For the ninth edition of the prestigious ADD AWARDS, the competition that rewards the best settings and architectures of public and private spaces in a broad design concept in Russia, Gisella Borioli has once again been called to join the international jury. She was chosen for her role as Creative Director of Superdesign Show at Superstudio Più and as the initiator of Milan Design Week, which is now widespread in neighborhoods as it presents itself today.

The Milan Design Week and the 2023 edition of the Superdesign Show are underway. La Repubblica Milano puts it on the cover. 
A special thanks goes to the journalist Teresa Monestiroli!

From some time a lot has been talked about sustainability as a key to getting out of universal pollution, from the depletion of resources, from climatic problems, from the excess of waste. Much is done, even if not yet enough, to create aligned products on the search for sustainability in materials, productive techniques,  circular economy, recycling, architecture, waste. Even when companies declare the sustainability of their products, it is certainly not easy to recognize where ecological innovation is in design products, which sometimes also make marketing with green-washing operations. We asked the Artificial Intelligence behind the ChatGPT program to better explain what is meant by "sustainable design". His response, simple and clear, which is based on millions of information caught in the infinite ocean of the network, is a testimony of general knowledge and a help to understand. As well an interesting experiment.

There are many nocturnal events that enliven the Milanese streets during the days of the Fuorisalone. But there is one where clubbing meets design. From 20 to 22 April at Superstudio Più...

It is around the figure of a heart (in the club's logo and writing) that the story imagined by Altridea for the Super Club Design Week Experience is born, three evenings of music conceived as a nocturnal continuation of the Superdesign Show. At the Superclub, a very young venue, which opened just a year ago, but which took very little time to establish itself as a reference point in the neighbourhood, art meets design...

The Superstudio Academy, a cycle of lessons that enriches the Master MADEM-Arts and Design Management of the LUM School of Management, was an opportunity to hear Luca Gnizio speak, designer, artist, experimenter (it is difficult to find a label for him), who he made his debut at Superstudio 13 in 2012 with a terracotta chair, from whose cracks a sprout grew, shy. 

From there he went on and grew up with his original and avant-garde idea of eco-social design: he reused everything, carbon fibre, marble, old tyres, jeans, industrial waste which gives rise to a sustainable design which don't forget to arouse beauty...

Gisella Borioli and Giulio Cappellini presented to the press the theme of the 2023 edition of Superdesign Show, the now iconic event symbol of the Milanese Fuorisalone, and they did so in the new spaces of FLA, the atelier-museum that tells better than words the Superstudio group's idea of beauty

Only three months, less than 90 days, a whiff as all those involved in the design world, from manufacturers, to designers, to agencies, to outfitters, and on and on zigzagged.
April's Milano Design Week coincides with the 40th anniversary of the founding of Superstudio Group in Milan (1983). This is a special edition alongside the return to the normalcy of life (finally) with pandemic in recess, open travel and-hopefully-peace instead of war. Taking back the threads of production, life-style, home and the objects around us requires energy, imagination, invention, challenges and a new way of understanding technology and sustainability. Superstudio is ready: with panorama of international proposals, with wow installations that take us into the future, with the best of our signature craftsmanship, with objects that amaze, exhibitions that intrigue, with big names that give us prestige and young people who open unknown horizons.
The theme of the year for Superdesign Show 2023? INSPIRATION INNOVATION IMAGINATION.Three words that tell all that is creativity, where no goal is too far away. Superstudio, as always, is waiting for you to surprise, inform, enchant, and transform the trip to the Land of Design into a wonderful cultural entrepreneurial and business adventure together.

SUPERDESIGN SHOW 2023 - at SUPERSTUDIO PIU' - VIA TORTONA 27 - MILAN 20144 - TEL+3902422501 - APRIL 17-23.
For info or last-minute participation: design@superstudioevents.com 
For communication: communication@superstudiogroup.com

Visiting Maison&Objet in Paris was also an opportunity to measure the growth and interest of related design events in the city. Likely goal: to match the appeal of design in the city during Milan Design Week. With what result?

Pure air is the main element of our life. More than ever today it needs to be sanitized,sterilized, purified from the dangers it hides. This new object brings beauty and pureness into our living room. 

"An extreme interpretation of oil... far from modernist digressions or rural temptations, the presentation by Farchioni - Collezione di Famiglia makes a choice of timeless style… 
...in a language of elegance which find its expression in the clear and immediate shapes both of the bottle and the packaging. Black and gold, played with decorations and graphics ..." In summary, this is the awarding judgment of Gisella Borioli, co-founder, CEO, Creative and Artistic Director of Superstudio Più, called for the second time to act as “godmother” of the "LODO Concept & Design" component, in the general framework of the award of the same name, the oldest international and professional competition which selects the best olive productions from all over the world, making known the true excellence of extra virgin olive oil at 360°. 

I am proud to have known - and called to collaborate with me to my Donna magazine - Giulio Cappellini since the 80s. A friendship and a long-lasting creative relationship that has also been very important for Superstudio and the launch of the Design Week diffused over the Tortona District, also thanks to his courage and intuitions. Architect, art-director, designer, talent-scout, trend-setter esteemed in the international field, besides being a professional and exquisite man, he has just received the greatest Italian award in design that is the Compasso d’Oro for his career. Nothing more deserved...

With his long view and his sensitivity, at the first visit of what General Electric in March 2000, a factory just emptied and delabrée, a young Giulio Cappellini immediately understood that this space could host the headquarters of a revolution in the world of design and its representation. A month before the Salone del Mobile at the Fair of that year, he...

The 60th edition of the Salone del Mobile – from 7 to 12 June at Fiera Milano – was presented in a mood of renewal, conveyed even by the stage chosen for the event: the Giorgio Gaber opera theatre (La Cannobiana), recently re-opened for the first time since 1999...

2021 was the annus mirabilis of the Salone. The 59th edition of the Salone represented a "restart", that the unexpected growth of 14.3% from 2019 proved", says the President of the Federlegno Arredo Claudio Ferlin.
  What about 2022? Yesterday, everyone was talking about rebirth. Over the past two years, the crisis has impacted many aspects of our lives, resulting in a major change in our lifestyle. As always, the Salone did nothing but reflect a change in times through design objects and their designers.
​​​​​​​Left speechless by the absurdity of the current situation, Mayor Giuseppe Sala claims that "talking about a restart doesn’t make sense...

Ukraine is currently in the spotlight. However, despite the possibility of a war, it continues to demonstrate the same intense creativity that a group of talented Ukrainian designers expressed at Superstudio in 2018. Among them, Victoria Yakusha with her brand Faina...

Faina has recently won the Dezeen Award 2021 (the prize awarded annually to remarkable architectures, design objects and interiors) for the category bars and restaurants and was chosen as the best emerging design studio of the year...

Every year, LODO, a thirty-year project that promotes the knowledge of extra virgin olive oil throughout the world, awards the Lodo Design Prize to the most stylish bottle. The president of the jury for the edition 2021, Gisella Borioli, CEO of Superstudio, was chosen for her aesthetic sense and her knowledge of design and its trends...

NO 1 packaging in 2021? The Mountain Bio EVOO bottle by Pamako. “Among the many remarkable finalists, Pamako's bottle stands out for its interplay between tradition and modernity. The “hole” on the surface is an ingenious innovation that combines the functionality of amphoras with the stylised elegance of the package's design. It is a great example of cultural cross-pollination” says Gisella...

In 70 years of activity and countless awards Caimi Brevetti it is well known for its projection toward innovation. Today the historical headquarter in Nova Milanese hosts the brand new multi-service space and above everything the structure that represents the core of the development of the new Snowsound project: the Caimi Open Labs. Franco and Giorgio Caimi are telling us more about it...
 
When and how did the Snowsound project take life?
Well, the Snowsound project was born during the terrible crisis that happened in 2009, we had to study the market accurately in order to understand how we could guarantee a new expansion to our company. After taking the decision to step into the...

The Museum of Craft and Design in San Francisco launches the first exhibition entirely dedicated to the interaction of smell and design, resulting from over two years of research. From February 12 to June 5, it features objects by over 40 designers in five sections, giving visitors olfactory experience for body and emotional memory...

"A call to use our nose", that's how Elisabetta Pisu, curator of Living with Scent, describes the idea of the exhibition. "Throughout the project, we aimed to revive smell, a sense that has long been forgotten in history, though it is a crucial component of our sensory and emotional memory. In addition, we have been deprived of scents for the past two years. By wearing masks...

Five women, five creative, witty, groundbreaking talents have recently received international acknowledgments of paramount importance in their fields. Having met them, hosted them, and enhanced their talents, Superstudio congratulates them. They are: Elena Salmistraro, Paola Navone, Patricia Urquiola, Nika Zupanc, Ilaria Marelli. You will excuse us if we indulge in memories of their past collaborations – sometimes of their beginnings­ – at Superstudio, keeping up with their current productions, yet always looking ahead to the future...

Congratulations to Elena Salmistraro for being included for the first time in the AD-Architetural Digest list of the top 100 influential designers of the year...

As female empowerment grows in important cultural fields, from politics to science, and in key positions within companies and societies, Superstudio continues to shed light on their strength and vision in the areas of art, architecture, project, and design. Therefore, Superstudio invites female architects and designers to take part in DONNE & DESIGN, a special event held during the Superdesign Show 2022...

Superstudio Più in Via Tortona 27 will explore the general theme LOOKING AHEAD with numerous projects about the future as part of the April 2022 Design Week. A lot of focus is being put on women's role, which is becoming increasingly prominent in every field in which they are involved...

Milan Design Week 2022 aims to restore the city's role as the European Capital of Design. The event will raise the profile of Milanese genius loci and include international creative movements, former emerging countries and current global leaders. Superstudio has followed this path since it began its activity and this year has seen its location grow. Two Milanese places will host the Superdesign Show 2022: the "classic" Superstudio Più in Via Tortona 27 and the brand-new Superstudio Maxi in via Moncucco 35. For the Superdesign Show 2022, two distinctly different and synergistic projects have been conceived: LOOKING AHEAD at Superstudio Più and DNA.DESIGNNATUREARCHITECTURE at Superstudio Maxi...

Superstudio Più: where trends were born...

In 2019 ICAD joined Superdesign Show for the Milan Design Week to showcase Indonesian art and design to the world...

Held for the first time in 2009 the team behind Indonesian Contemporary Art and Design (ICAD), under Yayasan Design+Art Indonesia, has devoted their expertise by creating a platform meant to bridge art and design with other disciplines. Their annual events, taking place in Jakarta’s happening lifestyle neighborhood Kemang, have featured prominent artists, designers, and cross-discipline creators from across the globe....

INVITATION

Matrix4Design in partnership with Superstudio

invite you to the fifth virtual tour

AN ITALIAN (ARCHITECT) IN… PARIS

with Ivana Barbarito, co-founder of Barbarito Bancel Architectes,

in conversation with Laura Ragazzola

Live streaming Thursday, 7 October 2021 at 2.30 pm

Here is the link to subscribe
 

Refinanced with 2.8 millions the contribute for the participation to international fairs, Superdesign Show is recognized as one and gives you the possibility to access the funds. Discover how.

The september special edition of Superdesign Show is just over and it was a success, with the participation of big brands such as Lamborghini and Haier, with the thematic exhibitions diplaying the best of Made in Italy's innovation but also with the presence of small and medium sized exhibitors. 
Despite the numerous presences and more than 30.000 registered visitors, the two-years stop has affected pretty much the smaller and weaker companies: for this reason the Lombardy Regional Government has decided to refinance the contribution for small and medium sized enterprises in order to facilitate the participation to international fairs, a status that Superdesign Show earned few years ago...

Social media, as uncontrolled and surprising sounding board of events, have given us an infinite number of still and moving images of the design week just passed. The videos have been made by the protagonists themselves, bringing an interesting and personal point of view. We publish some of them that were filmed in the spaces of Superstudio Maxi, where the most experimental installations took place.  

LUCA GNIZIO: IL MONDO CHE (NON) VERRA’

ANITA MORVILLO: PRIGIONI DI LUCI 

DANIELE PAPULI: LA CARTA CHE INCANTA

A contest that surprised everyone for the quality of the films presented, able to tell with elegance and wisdom the proposed theme: “Stories of Things”, in 5 minutes maximu, as requested by IULM University to its students of Video and Communication. Despite the little experience and the very young age, the jury didn’t find it easy to choose the three winners among the seven finalists and give them an order on the podium. We are presenting them to you here. 

Anna Claudia Bassani e Tommaso Olivieri: CONTAINERS 

Davide Mandalà e Ludovico Vargiu: SHINE

Paolo Foti: PARADISE DREAMS

An out of date Milan Design Week that began amidst difficulties and ended with everyone's satisfaction. Thanks to the cohesion of design world and the desire to return dreaming beautiful things and live better. The large number of visitors at the Fair and in the city was the best response to the challenge.

Over 60,000 visitors at supersalone Rho exhibition centre, 35,000 at the Triennale, 30,000 at Superstudio Più are important numbers that tell more than many words. They are a very positive response to those who strongly wanted this extra edition of Salone and Fuorisalone to remind the whole world about the strength and attractiveness of Italian design and its international capital, Milan...

From 5-9 September, Superstudio Maxi opened its doors to visitors for the first time in order to celebrate the Design Week of rebirth. 1500 people have been with us appreciating the new “read is more” and “let's give space to dreams” format.

In this way, yesterday we greeted DESIGN BEYOND DESIGN, the first ever event at Superstudio Maxi, which thus enters the list of the largest and most important locations for Design Week in the city. A different presentation idea. A multiple exhibition. An innovative, experimental, conceptual multimedia, multicultural concept that gave space to a few selected new ideas by artists and designers outside the box but no less interesting as well as video, films, poetry, art, photography, workshops, thoughts, initiatives about design, architecture, charity and love.

The opening days for the new Superstudio Maxi headquarters end with installations and colors. Born from a revolutionary idea, far from the standards of the great fair, to create a new and innovative combination of design, fashion and post-pandemic art. It focuses on union, on dreams, on the eyes of the child who sees magic in every detail. 

Watch the video story on our YouTube channel: Superstudio Tweb and rediscover the live appointment live with Design "Outsiders".

Superstudio’s collaboration with the IULM University coincides with the arrival of Superstudio Maxi, located right behind the University and the close proximity to Cascina Moncucco, home of the residences of professors and students. This collaboration started a series of interesting initiatives that enhance the creative and formative relationship between the two realities of Milanese culture with an international perspective. The award ceremony of the contest "Storie di Cose" ("Stories of Things") promoted by IULM sealed the first stage of this partnership.

It was love at first sight that linked the direction of Superstudio with the professors of the University of Languages and Communication (and much more) IULM and the students, thanks to the welcome and foresight of the Rector, the Professor Gianni Canova. And so we all felt part of a new adventure during Design Week 2021, symbol of the restart in the post-pandemic period...

Pellegrini. From Lunch to the Academy. History of a catering service that has become a company of excellence and the largest enterprise dedicated to the art of food and eating well. A colossal number of 40 million annual meals prepared for schools, hospitals, communities, public events and private services and an Academy that trains chefs, chefs and nutritionists spokesmen of the best food culture.

ISS. People who create places that create people. Not many know this acronym, but many, without knowing it, owe to ISS their well-being and a more pleasant work. ISS is an international organization that takes care of hospitals and creative educational places with high quality maintenance and care. A quiet, professional, very important work that reflects on the image and well-being of the company.

A press conference took place yesterday at the headquarters of Classeditori. The topic was the long-awaited Design Week 2021 that will finally revive the city of Milan from 4 to 10 September after a long pandemic closure. Together with Paolo Casati and Davide Groppi Gisella Borioli was interviewed. Anticipations, hopes and a common desire to be there, also this year. Despite everything.

Milan comes to life again, it becomes more and more frenetic in these days of great preparation. After the general paralysis of the activities, it will not be easy resuming the rhythm and get used to the organization of such a great event again. Stefano Boeri, curator of Supersalone, confirms this...

The legendary Lamborghini Countach is back as protagonist in European premiere at the Superdesign Show at Superstudio Più, fifty years after its presentation at the Geneva Motor Show, with a limited hybrid series that celebrates the visionary design that has forever revolutionized the landscape of modern super sports cars, laying the foundations of the Lamborghini estate. 

Here’s the new Countach LPI 800-4, inspired by the past but with a vocation that looks far away. Perfect proportions, futuristic style. The disruptive concept behind the bold silhouette that inspired generations of super sports cars lives again in this celebratory version of just 112 units. The pure lines, the rear longitudinal position of the V12 and the iconic scissor doors, whose new design reinterprets the shapes with an even sharper cut, make it immediately recognizable while projecting it into the future...

Being attentive to the wishes of its visitors, Superstudio has always offered in its locations the possibility of a delicious and quality lunch in its two restaurants and, when it comes to events, other tastings in special refreshment points are offered and each time diversified. During Milan Design Week 2021 the offer is multiplied…

AT SUPERSTUDIO PIU’, VIA TORTONA 27
TASTE OF MILANO: hamburger, beer and a new cocktail “Taste Outdoor menu” is the proposal by Taste of Milano for a quick lunch in the garden: 100% Made in Italy hamburger, with top quality ingredients by Fatto Bene Burger. Paired with 4 Luppoli beer from Birrificio Angelo Poretti, or a 9 Luppoli American IPA characterized by a marked bitter taste. And as an aperitif the news of Martini house: Martini Fiero...

Furniture, accessories, beautiful "things": proposals of several types that at the beginning of the century have captured the attention of market and experts and could enter the icons group that represent an era, the first twenty years of the third millennium. Too early to enter design museums that historicize the symbols of time. So let's try to, with the guidance of an expert and talent-scout like Giulio Cappellini. Perhaps a personal choice, as befits an authoritative curator who launched many young designers who later became "great".

We enter this theater of excellence with companies that honor us for their refined design and quality. • Starting with Lamborghini...

In Superstudio’s art-garden the scenery prolongs the desire for holidays and invites you to relax: beach furniture and outdoor games invite you to rethink solution for living as open air as possible even in the city.

The latest research has confirmed that we are an indoor generation, spending 90% of our time indoors: that’s more than twenty hours a day. The result is a new “Outdoor Generation” that wants to live in homes and urban spaces without boundaries, using versatile systems that can be configured in response to changes in the season and in our lifestyles, combining the functions and uses of furnishings in new ways. The installation is all about this new way of living in open-air spaces, from our own gardens to public parks, inspired by the outdoor furnishings traditionally associated with beach resorts. 

From 4 to 10 September a real and a holographic bartender will share the counter of the Nescafé space within Superstudio Più: A tasting and a show that mix real and virtual. But the coffee-scented cocktails on offer are very true. 

A lounge designed to attend live performances, taste exclusive Nescafé cocktails and enjoy video projections during breaks: this is the configuration of the site-specific Nescafé holographic bar for Superstudio. Two counters: a "classic" and a Holotable, a structure perfectly integrated into the existing bar structure which, with the help of a monitor and a graphic polymer, will create an immersive environment with a holographic bartender thanks to Kit Holobackground technology...

On the occasion of Superdesign Show 2021, the Recanati based company Morici Collection presents a truly contemporary product: HIM (Hand Immersion Module). A column for hand sanitation, designed to intrigue and to become a symbol of a new generation of objects and purification rituals. 

Double-sided, touch-free, free-standing, wireless, rechargeable, Made in Italy. HIM blends the decades-long experience in shaping wood with the most advanced technological know-how of the Marche region industry. The combination gives rise to a high-end product, integrable into any environment.  HIM has been conceived starting from an original thought to respond with grace and quality to new habits, that unexpectedly become part of our daily routine.

Superstudio entrusts the pandemic symbol to art with the Oblong exhibition that presenting the sculpture by Stefano Bombardieri that shows the superhuman effort of a child and an elephant. With an engineering program, Marta and her friend tell you their story over the phone. Just scan the QR code at the base with your smartphone…

This September, in Milan, at Superstudio Più, a surprise awaits us: a piece of contemporary art will “speak” to us, allowing us to participate in a surprising sensory experience.
The 1: 1 scale installation of “Marta and the Elephant” by the artist Stefano Bombardieri – which in its majestic size will welcome visitors at the entrance of Superstudio Più, becoming its symbol during the Design Week 2021 – will come to life...

A small architecture between nature and technology to take care of yourself.

The HEALTHY Concept is conceived as an urban forest, as an open architectural space, with an oasis at the centre, an immersive and empathic space where you can experiment a biophilic design, increasing simultaneously quality of life and creative productivity, and where nature, technology and human activities generate creative and sustainable thoughts, on a human and planetary scale, as a new life paradigm and hybrid work for Eco-intelligent Communities. The space is set up with modularity, flexibility and scalability to enable people to live and work creatively, healthily and in harmony with nature...

The book-catalogue of Skira published on the occasion of the exhibition 1000 Vases curated by Francesco Pirrello at Superstudio Più in September, is the proof of how much creativity is a transversal language throughout the world. The variety of proposals around a single object is of great interest for what it shows and what it implies.

One thousand vases. How not to smile and at the same time feel pleasure in seeing that in the world there are always moltitudes of creatives who devote so much of their time to make something that their imagination induces them or compels them to do?  The “vase” theme already seems to limit the field a lot. The book 1000 vases curated by Pierpaolo Pitacco seems to me an excellent opportunity to reflect on the art and artists of today and yesterday...

In this Special Edition, at the Milano Design Week 2021, Materially presents the seventh edition of Materials Village, the event created to promote the development and the diffusion of innovation and sustainability starting with materials.

Hosted by the Superdesign Show 2021 of Superstudio Più, Materials Village will offer a completely new exhibition format. The indoor exhibition will showcase aspects of the material transformations surrounding our everyday lives; this will demonstrate the innovation and attention to processes that exist at the centre of companies and startups we work with...

For a couple of years, a lively and innovative gallery has appeared on the international scene with its great artists, with the careful proposal of new ones, with its three venues in Forte dei Marmi and the large gallery in Dubai on Blue Waters artificial island.

For the first time in Milan, in MyOwnGallery’s spaces during the Milan Design Week at Superstudio, it brings two exhibitions, one of which is very special curated by Ettore Mocchetti: “Surprise! Art tells” with works by Stefano Bombardieri including the sculpture of a life-size elephant that flies held by a child, in addition the group exhibition with Manu Alguerò, Mario Arlati, Pablo Atchugarry, Tiziana Lorenzelli, Flavio Lucchini, Antonio Signorini, Gustavo Velèz...

[Tunnel 29] – Design for a Post-Apocalyptic World it’s an exhibition concevied and realized by The Centre for Creativity / Museum of Architecture and Design (MAO). Located in the Discovering section of Superdesign Show 2021, the post-apocalyptic scenario, supposed before the pandemic, becomes a stimulus for designers’ creativity and inventive, transforming itself into a manifesto of new possible solutions.  

The major problems in the world are the result of the difference between how nature works (as system) and the way people think (linearly)' anthropologist and psychologist Gregory Bateson wrote this prophetic sentence 1972 book “Steps to an Ecology of Mind”. Starting from a gloomy scenario in which the world is deprived of its resources, the man controlled and limited...

Superdesign Show awaits its audience with its curatorial exhibitions touching the burning  issues of living. Just like Supercampus does: Furnishing accessories,sofas,containers, technical systems to be imagined in various contexts to live the daily space of work and relaxation in a new and flexible way,inside and outside, adhering to the new desire to work, study, live with maximum comfort where you feel better, without fixed and consolidated rules.

A path exhibition curated by Giulio Cappellini. Starting with the accessory, such as the tents of the Dane Kvadrat. Behind the project there is the creativity of designers like Erik Ole Jørgensen, Patricia Urquiola, Finn Sködt, but also attention to functionality, maintenance and, above all, the environment...

The Discovering section of Superdesign Show, set in the purity of the Gallery space, brings to the fore the thoughts, processes, styles and final products that characterize a “wise” trend of contemporary design. Nature, relationships, storytelling, study, technique and technology, observation are the basis of the presented projects. Creativity turns into an enthusiastic and purposeful energy. 

DISCOVERING has selected exhibitors and projects from different contexts, ranging from architectural studios, to museums, academic experimentation, guided but extremely free to European projects aimed at circularity, passing from the manufacturing companies that combine traditional wisdom, new techniques, the style of young designers and a careful awareness of environmental issues...

Pure materials to return to the original state of things, monochromatic and monomaterial elements to build objects beyond fashion, refined sensibility to design the new. 

Artistic manufacture made in italy, henrytimi combines beauty and minimalism taking care of functional and innovative details pure shapes refined materials unique henrytimi  pieces primitive geometries that aspire to perfection artistic works that conceal functions of everyday life artkitchen artliving artbeing To an ideal and iconic living path for a new concept of space.

The visionary position of Alessi that has made the art of the table and small everyday objects popular tools of culture and pleasure, starting from the famous oil mill by Ettore Sottsass, is once again a forerunner in the numerous collaborations with female designers. Founded in 1921 (one hundred years ago!) it opened its museum in 1998, where objects, projects and documents converge, making its very original story, always avant-garde. Today it also celebrates with this collection of 18/10 steel objects created by eleven famous designers and not: they tell the attention, irony, the quality reserved for everything, that if signed by Alessi, it is never already seen or banal...

A long roundup to find out where creativity goes through 20 selected international designers, over the other 11 already represented in the Alessi Museum and now at Superstudio. Also a proper tribute to 12 great architects, who have made the history of design and who are recently disappeared, will take place.

Compared to even a few years ago, the presence of women in the field of design has changed both in terms of quantity, because women are many more, both in terms of quality, because they are more aware of their role within a traditionally masculine discipline such as design. On some issues, such as sustainability, or reuse design, women are in the front row. They have a cosmopolitan vision, they talk to the world, they know no borders and they are very quick to identify the emerging problems that design can and must try to answer...

The new Superstudio’s event for the Milan Design Week 2021 at Superstudio Più proposes a true r/evolution of our usual format made by great theatrical installations and it is becoming closer to an art exhibition, rather than a fair. We will use the rigour, the harmony and same museum-like care that has always characterized Superdesign Show, to present a series of collective and individual thematic areas, each of them with one independent and competent curator. Areas about the best of Italian and international production, the trends of living today at home and outside, with a focus on female creativity, young people and icons of the beginning of the third millennium. Prestigious brands, famous architects, successful designers and young talents for a special and unique event.

Superdesign Show- Special Edition projects...

The terrible news of the recent events in Afghanistan, with the corollary of deaths, injuries, violence and especially women denied and violated in their rights, cannot fail to reopen a wound in the whole world and also in us. 

For this reason we recall the work of Flavio Lucchini who already in 2010 denounced desires and dangers under the Afghan burqas with a series of works inspired by them, presented during the 54th edition of the Venice Art Biennale, 2011. Then, there was curiosity, investigation, irony, hope. Today no more. With the opening of the new FlavioLucchiniArt Museum at Superstudio Più, the mystery and the message of the female dress, from Haute Couture to Burqa, is again in the foreground, with the complicity of art...

Finally on sale the book by Gisella Borioli DESIGN SUPER SHOW-2000/2020 evolution and mise en-scène of design at the Superstudio in Milan. The books tells the transformation of design from physical object to future project from the perspective of who has experienced the phenomenon firsthand. The last twenty years in 520 pages, 750 images, 70 meetings with the protagonists. 

Among the other publications published or edited by Superstudio you can see and buy also Il Destino-I had to be a farmer but I met fashion, autobiography of Flavio Lucchini, The Vogue Lesson: from fashion to art, all the works of Flavio Lucchini, text by Luca Beatrice, edited by Gisella Borioli, published by Skira. And again Cooking Couture, stories of fashion, food, art, by Gisella Borioli with Giovanni Gastel and Matias Perdomo, Marsilio Editore for Amazon...

Since its inception Temakinho has always been attentive to the relationship with nature and since 2016 it has been the first chain in the world certified Friend Of the Sea. The dishes of its chefs have always been born from the union of Japanese culture with that of Brazil. 

And it is exactly from this union of cultures that Nikkei cuisine was born, in which the Japanese who emigrated to Brazil adapted to the lifestyle, fruit and vegetables of South America. This is the reason why we decided to present ourselves with the Temakinho Truck at the Superdesign Show with a selection of dishes prepared with love and inspired by the rhythms, colors, aromas and joy of Brazil, consistent with the claim “Japanese food the Brazilian way! “. The menu is the soul of the brand. For this event besides roll, temaki and petiscos (the famous Brazilian tapas), you can taste caipirinhas, prepared with the organic cachaça Mais Amor, produced in Brazil for Temakinho.

A video-photo exhibition to pay homage to the great photographer and poet recently deceased. The research works and the special relationship that linked him to the couple Lucchini-Borioli and to their initiatives has never been interrupted, since the beginning of his career. 

From the first cover to fashion that is mirrored in design, to the first travel pictures for Donna and the television version for Nonsolomoda by Canale5, from the magic of elaboration and post-production to the art photos and the videos. Until the direction of "La Moda in Altro Modo", a movie about the evolution of fashion and fashion publishing from the '60s onwards, visible here. It was in his youth that Gastel laid the foundation for his style by working exclusively with his mentors for Donna and Mondo Uomo. And later collaborating with them for books and exhibitions. This tribute highlights some unknown aspects of his career and the first steps in the world of fashion and art.

Special charity sale of design objects that speaks of love and friendship. 

A bench declaring its love offered by Slide, a pouf-sculpture in the shape of a pierced heart and giant champagne caps to celebrate the birth of Superstudio Maxi, both by Gugliermetto Experience. Illustrated hearts for the two “decor frames”: revolutionary paintings that incorporate the frame by NC Design, one with the delicate design of Giulio Cappellini, the other with a pop graphic work. The charity sale profit will be entirely to the no-profit association Itaca, engaged in a project that deals with mental health of teenagers, so affected by the pandemic.

DanceHaus is a reference point for dance study and production, founded by Susanna Beltrami.

On 5, 6 and 9 September DanceHaus presents a site specific and long durational performance together with video installations and talks. 5 non-stop hours during which the spectator walks with 40 performers along the different "islands" of Superstudio Maxi to discover diverse languages, techniques, knowledges and the relations between dance, design, space, photography and video. As completion, some institutional videos of DanceHaus and fragments of the project Art Heritage Exchange, which was born from a collaboration between DanceHaus and Eurasia Dance Project International Network, directed by Stefano Fardelli.

Paper sculptures or design objects? Sinuous shapes and fragile material become something more in the hands of the artist.

​​​​​​​UFF the sound and the word of a blow. A good breath with some “F” more to mess up sheets and drawings of an artist’s workshop, mine. What follows: a microcosm of forms and visions in small and large format. Paper obviously that I investigated for more than twenty years and other similar lithe materials, presented in strips or lamellas. UFF design is the common base of several things: a small well-made artifact, an all-round sensory experience, an object at hand, an idea that speaks with other ideas and with space. After a confusion of sheets and drawings, we produce an inventory of things that have nothing to do with the practicality of what is usually called design, they are the possibility of having and providing a real, playful and surprising imaginary. Daniele Papuli 

Flavio Lucchini, visionary and innovator as entrepreneur, art director, editor, architect, artist has tried everything, successfully, tying his name to the creation of the most important fashion magazines and Superstudio itself, of which he is founder and designer. 

Yes,… fashion. He loves it so much to make it eternal through grandiose works, different from each other, witnesses of an era. He quitted printed paper for the sake of art, to which he dedicated himself in the last thirty years. Divine, the great golden sculpture at the entrance is a symbol of beauty, genius, planning, the art of making. The four pearlescent Ghosts, whose bodies seems to have flown away, tell the essence of the dress and its mastery. The cheerful Dolls are pop works smiling at girls not yet women, naive and provocative together. These are just a few of the hundreds of works made in his atelier. The inauguration of the FLAVIOLUCCHINIART MUSEUM is currently in Via Tortona 27 in a building of Superstudio Più.

The re-birth of Superstudio Maxi from an abandoned steel factory to a spectacular new exhibition center through the abstraction of photographic language by Luca Gilli, who tells his experience on the construction site from the first to the last day. Courtesy Paola Sosio Contemporary Art.

Different instances are expressed during the evolution of ideas and confrontation in the design agora. They must be composed in the sign of functions and téchne, in the sign synthesis that follows thought and anticipates body and light of what will be. Passages dressing  sensitivity and imagination, which lead virtual beyond physical place, in a space/time special for that architectural complexity that began its own real affirmation...

The Gugliermettos arrive at Superstudio Maxi with their self-produced and unconventional design, continuing to shape POP ideas, molding them into unconventional and ironic seats. 

Enlarged suggestions (Nodone, with Franco Mello), idioms and modern icons (La Bum, seating on a bomb), love promises (Ailoviu), tributes to great artists (Magritte) wishes of celebrations (Tappo in a special Superstudio version) remain the driving force behind this family DNA that transforms polyurethane into iconic shapes. After- sought craftsmanship steps are researched and experimented by covering the products with latest generation high-performance elastic fabrics. Also the YOUMELLOW sofas, presented in the ANTIDESIGN section by Gianni Arnaudo, are produced by Gugliermetto Experience. 

We all want to be children again, but no one admits it. The memory of something soft and sweet has no precise form: eyes closed in a happy moment. 

Shapes and colors without rules: soap bubbles and raspberry ice cream boules, teddy bears and inflatable ducks, running after a ball and lying down on the sand. It is not a thought, but a feeling to experience when you look at YouMellow and when you sit freely. You can arrange them as you want, play with the poufs and move the supports, orienting them in a hundred ways because they are not designed for a defined position: what looks like a chaise longue might become a think tank for two. You can invent your own place to dream and change it easily. Like a puzzle, you can put them together and it’s a new square: revolution or love words. Tweaked loveseats. Gianni Arnaudo conceived them, Gugliermetto Experience produced them.

Neodesign is a visual journey of decided, precise, extreme lines, all dressed in total black for the occasion. They express the personal and recognizable sign of the young Talarico, characterized by a timeless stylistic trait: “for me, design is a language. 

An international language that needs no words to be spoken. Understandable by everyone and by all cultures, it is direct and immediate. A language we use to communicate beauty. Trough design I reveal my way of seeing the world, my aesthetic vision and my thoughts”. Intuitions become products of sophisticated elegance and rigorous personality, never prevaricating or noisy. The works signed by Leonardo Talarico for MDF Italia, Living Divani, Cappellini, Alcantara and HENRYTIMI, live together.

Nature survives the man who, in the midst of the pandemic, escapes the contagion by locking himself in the house, now trap and refuge. Outside time moves on: while human beings disappear, thin blades of grass break the road. New buds take over a not anthropized world. 

The era of Anthropocene is translated into three elements, a chair, a table and a painting, with strong references to domestic life, closed in an animated circle of garbage bags, a metaphor of daily global pollution. This story visually ends with “Forlastdrop”: a sculpture chair, obtained from the recycling of terracotta waste. The cracks recall the burnt earth, leading us to think about how climate is changing more and more quickly and how disasters are becoming less and less predictable as a result. A small bud is the witness that the land that hosts us is the strongest one.

Very young and graduated in architecture in Mendrisio (Swiss) only two years ago, Anita Morvillo engages with a collection of elements halfway between sculpture and furniture. 

They could be luminous objects to illuminate a room or ethereal figures intended for museums and art galleries. All these works are made with a singular ability in the meticulous processing of metal material in filaments. Craftsmanship gives a particularly refined life to rigid textile textures. Initially designed as lamps, then as design objects they proved to be highly sculptural objects, thanks to the precise awareness and knowledge in the architectural field and to the use of structural rules belonging to the language of some skyscrapers.

A composition of 12 maxi luminous elements six meters long and inclined, ascending from the ground to the sky to form a traversable path, a sort of “portal of emotional light” delimited by 4 vertical floor lamps arranged in the manner of “guardians”. 

An extremely high and irregular installation to symbolize the complexities of our life paths, to show the possible passages and to give the perception of well-being brought by the light. Sharp, intense rays of enveloping and never dazzling light. These are the new “Slim” lamps by Slide for Life. A complete collection by type and size of, elegant, eco-sustainable, highly efficient lights produced in recycled aluminium and equipped with modular components projected to the future, to be interfaced with the most popular home automation systems such as Alexa and Googe Home.

The most visionary people feel that Fairs and thematic Salons should evolve towards hybrid, phygital and more immersive forms, able to keep high attention and emotion in response to the pulverization of messages. Once again, Superstudio launches the challenge for Milan Design Week 2021 in September, proposing a new revolutionary format. It does this by bringing an extension of its Superdesign Show event to the new Superstudio location, Superstudio Maxi in Barona district, that will be inaugurated for the occasion.
Yes, but what kind of design? DESIGN BEYOND DESIGN is the project that allows a “design fair” in real motion in the immense hall of via Moncucco among video workstations, art installations, scouting of unpublished products, performers that surprisingly animate and draw the space, workshops, shortfilms, contests...

With two major events in two different venues, the famous Superstudio of Milan will be present at the rebirth event on the occasion of Milan Design Week.
The first: R/EVOLUTION, new exhibition format based on many curatorial exhibitions on current issues and two spectacular interactive pavilions at the well-known Superstudio Più.
The second: DESIGN BEYOND DESIGN, five inauguration days in the newly finished Superstudio Maxi venue with many multidisciplinary activities, from photographic exhibitions to design, talks, videos, performances, love objects charity sale.

The designer Alessandra Baldereschi is the eleventh protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 10 August with Daniela Puppa.

The brand n.1 in the world in appliances presents its idea of Smart Home at Superdesign Show.  Haier – Connect to Extraordinary”:  an immersive and premiumness experience, based on Artificial Intelligence. An emotional experience, in which visitors themselves become active protagonists in the history, sewn on their choices and preferences.

A highly immersive and emotional experience, in which visitors themselves become active participants of the story, tailored to their choices and preferences. Haier, the world’s no. 1 in major home appliances*, chooses the Milan Design Week 2021 to present and translate its idea of Smart Home into reality, as a result of the brand’s continuous attention to technological innovation, refined design and premium, tailor-made solutions. Located in a 400 square metre space within Superstudio Più, the “Haier – Connect to Extraordinary” experience will be open to the public from 4th to 10th  September with a visit itinerary divided into small groups...

“Performance and Connectivity for a healthier place to live” is the title of the Hoover showcase at Superdesign Show dedicated to H-ABITAT – the first Home Wellbeing Ecosystem – and innovations launched by the brand in the world of washing. The shared characteristics are: performance, attention to wellbeing and strong link with connectivity.

Performance, technology, attention to wellbeing and the creation of absolutely innovative experiences and scenarios in the domestic sphere: Hoover is taking part in Milan Design Week 2021 with a selection of products designed for a target of visitors which combine attention to design and care of the home and the person with a marked inclination towards connectivity...

Candy celebrates connectivity with the showcase “Snap&Do – Connections that make the difference”. A full range of solutions designed to simplify everyday life in a smart, intuitive and accessible way.

Milan Design Week means genius, smartness and the unique ability of design to respond to people's needs in a simple and intuitive way: a path that Candy has taken over 70 years ago, offering year after year smart, accessible products and solutions with an unmistakable Italian style. A success story, told and reinterpreted in the exhibition “Snap&Do – Connections that make the difference”, open to the public at Superstudio Più, from 4 to 10 September following what drives and inspires Candy the most: the connectivity that simplifies your everyday life...

Set on over 200 m2 of the Gallery area of Superstudio Più, FiberEUse is a totally circular exhibition that closes an European project lasted 4 years and presents the final results of the research coordinated by the Department of Mechanical Engineering of Politecnico of Milan.

In a world where sustainability is a daily topic, the Discovering section of Superdesign Show presents, from September 4 to 10, a project that represents in an absolutely complete way the feasibility of a transition to the circular economy, materials reuse in a perspective of total sustainability. Following a circular path visitors will have the opportunity to know the process and the results of FiberEUse project...

With two major events in two different venues, the famous Superstudio of Milan will be present at the rebirth event on the occasion of Milan Design Week from 4 to 10 September. From today and throughout the month of August projects, participants, designers, artists, news, appointments to be noted. Follow us here!

Free admission upon reservation and following the health rules in force during the period.

AT SUPERSTUDIO PIU': SUPERDESIGN SHOW 2021-SPECIAL EDITION

R/EVOLUTION is the title of the event to be held at Superstudio Più in via Tortona 27, the great hub for twenty years spokesman for innovation and creativity...

You often come across an object, an atmosphere, a thing that you are not able to define as it goes out of the traditional canons. However, it hybridizes different sources of inspiration, offering innovative experiences and introducing unexpected visual languages. Here is where neologisms, made-up definitions, crasis of letters and words, manipulated anglicisms, mergers and phonetic games that draw from the dictionary come into action. Here, neologisms are a divertissement centred on design language that makes you thinking about mixologies that have enriched the domestic and urban landscape. Anyway, how to define them is a personal choice. Neologisms taken from the book DESIGN SUPER SHOW, Superstudio edition 2021. (to request it: info@superstudiogroup.com, amazon.it)...

The designers Donegani e Lauda are the tenth protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 3 August with Alessandra Baldereschi...

The designer Marco Ferreri are the nineth protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 27 July with Donegani&Lauda.

The designers Giorgio Vigna are the seventh protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings...

Superstudio with Superdesign Show will participate with 2 locations and 2 innovative projects!
New format for R/EVOLUTION at Superstudio Più in Via Tortona: 12 curatorial exhibitions, 3 emotional installations, 2 art meetings.
An alternative way of conceiving design for DESIGN BEYOND DESIGN at Superstudio Maxi in Via Moncucco: neo-design, installations, presentations, videos, workshops, talks, performance...

4 - 10 September 2021
Design is Milano is Design!

In Weil am Rhein, a German town that limits with Switzerland, the Bouroullec brothershave created for Vitra Designweg a path of miniatures that trace the route to the famous Vitra Campus.

Ronan & Erwan Bouroullec, two of the most influential and well-known designers in the world, have designed for Vitra, a Swiss company known for having produced some of the most representative pieces of contemporary desing, Designweg. The public installation consists in a path of 12 spinning glass columns inside enclosing the Vitra Miniatures: a selection of design miniatures created by Vitra Design Museum...

The designers DEEPDESIGN are the sixth protagonists of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 13 July with Giorgio Vigna...

Are the worlds of design, fashion and beauty increasingly close? This is the sense of the interview made by Lisa Dansi for the cosmetics magazine Cosmopolo to Gisella Borioli, who has something to say about the subject given her background as director of major fashion magazines, art-director for design events and observer of changes of the image company.  

What has changed in the world of design from the 70s/80s to today? What were the imperatives of that time and what are the present ones?
The 70s led us into modernity, into the industrial design wherether search for form and function began to combine with provocation and experimentation. The evolution of society (contestation, politicization, speedup, sexual liberation and divorce) leads to a change that is reflected in life choices and design. The Made in Italy asserts itself...

For those who missed the live streaming, here's the video where Ada Tolla and Giuseppe Lignano take us on a live tour to explore LOT-EK, international architecture studio based in New York.
The next event is planned in september with a special surprise...

“An Italian (Architect) in...” is a series of meetings, carried out by Matrix4Design in partnership with Superstudio Group.

The designer Clino Trini Castelli is the fifth protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings. Next appointment is on Tuesday 6th July with Deepdesign.

The long awaited moment is approaching: on September 5th, the third Superstudio’s hub, Superstudio Maxi, will be inaugurated with an open days of five days. This is the biggest exhibition hall of the city, fully sustainable, obtained without land consumption from the regeneration of an old steel factory degraded for years that today turns into a cultural space that looks to the future.

After closing the construction site, laying the large outdoor sculpture - which is the symbol of beauty and creativity - receiving the well-deserved LEED Gold® certificate - that attests to its highest degree of sustainability – testing the system, furnishing work environments, laying the asphalt, finishing the fence and the long electric gate, posing the insigna, planting the trees and creating a garden that is ideally connected to the neighboring park, Superstudio Maxi is finally ready to use...

The designer Luigi Serafini is the fourth protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 29th June with Clino Trini Castelli. 

Amongst the themes featured at Superstudio Più we are glad to present DISCOVERING, a focus on a new designers’ generation and on the methods that shape their creations. The newness doesn’t stand as a reference to the age of the designers, it is a signal of the innovative power of their ideas. The Discovering section aims to present todays’ multifaceted design approach. We would like to highlight the works of those designers who are good interpreters of our time, capable to work in a balance between technology and craftsmanship, fantasy and rigour, objects and relations.   

The call to participate in the selection for Discovering is open to designers, architects, brands, research bodies engaged in the development of the following themes...

Yesterday morning at Triennale there was a really super conference that brought together representatives of Triennale, Fiera di Milano, Salone del Mobile, FederlegnoArredo, Adi Design Museum - Compasso d’Oro, Fuorisalone network, Camera della Moda, Regione Lombardia, Federalberghi to talk about the future of Milan as a resilient design capital. But above all, they talked about Milan Design Week of September 2021, hastily born to give a signal of rebirth, which is becoming a moment of solidarity and collective creativity. The moment when Supersalone (as it was renamed on the occasion of Salone del Mobile), Triennale (turning into urban outpost of the Salone), projects of Fuorisalone (with Superstudio and all other operators) will be giving a sign of tangible renewal of projects and relationships...

The designer Giovanni Levanti is the third protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 22nd June with Luigi Serafini.

“Materials have always been important to all human activities and to the design world. We are made of matter as well as thought, but also of soul, as someone could say. The solid side of our lives will always be important”.

With these words, Emilio Genovesi, the CEO and soul of Materially for many years, has photographed the key role of materials in the design culture. The solid side is coming back at Milan Design Week in 2021 in the Materials Village hosted by Superstudio. This year, there will be a Special Edition in terms of dimensions and meaning that will recall companies coming from different fields to work around a single theme: innovative and eco-friendly materials for daily life.
Dwelling has never been as liquid as during these last fifteen months. Home has become an office and a school, spaces have turned into gyms, private means of transport into private places, highlighting a trend that for many years saw airports transformed in shopping malls and hotels in spa and galleries...

INVITATION

Matrix4Design in partnership with Superstudio

invite you to the fourth virtual tour

AN ITALIAN (ARCHITECT) IN… NEW YORK

with Ada Tolla and Giuseppe Lignano, founders di LOT-EK,

in conversation with Laura Ragazzola

Live streaming Tuesday, 15 June 2021 at 3.00 pm

Here is the link to subscribe

A book is a portal that allows you to access fantastic worlds and escape from everyday life; it also can be a valuable training tool, through which you can always learn something new. Often jealously guarded by those who read it, a book finds his refuge in bookcases. Not only design elements, but real containers of stories and objects, just like Socrate, the bookshelf created by Caimi.

Facilitating the organization of books and objects is the main function of Socrate, a modular system of bookcases with a metal structure. It is characterized by an extreme flexibility of composition, suitable to meet different needs, both in terms of space and style.
Created by Caimi, since 1949 one of the main European production companies in the furniture sector...

The designer Ugo La Pietra is the first protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 15th June with Giovanni Levanti.

The ADI Design Museum, inaugurated last May 25 in Piazza Compasso d'Oro in Milan, is a tale about the history of design. Its path takes the visitor back in time, involving and enchanting those who are immersed in it.

Inside the former industrial building with large windows a row of sofas surmounted by a majestic white sail is placed in the center of the hall; home appliances, cars, clocks, chairs and tables, lamps, clothes and footwear on the sides. This is how ADI Design Museum is presented. The museum is founded by ADI, Association for Industrial Design, which brings together designers, companies, researchers, teachers, critics, journalists around the themes of design as a cultural and economic phenomenon. Since 1958, the association also manages the Compasso d'Oro Award, the oldest award in Europe in the sector...

The architect, designer, artist and sculptor Andrea Salvetti is the first protagonist of the special project “Designers for Bergamo” created by DimoreDesign. A virtual serial narrative that makes us discover the ancient villas and historic buildings where atmospheres of the past are into dialogue with interventions of the most well-known contemporary designers. In collaboration with DimoreDesign, Superstudio invites its community to participate to these extraordinary meetings.

Next appointment is on Tuesday 8th June with Ugo La Pietra.

To register and discover the past interviews www.dimoredesign.it

Historical buildings, noble residences and villas, places full of charm marked by the typical Italian taste, where each step is a tale and time seems to stand still. DimoreDesign presents the second part of the special project “Designers for Bergamo”, a path through online interviews publication with the 35 designers that have interpreted the historical dwellings of Bergamo. Superstudio also confirms its support for the second round of appointments and invites you to follow their publication.

The special project “Designers for Bergamo”, launched in 2020 in response to the global pandemic that had marked the city of Bergamo, continues with the sharing - also with Superstudio- of virtual serial narratives, and interviews with the many designers of DimoreDesign...

Among the main themes hosted during the next Milan Design Week 2021, we highlight the flagship event D&D – Donne & Design, aligned to the recognition of the value of Women’s creativity in many fields and, particularly, in design, architecture, art, where well-known names and less-known but very talented protagonists excel.
In a group exhibition organized in individual areas, Women will be in the foreground, with their stories, their careers, their recent projects and of course with evidence of the companies they collaborate with and that support their attendance to the exhibition.
A shared, high-impact exhibition, a specific communication campaign, a broad-spectrum media coverage, btob and btoc moments of meeting, talks and physical and digital specific presentations and much more will be the frame of the event...

The extraordinary edition of the next MILANO DESIGN WEEK from September 4th to 10th is approaching! Now it’s time to register to participate in Superdesign Show Special Edition September 2021. A not-to-miss appointment in the locations of Superstudio Più and Superstudio Maxi that is also going to inaugurate its incredible new space.Ten themes and their curators will be presented with a new format described in this video.

For many people, September is the beginning of the new year (academic year, working year, project year…) characterized by energies coming from the holiday period that push ideas forward. For Milan it is the month that sees the full recovery of many activities and above all the return of the most important event: that loved, international Milan Design Week showcase of creativity, business, culture, research, progress, vision, planning, future...

Architect, curator, professor at the Politecnico di Milano, editorial director but above all, since 1998, Design permanent collection Curator at Triennale Museum in Milan and Director of the first city Design Museum, designed by Michele De Lucchi, where she remains until 2019. In 2016 she opened up a window on female creativity with “W. Women in Italian Design" exhibition. Who better than her can tell us about Donne & Design?

You were director of the first Design Museum in Milan. A very important role for a woman 13 years ago. How did you get there?
Thank you for remembering it: the first Design Museum in Italy was founded in Milan in 2007 and for 11 years it has investigated Italian design's history starting from different questions and doubts, because there is no official, clear and universally shared design history...

After the long stop that blocked the Milan Design week in April 2020 and 2021, the city and all its activities will restart in September with renewed enthusiasm. Superstudio will present an edition of rebirth, of change, of a new format, of Made in Italy, of the glance on new world horizons, of thematic and curatorial exhibitions, of Women, of human technology, of digital and virtual. Applications are still open.
By call, by invitation, by request and selection, projects that Superstudio Più will host during the Design Week 2021 in September explore thorny issues of everyday life, encourage progress and imagination. Each Project represents a theme, each theme an idea, each idea has a well-known and competent curator. Here are the first projects that, as in a museum exhibition, are in progress. There are so many but they’re not all: we are waiting for yours to give them the value and visibility they deserve...

For those who missed the live streaming, here's the video where Enea Michelesio takes us on a live tour to explore BIG – Bjarke Ingels Group, international architecture studio based in Amsterdam.
The next event is planned in New York with Ada Tolla, architect for LOT-EK studio.

Looking at women as architecture and design protagonists, it immediately stands out that in addition to a very few world-renowned womankind archistars, many studios are conducted by a cosy couple where she’s completely equal and complementary to him. Business relationship, born out of esteem and love, whose success is due to the strange chemistry that this type of partnership generates, especially after many years of mutual cooperation. It can be found in elegant objects, creative consultancy, sophisticated interior projects by Palomba Serafini Associati studio... Ludovica (Serafini) and Roberto (Palomba) celebrated their 25 years together in Milan before the pandemic darkness with an exhibition of very important unique pieces between art, design and artistic manufacture. They tell their two-voice story for AT with complicity and joy...

Talking with Alain Prost, CEO of Ginori 1735 since 2019, we discovered a strategy that brings the iconic manufactory of Sesto Fiorentino at the centre of a broad and fluid world. It’s a New Humanism in which local craftsmanship is amplified by digital tools, creating a process capable to originate a universal beauty, involving many creative minds and a wider audience.

In the second year of the Covid the whole society has been overturned. How did you relate to the change?
We have accelerated our path of digitization and internationalization, with the aim of bringing our more than 100-years-old history to a clientele of young digital natives. Making the most of the opportunities offered by new technologies, such as WeChat or our e-commerce channel that allows us to reach 31 countries worldwide...

​​​​​​​
INVITATION

Matrix4Design in partnership with Superstudio

invite you to the third virtual tour

AN ITALIAN (ARCHITECT) IN… COPENHAGEN

with Enea Michelesio, associate di BIG – Bjarke Ingels Group, in conversation with Laura Ragazzola

Live streaming Friday, 30 April 2021 at 2.30 pm

 Here is the link to subscribe

Milan, the city of fashion and design par excellence: comfort, attention to detail, measured shapes, discreet colours. Thinking of a Milanese living and of the creations by great designers who, in the Milanese metropolis have distinguished themselves, these elements seem to be fundamental. 

Their presence is a stylistic signature for Trussardi Casa, a protagonist of contemporary elegance. Both designed by Carlo Colombo, the armchair Sit 414, launched in 2014 and the family of coffee tables Monny produced in 2018, represent within the CULT&MUST design itinerary, two examples of contemporary classicism and high craftsmanship...

Superstudio Group's editorial activity is a small but important area complementing all the group's activities. Among books, catalogues and artist notebooks related to our world and other publications for third parties, the catalog edited or curated by our creative team is often enriched. Original, unusual, limited edition volumes ranging from art, image, design, creativity, not easy to find, except through our direct supply. Rare or off-the-print editions that we have decided to reserve for our community of beauty lovers. After the first others will follow.

We are pleased to announce we’ve opened a showcase on amazon.it where DESIGN SUPER SHOW- 2000/2021 evolution and mise-en-scène of design at Superstudio in Milan...

At the beginning of the day, before a meeting, before the end of the lunch break. Having a coffee is a ritual to start a new moment of the day. 

Inclusive and transversal, espresso has a whole community of fans, from bartenders to roasters, from colleagues to the guests we receive in the office, up to families that want to choose high quality ingredients, great taste, production methods responding to ethic and sustainable criteria. The new espresso machine Eagle One Prima by Victoria Arduino reflects the evolution of espresso...

Salone and the associated Fuorisalone, moved to September, seemed a certainty, thanks to the improved health situation and Fairs opening. But no. The Salone hangs in the balance. And what about Fuorisalone? Maybe it’s time to strengthen Design in the City, regardless of the Fair. Even with a new name to emphasize a new identity.

Almost every day a fluctuating statement on destinies of the Salone del Mobile in Milan, traditionally in April, which due to the pandemic has already "skipped" two editions, 2020 and 2021, assuming (until yesterday) a certain recovery this coming September from 5 to 10. A date painfully achieved by the dialogue between Federarredo and Cosmit, Salone del Mobile organising bodies, with Draghi Government which had to ensure the certain opening of Fairs prior to that date and with the willingness of the most important companies to be present in the renaissance Fair...

Fragile objects, jealously guarded for their grace and beauty, handed down from generation to generation, Ginori’s porcelains open us to a universe of suggestions, memories and projects.

Almost three centuries of activity, countless fantasies, decorations that populated so many tables all over the world, making them beautiful. Royal houses, gala dinners but also many families’ festivities celebrated with joy and care, have been embellished by this famous tableware. 

We missed the possibility of traveling, visiting family and friends, discovering new places, returning to our favourite destinations so much. This way of life, almost a daily habit for frequent travellers, is becoming a real possibility again, together with one of our greatest desires: to pack our bags. 

Baulificio Italiano is a true point of reference in the world of luggage, a three generations family-owned company, whose creations stand out thanks to their excellence. Practical, durable, made with innovative materials and characterised by a linear stile to keep the pace with the ever-evolving trends, each Baulificio Italiano piece of luggage is an example of Made in Italy...

Wallpaper is a poetic, romantic element of great communicative power. If we see a room decorated with wallpaper, we’ll remember it for long. Intervening on walls is the most ancestral and immediate form of expression, from the Lascaux graffiti to the Pompeian paintings, the great baroque frescoes up to the South American murals and contemporary street art... 

Decorating the walls around us is a creative necessity, present in our DNA since we are children, and that now Or.nami and its creative director Gabriella Fusillo, sublimate through a series of mural artworks...

Leonardo Talarico is a name among design talent-scouts as one of the most interesting between the last generation professionals. His personality is strong and never over the top like objects he designs. A few straight, round, simple lines redefining contemporary scene emerging from decorativism excesses, recovering an essential elegance hasty to define as minimalism. Instead, it is an accurate and original new spatiality's study. We met him at a very young age as collaborator of his teacher, Giulio Cappellini, right at Superstudio. An expert panel awarded him during his first product presentation, among  young talents of Discovering section. We have seen him grow: his latest works show a very original and interesting maturity and vision that it is worth knowing. Ten questions starting from scratch...

The spiral is a fascinating geometric shape, synthesis of movement and composure, it contains a link with the centre and an impetus towards the outside. The wash basin Roll by Ceramica Flaminia is a thin spiral recalling a gently rolled sheet of paper standing as a small, polished monolith in the centre of the room in the Monoroll column version or emerging as a crystalline water pond in the wall mounted version. 

Designed by studio Nendo, Roll is an example of the playful aesthetic characterising the work of Oki Sato where small daily rituals become moments of wonder and joy. Here paper, a humble material but so important in the Japanese tradition...

Catifa: a word that means “carpet” in Catalan and sounds as the name of an Arabian Nights princess. Catifa is the iconic arper chair designed by studio Lievore Altherr Molina in 7 collections. The inspiration comes from Aladdin’s flying carpet. A magic object with a simple design, a symbol of freedom with a precise shape. Catifa 46 is a seat conceived for many purposes: to stop and rest, focus your thoughts, chat, work comfortably and airily.

It’s easy to encounter this beautiful chair as a piece of furniture in an office, a showroom or a public space, the fields where arper is a leading brand, but Catifa 46 responds to many more wishes. The stool version is perfect for a cosy and contemporary kitchen, the stackable one is the ideal piece to set up a parterre rapidly and sleekly...

In the midst of what should have been Milan Design Week, the week event that has always made Milan the undisputed capital of International Design, the Government announces positive and confidence signs. A commitment's collective confirmation to start again in September bravely and carefully, from institutions to politics, companies and the whole creative world. Superstudio is there, with Superdesign Show R/evolution edition.

We will have important news on the restart of international fairs soon ”, FederlegnoArredo and Salone del Mobile. Milano point out at the end of a series of meetings with Palazzo Chigi, Ministry of Foreign Affairs, Ministry of Internal Affairs, Economic Development Ministry, Health Ministry, Ministry of Regional Affairs, which have acquired the Government's willingness to actively support the recovery of Salone del Mobile.Milano and the whole wood-furniture industry already in the next Council of Ministers...

Like the volumes that emerge from metaphysical landscapes, clay is an essential sculpture table, composed of simple and perfectly matched graphic signs, daring in their balance. The base, a solid and compact cone thins in a hazard of proportions to merge and explode in its top, formed by an inverted cone. A controlled equilibrium achievable only thanks to the technical and artisanal knowledge of Desalto. Round or oval, the clay table is a design piece that gives tone and personality to an environment where different souls coexist or  it can be the only protagonist of a minimalist set design.

Created in 2015 by designer Marc Krusin who began his career in Milan, clay embodies the image and substance of a young Italian brand, Desalto...

For those who missed the live streaming, here's the video where Giacomo Garziano takes us on a live tour to explore GG-loop, international architecture studio based in Amsterdam.
The next event is planned on in Copenaghen with Enea Michelesio, architect for BIG – Bjarke Ingels Group studio.

“An Italian (Architect) in...” is a series of meetings, carried out by Matrix4Design in partnership with Superstudio Group.

April is the Milan Design Week month. Waiting for Fuorisalone in September, the city and all design protagonists are strongly coming back into the limelight thanks to the second edition of Milan Design City. Superstudio is there with CULT&MUST, an event that will see its physical edition as soon as possible in synergy with a group of great design companies, daring to live actively with the present moment. The goal is to give voice to the design world, to keep design in the foreground and to begin a journey among a selection of objects of desire that have entered our daily lives.

CULT&MUST 2000/2020 is an act of love for design and designers that from 2000 to 2020 have marked the international scene by creating solutions, objects, furniture, decorations capable to affect our lives, gestures and to have an impact on everyday-life aesthetics, perception of domestic environments and social spaces...

In recent days, the Italian government has further clarified its strategy for combating Covid-19 in the weeks to come, and the Italian and international design communities remains hopeful that it will be possible to hold the 60th edition of the Salone del Mobile in September as previously announced.

In the meantime, the Milan Fuorisalone, represented by a broad group of organisations whose activities have contributed to earn Milan the title of design capital and international point of reference, is pleased to confirm that its activities in and around the city of Milan will go ahead from the 5th to the 10th of September as planned, in full compliance with all precautionary measures necessary to safeguard the health of participants and the public...

He is not an architect, a designer or an artist but he is certainly a creative man who calmly combines all the qualities of creatives people he works with and whose ideas he puts on the market. All treated lightly, with irony, in a life's view where the unknown, the surprise, the wonder, the different, the game are real values. His affinity with artists such as Maurizio Cattelan or Studio Job has then made kitsch like art and vice versa. Seletti stores represent a bit  what Fiorucci boutiques were many years ago: a fantasy place without formal and cultural boundaries.

During these twenty years, what has changed, and now what will change?
Everything, from the way you sit on a sofa to food culture.

Five iconic seats, a sustainable and controlled production process, an Italian cult brand. The synergy between these elements gives birth to Black is the new Green, the capsule collection by Driade that balances style and ecology, fantasy and simpleness.

Driade is the brand that since 1968 has marked the history of Italian and international design panorama throughout an “aesthetic lab” approach and a series of the collaborations with international design stars and inventiveness protagonists such as: Nanda Vigo, Enzo Mari, Alessandro Mendini, Philippe Starck, Tokujin Yoshioka...
Today, in a moment when expressing oneself through domestic furniture represents a comforting, expressive and creative activity, the eclecticism of Driade is concentrated in its new capsule collection Black is the new Green which consists of an iconic selection of the brand’s chairs and armchairs...

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INVITATION

Matrix4Design in partnership with Superstudio

invite you to the second virtual tour

AN ITALIAN (ARCHITECT) IN… AMSTERDAM

with Giacomo Garziano, founder of GG-loop, in conversation with Laura Ragazzola

Live streaming Thursday, 1 April 2021 at 2.30 pm

 Here is the link to subscribe

Roberto Marcatti is an architect with multiple lives: developer and designer with important partnerships (including Fiorucci and Armani), He took part in Zeus creation, minimal and elegant industrial design, pioneer of Tortona area where he opened the first "outlet" for auteur design, exhibitions curator, books and essays author, and more. The turning point comes with water's value awareness and its suffering. He founds the H2O association which becomes the fulcrum of all his choices. On World Water Day, March 22, we ask him some questions.

On national water day and 15 years after the birth of your H2O Milano association, what's the balance amount of things you have done about this issue?
H2O Milano non-profit association was born by the will of Cintya Concari and mine after the first exhibition held right in Zona Tortona...

cc-tapis reminds me a sort of carpets Jean Paul Gaultier. Fantasy, experimentation, re-invention, break with coventional ideas starting from tradition (which exists but cannot be seen). A trio of friends including a girl of Persian origin, long trips to Nepal, the desire to innovate. A maximum creativity's artists and designers pool. Daniele Lora, architect and art director tells the story of these revolutionary carpets. They look like everything except usual carpets.

A carpet company that in a few years has upset the market's sector. What did this revolution trigger?
The modus operandi which distinguishes us is to always work looking forward and little backward, with consequent problems...

Let's look at a historical furniture company, a young architect already in the running, the common love for strong, well-made, long-lasting and innovative things, a “sincere” sustainability as a common factor. Thus Giovanni Tomasini's sculpture-chairs are perfect interpreters of Riva 1920 updated to 2021.

In order to celebrate its hundredth anniversary, the historic Riva 1920 "carpentry", today a leading company in the production of solid wood furniture designed by great architects, has opened its doors to a young Lombard designer who aspired since high school to approach this reality whose mission has remained unchanged since then and which Riva family sums up in “produce honestly to hand down to future generations furniture able to challenge time while fully respecting the environment”...

For those who missed the live streaming, here's the video where Tommaso Maserati takes us on a live tour to explore Snohetta, international architecture studio based in Oslo.
The next event is planned on April 1st in Amsterdam with Giacomo Garziano, founder of GG-loop studio.

“An Italian (Architect) in...” is a series of meetings, carried out by Matrix4Design in partnership with Superstudio Group.

Architect, biophilic designer and sustainable advisor, winner of the World Green Design Contribution Awards and the Green Building Council Italia Leadership Awards, he has been working for years on the sustainability theme through hybrid proposals ranging from architecture to interiors and green details of lifestyles.

You call yourself as a biophilic designer. What does that mean exactly?
Being a biophilic designer means placing the  focus on "Human" factor with Environment and Nature Ecosystem...

Our daily updated @AT online magazine is also a monthly paper magazine with the most important digital news and some additions and previews.
Print A3 pages and you will have your monthly copy in the original format. Or collect your copy free of charge at Superstudio offices, in via Tortona 27, via Forcella 13 and via Moncucco 35, in Milan. In the archive you will find previous editions, available for printing.

Here you can find the Abstract of February @AT paper: we talk about

-       MILAN: NOT JUST STREET ART

-       A CONTEMPORARY MUSEUM CITY

-      A.I: INTELLIGENCE BUT ARTIFICIAL

A live streaming virtual world tour to discover the most important architecture firms in the world, led by the Italians who founded them or work there: ready to go? A Matrix4Design project that Superstudio is happy to support in search of often inaccessible places and personal stories about Italian creativity abroad.

A world tour to discover the most prestigious international studios, led by Italian architects who have built their future abroad. In 2021 Matrix4Design presents An Italian (architect) in..., the digital tour which from France to Denmark, from Norway to the United States, from Spain to Australia opens the doors to global architecture's driving forces...

The newspaper article this morning on Il Giornale, written by Pamela Dell’Orto, was a nice surprise that delighted the author, collaborators and the whole Superstudio team. Not only for the pleasure of seeing recognized the commitment of Superstudio Group active in Milan for almost forty years and the titanic work behind the book’s achievement telling an aspect of it, DESIGN SUPER SHOW, but also for the precision, carefulness, curiosity that shines through the entire article with many quotes by top designers welcomed and many references to the most significant moments in Superstudio's life. It now develops on three poles: Superstudio 13, legendary photographic studios and facilities for fashion and image founded in 1983, Superstudio Più, multifunctional hub hosting design, fashion, art, innovation in general since 2000, and the latest Superstudio Maxi...

Mixcycling, born in Vicenza in the north of Italy, is an innovative startup transforming organic waste into low environmental impact materials through a patent-pending process. Most of the organic waste is scrap generated by local agro-industrial processes, such as rice husks, grape marc, coffee parchment skin, cork, etc.

Natural fibers recovered from organic industrial waste are blended with recycled, bio-based or virgin polymers. This pre-blend is disinfected by means of a non-thermal plasma technology and is then activated to enhance the adhesion between the fibers and the polymers. The sustainable and aesthetically appealing resulting material is suitable for several sectors of application, including cosmetics packaging, disposables, furniture, automotive and food packaging...

"Twenty years of experimentation, adventures, research. 
Twenty years of brave and often against the tide choices. 
Twenty years of presentations that have left their mark 
in the city and around the world. 
And above all... twenty years of passion for good design. 
These are twenty years spent with Gisella and her team. 
... and now Superstudio is ready for new challenges in the future. 
There is still a lot to do and to create!"

Giulio Cappellini, 
architect and Superdesign Show art-director

The Architect Stefano Boeri, President of the Triennale, a public figure with a strong influence on contemporary Milan, is an excellent witness of explosive power that Expo 2015 and Design in its recent transformation have had. So he remembers it in Design Super Show book.

20 years of Superstudio are 20 years of life in Milan. Two decades during which our small and busy metropolis has been able to regenerate and return to being a protagonist on the scene of World cities of the planet.
In this regeneration, which had Expo 2015 as a catalyst, Milan has been able to play together two trump cards deeply linked to its history: a constant boost towards innovation and a deep culture of social generosity. In the world of creativity, this inseparable combination (when one of the two components is missing, Milan immediately returns to being a small city) has created a uniqueness which still amazes and attracts the world...

“Courage, vision, luck, commitment, love, friendship, sharing, experience, spontaneity, interest for fashion, art, design and all kinds of innovation are keywords that have brought us this far. Milan thanked us by transforming itself also thanks to this impulse.
20+20+20 and beyond: this is my wish forty years from the arrival in zone 6 and from the first Superstudio in via Forcella, twenty years from the second Superstudio in via Tortona. With the wish of other twenty years of success at the third Superstudio just opened in via Moncucco to bring culture to suburbs. Three strong points of the city created with the same passion with the same passion.”

Gisella Borioli,
founder and CEO of Superstudio Group 

Giuliano Pisapia, Mayor of Milan from 2011 to 2016, points out the importance of Milan design and fashion recalling the prestigious Ambrogino d'Oro award, which the city gives its most deserving citizens, awarded in 2014, among others, to Gisella Borioli for her contribution to the cultural growth of the city with Superstudio and more.

That December 7th of my years as Mayor: I remember it well. Not only because December 7th is the day of Milan feast, the remembrance of St. Ambrose Bishop and Patron of the city, the opening night of La Scala; but also because for the Mayor the day begins with Ambrogino d'Oro award, the highest civic merit to those who have made "a special contribution to the prestige of the city"...

Beppe Sala, mayor of the city, has long been committed to making the “small” Milan a creative, economic and spiritual nation’s capital and beyond, capable of competing with metropolises of the world. His look at Design events in Milan opens Design Super Show book.

In these months of pain and uncertainty, Milan’s life seems to fade almost becoming a memory. This book and its author’s energy put us back on the road of values for which Milan has been, is and always will be, one of the capitals of creativity. There are other cities, of course, especially in Italy, boasting absolute beauty and unattainable artistic heritage. But Milan has on its side a combination of work and creativity which make it a unique and irreplaceable reality. This combination has a name: design...

To understand Job Smeets, a visionary artist who has no equal, I would suggest starting from his website, which tells more than a thousand words. Everything is spectacular, unique, questionable, quirky, opulent. In fact it’s the other side of modernity: the one which hybridizes banality and visions, technology and manual skills, pop and kitsch, humor and horror, function and dysfunction, museums and markets, awards and provocation. With a global success result.

And finally from Antwerp, after so many successful exhibitions, awards initiatives, you arrive in Milan…  
After living in Paris, Amsterdam, Antwerp, Berlin, London...

A historical partner of Superstudio, companion of many exhibitions, projects and adventures, and an extraordinary designer who presented the most creative, colorful, fun projects at our Temporary Museum and Superdesign Show: the winning partnership between Slide and Paola Navone strikes again, with a prestigious international award.

 For the third year in a row, the historic Lombard company, famous for its bright décor and rotational moulding, wins the Good Design Award which rewards excellence and innovation, organized by Chicago Athenaeum Museum of Architecture and Design with Metropolitan Arts Press.
This time the award goes to Ottocento tables collection by Paola Navone which thanks to Slide's know-how are able to combine classic industrial production with craftmanship. Every single piece with soft shapes has no-replicable black and white shades, which recall marble natural colors.

He began by scorching the historical icons of design, authentic pieces by Eames, Rietveld, Gaudí. Smoke series is in fact the starting point which clarifies his vision, 2002, just graduated. A few years later he arrived at Superstudio, 2006, with Clay, a series of imperfect, irregular chairs and cabinets, as if modeled by hand. And indeed they are. Plasticine-coated skeletons. With his naïf, funny, conceptual, theatrical, rebellious work that shakes the world of beauty and perfection - already called Contemporary Kitsch - Maarten Baas immediately stands as one of the most influential young Dutch designers of the new century, where roads branch off and show new horizons...

Due to the uncertainty of the effects of the Covid-19, Salone del Mobile has been finally moved to the beginning of September.

Many operators were beginning to wonder about the Salone del Mobile to be held April 2021: yesterday, the Organizers released a communication to inform that the event has been definitely moved to the beginning of September.

Not an easy choice, given what has already happened in 2020, but a choice of responsibility: this solution will leave to the participants a wider span of time to prepare the exhibition, guaranteeing as well a period where the effects of Covid19 are minimal.
The President of the Salone del Mobile, Claudio Luti, declared: "we interacted with Fiera Milano, thankfully we can guarantee a low-risk period..."

Few weeks have passed since Enzo Mari's death, great protagonist of the italian design and culture, and we meet Lorenzo Damiani. He collaborated with many brands from Cappellini to Ikea, has a vision of the design process that comes from the research of necessities and exploration of materials and he ideally works in that junction area between the works of Enzo Mari and the Castiglioni brothers and the contemporary design system. More of an inventor rather than an archistar.

Polyhedric but never blatant, firmly balanced between form and function, where and when begins the design experience of Lorenzo Damiani...

The first project that Superstudio dedicates to female creativity, IN WOMEN'S HANDS, strongly desired by Gisella Borioli. ends. For over a month the exhibition hosted 13 talented artists and designers, confirming itself among the top appointments of Milan Design City and Interni Designers Week.

More than 1600 visitors and over 100 press and TV releases, including RAI Tg1 and RAI Tg3 with a dedicated service, national Corriere della Sera with piece by Silvia Nani, La Repubblica, Il Giorno, Interni, Elle Decor ...
Special thanks to Isabella Angelantoni Geiger, Vera Belikova, Mavi Ferrando, Francesca Gasparotti, Adriana Lohmann, Ilaria Marelli, Paola Navone, Elena Salmistraro...

Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Francesca Gasparotti.

"Being born in Milan carried its weight. We are at the end of 70’s. The world is in turmoil. These are the years of protests. It’s a dark time in Italy. My parents split when I was 4, and that’s when my mother decided to enroll at Brera Fine Arts Academy...."

Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Adriana Lohmann.

"I was born in Brazil, I was a model, stylist, finding in the fashion world and in the vibrant late 80s Milan the place to put down my roots..."

Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Mavi Ferrando.

"After an already creative childhood, the art school in Genoa and the Politecnico in Milan, my first job was at Olivetti where there was maximum openness to creativity and almost no budget limitations..."

Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories. Focus on Ilaria Marelli.

"Now that I think about it...'getting your hands in' as it happens in the artworks on display production, it’s perhaps a bond with my mother..."

Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories.
Focus on Vera Belikova.

"I come from Russia which has a Soviet mosaic great heritage and my father made some of them..."

Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories.
Focus on Paola Navone.

"The common thread of my work: curiosity, and desire to always look at the next day, never to what is over..."

Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories.
Focus on Isabella Angelantoni Geiger.

"I was born in Milan 55 years ago and after having wandered for years, in 2014, I went back to my beloved city..."

Eight stories, eight projects, eight womens. “I Fiori della Materia” is the collective exhibition part of “In Women’s Hands” the Superstudio’s programme which combines professional designers attentive to material and their processing. An in-depth study of their research, passion and creative power but also choices, paths and challenges they have faced in life. On show until October 29 to discover female creativity, including unconventional works and unpublished stories.
Focus on Elena Salmistraro

"Among my creations there are some objects which have no practical function but actually, from my point of view, perform the complicated task of nourishing the soul, to excite, to improve our life quality. What is relevant is that object transmits the delicate poetry which inspired him."
Meanwhile Elena looks like this, with intense eyes and a big smile so that you immediately understand she hides a determined and smart person...

On the occasion of Milan Design City, from September 28th to October 10th, four webdocs describe different creative realities and their strength to react and rise again. A project created by Design Resistenza, movement based on the need to share what the design industry experienced during the days of covid emergency.
The first video is dedicated to Superstudio and its undisputed soul, Gisella Borioli.

In order to continue the Design Encounters we meet the architect Carolina Nisivoccia who gave her feminine mark as art director to the general design project at Superstudio in the first three years of the format evolution from Temporary Museum to Superdesign, from 2015 to 2017. A multiform approach to design, letting imagination run wild and with interventions in fashion, publishing, exhibit design and eco-ethics applied to the project. She has received several awards abroad including the Green Dot Awards in Los Angeles.

How do you remember your Superstudio experience?
"My artistic direction: personalistic, concert, design, rationalistic, mystical, realistic, characteristic, futuristic, acoustic, humanistic, optimistic, hedonistic, component, logistics, plastic, stylistic, aphoristic, characteristic, illuminist, perfectionist, sentimental...Having been the artistic director of Superdesign Show, an event comparable in size and number of exhibitors to a small fair, for me it was not just a creative activity. It was an effort in which the team, and above all Gisella Borioli, has a fundamental role. A three-year cycle in which to test a vision, finding the balance between the coherence to be given to each event, the anticipation of the trends to come and the creation of various initiatives...

In the former printing house in via Assab, Milan, where books, art catalogues and encyclopedias were once printed, the art world exploration continues through the many languages in which it is expressed today, thanks to the passion of Elena Quarestani and her team of collaborators always open to new contributions. We recommend the new three-part exhibition 1+1+1/2020 open until November 24th.

For the fourth appointment with 1+1+1 at Assab One, the comparison between different artistic expressions returns, based on a project by Elena Quarestani under the curatorship of Federica Sala. An event outside the circuits, the rules, the market that nevertheless offers a glimpse of important research that invites you to reflect and a corner of the old Milan that is unexpectedly nourished by art. An independent space and a no profit association that moves for the pure pleasure of art, among the first to open after the most acute crisis of the pandemic...

First inter pares in this extraordinary couple at the top of the most aware and advanced world architecture, Doriana, who participated with her husband Massimiliano Fuksas, in the circuit of amazing installations made with marble at Superstudio in 2013, claims the equal role of architects. The studio that husband and wife run as a couple has done great works all over the globe thinking about future cities, but she does not disdain even small-scale creativity, designing original micromosaic jewels in which she brings her strength and her femininity.

2000/2020 In twenty years what has changed, what will change?
In daily banality, design has always been given the very small connotation and, improperly, the very "large" plan to architecture. It seems clear to me that a distinction between architect and designer has been objective for at least a century. Architect and designer deal with very different things. Or at least that seemed to be. Today we have almost reached a creator hybrid figure who goes from large scale to the small one and vice versa...

He is the architect and designer who invented the most iconic and spectacular furniture of recent years, becoming the leader of that eclecticism and that "different" vision that brought design to the border with art. Right from the first exhibitions dedicated to Design, Fabio Novembre arrived at Superstudio with his incredible furnishings within the events curated by Giulio Cappellini. In these twenty years his fame has grown along with his influence in international design, but he always remains the visionary designer who seeks other horizons.

2000/2020 in twenty years what has changed, what will change?  
I have always felt represented by Lavoisier's aphorism: "Nothing is created, nothing is destroyed, everything is transformed." And if the father of modern chemistry said so, I don't think there is anything to object to. 

2021 starts off great bringing design and creativity back to the center of the scene. The Milan Design Week in April is also an opportunity for Superstudio to present new and exciting projects in the new venue Superstudio Maxi in via Moncucco, that joins the historic locations in via Forcella and via Tortona with their long-awaited projects "only the best" as always. 3 locations and 3 projects await exhibitors and visitors on a total area of about 22.000 square meters confirming Superstudio as the city’s largest and most innovative private hub. The selections for the participations are open, spaces available with multiple possibilities.

The first of the projects dedicated to female creativity including art, design, architecture and craftsmanship which will reach its peak during the April Design Week with a completely dedicated pavilion, starts in MyOwnGallery.

"Nelle Mani delle Donne" ("In Women's Hands") - a title that says it all - aims to investigate, lightly, carefully, with irony, with foresight, into the world of creativity and begins with two small but significant exhibitions in MyOwnGallery, the Superstudio gallery always open to challenges, trends, new languages. Established artists and architects and young creatives talk about themselves with their work and a talk in the evenings dedicated during the exhibition time...

The Promenade of Porto Cervo for some years has a focal point that has brought a light of originality among the luxurious and somewhat discounted global brands that dot it. The shop of Rossana Orlandi, talent-scout known for her choices of eccentric limited edition objects poised between art design, in summertime does an encore in the Sardinian small harbour of the success of that of Milan, located a short distance from Superstudio. And at the same time she experiments with democratic Design with a new unexpected collaboration...

In a summer that starts slowly, every sign of vitality becomes a symbol of recovery: trade, hospitality, entertainment. So seeing a van unloading new design pieces, lamps and plates, out of the ordinary furniture and accessories, all desirable, becomes an event even in the square with painted walls that houses the gallery on three floors of Rossana Orlandi. She is there, dressed in white, who directs the operations with determination as if she were in the middle of the design week...

The tsunami of coronavirus that hit events and in particular the Design Week and all related events, seems to have found help from the Italian government in favor of Made in Italy. We point out here the opportunity to take advantage of straight grants and thus be able to participate more easily in the exhibition projects of Superstudio April 2021 in Milan, which next year will develop on its three locations: Superstudio Più, Superstudio 13 and the brand new Superstudio Maxi.

2020 was a particularly tough year for the trade fair system and for any company that uses trade fairs to promote itself: Superdesign Show (and the events related to it) as well as enjoying numerous awards from professionals also benefits from some institutional awards including being part of the calendar of the International Fairs of the Lombardy Region, an extremely rare occurrence in the panorama of the Design Week, except for the Salone del Mobile...

Multimedia artist and visual designer, an innovator who eludes classifications, sought-after by the big fashion brands as well as by the worldwide museums and international universities, Felice Limosani is a no limits creative , able to see beyond and put beauty in a futuristic scenario. He says: "My personal direction is neo-Renaissance made of humanistic values, craftsmanship and technology, creativity and originality. For me, design is Italian: we have always been the country that generates quality, beauty and intuition capable of improving life and its daily taste."

You were among the first creatives to reinvent the "story" of the products with real unprecedented performances between art and technology. How did this professional choice come about?
I am a self-taught, no university or professional school. I made my debut as a DJ in the 80s and 90s, training myself with the poetry of remix. For 20 years I loved music and the night while during the day I used to read (and still do) for passion of sociology and technology essays with a humanistic orientation...

The Alto Adige is a unique and characteristic territory, a connecting link suspended between tradition and future, between Mediterranean and Middle-European culture, has produced top contemporary sensitive designers such as Matteo Thun and Martino Gamper, whereas among from Alto Adige there are companies rotating around traditions and ancestral materials such as iron, rock and wood skilfully transformed into contemporary and innovative products by a sharp generation of new entrepreneurs.  

Starting from this, Confartigianato Imprese Bolzano, in the person of Martin Haller - President IVH-Apa has supported the project ´Fingerprint Südtirol – Alto Adige: ten selected companies who will introduce in a preview at Superdesign Show the result of the combination between high mastery, top level craftsmanship and contemporary design. An eye to the future to reflect on the spirit of the time:  art and design blend in the profession...

An intimist architect that seem to cover the periods favouring less striking, more subdued projects.  Emanuel Gargano was born in Assis where he still has his atelier today. He graduates in Urbino and moves with his studio to London where he collaborates with architect Claudio Silvestrin. His great love for natural elements and simplicity, in spite of his several international experiences and many awards. In his luminous proposals he instils the antique soul of things and magically transforms them into very modern, surprising and mysterious objects.  

The poles of your work and life roam among Assisi, London, New York. What do you “take” from such different places?
This little village where I was born, in the centre of Italy, located on top of a green little hill, has always been the source of great emotions and mysteries for me; it is completely built with a single type of soberly light pink stone, one single piece carved in a block of stone. The strictly medieval nucleus releases an emotionally captivating primordial energy that is difficult to explain.  Even though my studio is in London and the city I love is New York, I never felt so overwhelmed from such monochromatic, light and secret monumentality as in Assisi...

A pop-up operation feeds new life and arouses interest in beautiful houses-museums in the area of Bergamo under the initiative of DimoreDesign. Within old walls, breakaway elements such as furniture by top Italian designers make an appearance. A temporary operation that, in addition to on site visits, deserves a book. In progress.

I always thought about the fascination of contrasts, about cultural richness of comparison, even how much antique feeds the new (yet the “old” are a fundamental support for the young), about the correspondences among creative thoughts originating from either close or distant countries, times and cultures. 
The great initiative “Designers for Bergamo” shows in a plastic and immediate way how beauty integrates with other beauty, even though according to orthodox thought it may seem not to match at all.  Of course, this is no longer true today. The most beautiful houses in the world gathers passionate pieces and leave pre-set “styles” combining antique to contemporary, memory to experimentation, personality-design to avant-garde art, in a sort of in-progress collecting that tells a lot about who chooses and uses it...

Even before the pandemic, an increasing demand for quality has been registered as regards both public and private spaces.  To stay outside, pleasantly, in places designed to live in, not missing the comforts of household spaces. A request that has been accelerated and that has found many new responses. The outdoor gets back to being a reference scenario for designers and companies. But there are brands born around this theme, many years ago, and designers that have been designing to give substance to new forms of conviviality for many years. This is the case of Pedrali and CMP Design, that for eight years has been designing outdoor furniture for the same company.

Multi-purpose spaces, outside and inside
“We realised we need more space, more distances and that we want to occupy also in a different and elegant way, outdoor spaces of our homes, taking care of gardens, balconies and terraces”, says Monica Pedrali, “For our company it is a matter of continuing on a long established pathway; roots of Pedrali lie right in the outdoor world. Our father Mario has in fact began his activity in 1963 producing garden furniture in wrought iron”...

Almost 40 years after the birth of its first hub, 20 years after the establishment of Superstudio Più and passing through a series of events, evolutions, innovations, regenerations of post-industrial spaces, presentations of ideas and works around photography, design and creativity, Superstudio Group presents a new creature in a new space: Superstudio MAXI. Superstudio MAXI, is the new family member of Superstudio Group’s venues: Superstudio 13 and Superstudio Più. Together the three spaces will present during the next Milan Design Week a complete panorama focused on the theme of design innovation. The shows will encompass over 30,000 square meters on three locations within walking distance.

Superstudio MAXI will host a brand-new exhibition format: "DNADesignNatureArchitecture. The world of tomorrow". The show is based on a farsighted concept which, as event organizers and design week experts, we urgently feel the need to offer to visitors and to a precise cluster of exhibitors.
The perfect space to host DNADesign Nature Architecture. Superstudio Maxi is going to be the first Milanese building for temporary events provided with Leed certification. Completely revamped, luminous, grand and open location, powered by solar panels and renewable energy to embrace the lifestyle of the future and it is located in an extremely promising area of the city...

Starting from the 70’s as founder of Studiodada Associati well-known for his Radical Design, Marco Piva has reached the peak of his career as architect, designer, town planner, professor, designer “at large” with projects for many big Italian and all over the world companies dealing with big and small projects, from architectures to tourist resorts to installations to illustrate a product of an idea. He has been at Superstudio various times bringing his elegant, emotional, fluent and functional mood.  

2000/2020 In twenty years what has changed and what will change?
In the past 20 years the ways of thinking, develop and communicate design has changed.  The formula launched by Superstudio, that integrates into the contemporaneity of the event entities different from one another, from the successful architect to the emerging designer, from long-established companies to new proposals, from tradition to the latest innovations in the technological field, creating synchrony, the winning circumstance to introduce a cross vision on Design state-of-the-art: Superstudio Più becomes a stage, a “laboratory” that opens itself to the city during the Fuorisalone. 

Real, virtual, nomad, shared: a new organisation of work and study. This is the concept of SuperCampus, the new project by Giulio Cappellini for Superdesign Show 2021 providing a time and space revolution where beauty, quality and social relations will be a possibile solution and concrete answer after covid.

The recent isolation period has emphasized a process already in progress: a new way of working and managing one’s own time. People used to work many hours at the office, investing then free time on hobbies, relaxing and living in their own home.
Later on, a less rigid behaviour began towards our own work: fewer hours spent in the office, working also from home, shorter meetings, less formal wear, relax in the work environment...

He is the most well-known Dutch designer leader of that neo-humanism of the 21st century that opens to all experiences and splendours. Among the first ones to arrive at Superstudio twenty years ago, in a little inconspicuous space where he soon drew attention. His spectacular installations for Moooi, of which he is co-founder, and for the most important Italian and International companies, soon became an unmissable appointment of the Design Week of Milan. 

In the past 20 years what do you think has changed in design?
I think that design has not changed. In the last years it has been influenced a lot by ecology and the communication has become very different, from media to ways of describing stories. Design has become more personal and technological, but its nature is always the same. 

Such a strong love for wood and natural elements, the respect for the environment, for tradition combined to cutting-edge contemporaneity   characterizes the work by Michele De Lucchi and his cross-disciplinary “circle” of designers, innovators, humanists, futurologists with whom he creates buildings, museums, interiors, design, little sculptures, urban development or highly complex projects.  He was part of the Sottsass group at the beginning of Memphis. Today, he is probably the most important and sought-after protagonist of Milan that changes. 

2000/2020 In twenty years what has changed, what will change?
Since the beginning of the new millennium the digital wave has changed the way to approach the most varied day-to-day reality and work, creating huge potentialities that are in continuous development. There are platforms that promote the “download design”, systems of quick prototyping, 3D printers and top technology CNC machines. In addition, it is getting easier to photograph, film, and write and new ways of narration are developing mixing all this expressive tools combined with digital supports. Given the quick progression it is now possible to talk about new design freedom, but the ability to detect new uses for the available technological potential is also required.

The moment the Temporary Museum of Superstudio hosts for the first time the group exhibition of Thailand, it is almost a challenge. An unusual country in the design market, yet full of promises and with a very interesting point of view, a wise mix of craftsmanship, artefacts, tradition and desire for renovation.

In 2011, it is a little space in the Former Ansaldo of via Tortona, inside the complementary project “Innovation/Imagination” always curated by Superstudio in collaboration with SlideArt: a group exhibition with the best of Thai design and the winners of the prestigious DEmark (Design Excellence Award) that rewards design, innovation and functionality, all curated by the Thai researcher and designer Eggarat Wongcharit.
The following year, the group exhibition moves to Superstudio Più for three years in a row, taking up an important space and becoming a proper national pavilion also thanks to the important investments in support of the companies from the government...

Every year installations by Lexus during the Fuorisalone tell emotional visual stories with the contribution of top names of architecture and design. The car exists and doesn’t, revealing itself by means of symbols and representations of movement and of fluidity close to contemporary arts. The last performance, a show of dance, lights and technology, curated by studio Rhizomatiks, at Superstudio during the last Design Week, provided a unique and unforgettable experience. 

In the past thirty years, the automotive world has undergone a sensational transformation, making the creative element that was hidden behind the project part visible: industrial processes, social changes, new driving systems, a vision of motorized vehicle not as a symbol status anymore, still testimony of lifestyle but first of all an “aware object”. Design not as an aesthetic symbol element anymore but as research mainstay...

The desire for outdoor life has become so perceptible that companies today move among design science and research to fulfil it at best. An interesting initiative by Pratic that every year, in collaboration with various Universities, studies people’s desires and market trends.

The human brain always favours outdoor structures or better, nothing like outside protection structures can balance the right hemisphere and the left hemisphere of the human brain. This is one of the interesting results of the new neuroscientific research “Design for Well-being” born from the long-time collaboration between Pratic and Dr. Stefano Calabrese’s staff at IULM University and University of Modena and Reggio Emilia.
“This is the third research we make in the last years with the same partners”, says Edi Orioli, vice president of Pratic, “After those on colours and natural light”. “We were interested in the colour” he continues, “As a couple of years ago we launched a new painting system Qualicoat Seaside that protects against the salt corrosion risk, with the application of high performance anti-aging paint provided by top international suppliers on the market. Regarding light, it is easily understood; our core business is to protect clients from direct light, from heat and the most bothersome sunlight rays”.

At SUPERSTUDIO, all the greatest protagonists of contemporary International design have come, thanks to an innovative way of showing projects with emotional installations, temporary architectures, contaminations between art and design and widening boarders to everything that is lifestyle. Gisella Borioli, founder and creative director, and Giulio Cappellini, art director, will explain you how the idea of an event complementary to the Salone del Mobile to the new Superstudio Più in 2000 was born, how it was developed and how it became the driving force of an new way of presenting design. The whole city followed the example, with the birth of many temporary Districts of design collected under the sign of Milan Design Week, the world’s most important one.

Watch the video on the Youtube channel Superstudio Tweb. (Soon also English version).

Superstudio is glad to support the "Designers for Bergamo" project and invites you to the live streaming today from 6pm on DimoreDesign's Facebook and Instagram channels to discover this exciting project that sees the participation of great design names including Alessandro Mendini, Paola Navone, Fabio Novembre, Aldo Cibic, Franco Raggi, Italo Rota, Alessandro Guerriero, FormaFantasma, Luigi Baroli and Giulio Iacchetti.

Speakers: Paola Antonelli (senior curator MoMa of New York), Giacinto Di Pietrantonio (curator of the DimoreDesign project and professor of the Brera Academy), Giovanna Ricuperati (Marketing Association +39; MULTI), Gisella Borioli (SUPERSTUDIO), Massimo Farinatti (ADI Lombardy), Carlo Branzaglia (IED Milan).

His refined, essential, style with a strong recognisable visual identity, is perhaps the key to a success that involves various design fields at International level also thanks to two studios in Milan and New York. He has been among the first architects to be part of the “band” of young designers that Giulio Cappellini gathered around himself for the first exhibitions at Superstudio since the beginning of the millennium. Unforgettable experiences for us, and for him.  

 2000/2020 what has changed and what will change?
Everything has changed and nothing has changed. Perhaps we got better, faster and we have gained awareness at doing things.

Has there been a popularization of design?
I think so but not so much as standardization, according to classic parameters. I think that design has become bigger as intellectual model. Twenty years ago it was already “conformed” enough to talk about design, now even more. More people are getting closer to this universe, and it wasn’t simply due to the arrival of large chains which sold or are selling the so-called democratic design but simply design has become more interesting, wider...

A young talented designer, with a long militancy at Giulio Cappellini’s side, guarantee of an open and conscious vision on design, gives us a reflection on how to deal with planning after the coronavirus lesson. The months of forced lockdown made us understand the real values and perhaps regret all excess that invaded our homes and our lives.

"The forthcoming trends in the world of design will not be stylistic but will talk about planning awareness.
The new limits will not be overcome by new forms, but will need new solutions.
Whereas before the designer’s job used to be looking at the world with different eyes, today is looking at it with new eyes and to do so, I believe it is necessary to stop and examine what happens around us, to be able to redesign new house and setup scenarios.   
It is extremely restrictive thinking that a good planning of 2020 will be just to create beautiful and functional objects: we have all noticed since a long time – even if some do not want to hear this – that it totally doesn’t make sense to redesign dozens of products to saturate the market, present them in fairs all over the world, to then perhaps, put them on a catalogue a year late, then selling insignificant quantities...

16 years ago, Cristian Confalonieri, a design student back then, had a brilliant insight: while trying to plan what to see in the city during the design week, he realised that on the web there was more or less nothing. This is how the website Fuorisalone.it was born and had become the portal that gathers all the exhibitions and projects of Milan Design Week. He co-founded the company Studiolabo that deals with communication design and territorial marketing. Accepting an invite from Council Member Cristina Tajani, he coordinates the Interzone Focus Group where all the most important players of design take part, including Superstudio.

For the first time in 1991, design showrooms gather together under an official guide called Fuorisalone, by initiative of Gilda Bojardi. In 2000, districts of design were born, by impulse of Superstudio that opens its space to design, with the accomplished creation of Tortona District. Later on, the development of other districts such as Brera and Ventura Lambrate... What is the success of the Fuorisalone, an event that the world envies us and uselessly tries to imitate?
I think the success of Fuorisalone is strictly connected to the inability to define it. And therefore to reduplicate it. Is it an event or a fair? Is it BtoB or BtoC? And so on. It is a strictly Italian model, Milanese actually. The city dimension, a little metropolis as it is usually called, is a fundamental element for the event success. We can shortly go through it and all neighbourhoods (who became then areas, and then districts) feel involved...

During the week dedicated to virtual-design (and more), from 15th to 30th June, @AT SUPERSTUDIO MAGAZINE dedicates the new SUPERDESIGNVIEW schedule to describe the world of design and innovation. Interviews with great protagonists, meetings with visionary talents, videos, trends, photo galleries,reviews and much more will keep focus on the world of production, design, project and creativity. 
A preview on installations foreseen for Superdesign Show 2021 (from April 2020 moved to next year due to “force majeure”).  Updated on a daily basis, SUPERDESIGNVIEW adds a new viewpoint of to the effervescence of the sector, again completely active as its the time for #ORARICOMINCIAMO (#LETSTARTAGAIN). 
Don’t miss the digital @AT SUPERSTUDIO MAGAZINE. In addition to collaborations with specialists it is open to participation of its readers. Yours as well. If you have something to say, write to us. We are waiting for you.

On his first presentation in the basement of Superstudio in 2009 Luca Nichetto, chosen among many young designers, won Elle Décor’s International award. On his second one, he presented a Prosciutteria (ham bar) in every detail located in a temporary architecture on the roof. Afterwards, an escalation took him from Venice, here he opened the first studio, up to Sweden, where he moved for love and where he settled. Today, he is a successful multi-tasking designer who has collaborations around the whole world, collects international awards, and is a guest of retrospectives in cities such as Venice, Paris, London, and Stockholm.  

In twenty years, from 2000 to 2020 what has changed and what will change?
The beginning of 2000 is also the year I began being a designer. I remember when I used to come to Milan, the fair was still downtown and events of Fuorisalone could be counted on a hand. The Fuorisalone was more romantic back then, there was Spazio Krizia with Ingo Maurer and Ron Arad as well as Driade in Via Manzoni and so on. I don’t know if it was international as, apparently, the whole world was there, but it was a more human dimension where you had the time to talk to people. From 2010 onwards it got out of control, it became a circus, where you can find events of a certain type of quality or find yourself in the middle of a situation that you can’t understand, with a quite tiresome sort of visual contamination...

Her first approach to design was as a recent graduate at the inauguration of Design at Superstudio right beside Giulio Cappellini, who had sensed her talent. Step by step Ilaria Marelli has entered among the established contemporary designers keeping her fresh and curious approach to all the experiences that this entails, from the design of the object to the installations to the art direction, also touching fashion.

In your initial contact with Superstudio Design you were together with Cappellini for the first exhibition. What do you remember about that experience?
I remember perfectly well when we came to see the space - I was super adrenaline, it seemed to me an exciting challenge, many colleagues instead said "Giulio is crazy-how do you now two months from the Salone to put everything prepared back in play! "...well, he was right! Rivers of people in an area until then unknown to most, a wide-ranging setting and… there were also my first products! I remember the photo for the press together with Morrison, Wanders and Bouroullec, as if we were "au pair" designers, while I was a young graduate at the first approach to design… I still get excited about it!...

Jacopo Foggini, more an artist than a designer, took possession of an unusual material, methacrylate, of which he fell in love when he was a child. He has made it the basis of his artisanal and exclusive production of beautiful, colorful, unique, theatrical, light and even gigantic objects. Free objects that follow the wings of the imagination and forged manually, with the material brought to more than 200 degrees. In 2004, he brought his dreamlike flowers with a soul of light and a monumental chandelier to Superstudio.

Where does the passion for methacrylate come from?
My passion for methacrylate, a material commonly used to produce machine reflectors, was born in family companies. One night, at the age of five, I snuck into the plastic materials factory and I saw a red drop of methacrylate coming out of the "nose" of one of the huge machines. Since then this material has entered my imagination, and like a seed, slowly over the years, it has grown to become my life. In the 90s I started to experiment with its creative use, fascinated by its chromatic and aesthetic qualities...

CLUB MILANO, popular bi-monthly free press magazine of lifestyle, fashion and design with interviews and insights, distributed in over 200 selected locations, interviewed Gisella Borioli on architecture, design, fashion, training and, above all, the future, which cannot fail to be led by the beacon of knowledge.

On the website of @ATAt, the quarterly online of Superstudio Group, you wrote an editorial that has a clear and direct title: "The new responsibility of architects". How important will these figures and, in general, knowledge and competence be once this health crisis is over? 
The focus of the speech is precisely this: knowledge and competence. The world is made of closed and open places, where we live and meet, where we work and compare ourselves. Competent people such as doctors, scientists or professors are basic because they solve the problems that surround us. The task of designing spaces where these people - and not only them, of course - can find answers to problems is the prerogative of architects. They are experts who do not work alone, in their studies many other excellences from different fields compare themselves...

An interesting live broadcast, organized by Istituto Marangoni, remained visible only for the lucky few who followed it on Instagram. We were there and we propose the most important passages of Giulio Cappellini's interview with Rossana Orlandi, gallery owner and curator who in a few years has created with her Milanese space a focal point for the whole world of design, giving the possibility to young talents to exhibit alongside acclaimed artists and designers, a mix between art and design with strong contaminations, a multicultural language and always avant-garde ideas.

G.C. This period has changed our way of live, our attitude, how we need the interiors, that means how we live in our homes, how we're going to live in our showrooms, offices, and so and so. I really think that this period and more and more in the future can be a really big challenge for all the design world. So I think Rossana we have today to think about awareness , a new consciousness of design. So what do you think about this?

O.R. Absolutely. This experience, huge, incredible, unexpected, a lot of words we can see, change our life. During these times we realised what we need. When I talk with people everybody say: "Oh, for the first time I went out in my terrazza, uh my sofa is not comfortable, oh my house is pretty nice but I need...

The unmissable events that Ventura Projects realized in Milan during the Design Week will no longer be there. The Dutch studio that had discovered decentralized places such as Lambrate and the surroundings of the Central station with Nordic and avant-garde design closes.

The news arrived like lightning in a clear sky, on Friday 15th May, and left the world of Milan's design and Fuorisalone stunned. First excellent victim of the post-coronavirus, Margriet Vollenberg announced the closure of her temporary design project Ventura Projects which had brought a breath of news, of unexpected events, of discovery during the Milan Design Week. First to open to the public of architects and young creatives the transformation area of Lambrate and then brave to recover the Magazzini Recordati near the Central Station for design, thus drawing the attention of the Municipality and the Railways to the possibilities of those structures to be time abandoned.

The first woman to enhance Polish design outside the borders of her Poland, her mentor was Alessandro Mendini with whom she has worked and collaborated for a long time. To the work of designer, sculptress, art-director she alternates the curatorship of exhibitions, such as those dedicated to his master in Poznam in 2004 on the occasion of the entry of Poland into the European Community and in 2014 in Wroclaw in the year in which it was the Capital of European Culture. At Superstudio she arrived in 2011 and many more times.

Dorota between Poland and Italy, how did this happen?
My studio has been located on the Alzaia del Naviglio Grande in Milan for years, but I arrived in the city over twenty years ago for an internship in the Mendini Atelier. I studied in Poland, at the University of Art in Poznań, Faculty of Design and Interior Architecture with a thesis on Biodesign. I won three awards for the best degree and so I had the opportunity to go abroad to deepen my studies. I chose Italy, for its cultural wealth, its ancient history, the beauty of its landscape of its traditions and its people. I traveled around Italy and landed in Rome, for me the most beautiful city in the world with its squares, fountains, gardens, with the wings of angels in the paintings and sculptures of Ponte dell'Angelo...

The new challenges of doing business, the remodeling of work and its environments, the rethinking of public spaces, commerce and culture are just some of the many topics covered during the webinar, which proved to be a valuable opportunity for reflection on future prospects .
For those who were unable to attend the live broadcast “Will it be a new Renaissance? This is how Italy of design starts again "with Gisella Borioli, Giulio Cappellini and Aldo Cibic, here is the full video of the event (in Italian).

Eco Social Designer, as he defines himself, has the special ability to bring beauty even from industrial waste. A highly topical issue in times of sustainability and circular economy. His first exhibition was at Superstudio 13, in 2012. Seats talking about a different way of thinking about the waste of our civilization.

Tell me about your choice to become an eco-social designer or a "waste designer" ahead of time.
It was 2008 and I was working as a permanent designer for a packaging company, but, after 5 years, I felt that the company reality was too tight and I needed to "speak with my voice". I was already very fascinated and intrigued by the plastic and glassy waste that resulted in the production process and I remember that I collected them to study and reinterpret them. Soon I realized that, in addition to making works with the waste materials that I found, I could draw on much more material by helping companies to recycle. Each of my creations gradually became a hand in ecology, to which I quickly joined the active participation of social associations...

Will it be a new Renaissance? This way Italy of design starts again: Borioli, Cappellini and Cibic protagonists of the webinar by Matrix4Design and Superstudio

Our lives are changing. We see it every day: because of the measures taken to face the COVID-19 emergency  we were forced to profoundly change the way we work, move, think. The space around us has taken on new dimensions, where technology has become more and more present and has helped us redefine roles, contacts and relationships.
However, this is not enough. Months in which we will be called to imagine the unthinkable and to do so with flexibility and creativity await us, breaking ten-year customs to develop an innovative idea of society, based on a different way of conceiving products and services.

Eclectic, curious, visionary, practical, generous, open mind, never banal, feminine in the best sense of the word. She loves the colors of the South of the world, travels, traditions as well as innovative and unexpected solutions. A  360° experience in the world of design, crowned by international successes and awards. Paola Navone is a "unicum" and a fountain of conversation. For her, ever since she was a child, design has always been "like an omelet: with mushrooms or zucchini, as long as it is good".

2000-2020, in these 20 years what has changed? And what will change in the last year that will take us to 2020?
I just think it’s changed that hopefully, there’s more freedom.

It’s already a good answer.
It’s not like you can analyze the changes, the real change now is that everything coexists and everything can live more and more. What will change? It will change that this degree of freedom will grow.

Do you think that this freedom is also expressed by the fact that design has gone to intercept a thousand other products, a thousand other needs, a thousand other expressions?
Let’s say that there is more freedom on the part of those who consume design, which is much less oblative than before, so it’s like in clothing...

A live conversation to share knowledge and perspectives between Gisella Borioli, CEO Superstudio Gruop, and Giulio Cappellini, Art Director and Istituto Marangoni Brand Ambassador.

Instagram live on Thursday 30th April h 5.30 pm at IstitutoMarangoni_Milano Design | Superstudiogroup profiles.

In English.

In Milan everyone remembers that April 2000 where in an unknown via Tortona, in a disused factory, a surprise alternative and almost playful way of presenting the design complementary to what the Salone del Mobile did with its trade fair with an important commercial function arose. Thus begins the adventure of Gisella Borioli in design in the new Superstudio Più, with the complicity and the adhesion of her friend Giulio Cappellini, entrepreneur and open-minded talent-scout . Artribune wanted to make the point with an interview with the founder.

Twenty years have passed since the creation of Superstudio Più and the first design presentation, with Cappellini and a series of young designers who later became stars. What are the memories you are most attached to?

I remember with surprise when I called Giulio Cappellini, with whom I had previously collaborated for my Donna magazine, to see the portion of the delabré factory just bought by General Electric. It was just over a month before the start of the Salone del Mobile 2000 in which he thought to show the new products of Cappellini in a booth as usual...

Since 2000 he lives and works right in the heart of Milan, where the Fuorisalone has simultaneously developed, starting from Superstudio, in the districts. In the former turbine factory, transformed into an extraordinary home and studio, with a panoramic terrace over Zona Tortona, he continuously develops different and imaginative projects, often irreverent, in every direction, from Italy to China. As an entrepreneur, he created a pop-design company that happily follows trends. Showing a trend.

You too, like Superstudio, were the first to understand that the "Zona Tortona" of great disuse factories between via Bergognone and the outer ring-road, could have been reborn with creativity. And even you have transformed an industrial building into a home-studio-exhibition space without distorting it.
In 1998 we bought an industrial building of the '30s part of the Riva Calzoni complex, at the corner of via Solari and via Stendhal. It was a four-storey building, all clad in red brick, inside which were located the turbine test room and offices of the engineers who designed them. On a corner of the building is located a 26 meters high turret that contained a water tank that was pumped into the basement and used for turbine testing.

Today should have been the first official opening day of Salone 2020, with the corollary of Fuorisalone in the city and Superdesign Show at Superstudio. We miss immensely the Milan Design Week, the beneficial tsunami of creativity, the excitement, the curiosity, the sociality, the beauty, the innovation, the vision, the whole world that, for a week, were the life of it. Let’s try to feel again the atmosphere with this 2018 short interview for Sky TG24 to Gisella Borioli, project leader of Superdesign Show. The event is postponed in exactly a year.

Watch the Sky TG24 video

He is the undisputed ambassador of Italian design and style in the world. Architect, designer, curator, he launched many young creatives who have now become international stars. With the Cappellini company he produced iconic pieces, still today "long sellers".

He is the art director of Superdesign Show and curator of SuperCampus who will present at Superstudio during the design week 2021.
Cappellini tells us in video how the Covid emergency has in fact created a new way of imagining and inhabiting space, of living and communicating. Renewed habits, smart working, an unprecedented concept of time that we will find in the SuperCampus project, with the best Italian and international design.

Watch the full video on Superstudio Tweb Youtube channel : youtu.be/nZYy4hCViho 

We gladly resume here the manifesto of the important furniture industry, made in Italy flagship that like fashion, with the pandemic of coronavirus is in a dramatic situation and that needs quick and wise decisions of the Government. Furniture and design, together with fashion, are symbols of the country and the main actors of photographic, trade fair, cultural, communication and events activity of Superstudio. We join them in this appeal.

"Let's reopen Made in Italy": the manifesto of FederlegnoArredo

"Let's reopen Made in Italy": this is the title of the eight-point manifesto drawn up by FederlegnoArredo, published on Saturday 11th April in some of the main Italian newspapers.

With this appeal to the government the Federation, which represents wood and furniture industry, calls for the safety of workers to be safeguarded without compromising even more the survival of an excellence of our country. We will briefly look at these eight points of the Manifesto by FederlegnoArredo.

•  Plan and formalize the reopening date of the entire wood-furniture industry with all its Ateco codes to avoid losing orders and international relations that risk to favor, irremediably, competitors of other currently open countries such as Germany and France... 

Since he created Alchimia, the movement that in the 70s created the counter-design breaking all the rules, has experienced the many facets of the designer’s profession, he wrote, taught, invented, built, designed, helped, entered the museums of half the world and dedicated himself to many initiatives in order to help with art-therapy the weakest, the marginalized, the invisible. In everything he is guided by a strong focus on social. We asked him:

- After this pandemic, what will happen to design?

For a long time many people asked me almost daily what would be the future of design, art, architecture, aesthetics, ethics... To reply I had equipped myself with a glass sphere in front, bought at Ikea, and I must say that since then I was much more believed.
So I said, for example, that we would go from paranoia to schizophrenia, from production to reproduction, from meta-theory to linguistic games, from utopia to heterotopy, from hierarchy to anarchy, from alienation to decentralization, from design to chance, from metropolis to counter-urbanization, from authority to eclecticism, from synthesis to antithesis, from price to no cost. 

Smart working, future projects, a book about the 20 years of design at Superstudio,…
Gisella Borioli tells her story in a video for Design Resistance, a movement that stems from the need to share and tell what the design sector is experiencing in these difficult days.

designresistenza.it

What is going on? Simply the cancellation of Milan Design Week with Salone and Fuorisalone also in June 2020 brought the whole world of design and its surroundings into fibrillation, including organizers, communicators, institutions. April 2021 appears very far away for the cre-active tribe which are designers, architects, entrepreneurs used to anticipate times. So ideas fibrillate and projects take shape. Virtual and non-virtual. Here is Brera Design District launches its renewed fuorisalone.it in June and an expansion of the Fall Design Week in October. Interni under the guidance of Gilda Bojardi could celebrate the 30th anniversary of the design in the city initiative - thanks to her the Fuorisalone started since 1990 - in conjunction with the Salone del Mobile with a macro event like those she is used to organize at the Statale University ...

Despite the crisis, despite the uncertainty, despite the fear, we continue to believe that the appointment with Design in Milan will be - whenever it is - a moment of redemption, trust, beauty, progress, sociality. We are working to return at the beginning of summer with a renewed, sparkling and exciting Superdesign Show, together with the districts of Milan and the Salone. But also ready to propose real and virtual innovations that will make our event even more interesting and irreplaceable. With the presence of large global brands that are wondering about life and the environment. With a stroll through the cultured and technological proposals of the contemporary East. With an endless roundup of young international designers. With a special on Women Designers in the year dedicated to female creativity. With Supercampus ...

“It is precisely in the most difficult moments that tension must not give way and creativity must always think of the future.
Superstudio Più in an open, eclectic space, always ready for new interpretations and transformations. And Superdesign Show, the Milan Design Week event that kicked off the Fuorisalone in the neighborhoods twenty years ago, will be full of surprises to the next appointment .
The new layout for the design event will have as its main theme red, which will connect, sometimes on the walls and sometimes on the floor, the different installations.
Suspended lights in the air will create a magical effect.
Never before has the task of design been to create beautiful projects but above all to make the audience dream!”
 
Giulio Cappellini, art director Superdesign Show

She is the most famous, esteemed and the most sought-after. She is the curator of Architecture and Design sector of MoMa of New York, where she arrived very young answering a job-posting on a newspaper, but also of the Broken Nature exhibition at Triennale of Milan where she points the finger at the environmental disaster. Gisella Borioli met her on the occasion of Lexus International Design Award. 

Your professional history is emblematic, especially in Italy. Is America always America?
I would rather say that New York is always New York. MoMa was an exceptional starting point. If you do something at MoMa, everyone sees it. There are extraordinary curators in the world that have not the visibility and opportunities that I have. However things are changing. There are many Biennials, Triennials, Design Weeks that are becoming popular, in Indiana, Istanbul, Beijing for example. Curators search for innovation. Nothing better than having the opportunity to discover other cities.

If Milan has become the first example of city where fashion determines character, design is a global phenomenon, creativity talks the languages of the world, urban fabric is spotted with temporary-locations and the Fuorisalone has become a model imitated in many capitals, maybe thanks a bit to destiny, in addition to its illuminated pioneers. This is, at least what Flavio Lucchini claims, founder and president of Superstudio Group, but also editor and artist, protagonists of the creative Milan since 1960, whose yesterday’s choices have contributed to the Milan of today. This is what Lucchini describes, as author, in his last book “IL DESTINO – dovevo fare il contadino ma ho incontrato la moda (e non sono uno stilista)”, a first person path through the golden years of fashion and the encountering with great fashion designers, intellectuals, well-known photographers, artists of the time, social revolutions. How and why are born from his background as journalist and art-director, Superstudio 13 large hub for photography and fashion image, Superstudio Più for design, creativity, innovation, big events.