25 years after its debut as an avant-garde fair right at Superstudio Più, and later expanded into other spaces along the outer stretch of Tortona Street, the so-called "Tortona Fashion District", WHITE SHOW confirms itself as the stage for trends and an unmissable event.

WHITE SHOW is one of the most important fashion fairs in the Milan scene, aligning in September and February with women’s collections from established brands and new talents through presentations, fashion shows, installations, special guests and moments of networking, scouting and cultural reflections. In the next September edition, among the more than three hundred exhibitors present, iconic brands and vibrant collections of newness, an exclusive selection of international names will stand out, including Spanish brands and many others from all over the world, carefully curated by White together with ICEX.