 

With a quote from Enzo Maiorano, co-founder and creative director of Archiproducts:
“Every day, together, we present, narrate, and propose design to the world’s small and large projects, striving to cultivate one essential attitude: recognizing excellence. For this reason, I want to thank all our jurors, naming a few: OMA, Mecanoo, Studio Libeskind, Norm Architects, Stefano Boeri Interiors, Hector Esrawe, Mesura Studio, Pitsou Kedem, Apollo Architects, Hannes Peer, Gabriele Chiave, and Salotto di New York, as well as all the jurors of the Sustainability Award, including Carlo Ratti and Mario Cucinella” we present the new landscape of contemporary design showcased at Superstudio Più on November 15, alongside the awards ceremony for the winners of the Archiproducts Design Awards 2024.

As every year, when planning the overall concept for the upcoming Design Week in Milan, the first step is to choose the theme of the year, which will guide the entire Superstudio Più event, the Superdesign Show 2025.
Celebrating 25 years of design is a major milestone for us, especially as we were the first to launch and drive the Fuorisalone phenomenon across various neighborhoods. It required a strong and meaningful idea, one that speaks to the times we’re living in. Perhaps we’ve found it.

Learning the art of events and especially how to organize the most iconic event of Milan Design Week from which the phenomenon of Fuorisalone spread throughout the city? With the “Superstudio Academy” module included in LUM University's Art and Design Management program, it is now possible to enter the design-in-the-city system, learn the mechanisms, actively participate in the preparation of the upcoming Superdesign Show 2025, carving out its secrets. From study to work, the gap is bridged.

The job market is highly competitive, and it is not easy to stand out; it certainly takes talent, a good dose of perseverance and patience, a pinch of luck, being well prepared with good studies behind you. But theory alone is not enough, you need direct experience as well. Also crucial is meeting the right teachers. Superstudio, with its recently launched Academy, a training module included in the master's program of the international university LUM, offers to all who wish to become attentive and qualified professionals practical training in the field, starting already with an extra gear.

Exciting news from Materially, the company that supports businesses in fostering innovation and sustainability through materials. Drawing on over 20 years of experience, Materially has launched the Materially Shop—a new section of their website offering courses, reports, and books designed to enhance the expertise of industry professionals. To mark this milestone, Materially is offering an exclusive promotion, valid only until September 15th.

In the world of design, today's challenges require a proactive vision to shape a future characterized by innovation, sustainability, and inclusivity. This is the core of the interview conducted by Mrinmayee Bhoot for STIRworld magazine with Gisella Borioli, CEO of Superstudio Group and curator of the Superdesign Show. With a professional background that includes experience as a director of major fashion magazines, art director for design events, and an observer of changes in the image society, Borioli provides a unique perspective on the 2024 edition of the Superdesign Show.

The Fireplace installation by next125 in collaboration with the architect Francis Kéré is an example of a creative stage outside the usual framework.

Pink  rules in a collection of objects between art and design that unleash the imagination of artists and architects. On sale under the name Qeeboo also online. 

Imagine being able to discover different worlds, each dedicated to a pillar of creativity: Art, Fashion and Design. And all this, simply by touching a screen.

ZED is good-looking, intelligent, appealing, stylish, but above all, he/she knows everything about the Superdesign Show. ZED is a friend, an advisor, who would be great to have around during design week and in the future.

The artist and sculptor Lanfranco brings to Milan his sculptures, archetypes of Peruvian and Latin American reality translated into contemporary Pop Art.

In the eclectic contemporary home, sometimes it is the little things that make the difference. A roundabout of five original products suggests how to give character to a room.

Graphic artist Daniele Cima’s caustic exhibition amazes with the strength of his artworks, large double-sided totems that are statements of innovation.

The site-specific installation Like Trees in The Woods by Michele D’Agostino, curated by Giandomenico DiMarzio invites the viewer to reflect on the dialogue between the natural and artificial environment. A combination that is possible when companies choose to implement green production that does not affect our delicate ecosystem.

The essence of the highly popular Designblok festival in Prague and the best of contemporary Czech design of glass land in Milan in a metal capsule on a six wheeled spacecraft, bringing on stage ‘The Intergalactic Beauty of Czech Design’.

A renowned brand and artist along with a young sculptor traverse parallel paths, offering a diverse range of new aesthetic expressions. On one side are the iconic pieces by Cappellini, thanks to the work of Giulio Cappellini who has enlisted the collaboration of the world's most famous designers. On the other side are the artworks of Flavio Lucchini, which engage in dialogue with design through multiple resonances. And furthermore, it's the first time for Sebastiano Pelli at the Milan Design Week, an artist and designer yet to be discovered.

In a world that is changing and evolving at an ever-increasing speed, natural stones are a pillar of stability, accompanying mankind on the path to a more sustainable and environmentally friendly contemporary lifestyle.

With think thank Atelier Mirage declines the Italian ceramic in a futuristic key thanks to the collaboration of international architects and designers.

Having always been a scouting location for young designers, this year the Superdesign Show has once again become a showcase for prototypes and experiments by design schools and design students. As in the case of the prototypes of the students from the School of Engineering at the Swedish University of Jönköping.

Imagine our planet speaking to us, imagine what it would tell us, what it would demand. A surprising installation takes us to listen to the Earth’s call, its call for help.

The story of Materially Now at Superstudio for the Milan Design Week began as a Material Village in 2014, with its white ‘little houses’ in the art garden, highlighting for the first time the creativity and research inherent in the most widely diverse materials, emphasising their innovative aspects and most original applications. 10 years later, the company has evolved into an independent consultancy firm that works together with manufacturing companies to enhance their issues of sustainability, creativity and aesthetics. Today, at the Superdesign Show, Materially Now focuses on the present with a multistage presentation. It is an exhibition, a forum, an active workshop, but also a networking hub: a multiple space to welcome and enhance different subjects and voices with the aim of presenting, recounting, deepening and understanding the uniqueness of the materials and of the participating firms. Through wide-ranging panel talks, it will also give space to the major guidelines that define research within the world of materials and that guide the scheduling of the proposed activities: Aim Net Zero, Nature in Lab, Impact by Industry.


www.materially.eu

CNA (Confederazione Nazionale dell’Artigianato e della Piccola e Media Impresa) presents the second edition of the FUORISERIE exhibition: a dialogue between handcrafted design pieces and others that can only be enjoyed through augmented reality technology in a unique and innovative immersive experience.

In the final project of the Product & Furniture Design Master’s Course of the Istituto Marangoni, excellence for training in Design and Fashion in Milan, Paris, London, Dubai, Miami, Mumbai, Shanghai, Shenzhen were presented suggestions for the launch of a new spin-off brand of the Cappellini Group targeted specifically at Generation Z consumers (1997-2012) and their needs, focusing in particular on decreasing digital anxiety. Because it has been proven that functional design, integrating technologies (e.g. AI, virtual design, etc.) into the physical object, can encourage harmonious coexistence between man and machine, promoting aesthetic empathy. NO CODE proposes, therefore, 13 products by 13 students. www.istitutomarangoni.com

At the end of the Superdesign Show at the FLA FlavioLucchiniArt Museum, among the works of the artist who gave it its name, a delicate corner welcomes the exclusive Nook collection by Mara Bragagnolo.

From the combination of the elegance and sustainability of LAPILLI’s lava stone coverings and furniture and the light-hearted creativity of the FoodDesign- Stories collective was born WE ARE ON THE MOON! An exhibition itinerary full of surprises.

Geberit, Swiss Group, European leader in the bathroom trade with two Italian sites, celebrates its 150th anniversary with the multi-media installation WATERSCAPE: a true experience journey for the visitor who finds himself pulled into a whirlpool between realism and non-materialism.

More than furnishing elements, the pieces in the NOBI collection are true scenes, conceived as artworks of contemporary design in which decoration returns as a protagonist of beauty after the oblivion of the years of minimalism.

The technical performance of carbon fiber, a different way of thinking design, strength and lightness. Karbony by Carlo Cappellotto proves this with a unique aerial project at the entrance, not to be missed.

When it is no longer necessary to question things and how they work, when all the answers are effortlessly available online, and when technology does it for us, perhaps we need to stop and... think. Creating devices that force the user to find a meaning to the object, to decide its function and purpose seems a step backwards compared to the frantic search for ready-made solutions to everyday needs. Instead, this is precisely the project that George P. Johnson Japan with Yutaka presents in the Superstudio spaces thanks to the Onefabrica System (an innovative technology for constructing shapes from aluminum tubes and fabrics with which it is possible to create flexible, light, reusable and sustainable furniture and fittings). To the visitor he seems to say “be a thinker”, you decide what to do with this product,you choose how and what it should be.

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www.gpj.co.jp - www.yutaka-inc.jp

The third chapter of the exhibition promoting Thai culture and design in the world plays on the dichotomy of order/disorder: the apparent urban chaos that seems to dominate the country’s cities and the

An immersive design experience redefines the concept of space as a gateway to a perfectly realized virtual showroom where every detail is rendered with precision.

Digital Home Dialogues, a reflection on the role of technology in the digital evolution of the domestic scenario. A collection of objects that interact with the environment as if they were endowed with sensitivity and the ability to adapt.

Transforming abstract digital concepts into tangible objects, with meaning and essence, is possible. Yesterday it was just a foolish idea, today it is an established and successful reality, an entire collection of furniture and lighting objects.

An infinite space-time continuum into which visitors are invited to enter and be amazed by the fusion of art, design and functionality. The challenge is to break out of the categorization of objects and redefine their perception. An installation curated by designers Kevin Chu and Andrea Cingoli.

“Tu chiamale se vuoi emozioni...” sang Lucio Battisti 52 years ago. A famous and timeless tune that became the title of a Talk, promoted by Matrix4Design and conducted by journalist Laura Ragazzola. We will discuss architecture and its ability to give us emotions with some specialists who have been able to discover and highlight the empathic power of building, giving us a new awareness of the spaces we live and inhabit. 
www.matrix4design.com 
The appointment is on 17 April at 6 pm at FLA FlavioLucchiniArt Museum - Atelier.

What happens when an entire metropolis becomes the stage for an event involving creativity at 360 degrees? Hard to imagine for those of us who are used to living ‘in sectors’. Yet in Tokyo, fashion, art and design conquer the city for a week in a blossoming of ideas that coincides with the blossoming of cherry trees.

The tea ceremony is an ancient and fascinating ritual that takes place in rooms with essential furnishings and soft lighting. It is considered something between the sacred and the profane. Superstudio is proud to feature a protagonist of excellence, Shizuoka tea, which is grown in the Shizuoka prefecture in central Japan. This region is home to the majestic Mount Fuji and Suruga Bay, and accounts for 40% of the country’s total green tea production. Kenzo Terada is a Japanese tea sommelier from Shizuoka, who aims to promote the high-quality teas of his native city worldwide. He opened Teaste IT in Milan, where he offers his customers traditional tea services, tastings, and great teas, including matcha from Shizuoka. Terada has now brought his products and knowledge to a real Cha Shitsu (tea house in Japanese) at Superstudio Più. 


www.teaste.it

Like the thousand lights and shadows of the Vietnamese city of Saigon, the traditional craftsmanship of the country is combined with the most modern production tools of contemporary design and becomes the focus of a multi-layered exhibition.

Deep Breathing Lounge is the relax area that Japan Tobacco has created for guests at the Superdesign Show. Here, visitors can embrace Breathing Cushion ‘fufuly’, an integrated cushion with deep breathing technology. The device expands and contracts, inhaling and exhaling and, when you hold it in your arms, you feel in tune with its slow and steady breathing. Breath synchronization with ‘fufuly’ has been proven to instill calmness and serenity, help you sleep better and, if done at work, improve mental performance. So: inhale, exhale, inhale, exhale…

In 2024 Superdesign Show and ICFF + Wanted will be laying the basis for a cross-promotion that aims to create a bridge between the two events: between Milan and New York. The goal? The mutual enhancement of the two projects pursues the same purpose: the promotion and development of the best proposals of contemporary design and project culture. How? A pathway in two stages this year: the first at the Superdesign Show in Milan, through a talk entitled The role of education for the future of design; and the second in May, on the occasion of the international design kermesse in New York. The word is to the Universities - naturally - with the aim of investigating the role of academic education in the training of the new generation of worldwide designers. It starts in Milan, with an international panel featuring Sergio Nava, Director of Education at IstitutoMarangoni Milano • The School of Design, Caterina Rivadossi Professor of “Managing Furniture Design Company” @ SDA Bocconi School of Management - Mafed (master in Fashion, Experience and Design), Niklas Jacob, Professor of Industrial Design, Savannah College of Art and Design, USA, and Victor Strandgren, Programme Manager Product Development with Furniture Design at the Swedish Jönköping University. In the meantime, the partnership development for 2025 is already underway!

The soul does not grow by addition, but by subtraction. This is how the Chinese brand is approaching this edition of Milan Design Week, and in general, the search for human beings through furniture.

Certainly one of the most visited events during the past two editions, FORUM8 is back for the third straight year with a project that is promising new great popularity.

Is there really only a single black? By using traditional Japanese weaving methods combined with the most modern research techniques, the Japanese company Kawashima Selkon Textiles has created aa black that contains 100 shades of black.

Solving social and environmental challenges means thinking differently, thinking ahead, and should be a priority for companies globally. This is the case for the Japanese company DG TAKANO, which is tackling the problem of domestic water waste with its meliordesign brand products.

Primary school students, university students and architecture majors, each of the three categories exposes architectural models and visions of domestic environments. What did we inherit from the future when it became the past? And what from the present will we bring into the future?

It is a time to reflect on the signs of the times, how we were and what we will be, how we live and where we are going. I think about it all year round, trying to activate my radar and pick up the vibrations. The idea. It takes “the idea” to set in motion the whole creative mechanism that precedes the birth of the Superdesign Show at Superstudio, where nothing happens by chance. The choice of imagining a Temporary Museum was a good one many years ago to begin to change course from the standardized presentations, and then the indications widened: Only The Best, Roots, Time to Colour, Looking Ahead, Inspiration Innovation Imagination, are some of the themes - always appreciated - that year after year have led us to the current Thinking Different. In its name, Superdesign Show, suggests a look towards a design that has gone beyond schemes, customs, conformism, hierarchies, categories, technologies, even dematerialising itself in many cases. The ‘themes of the year’ each time indicated a trend, either just becoming evident or still underground. They suggested a way to stage projects and objects.
Today, at the crossroads between the analogue age and the virtual future, where algorithms and blockchain will direct traffic, the ‘themes of the year’ are the ones that will be the most important and prepare a metaworld made to measure for digitarians, Superstudio adapts and in the great showcase of the Superdesign Show invites participants to Thinking Different. Accepting the challenge that is taking us into a promising or perhaps dangerous tomorrow, but one with which we will still have to interact. Thinking Different! is the imperative proposed and appreciated by exhibitors, planners, designers, artists and technicians who have translated it into projects and visions. You will find avatars answering you, art, fashion and design living in the metaverse, marvelous marble made of pixels, furniture that takes on colour through the viewer, unreal holograms juxtaposed with tangible objects, robots that make chairs before your eyes, reinvented and unimaginable materials, craftsmanship enhanced by augmented reality, utopian projects that anticipate the future. Artificial Intelligence has the task of helping us in our transit towards a new world with memory and secrets stored in the cloud and blockchain.

A hologram moving next to a real sculpture in the art.box, Superstudio’s window on Via Tortona. A surface showroom furnished with white, minimalist pieces that are virtually coloured in their preferred tone with VR in Daylight. A human-like avatar that answers all your questions in Central Point. A screen-touch on the path leads you to discover today’s fashion, furniture by SLIDE, sculptures by Lucchini. A moving video wall from the entrance anticipates the novelties on display in the rooms. SuperDigital Virtual Points are a wide spread project curated by Superstudio.

With the exhibition Time, Lexus returns to Milan Design Week with two interactive installations that explore the limitless potential for adaptation of design combined with technology at the service of each individual’s needs.

With the second work in the Time exhibition, Lexus continues its experimentationvwith sustainability, creating a memorable experience for the viewer.

Past, present and future meet in the unique experience starring the breathtaking hologram, directly inspired by the artwork of Flavio Lucchini, in the SuperDigital project by Superstudio.

The IN-FORMA exhibition investigates the philosophy of the materials that make up objects and artworks, starting from the idea that it is not just a matter of physics.

In the week that featured the presentation of Milan's fuorisalone, in a FLA FlavioLucchiniArt Museum particularly crowded with journalists and professionals, was held the press conference to announce one of the most highly expected events of Milan Design Week in the Tortona District: the Superdesign Show, a format conceived and promoted by Gisella Borioli with the art direction of Giulio Cappellini, produced by Superstudio Events and coordinated by Laura Vella.

An unmissable event for design and architecture enthusiasts is just around the corner: the Milan Design Film Festival (MDFF). The event returns to illuminate the cinematic scene from March 6 to 10, 2024, bringing its 11th edition filled with compelling stories, visions, and innovative reflections. On this occasion, Superstudio, always a reference center and keen observer of all design-oriented events, couldn't miss the opportunity to gather the most intriguing previews of this unmissable festival.

For the ninth edition of the prestigious ADD AWARDS, the competition that rewards the best settings and architectures of public and private spaces in a broad design concept in Russia, Gisella Borioli has once again been called to join the international jury. She was chosen for her role as Creative Director of Superdesign Show at Superstudio Più and as the initiator of Milan Design Week, which is now widespread in neighborhoods as it presents itself today.

Materially's Innovation Days are four new appointments in which we return to talk about the role of matter in the development of sustainable projects and environmental awareness in construction, where the choice of materials plays a crucial role. The Milan-based consultancy, often a guest of Superstudio's design initiatives, has been working for over twenty years to give visibility to ideas and collaborations with manufacturers and material experimenters, helping to make them known through exhibitions, shows and talks.

The Milan Design Week and the 2023 edition of the Superdesign Show are underway. La Repubblica Milano puts it on the cover. 
A special thanks goes to the journalist Teresa Monestiroli!

From some time a lot has been talked about sustainability as a key to getting out of universal pollution, from the depletion of resources, from climatic problems, from the excess of waste. Much is done, even if not yet enough, to create aligned products on the search for sustainability in materials, productive techniques,  circular economy, recycling, architecture, waste. Even when companies declare the sustainability of their products, it is certainly not easy to recognize where ecological innovation is in design products, which sometimes also make marketing with green-washing operations. We asked the Artificial Intelligence behind the ChatGPT program to better explain what is meant by "sustainable design". His response, simple and clear, which is based on millions of information caught in the infinite ocean of the network, is a testimony of general knowledge and a help to understand. As well an interesting experiment.

There are many nocturnal events that enliven the Milanese streets during the days of the Fuorisalone. But there is one where clubbing meets design. From 20 to 22 April at Superstudio Più...

It is around the figure of a heart (in the club's logo and writing) that the story imagined by Altridea for the Super Club Design Week Experience is born, three evenings of music conceived as a nocturnal continuation of the Superdesign Show. At the Superclub, a very young venue, which opened just a year ago, but which took very little time to establish itself as a reference point in the neighbourhood, art meets design...

A hot pink sign DONNE&DESIGN gives a new configuration to the section reserved, for several years to women at the Superdesign Show event. This year the creativity of the women designers is discovered along the entire route: starting with the relaxing oases furnished with Paola Navone’s armchairs for Slide in the art-garden, continuing with the Enjoy benches by Adriana Lohmann for Slides that frame the Third Paradise installation by Michelangelo Pistoletto on the Roof. Not to mention the photography exhibition Mirror displaying shots by Angelica Cantù Rajnoldi, the “EstETICA fluida” installation by the Food Design Stories, the new-professionals who graduated from the Royal College of Art in London in the section Unexpected Objects, ending with the young and already established architects included in the parade Stars of Today. Many other pink proposals and encounters can be found step by step, all highlighted by the Donne&Design signal. And the mosaic will be recomposed.

The program of talks planned at Superstudio Più on the occasion of Superdesign Show 2023 touches on hot and topical issues from points of view beyond the box, ranging from art to design and architecture. The ART BEYOND ART cycle explores in three appointments some of the ways in which contemporary art is expressed today, with the presence of well-known artists and curators. With DESIGN FOR ALL, the design world's gaze in four appointments stretches across the diversity of society and seeks inclusive solutions because "nobody is standard." The Global Inclusion-art.3 Committee, Newton and Superstudio are jointly launching the 2024 call for the upcoming Milan Design Week event DESIGN FOR ALL, inviting designers and companies to look at the increasingly predominant world of "nonconformists" and study products that can improve their lives - and our perceptions - by turning differences into opportunities. Added to this is IMAGINATIVE ARCHITECTURE with the talk presented by Matrix4Design "Design beyond Imagination" and examples of impossible spaces recreated ad hoc. All DAY BY DAY talks will be in attendance at SUPERSTUDIO PIU', streamed, recorded and can also be followed at www.superdesignshow.com.

We enter Milan Design Week, the most important and sparkling week of the year for our city, with a mix of excitement and uncertainty. The newfound normality of the post-pandemic and the bright prospects of a scientific future clash with the darkness of an increasingly threatening war and its frightening human economic political social consequences. Milan, attractive and forbidding capital of Italian creativity among grandiose building projects and countless small construction sites bringing luxury and green into the the suburbs, continues its mutation. What about design? Into the real world comes the unreal, what until yesterday seemed like pure fantasy. H.T. (Human Technology) is measured by A.I. (Artificial Intelligence) and desires are realized with the help of “tools” that bring into the shadows skills and crafts, to which tomorrow we will give other forms and other names. 

In a total black space, architect Dante O. Benini stages, suspended in the void, ten brass plates, with gold and champagne finishings.They are deluxe, handmade switches, but with a techno soul. Just touch the toggle and everything is switched on. The room lights up. Emotions are kindled... Full of additional value thanks to the material (brass with a gold and champagne finish), the handmade manufacture and a technological core, the plaques produced by the French company Meljac, distributed in Italy by Tecnolite, are a real hit.

Innovative and interesting materials, all to be known and experienced in a diffuse environment, designed as a playground. This is “Wonder- Matter(s)”, the new exhibition with which Materially creates amazement in visitors. Resins, leather, wood polymers, metals, mycelium and flora become tools for knowledge and play in the Manifacture Playground, one of the two areas of the exhibition, a social enterprise that helps companies develop and spread innovation and sustainability. Next to it, an info point where exhibiting afirms talk about and discuss materials and their use.

Calling, having a business meeting, writing, even just thinking in the workplace can be hard. And doing it without distractions or interruptions could be nearly impossible. The solution is in the match of a cutting-edge local architects’ studio GNArchitects, with an innovative firm, Phononic Vibes, in a truly captivating mix of architecture and engineering project.
“SoundSpline” is many different things: a futuristic high-tech sculpture, with classic but also pop lines. It is a structure that goes up, and as it goes up, it wraps around itself. It is an architecture that looks to nature, and is inspired by the spirals of the human ear.

From the table set with flowers and floating clouds of the last edition to many different tables, each conceived by one artist of the collective Food Design Stories and united, once again, by the intersection of ethics and beauty. An immersive path, along which trees unroll from above like waterfalls, takes visitors on a journey around creations that emerge like islands in the sea on lava stone backdrops designed ad hoc by ceramics company Il Pozzo.

YouPower, a leading Swiss company in energy-related solutions, presents the world première of the YouPower BAR, the innovative recharging station for electric vehicles. The installation “The Infinite/Unlimited Recharge” designed by Studio Milo plays with the BAR concept, interpreting it in a holistic and surprising way.

Who better than important design schools, becoming increasingly higher in the rankings of the best universities in the world, can make an hypothesis about the future? We discover it with the Istituto Marangoni • the School of Design in Milan which offers us a tactile experience to reconnect with the real world through the virtual. The Third Floor Collective group puts it into practice with the proposal of students from the Royal College of Art in London and their visionary objects. The project of the ISIA Firenze imagines what’s next in a series of projects in which the students under the guidance of the architect Mirko Tattatarini have imagined a second life of armchairs made by Mirabili Design, assuming their transformation and a reuse after the exhaustion of the first function for which they were purchased. Master’s students are also involved in Superdesign 2023 Art and Design Management proposed by the LUM University of Bari- Rome-Milan with the new Superstudio Academy: they have been invited to imagine the 2024 edition of the event.

The Digital Office of Superstudio Events has been working for some time to enrich visitors’ experience with virtual technologies and phygital experiences dedicated to design, art and fashion. We look forward to seeing you in the Superdesign Virtual Room where you can discover Superstudio’s new project dedicated to the technologies of tomorrow: from 3D hyperscanner-generated duplicates that digitally transfer people and objects into the digital world, to the new Virtual Pavilions designed to host unique 3D works or digital versions of objects featured in the Superdesign Show. 

“Building progress for people and the planet”, is more than a title, a mission. This is how Holcim, with its Italian branch, stages its green and smart vocation and its commitment to sustainable and innovative production solutions with a reduced environmental impact. Beauty takes shape and is integrated into nature starting from materials and their combination. Holcim (Italia) recounts innovative and sustainable solutions that allow to build beautiful, livable and greener cities. 

Thanks to eco-friendly products enriched by new technologies, Italian brand NichelcromLab leads the world of stainless steel toward luxury design, bringing it closer to architects and designers through innovation, ductility, and elegance. In which artists also are daring. With “Arcipelago”, NichelcromLab’s exhibition project curated by Studio6ab Architets&Co. 
  3 different islands welcome the visitor: a living&cooking space designed by Rugiano, Riflessi, Bautek-Foster and Faema-Cimbali, a fitness area with Metalco’s urban mirror and an exhibition area with sculptural artworks and installations. 

With “Out of the Box”, the Croatian firm highlights its philosophy based on the creative pursuit of innovation. The exhibition focuses on the creations of six designers and creative teams. Numen/ForUse, Simon Morasi Pipercic, Regular Company, Grupa, Neisako and Mladen Oresic, these are the protagonists of design from Croatia chosen by Metoda. 
They were selected to create an unrestricted furniture collection, with the only limit of using their creativity working with Slavonian oak. The products, thus, combine the functional beauty of material and design, the complementary principles of rational and irrational, with finishes that highlight the elegance of natural tones or vibrate in warmer colors.

Respect, mindful use and sustainability of natural stone are the values that the PNA - Pietra Naturale Autentica has been upholding and pursuing since its founding in 2018, and that reaffirms with the “We are Nature’’ exhibition. The concept of the installation by PNA - a business network created to respond to the demands for the defense and promotion of stone product and to protect the competitiveness of Authentically Natural Stone, its values and its innumerable possibilities of use - emphasizes the analogy between the uniqueness of individual stones and the human body: each one in its diversity is unrepeatable and not replicable.

Returns to the Superdesign Show the Thai collective with a new chapter dedicated to local manufacturing declined in contemporary key with a focus on BCG (Bio-CircularGreen) productions. Last year, Slowhand Design 2022 presented a series of toy-products by the company Qualy made from industrial and organic waste to encourage children and adults to love nature. For 2023, DITP has chosen products and materials for home furnishings intended to keep the public’s attention on current issues like the limited quantity of raw materials on the planet. 

With an inclusive and inquisitive attitude, Grado Design, a Chinese company with an Italian name meaning corner, extension, chooses to explore a new order in which our cultural identity loses the selfish side and a vibrant world made of diversity becomes the center of creativity. It does so this year with the project Lost and Found, Norm and New. 
Alex Chai’s company, is indeed inspired by China in concept and product lines but does so with a whimsical look, contaminated by the desire for inclusion and global innovation. Critical becomes the collaboration with independent designers and teams.

Located in the heart of Seoul, DDP is a multicultural space that has served as a hub for launching design trends through exhibitions, forums, design conferences, and interactive content since 2014. DDP at the Superdesign Show is a resonance center for Korea’s K-design culture and industry.
“DDP SEOUL.IZE” celebrates the energy restlessness of the city that does not stand still, where night and day merge because there is no right time for creativity.

It was one of the huge audience successes of the 2022 edition, FORUM8’s interactive show returns to the Superdesign Show to engage visitors with high-adrenaline presentations. Under the theme VR inspires Imagination, Innovation! FORUM8, the award-winning Tokyo-based leader in cloud-based photo-realistic and immersive 3D VR and design software, presents the entire range of latest generation software solutions. 

Designing a lamp without slipping into banality requires a careful study of the environment in which it is to be used. It’s quick to say “lamp”, less to make the perfect one. With 5 lights, the young Japanese start-up quantum rethinks lighting through five lamps with a sophisticated design and extreme versatility.
Flag, a rechargeable table lamp that can be extended and shortened if necessary, thus modifying the projection of the shadow, a ductile and convenient object for those who, for example, work from home; 

Inheriting traditional techniques and developing them with modern technology, Akira Mitsuokaha’s Kawashima Selkon Textiles plunges its roots in the kimono industry of Nishijin, Kyoto district, where it specializes in reproducing with modern techniques the threads recognized as a Japanese national treasure. 

Every year, the most important neighborhoods of Japan’s capital unite under the banner of art in all forms. This year, the wave of energy and creative fervor arrives in Milan with an amazing four-handed project. TCS is the largest fashion and art event in Japan and includes a series of initiatives in 6 key districts of the city: Shibuya, Harajuku, Ginza, Marunouchi-Yurakucho, Nihonbashi and Haneda.

In the home of the future there are smart appliances, SmartThings that connect and help people live better, and great care for aesthetics that become tailored designs. With a focus on sustainability. The Bespoke Home, Bespoke Life by Korean company Samsung Electronics is a “sustainability zone” for the setup of which designer Seungji Mun chose recycled materials.

The latest model of a coupé by Lexus offers inspiration to Suchi Reddy for creating an installation that engages all the senses, in a dialogue between art, design and innovation, which nicely conveys the zero-impact vision of the company. Acclaimed New York-based designer Suchi Reddy was inspired by the curves and craftsmanship of the Lexus Electrified Sport coupé for the “Shaped by Air’’ installation, which is partially made from recycled consumables and, therefore, perfectly matches the company’s ethos, its drive for innovation, and its concern for environmental issues, without ignoring the aesthetics.

The Superstudio Academy, a cycle of lessons that enriches the Master MADEM-Arts and Design Management of the LUM School of Management, was an opportunity to hear Luca Gnizio speak, designer, artist, experimenter (it is difficult to find a label for him), who he made his debut at Superstudio 13 in 2012 with a terracotta chair, from whose cracks a sprout grew, shy. 

From there he went on and grew up with his original and avant-garde idea of eco-social design: he reused everything, carbon fibre, marble, old tyres, jeans, industrial waste which gives rise to a sustainable design which don't forget to arouse beauty...

Gisella Borioli and Giulio Cappellini presented to the press the theme of the 2023 edition of Superdesign Show, the now iconic event symbol of the Milanese Fuorisalone, and they did so in the new spaces of FLA, the atelier-museum that tells better than words the Superstudio group's idea of beauty

On the one hand, an advanced management school with an international vocation and offices in Bari, Rome, Lecce and Milan. On the other, the organization that produces top-level events and has launched the phenomenon of the Design Districts in Milan. THE SCHOOL OF MANAGEMENT OF THE LUM UNIVERSITY and SUPERSTUDIO ACADEMY, a new initiative of Superstudio Group, have met to offer students within the Master of Arts and Design Management a course focused on the creation of events and in particular of the Milan Design Week. An opportunity to experience firsthand the most important week of the year and quickly acquire unique skills live.

Only three months, less than 90 days, a whiff as all those involved in the design world, from manufacturers, to designers, to agencies, to outfitters, and on and on zigzagged.
April's Milano Design Week coincides with the 40th anniversary of the founding of Superstudio Group in Milan (1983). This is a special edition alongside the return to the normalcy of life (finally) with pandemic in recess, open travel and-hopefully-peace instead of war. Taking back the threads of production, life-style, home and the objects around us requires energy, imagination, invention, challenges and a new way of understanding technology and sustainability. Superstudio is ready: with panorama of international proposals, with wow installations that take us into the future, with the best of our signature craftsmanship, with objects that amaze, exhibitions that intrigue, with big names that give us prestige and young people who open unknown horizons.
The theme of the year for Superdesign Show 2023? INSPIRATION INNOVATION IMAGINATION.Three words that tell all that is creativity, where no goal is too far away. Superstudio, as always, is waiting for you to surprise, inform, enchant, and transform the trip to the Land of Design into a wonderful cultural entrepreneurial and business adventure together.

SUPERDESIGN SHOW 2023 - at SUPERSTUDIO PIU' - VIA TORTONA 27 - MILAN 20144 - TEL+3902422501 - APRIL 17-23.
For info or last-minute participation: design@superstudioevents.com 
For communication: communication@superstudiogroup.com

Visiting Maison&Objet in Paris was also an opportunity to measure the growth and interest of related design events in the city. Likely goal: to match the appeal of design in the city during Milan Design Week. With what result?

Pure air is the main element of our life. More than ever today it needs to be sanitized,sterilized, purified from the dangers it hides. This new object brings beauty and pureness into our living room. 

"An extreme interpretation of oil... far from modernist digressions or rural temptations, the presentation by Farchioni - Collezione di Famiglia makes a choice of timeless style… 
...in a language of elegance which find its expression in the clear and immediate shapes both of the bottle and the packaging. Black and gold, played with decorations and graphics ..." In summary, this is the awarding judgment of Gisella Borioli, co-founder, CEO, Creative and Artistic Director of Superstudio Più, called for the second time to act as “godmother” of the "LODO Concept & Design" component, in the general framework of the award of the same name, the oldest international and professional competition which selects the best olive productions from all over the world, making known the true excellence of extra virgin olive oil at 360°. 

I am proud to have known - and called to collaborate with me to my Donna magazine - Giulio Cappellini since the 80s. A friendship and a long-lasting creative relationship that has also been very important for Superstudio and the launch of the Design Week diffused over the Tortona District, also thanks to his courage and intuitions. Architect, art-director, designer, talent-scout, trend-setter esteemed in the international field, besides being a professional and exquisite man, he has just received the greatest Italian award in design that is the Compasso d’Oro for his career. Nothing more deserved...

With his long view and his sensitivity, at the first visit of what General Electric in March 2000, a factory just emptied and delabrée, a young Giulio Cappellini immediately understood that this space could host the headquarters of a revolution in the world of design and its representation. A month before the Salone del Mobile at the Fair of that year, he...

Among the many messages of appreciation that we jealously guard in our laptops, the one written by a young visitor struck us most. We would like to share it here and express our gratitude for her kind words. Anticipating that…metaverse is already on our agenda! "Superstudio never disappoints, as usual. I have been attending the Fuorisalone for almost 8/9 years, at its inception I was just a college student eager to fill her eyes with "beautiful things". In the early years, via Tortona led the Milan Design Week, with Superstudio as its focal point. I also remember the endless line over the steel bridge…I am now a graphic designer, and for me the Fuorisalone and Superstudio are both synonyms of inspiration and creativity. I have seen the event change a lot over the years: its sprawl throughout the whole city of Milan has its pros and cons (like a partial emptying...

A resurgent Milan Design Week 2022 concluded with a bang, probably exceeding expectations given all the difficulties that pandemic, war and impossible journeys caused preventing a part of the world from travelling to the city. Milan is, as always, the undisputed capital of international design, with over 800 events. While the general numbers, those stated by Rho Fiera Salone, are only half of the miraculous year of 2019, so are the city events, communicated based on abstract restrictions.
Superstudio Più has for years been able to collect data and certificates for its Superdesign Show through mandatory registration, which, like at the Fiera...

A monumental pinocchio in the huge Event Square warns everybody's walking in front of it about the many lies of sustainability...

"Someone is Lying”, a perfect title for the project by Alcantara, a leading company in the industry and certified Carbon Neutral since 2009, to raise awareness among a cross-section of the public about the importance of engagement based on science and facts and not on the misleading communications circulating on the sustainability front...

Trees located at the entrance of the Superdesign Show mark the sections in which the “Looking Ahead” project is divided. Six stylized blue trees designed by Giulio Cappellini and treated by Sonja Quarone as "ad artem" stand out as unique pieces that signal and invite visitors to enter the show without getting lost along the rich path of this edition. Resin provided by Gobbetto is applied to the wood, which creates a surface with a multitude of shades and reliefs.

What about dedicating the garden, courtyard or terrace the same care as home or workplace?...

In the huge art garden by the entrance to Superstudio, amid the sculptures by Flavio Lucchini, the installation in the green displays the latest features in outdoor furniture, including the garden accessories by Paolelli Garden, the pieces by Piero Lissoni and Patricia Urquiola for Janus et Cie and the stone pavements by Nero Sicilia. A biophilic multifunctional and modular veranda by Massimiliano Mandarini with Gaviota Pergole Bioclimatiche illustrates the vision of a future that is friendly to nature by exploring new ideas regarding indoor and outdoor environments. This project is the result of a research related to the 2030...

Looking Ahead: this was the general theme conceived, months back, to indicate the direction of the next edition of Superstudio’s Superdesign Show during Design Week 2022. As if to distance us from the convictions of many: “Everything will return as before” and predicting that the future will actually be reformulated in all of its expressions, we’ve invited interesting designers and companies to attend our event and align with our glimpsing “beyond”. To be able to explore unknown territory, to anticipate needs and trends, translate the word “sustainability” – the common term connecting everything – into concrete proposals, and redesign our lives which have become unexpectedly more complicated... 

The occasion of Design Week 2022, assigned by the pandemic to this year’s anomalous date, rendered even more uncertain by the war in Ukraine, makes the date with design a moment of optimism which aims to repair the social, commercial and productive fabric in a positive manner. The latest edition of Superdesign confirms the creative direction of Gisella Borioli and the art direction of Giulio Cappellini, who have made the Superdesign Show prestigious and unmissable ever since the first edition in 2000, and all of its iterations in the years following...

Despite our gaze turning to the metaverse where we will discover the worlds of our dreams, there is still a strong desire for comfort, for a home-cocoon that, however small, should be reassuring and welcoming. Rooms with different styles and from different countries can be found in the Case Cozy Così section...

By combining soft shapes, minimal design and human technology, a stimulating exchange beyond borders can be generated to create environments that are characterized by high levels of living wellness, while introducing a sentimental design that draws on familiar memories to create innovative environments. Young designer Gaspar Bonta of Egyenes Labirintus Kör is inspired by his memories as a child and...

A focus on the world of architecture is offered through videos and talks in a dedicated environment, the Vision Room with double entrance, from the main door and from the next entrance on the forecourt. The schedule of in-depth, open and versatile, where videos, presentations, talks and meeting moments will alternate, will be communicated in Infopoint during the week...

Magnetti Building (recently acquired by the Gruppo Grigolin), in a stunning parametric room in which the lines come unpredictably alive, presents with a video installation the important restoration of the Donizetti Theater in Bergamo achieved with avant-garde techniques and prefabs. Magnetti Building is also the builder to whom we entrusted...

This year we return to the theme of women’s creativity: 12 + 21 authors present their “creative self-portrait” in the language that is most natural to them, the design and ideas that enrich our everyday environments...

For archistar Paola Navone is ‘Poetry House’, a house for imagination that is all to be imagined, on the ceramic rugs by ABK Ceramiche; for the award-winning Ilaria Marelli is the bench-fire pit for Steeles: minimalist and elegant design, with a surface perforated by endless holes to suggest an interplay between fullness and emptiness. For the 21 artists and artisans and the three curators Caterina Misuraca, Sandra Faggiano e Valentina Martin of the Food Design Stories group is the set table, both ethical concerning the materials and process, and aesthetical for the flowers and clouds fluctuating mid-air. Along them, in a sort of design mirror that confronts each author with her latest creation, Ana Marìa Gomez, Colombian designer, who with “Oruga” proposes furniture nomadism...

Woo, this was an unexpected participation, sparked by the personal recommendation of designer Kateryna Sokolova from NOOM. This collection was born under the shells, with its distinctive unusual lines and shapes making it appear endless, overcoming the object and its very function...

February 24. The war hits Ukraine: "Russian rockets struck our cities. We fled from explosions and anti-aircraft sirens, returning to the shelters in our neighbourhood that had been closed for decades. After a few weeks dominated by the only fear of not staying alive, we decided not to pause our lives. So our team gathered in the lab as usual, which fortunately was not damaged...

The Masai, Essenza, Duetto, Icone Luce trio designed by Marco Pagnoncelli illuminates the space thought by Giulio Cappellini within small corners of our homes, filling in the warm shades of beige...

There is Masai, a huge family of ceiling, wall, pavement, table lamps, which are precious objects with subtle and rounded shapes made of metals with gold and silver refinements, that fit well with the sophisticated paintings of the room. In an interplay of ancient and elegant shadows projected onto the walls...

On the theme of green combined with design, “AquaSymphony. Discover the Sound of water” presented by the Fondazione Biohabitat: a pouring installation recreating the magic sounds of the  most-hidden pluvial forests...

How to continue to benefit from the great masterpieces of the past without leaving any pollutant trace? This is the big question posed by Gianluca Cristoni’s Fondazione Biohabitat together with Latifolia, Fima Caro Frattini, Battiloro Handpan and Serralunga in a project by Davide Vercelli that questions a new dimension of water, also raising awareness about the importance of biodiversity, while spreading the culture of green throughout the city, which has always been the Fondazione’s mission...

A collection that combines tradition and innovation, technology and craftsmanship, “Con le Mani” is just the latest proposal by Paolelli Garden, a historical company from Tuscia, having produced outdoor craft-workpieces since the 70s...

From the artistic objects of the beginning, which were made in cement-marble, the production has grown into furniture pieces and objects made from traditional materials such as concrete and clay to innovative ones such as "cementeco" and fiber", for example "Con le mani", a project by Studio Adolini. The focus on surfaces and colors leads to a series of pure and essential shapes, classic and endless objects, characterized by a strong tailoring quality. A sign of authorship and the mastery of the handmade is evident in their work...

“Rays of light” is the contorted yet suggestive tangle of lights that Adriana Lohmann in collaboration with Giò Colonna Romano have conceived for a huge hall of via Tortona...

The 12 maxi light elements ascending from land to the sky to shape a light portal make the new collection of the Slim lamps by KLAKdesign. Their irregular and asymmetrical weaving stands for the complexity of our different life paths, opening up passages and new guidance that unfold under beneficial rays of a distinct, intense, non-dazzling light... 

Beautiful enough to act as an invitation to enter the depths of the Superdesign Show, the bathroom by Flaminia resembles a living room where we can spend time and take care of ourselves. Designed by Giulio Cappellini and Astra are the silver-black sanitary by Flaminia, the glazed film in gres from Mirage, and other pieces of artwork. The environment was recreated in the art.box, the window facing the street of Superstudio Più 27, via Tortona, where generally artworks and art items are displayed during internal exhibitions.

Diana Zabarella is the architect speaking the language of Venice, antique techniques of glass, wood and fabric making in her collection “Laguna” featured by Venetian blue-green shades...

Halfway between architectural design and restoration's fields, interior and product design, Diana Zabarella presents four products of the Laguna collection, two of which are new creations employing textiles in collaboration with Luigi Bevilacqua of Venice: the Bozzolo pouf /coffee table and the Canfin lamp...

Laura Zeni, renowned artist and designer, represents herself in funny and ironic furnishing accessories which gave her fame, like silhouettes and profiles of stylized faces inspired by her inner portraits...

Since her 2012 My Own Gallery exhibition, 10 ten years have passed. Today, Laura Zeni is back with  “You’re in my mind”, a collection of furnishing accessories in limited edition, inspired by her renowned “Ritratti Interiori”, also showcased at the Triennale in Milan. Laura Zeni is an artist from Milan who combines painting, sculpture, collage and photography, with an eye toward design. Irony, the synthesis of shapes, and the sense of transformation are the thread of her work, without ignoring the...

Sabine Baz, founder of SABBA designs, gets her inspiration from music for her collection of blankets, cushions and prints, Harmonious Living, where the graphic precision of Swiss design meets the high quality of Italian luxury...

Capturing sounds to impress them on objects. This is the dream of the Swiss designer Sabine Baz. Each product of “Harmonious Living” has the title of a motif or musical concept, like “Jam Session” “Time” and “Rythmic”. Largely influenced by the Bauhaus and Optical arts movements, the collection is characterized by geometric patterns....

Tina Rugelj is a woman that speaks the language of her birthplace. Her last collection, Tales of the Adriatic, perfectly fits the coordinates of her Croatia...

The distorted and twisted olive wood, natural white stone from the island of Brač, recycled fishing nets hand-weaved by local artisans, the mobula mobular, a kind of sea ray almost extinct, all of this came together as an inspiration to create Tina Rugelj’s pieces of furniture...

In her Ritual Gesture jewellery collection, Laura Santi emphasizes the sense of vitality portrayed by her creations with a dynamic and multifaceted nature. ELLESANTI® jewels are conceived by lightness and  freedom of the self and expressed in daily, ritual and timeless gestures...

Ornamental, unusual, archaic objects, articulated and 3D geometries, shapes in balance between plastics and toughness, plots, interplays of light, knots, weaves, metals. These are the hallmarks, the materials and the inspirations of the jewels by Laura Santi, which marks the white and ethereal space in the female universe...

Ilaria Marelli doesn’t need further presentations. Recently winner of the Wallpaper Design Awards 2022, she shows off a collection conceived for Steeles, the new brand of Incoservice...

An ancient-like pit, a timeless object, a sitting with neutral colors. It is Bridge, the latest creation by Ilaria Marelli: an extendable bench, its end points covered with a large bowl that serves as a fire pit (and more), which can be positioned as desired so as to make the product versatile...

Light and versatile, architectural and plastic, almost sculpture-like. The are the creations by the Gallo’s duo...

“Icons of Style”, an ironic title stemming from the pop re-interpretation of a Byzantine icon wearing the most representative necklace of the brand and squeezing its eye to the viewer...

Paola Navone-Studio OTTO is her Poetry House, a house on the clouds, imaginative and all to be invented, resting on the stoneware carpet by ABK Ceramiche...

Designing with irony. This is the suggestion of the three collections presented – Poetry Wood, Poetry Decor and Poetry Stone – by Paola Navone in which she re-interprets different material inspirations, such as wood and stone, in an ironic and unconventional way, and summarizes the eclectic and dreamlike vision peculiar to the designer’s work...

Ana Mara Gómez, a Colombian designer, designs pieces of furniture as if they were wearable objects. Her work challenges traditional ways of thinking about furniture...

Amgs is a design studio founded by Ana María Gómez in 2015 and co-run by Véronique van Lierde since 2019. The duo’s interest in the visual, tactile, and spatial aspects of fabrics and the relationship between fabrics and space led to “Oruga”. Nomadically moving furniture around within a home to meet people's needs is part of thinking of pieces as fluid objects that adapt based on our needs over time. Basically, living domestic space modularly...

21 artists, 3 curators. Preparations for the exceptional table by the designers of the Food Design Stories group are in full swing. Under the supervision of curators Caterina Misuraca, Sandra Faggiano e Valentina Martin...

The Estetica 2.0_Flower Table consists of a set of 24 nameplates, each bearing the names of 24 independent architects and designers. Under paper clouds hanging by invisible threads in mid-air, there is a full table laden with flatware, bread baskets, bowls, cutting boards, carafes, fruit baskets, iron bottle carriers...

Cords and colors, those are the hallmarks of Malin Iovino "Expression Through Weave", a designer who specializes in creating distinctive textiles for bags, accessories, and interior furnishings, such as cushions and stools. Her grandmother's ancient weaving technique was used to make this collection...

A familiar story and a world in green. Using a loom technique called snören, Malin Iovino weaves fabrics through elastic cords produced by one of the last Swedish craftsmen. Of infinite shades, they are thicker than the spun fibers commonly used for weaving...

For this edition, Adriana Lohmann appears with Enjoy. A modular bench thought for conviviality, fitness and meditation, which occasionally turns into a plexiglass writing to hang on walls or place on a piece of furniture. This is the item signed by Adriana Lohmann for the strartup KLAKdesign, a laboratory where to design long-term environmentally friendly products. 

Words turn ideas into values, into projects, into services. Time, for those who work in marketing and communication, is measured in words...

Which can become the basis of an original furniture proposal. In a historical moment like the one we are living, in which everything ages in the time of a click, the desire for concrete and reassuring concepts returns."Verba non volant," words have weight, value and are a measure of our time that goes beyond hours, minutes and days...

"A-House" by Tiny Company is a minimalist design house, able to serve a variety of purposes, made of wood and glass, 25 square meters, resulting from a collaboration between the founder Lukaš Otevel and architect Martin Stára from Perspektiv Studio...

A-House has a simple form, is made of durable materials, and has a generous glazing that ensures a perfect fusion with nature, complemented by the larch facade. The interior is furnished by designer Jiří Krejčiřík and artist Taja Spassková...

Everyday objects inspired by Erwin Pimenta's childhood and the Danish-like pieces his father used to collect for the house he lived in as a child. This is OBJKT Studio's starting point, a newly formed studio based in Singapore that explores the intersection between architecture and industrial design...

A living atelier is a place to search for and discover the right design and production inspirations without ignoring the great design examples from the past. Each piece is built in Singapore before entering the network of new production methods, combining local craft mastery with new technology. These are two of the suggestions on which Erwin Pimenta's first collection, "6 Serie", is founded...

How about resurrecting an ancient divination technique to reveal the future of design? Therefore, Scuola di alta formazione Istituto Marangoni asked its students to read the future in objects, as if they were to "make the cards"...

Three extravagant monoliths made from Ialin crystals or rock crystals, a magic stone infusing positive energies, with slots to insert your hand into to predict the future of design. This is the fascinating installation by Istituto Marangoni • the School of Design. 1367  • Divining Design Trends encompassing in a project the researches that the students of the classes of Product, Interior e Visual Design lead in the past three academic years...

Gaspar Bonta features his first collection, “Heavy Lightness”. Almost invisible objects are made visible by the effects of light on the transparency of the material, as well as soft colors of concrete vases...

At the intersection of art and design, "Heavy Lightness" explores the border between physical space and experience, through a process that culminates in the design product. His collection is made from plexi geometric furniture inspired by his grandfather’s sculptures, or concrete vases that are influenced by the ceramics of his grandmother, showing a nostalgic and familiar design on an imaginary conceptual stage...

Long-awaited and desired and, perhaps because of that, even more exciting, is the last-minute presence of Noom, a young Ukrainian firm founded in 2017 that speaks a language rich in contaminations of art, craftsmanship and design...

Despite the war, Noom managed to carve out a safe corner to finish the production of a symbolic living room designed by designer Kateryna Sokolova and to bring it to Milan in time for our event. The "Puriosity" collection, starting from its title, speaks of purity and simplicity starting from the suggestions of one of the most important artists of the 20th century, the exponent of the Suprematist style, Kazimir Malevic...

Furniture in conversation? This is the proposal by the multi-award winning Kyoto tech start up mui Lab: IoTSystem is an Ambient Intelligence, nothing more than a non-intrusive combination of web-connected devices to make people’s everyday life easier and more pleasant. Opening a curtain in the morning will prompt the “mui board” on the wall to display a pleasant message to get your day off to the right start. The lights will begin to shine brighter when you wipe down your dining table, and lively music will start playing when you put a vase on the table.

Sea Cat 40 new catamaran concept inspired by the marine environment in a green vision that focuses on the development of sustainable technologies is the newcomer in the marine industry...

Fully electric thanks to photovoltaic panels with 0 emissions 90% of the time. It is proposed by Rossinavi, a major shipyard in Viareggio. The project presented at the Superstudio "BluE, The Underwater Experience" invites people to enter a large experiential "box" that simulates underwater life and makes them discover the important role...

A step toward the future and here's how 3D technology can change the design and even the way we think about entering Augmented Reality...

What about building and designing virtual reality environments by employing 3D graphic modelling of existing furniture? This is what Forum8, in collaboration with Cappellini, proposes. The best example of the combination between 3D technology ad interior design, this is the latest version of Shade 3D for graphic modelling of furniture and F8VPS (Forum Virtual Platform System), a virtual system to build 3D environments...

A new chapter of the Look into Nature collection is presented by Adal, a historical Japanese company among the most significant in the contract field, following its latest participation in 2019...

As implied by its name "Harmonizing Landscape", Adal is inspired by nature, which is the brand's main attribute, strongly connecting people to the environment. Both in the choice of colors and materials. Among these, igusa, a kind of rush cultivated in the paddy fields, used for making tatami, is the total protagonist...

Takes its inspiration from a vortex the aluminium installation “Resonance: Vortex to diversity” covered with the pigments of the Japanese Toyo Aluminium...

Toshiya Hayashi e Hokuto Ando founded Tokyo we+, a design studio that explores alternatives to commercial design, shaping strong connections with the outside, both with nature and social fabric. The result of this approach is the new set-up called "Resonance Vortex to Diversity". This vortex-like shape, a natural phenomenon resulting from the union of different elements, is an ideal representation of the harmonious union of cultures and values...

From Hong Kong the “HK-UK: Design, Artistry and Craftsmanship” project, an interesting set-up by HKF&DA (Hong Kong Furniture and Decoration Trade Association)...

Curator Amy Chow showcases 18 pieces of furniture created by 12 young designers, six from England and six from Hong Kong, to promote young talents and connect them with this field. Several proposals show originality, creativity, and inspiration drawn from traditional  techniques and materials. Starting from the chair 25/7...

Organized by the Department of International Trade Promotion (DITP-Thailand), “Slow Hand Design Exhibition 2022” is an installation project made with the products of Thai designers awarded with the Demark Award...

Uncertainty=Certainty is what has characterized the lockdown. Curator Eggarat Wongcharit questions this equation and proposes solutions for a new normality, that is more eco-friendly through products employing recyclable materials, gym equipment at home, tapestry, cushions evoking fragrances, dishes that combine diverse food to cheer up those forced to eat alone, and carpets that stimulate the feet...

Attention to world issues and the desire to find solutions to reduce weight come and in hand with new technology. From art to beauty, from social to environment, business seeks different stimuli...

The Mot Company looks at the problems caused by pandemics, war, social and environmental changes, and broken relationships in a future driven by sensitive technologies. By using a printing system, the leader in producing reinforced plastic with carbon fiber in Tokyo introduced a new license that can substitute production in an autoclave, saving energy and time, and reducing waste and costs. Dolls speaking this message, produced through this technology...

Fashion and design discover in futuristic technology, including 3D printing, a valuable ally that offers itself as the perfect tool for creating products of excellence in workmanship and originality...

New production scenarios and an endless range of creative solutions have been unveiled during Milan Design Week. Israeli company Stratasys presented the "Ssys 2y22 Reflection" collection at the Superdesign Show on via Tortona, made with Stratasys J850™ TechStyle™, the company's newest PolyJet printer that is also the industry's first 3D printer designed specifically for direct printing on fabric, simulating different textures and finishes...

Craftsmanship and design are the hallmarks of an exhibition organized by ten Trento companies gathered for the first time for a project with a lasting impact...

The project "Fingerprint Südtirol”, organized by Ivh.apa Confartigianato Imprese, IDM Alto Adige e Studio Oberhauser, gathers 10 companies from South Tyrol together for the first time to make their products known in detail. Different in materials, style, and function, from artistic creation to the object, they are brought together by mastery in the process...

For GLO™ Hypernova, top artist of Milan creativity Sara Ricciardi creates a dazzling maze with many entrances and exits that invites the viewer into different experiences with art and design. And TOILETPAPER doubles for glo on the roof...

"Hypernova" is the bursting installation by designer Sara Ricciardi for Glo™. Ricciardi invites the viewer to have an experience in where the nature and the technology, the uniqueness and the multiplicity co-exist, along an open and evolving path where everyone is free to enter and exit, recalling the brand's philosophy of not necessarily having to choose between two apparently conflicting options, but making them coexist...

Monumental works, rough materials, ancestral references, strong emotions, natural elements. It is Maria Cristina Carlini, a sculptor famous on the national and international scene, who from the very entrance opens this edition of Superdesign Show with a thought-provoking ensemble sculpture...

"The strength of ideas" (from the title of the solo exhibition currently on display at the Palazzo delle Stelline in Corso Magenta in Milan) by Maria Cristina Carlini is the constant in the works of this seemingly fragile and delicate artist, who throughout her life has grappled with iron, cor-ten steel, reclaimed wood, earth, mud, rags and has transformed, agglomerated, broken down...

An electrified vision of the future, including design, is what Lexus is presenting with its trio of "Sparks of Tomorrow" explorations...

How do we translate the theme - on everyone's lips - of sustainability into concrete proposals and really work toward a carbon-neutral future? Lexus has given its answer, launching itself into the exploration of new architectures for its vehicles, also trying to reconsider its role in the panorama of our continent's mobility over the coming decades. It has done so by using one of the most creative minds of our time...

The study and implementation of increasingly green production is an unavoidable social duty for brands...

Minimizing CO2 emissions, choosing fsc-certified wood, investing in energy-efficient equipment and powering production with energy from renewable sources, these are some of the initiatives that Sits, an established Polish designer furniture company, has been supporting for years to ensure the sustainability of its pieces...

The need arises to improve the quality of hotel and offices by transforming them from anonymous transient containers to places to remember, including through furniture with a strong stylistic identity and high functionality...

2022: Technology has erased, at least virtually, the barrier of physical distance: we are always in touch but we cannot always be truly connected when we meet. This is why the quality of being together, even in locations such as hotels and restaurants, becomes important. From this need comes "Be an original," the hotellerie furniture collection from the Satelliet Originals factory...

From Croatia Metoda questions the design projects of seven designers who link their individual creativity to the severity of shapes. A project supported by the European Union to build a development centre CEKOM SPIN, Požega, Croatia...

Imagine a white canvas that is from time to time modified, colored, ripped by the artist, who adds to it what makes it unique and valuable, his own style. As a response to this image, Metoda designers created their first collection titled "Research and reflections on design". It consists of seven objects divided into two parts that represent rationality and irrationality...

How to find the right solutions for an environmentally friendly urban way of living among the many pieces of information coming in from all over? The answer comes from "Urban Matter(s)-Material Reduction for a Lighter City," the collective curated by Materially with proposals to reduce the impact of emissions, energy and materials themselves...

The goal is a lighter city. That is off course with a high quality of air and life, but also a city that responds to current needs. Materially, a social enterprise that helps companies in the development and dissemination of innovation and sustainability, starts from a deep...

Carla Tolomeo is an atypical artist in the arts field. Born as a painter, she owes most of her fame to artworks, which interplay the world of furniture with imagination...

In the sculptures by Carla Tolomeo there is de Chirico’s school, whose studio she has attended since she was a child. There is the lesson of Japanese painting and of her first paintings in which a chair or couch is always present; there is the sense of a different, free and colorful world, evoking an unreal and fantastic nature; and there is the desire for eroticism conveyed by glossy and precious fabrics...

Technological innovation and beauty meet, transforming contemporary home automation systems into true objects of design and decor, for a well living home, indeed better...

As home design continues to look far toward technologies and tools that make home management more and more comfortable, many brands are investing in the search for solutions with high home control content but with refined and appealing aesthetics. From this vision of modern beauty came the Alba and Aria smart switch collections by Black Nova, which with its project "The Italian Beauty" presented them to the public during Milan Design Week...

The recent pandemic and awareness of the high rate of pollution in our cities has led us to question the quality of indoor air, and to think about systems to make it healthier.

Home wellness as a priority, developing technology that acts on air pollutants, upgrading indoor ventilation systems with reliable "plug in" products that do not require expensive renovation work, is one of the new frontiers of research by many companies. My Air Pure, an innovative start-up founded in late 2020, has successfully interpreted these new needs and presents at the Superdesign Show 2022 in Milan My Air Pure Space, created by designer Giorgio d'Alessandro...

Contemporary pieces, 100% recyclable, highlight the dialogue between nature - with its perfect imperfection - craftsmanship and innovation...

Never before has the issue of design ethics become more topical than in recent years. Companies are showing increasing concern for the environment, creative people are turning their research toward more sustainable productions that make a significant contribution to combating climate change, improving the quality of life and in response to what the market is demanding in terms of social and environmental responsibility. Among the most innovative startups in this direction is Elli Design with its new stylistic language in furniture...

The display of 1000 crafts vases, each one more inventive than the other, was a big hit at the 2021 September edition. The event doubles with the introduction of a mini format, maximum height 20 cm. Always curated by Francesco Pirrello...

Each piece is unique, produced by hundreds of independent designers from over 40 countries around the world and demonstrates how fantasy can work endlessly on a single subject, and how beauty can take the most varied forms through different techniques and materials in an extraordinary journey around the world... 

A unique, ingenious, sophisticated artist, Carla Tolomeo has become famous for her seductive soft sculptures. She will be at the Superdesign Show in June with new exclusive works...

Carla Tolomeo does not use metal marbles or materials "cold" but soft stuffing, she obtains her colors not from paints but from precious fabrics, she creates inviting and mysterious forms where flora, fauna and other imaginative creatures penetrate the space, rising above a cushion on which it is sweet to snuggle. They are sculptures to sit on, or armchairs to use with caution as a work of art. After thousands of exhibitions and infinite successes in galleries and museums, Tolomeo felt the desire to measure herself in the world of design, so apparently distant from herself and to do it in her own way, by placing an exhibition of works of art in the world of design. installation of works specially created at Superstudio..

The 60th edition of the Salone del Mobile – from 7 to 12 June at Fiera Milano – was presented in a mood of renewal, conveyed even by the stage chosen for the event: the Giorgio Gaber opera theatre (La Cannobiana), recently re-opened for the first time since 1999...

2021 was the annus mirabilis of the Salone. The 59th edition of the Salone represented a "restart", that the unexpected growth of 14.3% from 2019 proved", says the President of the Federlegno Arredo Claudio Ferlin.
  What about 2022? Yesterday, everyone was talking about rebirth. Over the past two years, the crisis has impacted many aspects of our lives, resulting in a major change in our lifestyle. As always, the Salone did nothing but reflect a change in times through design objects and their designers.
​​​​​​​Left speechless by the absurdity of the current situation, Mayor Giuseppe Sala claims that "talking about a restart doesn’t make sense...

Ukraine is currently in the spotlight. However, despite the possibility of a war, it continues to demonstrate the same intense creativity that a group of talented Ukrainian designers expressed at Superstudio in 2018. Among them, Victoria Yakusha with her brand Faina...

Faina has recently won the Dezeen Award 2021 (the prize awarded annually to remarkable architectures, design objects and interiors) for the category bars and restaurants and was chosen as the best emerging design studio of the year...

We are pleased to confirm to our exhibitors, suppliers, collaborators, visitors, journalists, communicators, fans and friends that Superdesign Show 2022 will be, as always, the highlight of the Tortona District and of the Milan Design Week in the city with its load of novelty and innovation. The appointment is from June 6 to 12 (with the open day reserved to the press on June 5 from 3 pm)...

SUPERDESIGN SHOW 2022 at the SUPERSTUDIO PIÙ will be the protagonist of the renewal and revival of the energy of Design presentations... 

Every year, LODO, a thirty-year project that promotes the knowledge of extra virgin olive oil throughout the world, awards the Lodo Design Prize to the most stylish bottle. The president of the jury for the edition 2021, Gisella Borioli, CEO of Superstudio, was chosen for her aesthetic sense and her knowledge of design and its trends...

NO 1 packaging in 2021? The Mountain Bio EVOO bottle by Pamako. “Among the many remarkable finalists, Pamako's bottle stands out for its interplay between tradition and modernity. The “hole” on the surface is an ingenious innovation that combines the functionality of amphoras with the stylised elegance of the package's design. It is a great example of cultural cross-pollination” says Gisella...

In 70 years of activity and countless awards Caimi Brevetti it is well known for its projection toward innovation. Today the historical headquarter in Nova Milanese hosts the brand new multi-service space and above everything the structure that represents the core of the development of the new Snowsound project: the Caimi Open Labs. Franco and Giorgio Caimi are telling us more about it...
 
When and how did the Snowsound project take life?
Well, the Snowsound project was born during the terrible crisis that happened in 2009, we had to study the market accurately in order to understand how we could guarantee a new expansion to our company. After taking the decision to step into the...

The Museum of Craft and Design in San Francisco launches the first exhibition entirely dedicated to the interaction of smell and design, resulting from over two years of research. From February 12 to June 5, it features objects by over 40 designers in five sections, giving visitors olfactory experience for body and emotional memory...

"A call to use our nose", that's how Elisabetta Pisu, curator of Living with Scent, describes the idea of the exhibition. "Throughout the project, we aimed to revive smell, a sense that has long been forgotten in history, though it is a crucial component of our sensory and emotional memory. In addition, we have been deprived of scents for the past two years. By wearing masks...

Five women, five creative, witty, groundbreaking talents have recently received international acknowledgments of paramount importance in their fields. Having met them, hosted them, and enhanced their talents, Superstudio congratulates them. They are: Elena Salmistraro, Paola Navone, Patricia Urquiola, Nika Zupanc, Ilaria Marelli. You will excuse us if we indulge in memories of their past collaborations – sometimes of their beginnings­ – at Superstudio, keeping up with their current productions, yet always looking ahead to the future...

Congratulations to Elena Salmistraro for being included for the first time in the AD-Architetural Digest list of the top 100 influential designers of the year...

As female empowerment grows in important cultural fields, from politics to science, and in key positions within companies and societies, Superstudio continues to shed light on their strength and vision in the areas of art, architecture, project, and design. Therefore, Superstudio invites female architects and designers to take part in DONNE & DESIGN, a special event held during the Superdesign Show 2022...

Superstudio Più in Via Tortona 27 will explore the general theme LOOKING AHEAD with numerous projects about the future as part of the April 2022 Design Week. A lot of focus is being put on women's role, which is becoming increasingly prominent in every field in which they are involved...

Milan Design Week 2022 aims to restore the city's role as the European Capital of Design. The event will raise the profile of Milanese genius loci and include international creative movements, former emerging countries and current global leaders. Superstudio has followed this path since it began its activity and this year has seen its location grow. Two Milanese places will host the Superdesign Show 2022: the "classic" Superstudio Più in Via Tortona 27 and the brand-new Superstudio Maxi in via Moncucco 35. For the Superdesign Show 2022, two distinctly different and synergistic projects have been conceived: LOOKING AHEAD at Superstudio Più and DNA.DESIGNNATUREARCHITECTURE at Superstudio Maxi...

Superstudio Più: where trends were born...

In 2019 ICAD joined Superdesign Show for the Milan Design Week to showcase Indonesian art and design to the world...

Held for the first time in 2009 the team behind Indonesian Contemporary Art and Design (ICAD), under Yayasan Design+Art Indonesia, has devoted their expertise by creating a platform meant to bridge art and design with other disciplines. Their annual events, taking place in Jakarta’s happening lifestyle neighborhood Kemang, have featured prominent artists, designers, and cross-discipline creators from across the globe....

INVITATION

Matrix4Design in partnership with Superstudio

invite you to the fifth virtual tour

AN ITALIAN (ARCHITECT) IN… PARIS

with Ivana Barbarito, co-founder of Barbarito Bancel Architectes,

in conversation with Laura Ragazzola

Live streaming Thursday, 7 October 2021 at 2.30 pm

Here is the link to subscribe
 

Refinanced with 2.8 millions the contribute for the participation to international fairs, Superdesign Show is recognized as one and gives you the possibility to access the funds. Discover how.

The september special edition of Superdesign Show is just over and it was a success, with the participation of big brands such as Lamborghini and Haier, with the thematic exhibitions diplaying the best of Made in Italy's innovation but also with the presence of small and medium sized exhibitors. 
Despite the numerous presences and more than 30.000 registered visitors, the two-years stop has affected pretty much the smaller and weaker companies: for this reason the Lombardy Regional Government has decided to refinance the contribution for small and medium sized enterprises in order to facilitate the participation to international fairs, a status that Superdesign Show earned few years ago...

Social media, as uncontrolled and surprising sounding board of events, have given us an infinite number of still and moving images of the design week just passed. The videos have been made by the protagonists themselves, bringing an interesting and personal point of view. We publish some of them that were filmed in the spaces of Superstudio Maxi, where the most experimental installations took place.  

LUCA GNIZIO: IL MONDO CHE (NON) VERRA’

ANITA MORVILLO: PRIGIONI DI LUCI 

DANIELE PAPULI: LA CARTA CHE INCANTA

A contest that surprised everyone for the quality of the films presented, able to tell with elegance and wisdom the proposed theme: “Stories of Things”, in 5 minutes maximu, as requested by IULM University to its students of Video and Communication. Despite the little experience and the very young age, the jury didn’t find it easy to choose the three winners among the seven finalists and give them an order on the podium. We are presenting them to you here. 

Anna Claudia Bassani e Tommaso Olivieri: CONTAINERS 

Davide Mandalà e Ludovico Vargiu: SHINE

Paolo Foti: PARADISE DREAMS

An out of date Milan Design Week that began amidst difficulties and ended with everyone's satisfaction. Thanks to the cohesion of design world and the desire to return dreaming beautiful things and live better. The large number of visitors at the Fair and in the city was the best response to the challenge.

Over 60,000 visitors at supersalone Rho exhibition centre, 35,000 at the Triennale, 30,000 at Superstudio Più are important numbers that tell more than many words. They are a very positive response to those who strongly wanted this extra edition of Salone and Fuorisalone to remind the whole world about the strength and attractiveness of Italian design and its international capital, Milan...

From 5-9 September, Superstudio Maxi opened its doors to visitors for the first time in order to celebrate the Design Week of rebirth. 1500 people have been with us appreciating the new “read is more” and “let's give space to dreams” format.

In this way, yesterday we greeted DESIGN BEYOND DESIGN, the first ever event at Superstudio Maxi, which thus enters the list of the largest and most important locations for Design Week in the city. A different presentation idea. A multiple exhibition. An innovative, experimental, conceptual multimedia, multicultural concept that gave space to a few selected new ideas by artists and designers outside the box but no less interesting as well as video, films, poetry, art, photography, workshops, thoughts, initiatives about design, architecture, charity and love.

The opening days for the new Superstudio Maxi headquarters end with installations and colors. Born from a revolutionary idea, far from the standards of the great fair, to create a new and innovative combination of design, fashion and post-pandemic art. It focuses on union, on dreams, on the eyes of the child who sees magic in every detail. 

Watch the video story on our YouTube channel: Superstudio Tweb and rediscover the live appointment live with Design "Outsiders".

Superstudio’s collaboration with the IULM University coincides with the arrival of Superstudio Maxi, located right behind the University and the close proximity to Cascina Moncucco, home of the residences of professors and students. This collaboration started a series of interesting initiatives that enhance the creative and formative relationship between the two realities of Milanese culture with an international perspective. The award ceremony of the contest "Storie di Cose" ("Stories of Things") promoted by IULM sealed the first stage of this partnership.

It was love at first sight that linked the direction of Superstudio with the professors of the University of Languages and Communication (and much more) IULM and the students, thanks to the welcome and foresight of the Rector, the Professor Gianni Canova. And so we all felt part of a new adventure during Design Week 2021, symbol of the restart in the post-pandemic period...

Pellegrini. From Lunch to the Academy. History of a catering service that has become a company of excellence and the largest enterprise dedicated to the art of food and eating well. A colossal number of 40 million annual meals prepared for schools, hospitals, communities, public events and private services and an Academy that trains chefs, chefs and nutritionists spokesmen of the best food culture.

ISS. People who create places that create people. Not many know this acronym, but many, without knowing it, owe to ISS their well-being and a more pleasant work. ISS is an international organization that takes care of hospitals and creative educational places with high quality maintenance and care. A quiet, professional, very important work that reflects on the image and well-being of the company.

A press conference took place yesterday at the headquarters of Classeditori. The topic was the long-awaited Design Week 2021 that will finally revive the city of Milan from 4 to 10 September after a long pandemic closure. Together with Paolo Casati and Davide Groppi Gisella Borioli was interviewed. Anticipations, hopes and a common desire to be there, also this year. Despite everything.

Milan comes to life again, it becomes more and more frenetic in these days of great preparation. After the general paralysis of the activities, it will not be easy resuming the rhythm and get used to the organization of such a great event again. Stefano Boeri, curator of Supersalone, confirms this...

The legendary Lamborghini Countach is back as protagonist in European premiere at the Superdesign Show at Superstudio Più, fifty years after its presentation at the Geneva Motor Show, with a limited hybrid series that celebrates the visionary design that has forever revolutionized the landscape of modern super sports cars, laying the foundations of the Lamborghini estate. 

Here’s the new Countach LPI 800-4, inspired by the past but with a vocation that looks far away. Perfect proportions, futuristic style. The disruptive concept behind the bold silhouette that inspired generations of super sports cars lives again in this celebratory version of just 112 units. The pure lines, the rear longitudinal position of the V12 and the iconic scissor doors, whose new design reinterprets the shapes with an even sharper cut, make it immediately recognizable while projecting it into the future...

Being attentive to the wishes of its visitors, Superstudio has always offered in its locations the possibility of a delicious and quality lunch in its two restaurants and, when it comes to events, other tastings in special refreshment points are offered and each time diversified. During Milan Design Week 2021 the offer is multiplied…

AT SUPERSTUDIO PIU’, VIA TORTONA 27
TASTE OF MILANO: hamburger, beer and a new cocktail “Taste Outdoor menu” is the proposal by Taste of Milano for a quick lunch in the garden: 100% Made in Italy hamburger, with top quality ingredients by Fatto Bene Burger. Paired with 4 Luppoli beer from Birrificio Angelo Poretti, or a 9 Luppoli American IPA characterized by a marked bitter taste. And as an aperitif the news of Martini house: Martini Fiero...

Furniture, accessories, beautiful "things": proposals of several types that at the beginning of the century have captured the attention of market and experts and could enter the icons group that represent an era, the first twenty years of the third millennium. Too early to enter design museums that historicize the symbols of time. So let's try to, with the guidance of an expert and talent-scout like Giulio Cappellini. Perhaps a personal choice, as befits an authoritative curator who launched many young designers who later became "great".

We enter this theater of excellence with companies that honor us for their refined design and quality. • Starting with Lamborghini...

In Superstudio’s art-garden the scenery prolongs the desire for holidays and invites you to relax: beach furniture and outdoor games invite you to rethink solution for living as open air as possible even in the city.

The latest research has confirmed that we are an indoor generation, spending 90% of our time indoors: that’s more than twenty hours a day. The result is a new “Outdoor Generation” that wants to live in homes and urban spaces without boundaries, using versatile systems that can be configured in response to changes in the season and in our lifestyles, combining the functions and uses of furnishings in new ways. The installation is all about this new way of living in open-air spaces, from our own gardens to public parks, inspired by the outdoor furnishings traditionally associated with beach resorts. 

From 4 to 10 September a real and a holographic bartender will share the counter of the Nescafé space within Superstudio Più: A tasting and a show that mix real and virtual. But the coffee-scented cocktails on offer are very true. 

A lounge designed to attend live performances, taste exclusive Nescafé cocktails and enjoy video projections during breaks: this is the configuration of the site-specific Nescafé holographic bar for Superstudio. Two counters: a "classic" and a Holotable, a structure perfectly integrated into the existing bar structure which, with the help of a monitor and a graphic polymer, will create an immersive environment with a holographic bartender thanks to Kit Holobackground technology...

On the occasion of Superdesign Show 2021, the Recanati based company Morici Collection presents a truly contemporary product: HIM (Hand Immersion Module). A column for hand sanitation, designed to intrigue and to become a symbol of a new generation of objects and purification rituals. 

Double-sided, touch-free, free-standing, wireless, rechargeable, Made in Italy. HIM blends the decades-long experience in shaping wood with the most advanced technological know-how of the Marche region industry. The combination gives rise to a high-end product, integrable into any environment.  HIM has been conceived starting from an original thought to respond with grace and quality to new habits, that unexpectedly become part of our daily routine.

Superstudio entrusts the pandemic symbol to art with the Oblong exhibition that presenting the sculpture by Stefano Bombardieri that shows the superhuman effort of a child and an elephant. With an engineering program, Marta and her friend tell you their story over the phone. Just scan the QR code at the base with your smartphone…

This September, in Milan, at Superstudio Più, a surprise awaits us: a piece of contemporary art will “speak” to us, allowing us to participate in a surprising sensory experience.
The 1: 1 scale installation of “Marta and the Elephant” by the artist Stefano Bombardieri – which in its majestic size will welcome visitors at the entrance of Superstudio Più, becoming its symbol during the Design Week 2021 – will come to life...

A small architecture between nature and technology to take care of yourself.

The HEALTHY Concept is conceived as an urban forest, as an open architectural space, with an oasis at the centre, an immersive and empathic space where you can experiment a biophilic design, increasing simultaneously quality of life and creative productivity, and where nature, technology and human activities generate creative and sustainable thoughts, on a human and planetary scale, as a new life paradigm and hybrid work for Eco-intelligent Communities. The space is set up with modularity, flexibility and scalability to enable people to live and work creatively, healthily and in harmony with nature...

The book-catalogue of Skira published on the occasion of the exhibition 1000 Vases curated by Francesco Pirrello at Superstudio Più in September, is the proof of how much creativity is a transversal language throughout the world. The variety of proposals around a single object is of great interest for what it shows and what it implies.

One thousand vases. How not to smile and at the same time feel pleasure in seeing that in the world there are always moltitudes of creatives who devote so much of their time to make something that their imagination induces them or compels them to do?  The “vase” theme already seems to limit the field a lot. The book 1000 vases curated by Pierpaolo Pitacco seems to me an excellent opportunity to reflect on the art and artists of today and yesterday...

In this Special Edition, at the Milano Design Week 2021, Materially presents the seventh edition of Materials Village, the event created to promote the development and the diffusion of innovation and sustainability starting with materials.

Hosted by the Superdesign Show 2021 of Superstudio Più, Materials Village will offer a completely new exhibition format. The indoor exhibition will showcase aspects of the material transformations surrounding our everyday lives; this will demonstrate the innovation and attention to processes that exist at the centre of companies and startups we work with...

[Tunnel 29] – Design for a Post-Apocalyptic World it’s an exhibition concevied and realized by The Centre for Creativity / Museum of Architecture and Design (MAO). Located in the Discovering section of Superdesign Show 2021, the post-apocalyptic scenario, supposed before the pandemic, becomes a stimulus for designers’ creativity and inventive, transforming itself into a manifesto of new possible solutions.  

The major problems in the world are the result of the difference between how nature works (as system) and the way people think (linearly)' anthropologist and psychologist Gregory Bateson wrote this prophetic sentence 1972 book “Steps to an Ecology of Mind”. Starting from a gloomy scenario in which the world is deprived of its resources, the man controlled and limited...

Superdesign Show awaits its audience with its curatorial exhibitions touching the burning  issues of living. Just like Supercampus does: Furnishing accessories,sofas,containers, technical systems to be imagined in various contexts to live the daily space of work and relaxation in a new and flexible way,inside and outside, adhering to the new desire to work, study, live with maximum comfort where you feel better, without fixed and consolidated rules.

A path exhibition curated by Giulio Cappellini. Starting with the accessory, such as the tents of the Dane Kvadrat. Behind the project there is the creativity of designers like Erik Ole Jørgensen, Patricia Urquiola, Finn Sködt, but also attention to functionality, maintenance and, above all, the environment...

The Discovering section of Superdesign Show, set in the purity of the Gallery space, brings to the fore the thoughts, processes, styles and final products that characterize a “wise” trend of contemporary design. Nature, relationships, storytelling, study, technique and technology, observation are the basis of the presented projects. Creativity turns into an enthusiastic and purposeful energy. 

DISCOVERING has selected exhibitors and projects from different contexts, ranging from architectural studios, to museums, academic experimentation, guided but extremely free to European projects aimed at circularity, passing from the manufacturing companies that combine traditional wisdom, new techniques, the style of young designers and a careful awareness of environmental issues...

Pure materials to return to the original state of things, monochromatic and monomaterial elements to build objects beyond fashion, refined sensibility to design the new. 

Artistic manufacture made in italy, henrytimi combines beauty and minimalism taking care of functional and innovative details pure shapes refined materials unique henrytimi  pieces primitive geometries that aspire to perfection artistic works that conceal functions of everyday life artkitchen artliving artbeing To an ideal and iconic living path for a new concept of space.

The visionary position of Alessi that has made the art of the table and small everyday objects popular tools of culture and pleasure, starting from the famous oil mill by Ettore Sottsass, is once again a forerunner in the numerous collaborations with female designers. Founded in 1921 (one hundred years ago!) it opened its museum in 1998, where objects, projects and documents converge, making its very original story, always avant-garde. Today it also celebrates with this collection of 18/10 steel objects created by eleven famous designers and not: they tell the attention, irony, the quality reserved for everything, that if signed by Alessi, it is never already seen or banal...

A long roundup to find out where creativity goes through 20 selected international designers, over the other 11 already represented in the Alessi Museum and now at Superstudio. Also a proper tribute to 12 great architects, who have made the history of design and who are recently disappeared, will take place.

Compared to even a few years ago, the presence of women in the field of design has changed both in terms of quantity, because women are many more, both in terms of quality, because they are more aware of their role within a traditionally masculine discipline such as design. On some issues, such as sustainability, or reuse design, women are in the front row. They have a cosmopolitan vision, they talk to the world, they know no borders and they are very quick to identify the emerging problems that design can and must try to answer...

The new Superstudio’s event for the Milan Design Week 2021 at Superstudio Più proposes a true r/evolution of our usual format made by great theatrical installations and it is becoming closer to an art exhibition, rather than a fair. We will use the rigour, the harmony and same museum-like care that has always characterized Superdesign Show, to present a series of collective and individual thematic areas, each of them with one independent and competent curator. Areas about the best of Italian and international production, the trends of living today at home and outside, with a focus on female creativity, young people and icons of the beginning of the third millennium. Prestigious brands, famous architects, successful designers and young talents for a special and unique event.

Superdesign Show- Special Edition projects...

Finally on sale the book by Gisella Borioli DESIGN SUPER SHOW-2000/2020 evolution and mise en-scène of design at the Superstudio in Milan. The books tells the transformation of design from physical object to future project from the perspective of who has experienced the phenomenon firsthand. The last twenty years in 520 pages, 750 images, 70 meetings with the protagonists. 

Among the other publications published or edited by Superstudio you can see and buy also Il Destino-I had to be a farmer but I met fashion, autobiography of Flavio Lucchini, The Vogue Lesson: from fashion to art, all the works of Flavio Lucchini, text by Luca Beatrice, edited by Gisella Borioli, published by Skira. And again Cooking Couture, stories of fashion, food, art, by Gisella Borioli with Giovanni Gastel and Matias Perdomo, Marsilio Editore for Amazon...

Since its inception Temakinho has always been attentive to the relationship with nature and since 2016 it has been the first chain in the world certified Friend Of the Sea. The dishes of its chefs have always been born from the union of Japanese culture with that of Brazil. 

And it is exactly from this union of cultures that Nikkei cuisine was born, in which the Japanese who emigrated to Brazil adapted to the lifestyle, fruit and vegetables of South America. This is the reason why we decided to present ourselves with the Temakinho Truck at the Superdesign Show with a selection of dishes prepared with love and inspired by the rhythms, colors, aromas and joy of Brazil, consistent with the claim “Japanese food the Brazilian way! “. The menu is the soul of the brand. For this event besides roll, temaki and petiscos (the famous Brazilian tapas), you can taste caipirinhas, prepared with the organic cachaça Mais Amor, produced in Brazil for Temakinho.

A video-photo exhibition to pay homage to the great photographer and poet recently deceased. The research works and the special relationship that linked him to the couple Lucchini-Borioli and to their initiatives has never been interrupted, since the beginning of his career. 

From the first cover to fashion that is mirrored in design, to the first travel pictures for Donna and the television version for Nonsolomoda by Canale5, from the magic of elaboration and post-production to the art photos and the videos. Until the direction of "La Moda in Altro Modo", a movie about the evolution of fashion and fashion publishing from the '60s onwards, visible here. It was in his youth that Gastel laid the foundation for his style by working exclusively with his mentors for Donna and Mondo Uomo. And later collaborating with them for books and exhibitions. This tribute highlights some unknown aspects of his career and the first steps in the world of fashion and art.

Special charity sale of design objects that speaks of love and friendship. 

A bench declaring its love offered by Slide, a pouf-sculpture in the shape of a pierced heart and giant champagne caps to celebrate the birth of Superstudio Maxi, both by Gugliermetto Experience. Illustrated hearts for the two “decor frames”: revolutionary paintings that incorporate the frame by NC Design, one with the delicate design of Giulio Cappellini, the other with a pop graphic work. The charity sale profit will be entirely to the no-profit association Itaca, engaged in a project that deals with mental health of teenagers, so affected by the pandemic.

DanceHaus is a reference point for dance study and production, founded by Susanna Beltrami.

On 5, 6 and 9 September DanceHaus presents a site specific and long durational performance together with video installations and talks. 5 non-stop hours during which the spectator walks with 40 performers along the different "islands" of Superstudio Maxi to discover diverse languages, techniques, knowledges and the relations between dance, design, space, photography and video. As completion, some institutional videos of DanceHaus and fragments of the project Art Heritage Exchange, which was born from a collaboration between DanceHaus and Eurasia Dance Project International Network, directed by Stefano Fardelli.

Paper sculptures or design objects? Sinuous shapes and fragile material become something more in the hands of the artist.

​​​​​​​UFF the sound and the word of a blow. A good breath with some “F” more to mess up sheets and drawings of an artist’s workshop, mine. What follows: a microcosm of forms and visions in small and large format. Paper obviously that I investigated for more than twenty years and other similar lithe materials, presented in strips or lamellas. UFF design is the common base of several things: a small well-made artifact, an all-round sensory experience, an object at hand, an idea that speaks with other ideas and with space. After a confusion of sheets and drawings, we produce an inventory of things that have nothing to do with the practicality of what is usually called design, they are the possibility of having and providing a real, playful and surprising imaginary. Daniele Papuli 

Flavio Lucchini, visionary and innovator as entrepreneur, art director, editor, architect, artist has tried everything, successfully, tying his name to the creation of the most important fashion magazines and Superstudio itself, of which he is founder and designer. 

Yes,… fashion. He loves it so much to make it eternal through grandiose works, different from each other, witnesses of an era. He quitted printed paper for the sake of art, to which he dedicated himself in the last thirty years. Divine, the great golden sculpture at the entrance is a symbol of beauty, genius, planning, the art of making. The four pearlescent Ghosts, whose bodies seems to have flown away, tell the essence of the dress and its mastery. The cheerful Dolls are pop works smiling at girls not yet women, naive and provocative together. These are just a few of the hundreds of works made in his atelier. The inauguration of the FLAVIOLUCCHINIART MUSEUM is currently in Via Tortona 27 in a building of Superstudio Più.

The re-birth of Superstudio Maxi from an abandoned steel factory to a spectacular new exhibition center through the abstraction of photographic language by Luca Gilli, who tells his experience on the construction site from the first to the last day. Courtesy Paola Sosio Contemporary Art.

Different instances are expressed during the evolution of ideas and confrontation in the design agora. They must be composed in the sign of functions and téchne, in the sign synthesis that follows thought and anticipates body and light of what will be. Passages dressing  sensitivity and imagination, which lead virtual beyond physical place, in a space/time special for that architectural complexity that began its own real affirmation...

The Gugliermettos arrive at Superstudio Maxi with their self-produced and unconventional design, continuing to shape POP ideas, molding them into unconventional and ironic seats. 

Enlarged suggestions (Nodone, with Franco Mello), idioms and modern icons (La Bum, seating on a bomb), love promises (Ailoviu), tributes to great artists (Magritte) wishes of celebrations (Tappo in a special Superstudio version) remain the driving force behind this family DNA that transforms polyurethane into iconic shapes. After- sought craftsmanship steps are researched and experimented by covering the products with latest generation high-performance elastic fabrics. Also the YOUMELLOW sofas, presented in the ANTIDESIGN section by Gianni Arnaudo, are produced by Gugliermetto Experience. 

We all want to be children again, but no one admits it. The memory of something soft and sweet has no precise form: eyes closed in a happy moment. 

Shapes and colors without rules: soap bubbles and raspberry ice cream boules, teddy bears and inflatable ducks, running after a ball and lying down on the sand. It is not a thought, but a feeling to experience when you look at YouMellow and when you sit freely. You can arrange them as you want, play with the poufs and move the supports, orienting them in a hundred ways because they are not designed for a defined position: what looks like a chaise longue might become a think tank for two. You can invent your own place to dream and change it easily. Like a puzzle, you can put them together and it’s a new square: revolution or love words. Tweaked loveseats. Gianni Arnaudo conceived them, Gugliermetto Experience produced them.

Neodesign is a visual journey of decided, precise, extreme lines, all dressed in total black for the occasion. They express the personal and recognizable sign of the young Talarico, characterized by a timeless stylistic trait: “for me, design is a language. 

An international language that needs no words to be spoken. Understandable by everyone and by all cultures, it is direct and immediate. A language we use to communicate beauty. Trough design I reveal my way of seeing the world, my aesthetic vision and my thoughts”. Intuitions become products of sophisticated elegance and rigorous personality, never prevaricating or noisy. The works signed by Leonardo Talarico for MDF Italia, Living Divani, Cappellini, Alcantara and HENRYTIMI, live together.

Nature survives the man who, in the midst of the pandemic, escapes the contagion by locking himself in the house, now trap and refuge. Outside time moves on: while human beings disappear, thin blades of grass break the road. New buds take over a not anthropized world. 

The era of Anthropocene is translated into three elements, a chair, a table and a painting, with strong references to domestic life, closed in an animated circle of garbage bags, a metaphor of daily global pollution. This story visually ends with “Forlastdrop”: a sculpture chair, obtained from the recycling of terracotta waste. The cracks recall the burnt earth, leading us to think about how climate is changing more and more quickly and how disasters are becoming less and less predictable as a result. A small bud is the witness that the land that hosts us is the strongest one.

Very young and graduated in architecture in Mendrisio (Swiss) only two years ago, Anita Morvillo engages with a collection of elements halfway between sculpture and furniture. 

They could be luminous objects to illuminate a room or ethereal figures intended for museums and art galleries. All these works are made with a singular ability in the meticulous processing of metal material in filaments. Craftsmanship gives a particularly refined life to rigid textile textures. Initially designed as lamps, then as design objects they proved to be highly sculptural objects, thanks to the precise awareness and knowledge in the architectural field and to the use of structural rules belonging to the language of some skyscrapers.

A composition of 12 maxi luminous elements six meters long and inclined, ascending from the ground to the sky to form a traversable path, a sort of “portal of emotional light” delimited by 4 vertical floor lamps arranged in the manner of “guardians”. 

An extremely high and irregular installation to symbolize the complexities of our life paths, to show the possible passages and to give the perception of well-being brought by the light. Sharp, intense rays of enveloping and never dazzling light. These are the new “Slim” lamps by Slide for Life. A complete collection by type and size of, elegant, eco-sustainable, highly efficient lights produced in recycled aluminium and equipped with modular components projected to the future, to be interfaced with the most popular home automation systems such as Alexa and Googe Home.

The most visionary people feel that Fairs and thematic Salons should evolve towards hybrid, phygital and more immersive forms, able to keep high attention and emotion in response to the pulverization of messages. Once again, Superstudio launches the challenge for Milan Design Week 2021 in September, proposing a new revolutionary format. It does this by bringing an extension of its Superdesign Show event to the new Superstudio location, Superstudio Maxi in Barona district, that will be inaugurated for the occasion.
Yes, but what kind of design? DESIGN BEYOND DESIGN is the project that allows a “design fair” in real motion in the immense hall of via Moncucco among video workstations, art installations, scouting of unpublished products, performers that surprisingly animate and draw the space, workshops, shortfilms, contests...

With two major events in two different venues, the famous Superstudio of Milan will be present at the rebirth event on the occasion of Milan Design Week.
The first: R/EVOLUTION, new exhibition format based on many curatorial exhibitions on current issues and two spectacular interactive pavilions at the well-known Superstudio Più.
The second: DESIGN BEYOND DESIGN, five inauguration days in the newly finished Superstudio Maxi venue with many multidisciplinary activities, from photographic exhibitions to design, talks, videos, performances, love objects charity sale.

The designer Alessandra Baldereschi is the eleventh protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 10 August with Daniela Puppa.

The brand n.1 in the world in appliances presents its idea of Smart Home at Superdesign Show.  Haier – Connect to Extraordinary”:  an immersive and premiumness experience, based on Artificial Intelligence. An emotional experience, in which visitors themselves become active protagonists in the history, sewn on their choices and preferences.

A highly immersive and emotional experience, in which visitors themselves become active participants of the story, tailored to their choices and preferences. Haier, the world’s no. 1 in major home appliances*, chooses the Milan Design Week 2021 to present and translate its idea of Smart Home into reality, as a result of the brand’s continuous attention to technological innovation, refined design and premium, tailor-made solutions. Located in a 400 square metre space within Superstudio Più, the “Haier – Connect to Extraordinary” experience will be open to the public from 4th to 10th  September with a visit itinerary divided into small groups...

“Performance and Connectivity for a healthier place to live” is the title of the Hoover showcase at Superdesign Show dedicated to H-ABITAT – the first Home Wellbeing Ecosystem – and innovations launched by the brand in the world of washing. The shared characteristics are: performance, attention to wellbeing and strong link with connectivity.

Performance, technology, attention to wellbeing and the creation of absolutely innovative experiences and scenarios in the domestic sphere: Hoover is taking part in Milan Design Week 2021 with a selection of products designed for a target of visitors which combine attention to design and care of the home and the person with a marked inclination towards connectivity...

Candy celebrates connectivity with the showcase “Snap&Do – Connections that make the difference”. A full range of solutions designed to simplify everyday life in a smart, intuitive and accessible way.

Milan Design Week means genius, smartness and the unique ability of design to respond to people's needs in a simple and intuitive way: a path that Candy has taken over 70 years ago, offering year after year smart, accessible products and solutions with an unmistakable Italian style. A success story, told and reinterpreted in the exhibition “Snap&Do – Connections that make the difference”, open to the public at Superstudio Più, from 4 to 10 September following what drives and inspires Candy the most: the connectivity that simplifies your everyday life...

Set on over 200 m2 of the Gallery area of Superstudio Più, FiberEUse is a totally circular exhibition that closes an European project lasted 4 years and presents the final results of the research coordinated by the Department of Mechanical Engineering of Politecnico of Milan.

In a world where sustainability is a daily topic, the Discovering section of Superdesign Show presents, from September 4 to 10, a project that represents in an absolutely complete way the feasibility of a transition to the circular economy, materials reuse in a perspective of total sustainability. Following a circular path visitors will have the opportunity to know the process and the results of FiberEUse project...

With two major events in two different venues, the famous Superstudio of Milan will be present at the rebirth event on the occasion of Milan Design Week from 4 to 10 September. From today and throughout the month of August projects, participants, designers, artists, news, appointments to be noted. Follow us here!

Free admission upon reservation and following the health rules in force during the period.

AT SUPERSTUDIO PIU': SUPERDESIGN SHOW 2021-SPECIAL EDITION

R/EVOLUTION is the title of the event to be held at Superstudio Più in via Tortona 27, the great hub for twenty years spokesman for innovation and creativity...

You often come across an object, an atmosphere, a thing that you are not able to define as it goes out of the traditional canons. However, it hybridizes different sources of inspiration, offering innovative experiences and introducing unexpected visual languages. Here is where neologisms, made-up definitions, crasis of letters and words, manipulated anglicisms, mergers and phonetic games that draw from the dictionary come into action. Here, neologisms are a divertissement centred on design language that makes you thinking about mixologies that have enriched the domestic and urban landscape. Anyway, how to define them is a personal choice. Neologisms taken from the book DESIGN SUPER SHOW, Superstudio edition 2021. (to request it: info@superstudiogroup.com, amazon.it)...

The designers Donegani e Lauda are the tenth protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 3 August with Alessandra Baldereschi...

The designer Marco Ferreri are the nineth protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 27 July with Donegani&Lauda.

The designers Giorgio Vigna are the seventh protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings...

Superstudio with Superdesign Show will participate with 2 locations and 2 innovative projects!
New format for R/EVOLUTION at Superstudio Più in Via Tortona: 12 curatorial exhibitions, 3 emotional installations, 2 art meetings.
An alternative way of conceiving design for DESIGN BEYOND DESIGN at Superstudio Maxi in Via Moncucco: neo-design, installations, presentations, videos, workshops, talks, performance...

4 - 10 September 2021
Design is Milano is Design!

In Weil am Rhein, a German town that limits with Switzerland, the Bouroullec brothershave created for Vitra Designweg a path of miniatures that trace the route to the famous Vitra Campus.

Ronan & Erwan Bouroullec, two of the most influential and well-known designers in the world, have designed for Vitra, a Swiss company known for having produced some of the most representative pieces of contemporary desing, Designweg. The public installation consists in a path of 12 spinning glass columns inside enclosing the Vitra Miniatures: a selection of design miniatures created by Vitra Design Museum...

The designers DEEPDESIGN are the sixth protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 13 July with Giorgio Vigna...

Are the worlds of design, fashion and beauty increasingly close? This is the sense of the interview made by Lisa Dansi for the cosmetics magazine Cosmopolo to Gisella Borioli, who has something to say about the subject given her background as director of major fashion magazines, art-director for design events and observer of changes of the image company.  

What has changed in the world of design from the 70s/80s to today? What were the imperatives of that time and what are the present ones?
The 70s led us into modernity, into the industrial design wherether search for form and function began to combine with provocation and experimentation. The evolution of society (contestation, politicization, speedup, sexual liberation and divorce) leads to a change that is reflected in life choices and design. The Made in Italy asserts itself...

For those who missed the live streaming, here's the video where Ada Tolla and Giuseppe Lignano take us on a live tour to explore LOT-EK, international architecture studio based in New York.
The next event is planned in september with a special surprise...

“An Italian (Architect) in...” is a series of meetings, carried out by Matrix4Design in partnership with Superstudio Group.

The designer Clino Trini Castelli is the fifth protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings. Next appointment is on Tuesday 6th July with Deepdesign.

The long awaited moment is approaching: on September 5th, the third Superstudio’s hub, Superstudio Maxi, will be inaugurated with an open days of five days. This is the biggest exhibition hall of the city, fully sustainable, obtained without land consumption from the regeneration of an old steel factory degraded for years that today turns into a cultural space that looks to the future.

After closing the construction site, laying the large outdoor sculpture - which is the symbol of beauty and creativity - receiving the well-deserved LEED Gold® certificate - that attests to its highest degree of sustainability – testing the system, furnishing work environments, laying the asphalt, finishing the fence and the long electric gate, posing the insigna, planting the trees and creating a garden that is ideally connected to the neighboring park, Superstudio Maxi is finally ready to use...

The designer Luigi Serafini is the fourth protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 29th June with Clino Trini Castelli. 

Amongst the themes featured at Superstudio Più we are glad to present DISCOVERING, a focus on a new designers’ generation and on the methods that shape their creations. The newness doesn’t stand as a reference to the age of the designers, it is a signal of the innovative power of their ideas. The Discovering section aims to present todays’ multifaceted design approach. We would like to highlight the works of those designers who are good interpreters of our time, capable to work in a balance between technology and craftsmanship, fantasy and rigour, objects and relations.   

The call to participate in the selection for Discovering is open to designers, architects, brands, research bodies engaged in the development of the following themes...

Yesterday morning at Triennale there was a really super conference that brought together representatives of Triennale, Fiera di Milano, Salone del Mobile, FederlegnoArredo, Adi Design Museum - Compasso d’Oro, Fuorisalone network, Camera della Moda, Regione Lombardia, Federalberghi to talk about the future of Milan as a resilient design capital. But above all, they talked about Milan Design Week of September 2021, hastily born to give a signal of rebirth, which is becoming a moment of solidarity and collective creativity. The moment when Supersalone (as it was renamed on the occasion of Salone del Mobile), Triennale (turning into urban outpost of the Salone), projects of Fuorisalone (with Superstudio and all other operators) will be giving a sign of tangible renewal of projects and relationships...

The designer Giovanni Levanti is the third protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 22nd June with Luigi Serafini.

“Materials have always been important to all human activities and to the design world. We are made of matter as well as thought, but also of soul, as someone could say. The solid side of our lives will always be important”.

With these words, Emilio Genovesi, the CEO and soul of Materially for many years, has photographed the key role of materials in the design culture. The solid side is coming back at Milan Design Week in 2021 in the Materials Village hosted by Superstudio. This year, there will be a Special Edition in terms of dimensions and meaning that will recall companies coming from different fields to work around a single theme: innovative and eco-friendly materials for daily life.
Dwelling has never been as liquid as during these last fifteen months. Home has become an office and a school, spaces have turned into gyms, private means of transport into private places, highlighting a trend that for many years saw airports transformed in shopping malls and hotels in spa and galleries...

INVITATION

Matrix4Design in partnership with Superstudio

invite you to the fourth virtual tour

AN ITALIAN (ARCHITECT) IN… NEW YORK

with Ada Tolla and Giuseppe Lignano, founders di LOT-EK,

in conversation with Laura Ragazzola

Live streaming Tuesday, 15 June 2021 at 3.00 pm

Here is the link to subscribe

The collaboration between Superstudio Maxi and the nearby IULM University, with its garden of international students and ideas production, its vivacity and availability, ensures an exchange of experiences and training and entertainment opportunities that will enrich the cultural offer of Barona. A collaboration starting from the very opening of the centre, on September 5th 2021, with the presence of different initiatives curated by IULM, that is to say a workshop about artificial intelligence applied to Fashion and Design. Guido Di Fraia, Founder and CEO of IULM AI Lab and Pro-rector for Innovation and Artificial Intelligence at University, tells us how artificial intelligence is developing, proposing a reflection on ethical social and cultural questions that this impressive technological advancement brings with...

A book is a portal that allows you to access fantastic worlds and escape from everyday life; it also can be a valuable training tool, through which you can always learn something new. Often jealously guarded by those who read it, a book finds his refuge in bookcases. Not only design elements, but real containers of stories and objects, just like Socrate, the bookshelf created by Caimi.

Facilitating the organization of books and objects is the main function of Socrate, a modular system of bookcases with a metal structure. It is characterized by an extreme flexibility of composition, suitable to meet different needs, both in terms of space and style.
Created by Caimi, since 1949 one of the main European production companies in the furniture sector...

The designer Ugo La Pietra is the first protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 15th June with Giovanni Levanti.

The ADI Design Museum, inaugurated last May 25 in Piazza Compasso d'Oro in Milan, is a tale about the history of design. Its path takes the visitor back in time, involving and enchanting those who are immersed in it.

Inside the former industrial building with large windows a row of sofas surmounted by a majestic white sail is placed in the center of the hall; home appliances, cars, clocks, chairs and tables, lamps, clothes and footwear on the sides. This is how ADI Design Museum is presented. The museum is founded by ADI, Association for Industrial Design, which brings together designers, companies, researchers, teachers, critics, journalists around the themes of design as a cultural and economic phenomenon. Since 1958, the association also manages the Compasso d'Oro Award, the oldest award in Europe in the sector...

The architect, designer, artist and sculptor Andrea Salvetti is the first protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 8th June with Ugo La Pietra.

To register and discover the past interviews www.dimoredesign.it

Historical buildings, noble residences and villas, places full of charm marked by the typical Italian taste, where each step is a tale and time seems to stand still. DimoreDesign presents the second part of the special project “Designers for Bergamo”, a path through online interviews publication with the 35 designers that have interpreted the historical dwellings of Bergamo. Superstudio also confirms its support for the second round of appointments and invites you to follow their publication.

The special project “Designers for Bergamo”, launched in 2020 in response to the global pandemic that had marked the city of Bergamo, continues with the sharing - also with Superstudio- of virtual serial narratives, and interviews with the many designers of DimoreDesign...

Among the main themes hosted during the next Milan Design Week 2021, we highlight the flagship event D&D – Donne & Design, aligned to the recognition of the value of Women’s creativity in many fields and, particularly, in design, architecture, art, where well-known names and less-known but very talented protagonists excel.
In a group exhibition organized in individual areas, Women will be in the foreground, with their stories, their careers, their recent projects and of course with evidence of the companies they collaborate with and that support their attendance to the exhibition.
A shared, high-impact exhibition, a specific communication campaign, a broad-spectrum media coverage, btob and btoc moments of meeting, talks and physical and digital specific presentations and much more will be the frame of the event...

The extraordinary edition of the next MILANO DESIGN WEEK from September 4th to 10th is approaching! Now it’s time to register to participate in Superdesign Show Special Edition September 2021. A not-to-miss appointment in the locations of Superstudio Più and Superstudio Maxi that is also going to inaugurate its incredible new space.Ten themes and their curators will be presented with a new format described in this video.

For many people, September is the beginning of the new year (academic year, working year, project year…) characterized by energies coming from the holiday period that push ideas forward. For Milan it is the month that sees the full recovery of many activities and above all the return of the most important event: that loved, international Milan Design Week showcase of creativity, business, culture, research, progress, vision, planning, future...

Architect, curator, professor at the Politecnico di Milano, editorial director but above all, since 1998, Design permanent collection Curator at Triennale Museum in Milan and Director of the first city Design Museum, designed by Michele De Lucchi, where she remains until 2019. In 2016 she opened up a window on female creativity with “W. Women in Italian Design" exhibition. Who better than her can tell us about Donne & Design?

You were director of the first Design Museum in Milan. A very important role for a woman 13 years ago. How did you get there?
Thank you for remembering it: the first Design Museum in Italy was founded in Milan in 2007 and for 11 years it has investigated Italian design's history starting from different questions and doubts, because there is no official, clear and universally shared design history...

After the long stop that blocked the Milan Design week in April 2020 and 2021, the city and all its activities will restart in September with renewed enthusiasm. Superstudio will present an edition of rebirth, of change, of a new format, of Made in Italy, of the glance on new world horizons, of thematic and curatorial exhibitions, of Women, of human technology, of digital and virtual. Applications are still open.
By call, by invitation, by request and selection, projects that Superstudio Più will host during the Design Week 2021 in September explore thorny issues of everyday life, encourage progress and imagination. Each Project represents a theme, each theme an idea, each idea has a well-known and competent curator. Here are the first projects that, as in a museum exhibition, are in progress. There are so many but they’re not all: we are waiting for yours to give them the value and visibility they deserve...

For those who missed the live streaming, here's the video where Enea Michelesio takes us on a live tour to explore BIG – Bjarke Ingels Group, international architecture studio based in Amsterdam.
The next event is planned in New York with Ada Tolla, architect for LOT-EK studio.

Looking at women as architecture and design protagonists, it immediately stands out that in addition to a very few world-renowned womankind archistars, many studios are conducted by a cosy couple where she’s completely equal and complementary to him. Business relationship, born out of esteem and love, whose success is due to the strange chemistry that this type of partnership generates, especially after many years of mutual cooperation. It can be found in elegant objects, creative consultancy, sophisticated interior projects by Palomba Serafini Associati studio... Ludovica (Serafini) and Roberto (Palomba) celebrated their 25 years together in Milan before the pandemic darkness with an exhibition of very important unique pieces between art, design and artistic manufacture. They tell their two-voice story for AT with complicity and joy...

Talking with Alain Prost, CEO of Ginori 1735 since 2019, we discovered a strategy that brings the iconic manufactory of Sesto Fiorentino at the centre of a broad and fluid world. It’s a New Humanism in which local craftsmanship is amplified by digital tools, creating a process capable to originate a universal beauty, involving many creative minds and a wider audience.

In the second year of the Covid the whole society has been overturned. How did you relate to the change?
We have accelerated our path of digitization and internationalization, with the aim of bringing our more than 100-years-old history to a clientele of young digital natives. Making the most of the opportunities offered by new technologies, such as WeChat or our e-commerce channel that allows us to reach 31 countries worldwide...

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INVITATION

Matrix4Design in partnership with Superstudio

invite you to the third virtual tour

AN ITALIAN (ARCHITECT) IN… COPENHAGEN

with Enea Michelesio, associate di BIG – Bjarke Ingels Group, in conversation with Laura Ragazzola

Live streaming Friday, 30 April 2021 at 2.30 pm

 Here is the link to subscribe

Milan, the city of fashion and design par excellence: comfort, attention to detail, measured shapes, discreet colours. Thinking of a Milanese living and of the creations by great designers who, in the Milanese metropolis have distinguished themselves, these elements seem to be fundamental. 

Their presence is a stylistic signature for Trussardi Casa, a protagonist of contemporary elegance. Both designed by Carlo Colombo, the armchair Sit 414, launched in 2014 and the family of coffee tables Monny produced in 2018, represent within the CULT&MUST design itinerary, two examples of contemporary classicism and high craftsmanship...

Superstudio Group's editorial activity is a small but important area complementing all the group's activities. Among books, catalogues and artist notebooks related to our world and other publications for third parties, the catalog edited or curated by our creative team is often enriched. Original, unusual, limited edition volumes ranging from art, image, design, creativity, not easy to find, except through our direct supply. Rare or off-the-print editions that we have decided to reserve for our community of beauty lovers. After the first others will follow.

We are pleased to announce we’ve opened a showcase on amazon.it where DESIGN SUPER SHOW- 2000/2021 evolution and mise-en-scène of design at Superstudio in Milan...

At the beginning of the day, before a meeting, before the end of the lunch break. Having a coffee is a ritual to start a new moment of the day. 

Inclusive and transversal, espresso has a whole community of fans, from bartenders to roasters, from colleagues to the guests we receive in the office, up to families that want to choose high quality ingredients, great taste, production methods responding to ethic and sustainable criteria. The new espresso machine Eagle One Prima by Victoria Arduino reflects the evolution of espresso...

Salone and the associated Fuorisalone, moved to September, seemed a certainty, thanks to the improved health situation and Fairs opening. But no. The Salone hangs in the balance. And what about Fuorisalone? Maybe it’s time to strengthen Design in the City, regardless of the Fair. Even with a new name to emphasize a new identity.

Almost every day a fluctuating statement on destinies of the Salone del Mobile in Milan, traditionally in April, which due to the pandemic has already "skipped" two editions, 2020 and 2021, assuming (until yesterday) a certain recovery this coming September from 5 to 10. A date painfully achieved by the dialogue between Federarredo and Cosmit, Salone del Mobile organising bodies, with Draghi Government which had to ensure the certain opening of Fairs prior to that date and with the willingness of the most important companies to be present in the renaissance Fair...

Fragile objects, jealously guarded for their grace and beauty, handed down from generation to generation, Ginori’s porcelains open us to a universe of suggestions, memories and projects.

Almost three centuries of activity, countless fantasies, decorations that populated so many tables all over the world, making them beautiful. Royal houses, gala dinners but also many families’ festivities celebrated with joy and care, have been embellished by this famous tableware. 

We missed the possibility of traveling, visiting family and friends, discovering new places, returning to our favourite destinations so much. This way of life, almost a daily habit for frequent travellers, is becoming a real possibility again, together with one of our greatest desires: to pack our bags. 

Baulificio Italiano is a true point of reference in the world of luggage, a three generations family-owned company, whose creations stand out thanks to their excellence. Practical, durable, made with innovative materials and characterised by a linear stile to keep the pace with the ever-evolving trends, each Baulificio Italiano piece of luggage is an example of Made in Italy...

Wallpaper is a poetic, romantic element of great communicative power. If we see a room decorated with wallpaper, we’ll remember it for long. Intervening on walls is the most ancestral and immediate form of expression, from the Lascaux graffiti to the Pompeian paintings, the great baroque frescoes up to the South American murals and contemporary street art... 

Decorating the walls around us is a creative necessity, present in our DNA since we are children, and that now Or.nami and its creative director Gabriella Fusillo, sublimate through a series of mural artworks...

Leonardo Talarico is a name among design talent-scouts as one of the most interesting between the last generation professionals. His personality is strong and never over the top like objects he designs. A few straight, round, simple lines redefining contemporary scene emerging from decorativism excesses, recovering an essential elegance hasty to define as minimalism. Instead, it is an accurate and original new spatiality's study. We met him at a very young age as collaborator of his teacher, Giulio Cappellini, right at Superstudio. An expert panel awarded him during his first product presentation, among  young talents of Discovering section. We have seen him grow: his latest works show a very original and interesting maturity and vision that it is worth knowing. Ten questions starting from scratch...

The spiral is a fascinating geometric shape, synthesis of movement and composure, it contains a link with the centre and an impetus towards the outside. The wash basin Roll by Ceramica Flaminia is a thin spiral recalling a gently rolled sheet of paper standing as a small, polished monolith in the centre of the room in the Monoroll column version or emerging as a crystalline water pond in the wall mounted version. 

Designed by studio Nendo, Roll is an example of the playful aesthetic characterising the work of Oki Sato where small daily rituals become moments of wonder and joy. Here paper, a humble material but so important in the Japanese tradition...

Catifa: a word that means “carpet” in Catalan and sounds as the name of an Arabian Nights princess. Catifa is the iconic arper chair designed by studio Lievore Altherr Molina in 7 collections. The inspiration comes from Aladdin’s flying carpet. A magic object with a simple design, a symbol of freedom with a precise shape. Catifa 46 is a seat conceived for many purposes: to stop and rest, focus your thoughts, chat, work comfortably and airily.

It’s easy to encounter this beautiful chair as a piece of furniture in an office, a showroom or a public space, the fields where arper is a leading brand, but Catifa 46 responds to many more wishes. The stool version is perfect for a cosy and contemporary kitchen, the stackable one is the ideal piece to set up a parterre rapidly and sleekly...

In the midst of what should have been Milan Design Week, the week event that has always made Milan the undisputed capital of International Design, the Government announces positive and confidence signs. A commitment's collective confirmation to start again in September bravely and carefully, from institutions to politics, companies and the whole creative world. Superstudio is there, with Superdesign Show R/evolution edition.

We will have important news on the restart of international fairs soon ”, FederlegnoArredo and Salone del Mobile. Milano point out at the end of a series of meetings with Palazzo Chigi, Ministry of Foreign Affairs, Ministry of Internal Affairs, Economic Development Ministry, Health Ministry, Ministry of Regional Affairs, which have acquired the Government's willingness to actively support the recovery of Salone del Mobile.Milano and the whole wood-furniture industry already in the next Council of Ministers...

Like the volumes that emerge from metaphysical landscapes, clay is an essential sculpture table, composed of simple and perfectly matched graphic signs, daring in their balance. The base, a solid and compact cone thins in a hazard of proportions to merge and explode in its top, formed by an inverted cone. A controlled equilibrium achievable only thanks to the technical and artisanal knowledge of Desalto. Round or oval, the clay table is a design piece that gives tone and personality to an environment where different souls coexist or  it can be the only protagonist of a minimalist set design.

Created in 2015 by designer Marc Krusin who began his career in Milan, clay embodies the image and substance of a young Italian brand, Desalto...

For those who missed the live streaming, here's the video where Giacomo Garziano takes us on a live tour to explore GG-loop, international architecture studio based in Amsterdam.
The next event is planned on in Copenaghen with Enea Michelesio, architect for BIG – Bjarke Ingels Group studio.

“An Italian (Architect) in...” is a series of meetings, carried out by Matrix4Design in partnership with Superstudio Group.

April is the Milan Design Week month. Waiting for Fuorisalone in September, the city and all design protagonists are strongly coming back into the limelight thanks to the second edition of Milan Design City. Superstudio is there with CULT&MUST, an event that will see its physical edition as soon as possible in synergy with a group of great design companies, daring to live actively with the present moment. The goal is to give voice to the design world, to keep design in the foreground and to begin a journey among a selection of objects of desire that have entered our daily lives.

CULT&MUST 2000/2020 is an act of love for design and designers that from 2000 to 2020 have marked the international scene by creating solutions, objects, furniture, decorations capable to affect our lives, gestures and to have an impact on everyday-life aesthetics, perception of domestic environments and social spaces...

In recent days, the Italian government has further clarified its strategy for combating Covid-19 in the weeks to come, and the Italian and international design communities remains hopeful that it will be possible to hold the 60th edition of the Salone del Mobile in September as previously announced.

In the meantime, the Milan Fuorisalone, represented by a broad group of organisations whose activities have contributed to earn Milan the title of design capital and international point of reference, is pleased to confirm that its activities in and around the city of Milan will go ahead from the 5th to the 10th of September as planned, in full compliance with all precautionary measures necessary to safeguard the health of participants and the public...

He is not an architect, a designer or an artist but he is certainly a creative man who calmly combines all the qualities of creatives people he works with and whose ideas he puts on the market. All treated lightly, with irony, in a life's view where the unknown, the surprise, the wonder, the different, the game are real values. His affinity with artists such as Maurizio Cattelan or Studio Job has then made kitsch like art and vice versa. Seletti stores represent a bit  what Fiorucci boutiques were many years ago: a fantasy place without formal and cultural boundaries.

During these twenty years, what has changed, and now what will change?
Everything, from the way you sit on a sofa to food culture.

Five iconic seats, a sustainable and controlled production process, an Italian cult brand. The synergy between these elements gives birth to Black is the new Green, the capsule collection by Driade that balances style and ecology, fantasy and simpleness.

Driade is the brand that since 1968 has marked the history of Italian and international design panorama throughout an “aesthetic lab” approach and a series of the collaborations with international design stars and inventiveness protagonists such as: Nanda Vigo, Enzo Mari, Alessandro Mendini, Philippe Starck, Tokujin Yoshioka...
Today, in a moment when expressing oneself through domestic furniture represents a comforting, expressive and creative activity, the eclecticism of Driade is concentrated in its new capsule collection Black is the new Green which consists of an iconic selection of the brand’s chairs and armchairs...

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INVITATION

Matrix4Design in partnership with Superstudio

invite you to the second virtual tour

AN ITALIAN (ARCHITECT) IN… AMSTERDAM

with Giacomo Garziano, founder of GG-loop, in conversation with Laura Ragazzola

Live streaming Thursday, 1 April 2021 at 2.30 pm

 Here is the link to subscribe

Roberto Marcatti is an architect with multiple lives: developer and designer with important partnerships (including Fiorucci and Armani), He took part in Zeus creation, minimal and elegant industrial design, pioneer of Tortona area where he opened the first "outlet" for auteur design, exhibitions curator, books and essays author, and more. The turning point comes with water's value awareness and its suffering. He founds the H2O association which becomes the fulcrum of all his choices. On World Water Day, March 22, we ask him some questions.

On national water day and 15 years after the birth of your H2O Milano association, what's the balance amount of things you have done about this issue?
H2O Milano non-profit association was born by the will of Cintya Concari and mine after the first exhibition held right in Zona Tortona...

cc-tapis reminds me a sort of carpets Jean Paul Gaultier. Fantasy, experimentation, re-invention, break with coventional ideas starting from tradition (which exists but cannot be seen). A trio of friends including a girl of Persian origin, long trips to Nepal, the desire to innovate. A maximum creativity's artists and designers pool. Daniele Lora, architect and art director tells the story of these revolutionary carpets. They look like everything except usual carpets.

A carpet company that in a few years has upset the market's sector. What did this revolution trigger?
The modus operandi which distinguishes us is to always work looking forward and little backward, with consequent problems...

Let's look at a historical furniture company, a young architect already in the running, the common love for strong, well-made, long-lasting and innovative things, a “sincere” sustainability as a common factor. Thus Giovanni Tomasini's sculpture-chairs are perfect interpreters of Riva 1920 updated to 2021.

In order to celebrate its hundredth anniversary, the historic Riva 1920 "carpentry", today a leading company in the production of solid wood furniture designed by great architects, has opened its doors to a young Lombard designer who aspired since high school to approach this reality whose mission has remained unchanged since then and which Riva family sums up in “produce honestly to hand down to future generations furniture able to challenge time while fully respecting the environment”...

For those who missed the live streaming, here's the video where Tommaso Maserati takes us on a live tour to explore Snohetta, international architecture studio based in Oslo.
The next event is planned on April 1st in Amsterdam with Giacomo Garziano, founder of GG-loop studio.

“An Italian (Architect) in...” is a series of meetings, carried out by Matrix4Design in partnership with Superstudio Group.

Architect, biophilic designer and sustainable advisor, winner of the World Green Design Contribution Awards and the Green Building Council Italia Leadership Awards, he has been working for years on the sustainability theme through hybrid proposals ranging from architecture to interiors and green details of lifestyles.

You call yourself as a biophilic designer. What does that mean exactly?
Being a biophilic designer means placing the  focus on "Human" factor with Environment and Nature Ecosystem...

Our daily updated @AT online magazine is also a monthly paper magazine with the most important digital news and some additions and previews.
Print A3 pages and you will have your monthly copy in the original format. Or collect your copy free of charge at Superstudio offices, in via Tortona 27, via Forcella 13 and via Moncucco 35, in Milan. In the archive you will find previous editions, available for printing.

Here you can find the Abstract of February @AT paper: we talk about

-       MILAN: NOT JUST STREET ART

-       A CONTEMPORARY MUSEUM CITY

-      A.I: INTELLIGENCE BUT ARTIFICIAL

A live streaming virtual world tour to discover the most important architecture firms in the world, led by the Italians who founded them or work there: ready to go? A Matrix4Design project that Superstudio is happy to support in search of often inaccessible places and personal stories about Italian creativity abroad.

A world tour to discover the most prestigious international studios, led by Italian architects who have built their future abroad. In 2021 Matrix4Design presents An Italian (architect) in..., the digital tour which from France to Denmark, from Norway to the United States, from Spain to Australia opens the doors to global architecture's driving forces...

The newspaper article this morning on Il Giornale, written by Pamela Dell’Orto, was a nice surprise that delighted the author, collaborators and the whole Superstudio team. Not only for the pleasure of seeing recognized the commitment of Superstudio Group active in Milan for almost forty years and the titanic work behind the book’s achievement telling an aspect of it, DESIGN SUPER SHOW, but also for the precision, carefulness, curiosity that shines through the entire article with many quotes by top designers welcomed and many references to the most significant moments in Superstudio's life. It now develops on three poles: Superstudio 13, legendary photographic studios and facilities for fashion and image founded in 1983, Superstudio Più, multifunctional hub hosting design, fashion, art, innovation in general since 2000, and the latest Superstudio Maxi...

Mixcycling, born in Vicenza in the north of Italy, is an innovative startup transforming organic waste into low environmental impact materials through a patent-pending process. Most of the organic waste is scrap generated by local agro-industrial processes, such as rice husks, grape marc, coffee parchment skin, cork, etc.

Natural fibers recovered from organic industrial waste are blended with recycled, bio-based or virgin polymers. This pre-blend is disinfected by means of a non-thermal plasma technology and is then activated to enhance the adhesion between the fibers and the polymers. The sustainable and aesthetically appealing resulting material is suitable for several sectors of application, including cosmetics packaging, disposables, furniture, automotive and food packaging...

"Twenty years of experimentation, adventures, research. 
Twenty years of brave and often against the tide choices. 
Twenty years of presentations that have left their mark 
in the city and around the world. 
And above all... twenty years of passion for good design. 
These are twenty years spent with Gisella and her team. 
... and now Superstudio is ready for new challenges in the future. 
There is still a lot to do and to create!"

Giulio Cappellini, 
architect and Superdesign Show art-director

The Architect Stefano Boeri, President of the Triennale, a public figure with a strong influence on contemporary Milan, is an excellent witness of explosive power that Expo 2015 and Design in its recent transformation have had. So he remembers it in Design Super Show book.

20 years of Superstudio are 20 years of life in Milan. Two decades during which our small and busy metropolis has been able to regenerate and return to being a protagonist on the scene of World cities of the planet.
In this regeneration, which had Expo 2015 as a catalyst, Milan has been able to play together two trump cards deeply linked to its history: a constant boost towards innovation and a deep culture of social generosity. In the world of creativity, this inseparable combination (when one of the two components is missing, Milan immediately returns to being a small city) has created a uniqueness which still amazes and attracts the world...

“Courage, vision, luck, commitment, love, friendship, sharing, experience, spontaneity, interest for fashion, art, design and all kinds of innovation are keywords that have brought us this far. Milan thanked us by transforming itself also thanks to this impulse.
20+20+20 and beyond: this is my wish forty years from the arrival in zone 6 and from the first Superstudio in via Forcella, twenty years from the second Superstudio in via Tortona. With the wish of other twenty years of success at the third Superstudio just opened in via Moncucco to bring culture to suburbs. Three strong points of the city created with the same passion with the same passion.”

Gisella Borioli,
founder and CEO of Superstudio Group 

Giuliano Pisapia, Mayor of Milan from 2011 to 2016, points out the importance of Milan design and fashion recalling the prestigious Ambrogino d'Oro award, which the city gives its most deserving citizens, awarded in 2014, among others, to Gisella Borioli for her contribution to the cultural growth of the city with Superstudio and more.

That December 7th of my years as Mayor: I remember it well. Not only because December 7th is the day of Milan feast, the remembrance of St. Ambrose Bishop and Patron of the city, the opening night of La Scala; but also because for the Mayor the day begins with Ambrogino d'Oro award, the highest civic merit to those who have made "a special contribution to the prestige of the city"...

Beppe Sala, mayor of the city, has long been committed to making the “small” Milan a creative, economic and spiritual nation’s capital and beyond, capable of competing with metropolises of the world. His look at Design events in Milan opens Design Super Show book.

In these months of pain and uncertainty, Milan’s life seems to fade almost becoming a memory. This book and its author’s energy put us back on the road of values for which Milan has been, is and always will be, one of the capitals of creativity. There are other cities, of course, especially in Italy, boasting absolute beauty and unattainable artistic heritage. But Milan has on its side a combination of work and creativity which make it a unique and irreplaceable reality. This combination has a name: design...

To understand Job Smeets, a visionary artist who has no equal, I would suggest starting from his website, which tells more than a thousand words. Everything is spectacular, unique, questionable, quirky, opulent. In fact it’s the other side of modernity: the one which hybridizes banality and visions, technology and manual skills, pop and kitsch, humor and horror, function and dysfunction, museums and markets, awards and provocation. With a global success result.

And finally from Antwerp, after so many successful exhibitions, awards initiatives, you arrive in Milan…  
After living in Paris, Amsterdam, Antwerp, Berlin, London...

A historical partner of Superstudio, companion of many exhibitions, projects and adventures, and an extraordinary designer who presented the most creative, colorful, fun projects at our Temporary Museum and Superdesign Show: the winning partnership between Slide and Paola Navone strikes again, with a prestigious international award.

 For the third year in a row, the historic Lombard company, famous for its bright décor and rotational moulding, wins the Good Design Award which rewards excellence and innovation, organized by Chicago Athenaeum Museum of Architecture and Design with Metropolitan Arts Press.
This time the award goes to Ottocento tables collection by Paola Navone which thanks to Slide's know-how are able to combine classic industrial production with craftmanship. Every single piece with soft shapes has no-replicable black and white shades, which recall marble natural colors.

He began by scorching the historical icons of design, authentic pieces by Eames, Rietveld, Gaudí. Smoke series is in fact the starting point which clarifies his vision, 2002, just graduated. A few years later he arrived at Superstudio, 2006, with Clay, a series of imperfect, irregular chairs and cabinets, as if modeled by hand. And indeed they are. Plasticine-coated skeletons. With his naïf, funny, conceptual, theatrical, rebellious work that shakes the world of beauty and perfection - already called Contemporary Kitsch - Maarten Baas immediately stands as one of the most influential young Dutch designers of the new century, where roads branch off and show new horizons...

Due to the uncertainty of the effects of the Covid-19, Salone del Mobile has been finally moved to the beginning of September.

Many operators were beginning to wonder about the Salone del Mobile to be held April 2021: yesterday, the Organizers released a communication to inform that the event has been definitely moved to the beginning of September.

Not an easy choice, given what has already happened in 2020, but a choice of responsibility: this solution will leave to the participants a wider span of time to prepare the exhibition, guaranteeing as well a period where the effects of Covid19 are minimal.
The President of the Salone del Mobile, Claudio Luti, declared: "we interacted with Fiera Milano, thankfully we can guarantee a low-risk period..."

Few weeks have passed since Enzo Mari's death, great protagonist of the italian design and culture, and we meet Lorenzo Damiani. He collaborated with many brands from Cappellini to Ikea, has a vision of the design process that comes from the research of necessities and exploration of materials and he ideally works in that junction area between the works of Enzo Mari and the Castiglioni brothers and the contemporary design system. More of an inventor rather than an archistar.

Polyhedric but never blatant, firmly balanced between form and function, where and when begins the design experience of Lorenzo Damiani...

Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Francesca Gasparotti.

"Being born in Milan carried its weight. We are at the end of 70’s. The world is in turmoil. These are the years of protests. It’s a dark time in Italy. My parents split when I was 4, and that’s when my mother decided to enroll at Brera Fine Arts Academy...."