Giulia Sidoli, the student from Atelier Smedsby in Paris who won the first Superstudio Photo Award — and who was recently awarded by the public at MIA Photo Fair — is now ready to claim her “trophy.” Not the usual plaque or statuette, but a professional photography production experience with the support of all the professionals needed for a shoot at Superstudio 13, once again proving itself a breeding ground for new talent.

The activities of the first edition of the Superstudio Photo Award are now fully underway with the production of the shoot for the winner, Giulia Sidoli, the young photographer selected by the public during the latest edition of MIA Photo Fair.

Although Giuseppe Pino, like almost all great artists, lived between light and shadow, curiosity and distrust, irony and pessimism — in a constant alternation of emotions — and although uncovering his true soul was never easy, Giulia Borioli, who shared years of life and work with him, paints a portrait that helps us understand who this important photographer really was. Superstudio 13, where he worked for so many years, has now once again become his home.

Had it not been for an inconvenience, Giuseppe Giovanni Pino — one of the most admired portrait photographers in the world — might never have existed.

The Superstudio Group “system” in Milan is fueled by a wide range of interests connected to creativity, art, culture, as well as hosting the most innovative international events. Author photography and fashion — reflections of contemporary life — were the original reason behind its creation and the very essence of its first venue, Superstudio 13, still active after more than forty years and continuing to stand as a fundamental hub for imagery in all its forms. 

Its studios — which have welcomed legends such as Helmut Newton, Avedon, Toscani, Bailey, Ferri, and many more — have long been frequented by the world’s most influential photographers, major creative talents, celebrated personalities, and visionary art directors, as testified by the long mural of faces at the entrance.

The closing of MIA Photo Fair 2026 has revealed the winner of the Superstudio Photo Award, dedicated to the memory of Oliviero Toscani. Emerging from the ranks of the best European schools, Giulia Sidoli, a student at Atelier Smedsby in Paris, stood out and has now been awarded the significant technical and professional recognition offered by the initiative's partners.

The success of MIA Photo Fair 2026 is measured not only by its 10,000 total visitors or the presence of 111 exhibitors, but also by its ability to bet on the future. It is in this context that the Superstudio Photo Award—aimed at students under 28 and dedicated this year to the memory of Oliviero Toscani—commits to identifying and supporting new contemporary visual languages.

The closing of MIA Photo Fair 2026 has revealed the winner of the Superstudio Photo Award, dedicated to the memory of Oliviero Toscani. Emerging from the ranks of the best European schools, Giulia Sidoli, a student at Atelier Smedsby in Paris, stood out and has now been awarded the significant technical and professional recognition offered by the initiative's partners.

The success of MIA Photo Fair 2026 is measured not only by its 10,000 total visitors or the presence of 111 exhibitors, but also by its ability to bet on the future.

On the occasion of MIA Photo Fair BNP Paribas, MyOwnGallery presents “Winter Light”, the new exhibition by Riccardo Fregoso, an Italian-French photographer and creative director who, alongside his successful career in commercial photography, has long pursued a personal artistic research in which light plays the leading role.

Winter light quietly enters rooms, brushes against objects, crosses faces and transforms everyday scenes into vision. With “Winter Light”, Riccardo Fregoso presents a new photographic series in which ephemeral, sharp winter light reveals fragments of a private, intimate world, suspending time in almost metaphysical atmospheres.

From Ovidian myth to the thematic thread of MIA: the inevitable, unpredictable and enthralling process of «Metamorfosi», one that reshapes eras, identities, languages, artistic practices and visual codes, takes center stage from March 19 to 22 at Superstudio Più, with the 15th edition of the most compelling photography fair on the scene.

Yes, it is a show, an exhibition, a kind of super-gallery devoted to contemporary fine-art photography. But it is more than that. MIA is also a space for encounter and exchange: while bringing together at Superstudio Più some of the most compelling artists, authors, gallerists and emerging talents from the international scene, it becomes the place to be for collectors, enthusiasts and the simply curious.

For anyone still wondering whether photography can truly be considered an art form, a visit to "Giovanni Gastel Rewind" in the heart of Brera will put all doubts to rest. Far from being a “minor art,” Gastel’s universe merges photography, poetry, and imagination into something that transcends genres. The exhibition at Palazzo Citterio — dedicated to the acclaimed photographer who passed away in 2021 — reveals a limitless creative mind that reached well beyond fashion, portraiture, and still life, the realms that first made his name.

On view until July 26, the retrospective brings together more than 250 photographs, videos, poems, writings, and personal objects, offering an intimate journey through Gastel’s world.

​​​​​​​An award designed to discover the future protagonists of auteur photography while they are still in school—just as happened to Oliviero Toscani, when Flavio Lucchini first spotted his talent at the Kunsthaus in Zurich. Together, MIA Photo Fair BNP Paribas and Superstudio have created an award unlike any other, in collaboration with Europe’s leading photography schools, which submitted projects by their most promising students. Dedicated in its first edition to Oliviero Toscani, the Superstudio Photo Award will be a must-see event this March at MIA Photo Fair BNP Paribas, in Via Tortona.

Ten distinct perspectives, capable of breaking free from citationism and rejecting imitation of the great masters in order to pursue an original path.

Superstudio Photo Award 2026 is born, created by MIA Photo Fair BNP Paribas and Superstudio Set: a prize dedicated to the students of the best European schools of photography and image – very young, still in training, but already prepared to express an original view on the contemporary world.

MIA Photo Fair, the most important Italian fair dedicated exclusively to photography, and Superstudio, the main centre of Milanese creativity since 1983, have always shared the conviction that culture is a social value and a driver of change.

MIA Photo Fair returns home. From March 20 to 23, the prestigious event dedicated to art photography reclaims the iconic spaces of Superstudio Più, the same venue that hosted its first unforgettable editions. This homecoming has already sparked excitement among collectors, gallerists, and enthusiasts, eager to immerse themselves in a special 14th edition that promises to be richer and more vibrant than ever.

With 77 galleries – 56 Italian and 21 international – and a total of 114 exhibitors, MIA Photo Fair BNP Paribas reaffirms its role as a key reference point in the contemporary art scene. However, this fair is much more than an art market; it is a temporary museum of photography, an immersive experience that combines the highest quality of exhibited works with a well-structured cultural program featuring thematic exhibitions, workshops, talks, special projects, awards, and portfolio reviews.

Cinema and photography, two closely connected and complementary worlds, both capable of telling stories, evoking emotions, and capturing fragments of reality through images that reveal the essence of humanity. British director Peter Chelsom, known for his acclaimed films and collaborations with some of Hollywood’s biggest stars, has always nurtured a deep passion for photography, an obsession that began in his childhood. An exhibition hosted at MyOwnGallery during MIA Photo Fair BNP Paribas unveils the director’s sharp and ironic gaze, offering the public a journey behind the scenes and into his personal exploration of the “dream role.”

"Dream Role", curated by Beatrice Audrito, presents a selection of photographs taken on the sets of numerous films directed by Chelsom, including Funny Bones, Shall We Dance?, Serendipity, Hector and the Search for Happiness, and many others. 

An epochal exhibition, a designer like no other, a great photographer. That's enough reason not to miss the grand exposition featuring the king of style, Giorgio Armani, and his primary interpreter, Aldo Fallai, joined together to charmingly and imaginatively narrate the gracious fashion that has captivated our dreams for almost fifty years, from 1977 to 2021.

From 13 to 22 October, the Associazione Rete Fotografia presents the 9th edition of Archivi Aperti, an event involving 64 photographic archives in 13 Italian regions, with the aim of enhancing the still-secret collections of our country.  This year also MuseoCity, with its new president Gisella Borioli, is promoting the event through its channels and its network of museums and artists' archives.

The 58th edition of 'Wildlife Photographer of the Year' opens, the concluding moment of the competition organised by London's Natural History Museum. For the first time hosted in the Hangar 21 space at Superstudio Più, in Via Tortona. The exhibition open to the public from 29 September to 31 December 2003, with a hi-tech display, enhances the artistic value and content of the hundred images. Not to be missed for any reason.

The war in Ukraine, the Iranian revolution, the aesthetics of food and buildings, the different implementations of Artificial Intelligence in the fields of creativity… the photographic language and its topicality return to the center of the XII edition of the MIA Fair, the first fair of photography in Italy, the most interesting and trendy, which for the fourth year in a row hosts 100 exhibitors in the spaces of Superstudio Maxi from 23 to 26 March.

The pop collage chosen as the icon image of this edition is Davide Bramante's Milan, an ideal vision with the Cathedral and the facade of the gallery in the background, silhouettes of people, and some advertising slogans, from which the many.... 

The Armani/Silos spaces host the exhibition "Colors, Places, Faces": a narrative not only of photography, a unique combination of art and journalism...

Ten international names, ten ways of understanding photography, ten artists united by the desire to explore reality and communicate emotions. The exhibition, curated by Giorgio Armani in collaboration with Magnum Photos, recounts Christopher Anderson's China, Olivia Arthur's Dubai, Bruno Barbey's Morocco, to Werner Bischof's New York and René Burri's social architecture and Harry Gruyaert's shorelines; we move from Martin Parr's sharp dissection of English living, to Tokyo and Venice portrayed by Gueorgui Pinkhassov, from Iran painted in its everydayness by Newsha Tavakolian, to Alex Webb's Latin America and the Caribbean in saturated hues.
"Colors, Places, Faces," Armani explains, "takes us on a journey through worlds and cultures near and far...

The increasingly global and high quality fashion advertising demands accurate services and the best selection of photographers, creative talents, and international art directors. The new deal signed by two top companies, Superstudio 13 and Pier59 Studios, shapes a network of expert and trustworthy partners who can easily solve any problem occurring on the route Milan-New York...

A new adventure begins for Superstudio Group...

The Triennale di Milano opens in rapid succession two exhibitions that pay tribute to two great and eclectic protagonists of Milanese and international culture: Giovanni Gastel and Ettore Sottsass, indeed, stands out for their extraordinary creativity and vision through which they were able to range in the most disparate fields, from writing to photography, architecture, graphics, philosophy, often merging languages. "Two great characters who have accompanied us with their genius for a long part of our lives" recall their friends Lucchini and Borioli...

The first event (1 December 2021 – 13 March 2022) is a tribute to the recently perished photographer Giovanni Gastel (Milan, 1955 –2021) through two exhibitions: The people I like, in collaboration with the MAXXI National Museum of XXI Century Arts, Rome, and The Jewels of Fantasy, in collaboration with the Museum of Contemporary Photography. The people I like, curated by Uberto Frigerio with a production by...

The evening organized at Superstudio Più on October 22 by LeDonnexLeDonne group aimed at raising funds to help Afghan women already in Italy or stuck at their native homes, in order to react to all the risks related to the establishment of the Taliban in the country. It was definitely a great success, opening the path to other solidarity initiatives. Among these, the initiative "Solidarity Fine Art" A NATALE DONA UNA FOTOGRAFIA, promoted by the Association of Women Photographers. Here we welcome and and report this beautiful initiative....

From mid until the end of August, we witnessed, totally astonished, the dramatic withdrawal of Western troops from Afghanistan. The calls for life respect and various other declarations of intent, which we have read in recent times, are not enough: it is necessary to act concretely...

A moment that touches us closely happens today at the XIII Florence Biennale, an exhibition of contemporary art and design taking place at the Fortezza da Basso in Florence. Oliviero Toscani receives the "Lorenzo il Magnifico Award" for his lifetime achievement (in the art’s field). We cannot forget to mention that his stunning career began at the "school" of Flavio Lucchini in Condé Nast in the mid-60s, where the young photographer together with the great art-director did first innovate photography and fashion publishing, then reaching the whole world and way of communication. Since the beginning, Oliviero Toscani has been a constant presence at Superstudio 13, where he carried out most of his provocative campaigns. Thus, we congratulate him on this award that crowns his unique career...

The "Lorenzo il Magnifico Award" was granted to the photographer Oliviero Toscani, well-known all over the world for his impactful campaigns of interest and social commitment...

At Superstudio 13 eleven well-known designers pose to claim the contamination between antiquity and design. The shots were taken by Maki Galimberti for the advertising campaign of the AMART antiques exhibition that will take place between 27 and 31 October at the Museo della Permanente... 

Maki Galimberti, a well-esteemed photographer who has created intense portraits of celebrities from entertainment, sport and culture – from Margherita Hack to John Grisham and Paulo Dybala, to name just a few – photographed some of the most important designers and architects of the contemporary Italian scene...

The legendary number 13 of Superstudio 13 (the historical photographic studios of Superstudio managed by Superstudio Set) in via Forcella13, has missed a big part for many years when the famous Studio 4, a spectacular day-light with terrace, was transformed into a production room. Today, Studio 4 is going to be re-opened, even bigger, more performing, more spectacular, yet moving to the main headquarters of Superstudio complex, in via Tortona 27, where Superstudio Più is located. The Superstudio world continues to expand, update and intersect in order to offer more and more new possibilities...

In the early years of Superstudio Più, Studio 4 became the "Dance Point", the largest and most beautiful dance hall in Milan: about 400 square meters fully developing in natural light with a series of adjoining rooms for every need...

The invitation race for the preview of MIA, the photography and visual art fair that celebrates its tenth edition and the new era with a location change, allows you to discover, in addition to ninety international galleries, the highest number ever achieved so far, also Superstudio Maxi and via Moncucco. A little known place and area but already immediately protagonists of creativity and business. The city is excited for what seems to be the new event that marks, after design, after fashion, an exit from the peak of the health crisis and the entry into a more peaceful period, thanks also to the success of pre-Covid vaccination campaign...

Reading the huge program full of awards and special events and considering the endless expanse of exhibition stands in the great Superstudio Maxi hall, I remember we asked during the press conference to Fabio Castelli, founder of MIA and expert collector...

A video-story tells the long, unprecedented, unusual, unconventional collaboration between the great photographer Giovanni Gastel, who recently passed away, and the founding couple of Superstudio Lucchini-Borioli since the time when they were editors-directors of cult magazines in the 1980s. Donna e Mondo Uomo. A video-photographic exhibition to rediscover Gastel's eclecticism, path and maturation to which they contributed...

A selection and brief analysis of photographs taken by some of the great representatives of Italian photography that is part of the video presented on the occasion of the 30th anniversary of Superstudio 13. Along with other photographers, they left us the memory of the campaigns they have made here, in the most important and historical center of photographic studios in Milan.

Body can make the clothes talk, animate the space, assume different meanings and express visions that go beyond reality. Only when this happens you can talk about photography as art and really create something unique. We realize this is the task of every photographer if you look carefully at the elegant shoots taken by Alfa Castaldi, Gian Paolo Barbieri, Gianmarco Chieregato, Settimio Benedusi and Sofia Riva...

Putting together passions an competences, Fabio and Lorenza Castelli, formidable father-and-daughter couple, gave birth to MIA (Milano Image Fair), the most important photography and auteur visual, ten years ago at Superstudio in via Tortona. A steel entrepreneur and passionate collector him, graduated in Economics at Bocconi but grew up with art in all its forms her, after ten years and an indisputable success, in the moment of the restart they find themselves at home in the new Superstudio Maxi, where on July 14th the press conference of the next MIA takes place and where the next edition of the Fair will take place...

Before starting the regeneration labors of that old abandoned factory, that later would become Superstudio Maxi, Luca Gilli had already asked to follow its path with his camera. In silence and in solitude, in the frost or under the scorching sun, in the chaos of the construction site every now and then he appeared and took pictures. This resulted in works of great beauty and sensitivity where space is abstracted and becomes a work of art that will be exhibited during the Inauguration Days at Superstudio Maxi in the personal exhibition  “Passaggi di Stato”, curated by Paola Sosio Contemporary Art.

I didn’t know Luca Gilli, a photographer born in 1965 and who lives in Cavriano (Reggio Emilia). I was struck by his request to photograph Superstudio Maxi when it wasn’t there yet. It was just a building of broken glass and rusty sheet metal, partly abandoned for about 20 years. His idea was to follow its transformation without even having seen the project...

Tina Modotti, an Italian photographer, activist and actress, has left an indelible mark on the history of contemporary photography. Her famous shots, which make up the collections of the most important museums in the world, are the symbol of an emancipated and modern woman, whose photographic art is inextricably linked to her social commitment.
For via Tortona residents, visionary women and beauty lovers, the exhibition “Tina Modotti. Women Mexico and freedom ”(May 1st-November 7th) at Mudec has one more reason to be visited. It was in fact dedicated to Giorgia Martone, young manager of Magna Pars Suite, the hotel à parfum in via Forcella, created on the family perfume factory’s headquarters...

Images fill our life. All around cities, landscapes, places we visit, faces of loved ones, those of strangers, screens and TV channels overflow, Facebook, Instagram... A photos kaleidoscope, to remember, capture moments, document facts, tell imaginative places and desires. As in shootings that for forty years photographers, agencies and prestigious brands set in Superstudio 13 spaces, the first hub dedicated to the image, with 13 photographic studios and numerous services. Today there is a great change in the air...

World has changed since 1983, year of Superstudio 13 foundation, a fashion and image citadel that quickly attracted great photography personalities: from the irreverent Oliviero Toscani who revolutionized the way of advertising, to Giovanni Gastel, photography magician that through face captured soul in suspended places...

The discovery of graphic tablet and post-production's endless possibilities was a turning point for Gastel. Under his hands it became magic. Finally he could shape his dreams and transform “pure” photographs into mysterious images like his visions. It was time for art: museums opened their doors to him. His books, about poetry, autobiography, photography, philosophy, followed one another. All creative experiences attracted him. We have shared many of these.

Gastel continued to take beautiful photos more and more requested by fashion greats. Flavio Lucchini, who remained a friend even after he left publishing, had already shifted to art for a while.
The Triennale dedicated, in 1997, a large exhibition to Gastel curated by Germano Celant...

Giovanni Gastel, an extraordinary man, photographer, artist, poet, writer of undisputed greatness, passed away in a moment of Covid. Grandson of the filmmaker Luchino Visconti, from a noble and wealthy family, in order to be a photographer he paid his dues like many others, starting from scratch. It just so happened that the beginning of his career was precisely in Edimoda, publishing house of Donna and Mondo Uomo, revolutionary fashion magazines created by Flavio Lucchini and which in the 80s even outclassed Vogue Italia and L'Uomo Vogue, created right by Lucchini. I ran Donna, and I introduced him to the magical fashion world.

If I think back to my life intertwined with that of Giovanni Gastel, the first memory that comes to my mind is this thin and introverted boy who, selected by Flavio who was the art director, I was given to make Donna's cover by Ferré which Toscani had to do when he left in a sudden fit of temper...

Incredible as it may seem, it is since the early 1900s that special cinematic effects have been experimented through a double film shooting that can add spectacular backgrounds and sudden appearances in a seemingly normal scene. A hundred years later, with the advent of digital, the possibility of recreating virtual worlds in which real people move has become a professional choice increasingly accessible of photographers and movie directors thanks to the green backdrops whose official name is Chroma Key. Over more than a century the technique has been so perfected that it has allowed the creation of fantasy or epic masterpieces with incredible scenarios. Photography has also appropriated it for more commercial purposes and these days a green screen (color that allows you to insert the desired backgrounds in post-production) is often the solution when traveling to suggestive places is as impossible as it is now. A Chroma Key and a powerful computer and every fantasy becomes possible.

Events (forbidden until March 5th, then we'll see) suffer but shootings and fashion videos are intensifying to follow also to filmed or streaming fashion shows which are replacing the catwalks with the spectators and have changed Fashion Week's soul.
Superstudio 13 photographic studios, with a new feminine management, reached in January an exceptional request from both customers of all time and many new operators. To the point  that many sets have been shifted into the big spaces of other Superstudio locations, Superstudio Più, a few steps away and the brand new Superstudio Maxi, just a little bit further.
Top brand's ad campaign, editorials, music and advertising videos, crowded crews, celebrities who want large spaces and privacy, now find in the whole Superstudio's facilities an even greater choice among wide venues, cyclo studios, day light studios, astounding dimensions halls, outdoor spaces with parking and restaurant, always with our photo team super-specialized help...

Italy crossed by the Toro car and immortalized in several shots of 21 important photographers, one per region plus the exceptional participation in Sicily, from her Palermo, of an icon, the great Letizia Battaglia. Today's useless controversy about the great photographer and her images doesn’t take away from the quality of the project. "With Italy, for Italy" initiative desired by Lamborghini can count on the photographer Stefano Guindani’s artistic direction - who chose Sicily as his set - and it will result first in a book and then into a traveling exhibition.
"It is a source of great pride and responsibility for me to have taken care of this initiative’s artistic direction..."

Twenty Years is the title of the highly anticipated new single by Maneskin out today. They achieved success as teenagers on X Factor stage, and once again confirm their 652.000 followers expectations by presenting a new live single, right there, last night. The launch campaign is uncompromising, with Damiano, Victoria, Thomas and Ethan showing "no veils" to the public, from the large ledwalls set up at Milan Central Station and on all social channels.
And what about us? We were on set! 

MIA, the great Milanese appointment with art photography celebrates 10 years, changing exhibition location and re-launching its New-Post Photography contest attentive to the most innovative contemporary photography trends. All the next-generation artists, but not only, are requested to answer the call.

Following the success of the 1st Award Edition, MIA Fair announces the 2nd Edition of the New Post-Photography Award on the occasion of the next edition in March 2021, which aims to promote the new languages of a photography capable of dealing with contemporary world in an innovative way and addressed to all artists, without any restrictions of age and nationality, who work with the medium of photography. Winners will have the opportunity to exhibit free of charge during the tenth edition of MIA Fair (from 24 to 28 March 2021), at SUPERSTUDIO MAXI in via Moncucco 30, Milan, in an exhibition dedicated to the "New-Post Photography" II Edition Prize...

"I have always admired Peter Lindbergh for the consistency and intensity of his work. Being timeless is a quality I personally aspire to, and that Peter certainly possessed. With this exhibition at Armani/Silos I want to pay tribute to a wonderful workmate whose love for beauty is an indelible contribution to our culture, not just to fashion." Thus Giorgio Armani introduces the discovery in his museum space of a great man of world photography. Not to be missed.

Heimat is a concept that has a deep meaning in German culture. It is home, the place of belonging and of heart, the homeland. It’s also the exhibition title "Heimat. A Sense of Belonging" commissioned and curated by Giorgio Armani in his Armani Silos, to celebrate one of the greatest masters of twentieth century photography, Peter Lindbergh, who died in September 2019 at the age of 74. Heimat for Lindbergh represents the industrial background of Duisburg in Germany, with its factories, fog, steel and concrete, the gray horizon. A place that has forever marked its aesthetics, with its truth and personality...

You have time until January 3rd to organize a quick trip to Rome and get excited in front of the beautiful exhibition by Giovanni Gastel at MAXXI Museum, curated by Uberto Frigerio and rigorously staged by Piero Lissoni. Among the thousands of photos taken in forty years of fashion and encounters, Gastel chose the two hundred faces that most touched his soul and left an indelible memory. Portraits that demonstrate his great talent, but above all his sensibility. Among these, that of Flavio Lucchini, his mentor.

Giovanni Gastel is always an artist, whether he writes books or poems, takes photos of fashion or people, transforms a realistic image into a dream tracing mysterious lines on a black tablet that gives inputs to the computer. The choice for MAXXI in Rome, among his different artistic expressions that have already had international awards and important exhibitions, this time is focused on portraits. Peaceful, smiling, joyful, playful, thoughtful faces where eyes come inside you. Faces, and so much more. The secret is discovered in the title that Giovanni has provided “The people I like” and it’s clear that he tells the whole truth...