Wonder, fun, surprise, fantasy, imagination, fear, magic. Is there anyone who has never been to a luna park and experienced all these emotions recalling their childhood? It has always been a fantastic place where everyday life is suspended to enter a world of lightness and carefree living. The Superdesign Show at Superstudio Più for the Design Week this year went beyond furniture innovations, home and human-tailored tech, the vision of a more sustainable world, art and culture. Visitors were entertained and engaged, amazed and shocked by a design able to make them enjoy themselves. By looking back at recently closed installations, we can see a trend...

Our daily updated @AT online magazine is also a monthly paper magazine with the most important digital news and some additions and previews.

Print A3 pages and you will have your monthly copy in the original format. Or collect your copy free of charge at Superstudio offices, in via Tortona 27, via Forcella 13 and via Moncucco 35, in Milan. In the archive you will find previous editions, available for printing.

“To avoid destroying our planet, we need to start figuring out how to reuse the things we already have…” said Steve Tidball, co-founder of Vollebak. “What if electronic waste weren’t rubbish? What if they were simply pre-assembled raw materials that we can use to make new things?"

Over the years, Vollebak company has been increasingly concerned about how clothes and accessories will be treated at the end of their life cycle; this is how the idea of the Garbage Watch was born. A wristwatch made using only what has been recovered from electronic waste (referred to as WEEE: Waste from Electrical and Electronic Equipment), designed by brothers designers Steve and Nick Tidball, founders of Vollebak...

Our daily updated @AT online magazine is also a monthly paper magazine with the most important digital news and some additions and previews.

Print A3 pages and you will have your monthly copy in the original format. Or collect your copy free of charge at Superstudio offices, in via Tortona 27, via Forcella 13 and via Moncucco 35, in Milan. In the archive you will find previous editions, available for printing.

Here you can find the Abstract of May @AT paper: we talk about

- MILANO DESIGN WEEK IN SEPTEMBER. BETWEEN SALONE AND FUORISALONE

- ARCHITECT-TOUR: BIG STUDIO IN COPENHAGEN

- MAPIC: THE REAL-ESTATE FAIR FOR RETAIL

A journey through female creativity in all its aspects and nuances, another sensitivity, always essential but never Master. Superstudio's path dedicated to women in Art continues, such as the film composer, born in 1994, Ginevra Nervi. Very young and already nominated for the David di Donatello.

From an almost imperceptible echo, the world of female music composition and production appears to be even more steady. As shown by the talented young Italian voice who today will be present for the Best Original Song category at the award ceremony of the prestigious David di Donatello, with Miles Away song, taken from the movie "Non odiare".
Ginevra Nervi is an electronic producer, songwriter and composer of soundtracks, originally from Liguria...

It's a known fact that discerning consumers prefer iconic, designer products able to excite. A trend that today involves everything and everyone. Brushing your teeth with Starck, cooking with Urquiola or Konstantin Grcic, wearing Jean Nouvel or Kartell, traveling with Marcel Wanders or Giovannoni represents the latest design act for everyone.

Until yesterday fashion, or rather fashion designer, was a magic word capable of giving added value and consumer-appeal to many different things, luxury or mass-market products, branded beyond belief and, for this reason, entered the international style circuit...

A sensational change in our invaded by Covid lives is reaching even the most intimate, personal, entertaining, playful spaces, those where the presence of family and friends is important. Streaming concerts and theatrical performances have already arrived. Even at Sanremo Festival, Irama, a singer quarantined in hotel, participated with his avatar, that is to say him in prior recording. With "iorestoinsala" ("istayintothevenue") format we watch first-run film by choosing our seat at the cinema complete with reserved number but illusion remains there because then you stick to a home screen. The most recent of these digital performances see us in virtual company of other guests participating at streaming-parties, streaming-dinners, streaming-birthdays, streaming-weddings, without moving a step. 
Birthday flowers are sent with WhatsApp, group shots are shared on social networks, gifts are sent via amazon, wedding list is activated online, kisses travel via FaceTime...

Our daily updated @AT online magazine is also a monthly paper magazine with the most important digital news and some additions and previews.

Print A3 pages and you will have your monthly copy in the original format. Or collect your copy free of charge at Superstudio offices, in via Tortona 27, via Forcella 13 and via Moncucco 35, in Milan. In the archive you will find previous editions, available for printing.

Here you can find the Abstract of March/April @AT paper: we talk about

-FAREWELL TO GIOVANNI GASTEL

-GASTEL GENTLE GENIUS

-AND AFTER VIRTUAL FASHION SHOWS...

We are already in January and the year of magnificent twenty years of Superstudio Più is already over, sadly closed to events. From 2000 to 2020 time was spent in a breath, with the end of a year to forget. A special edition of our paper monthly @AT is available, with the wish to return to a "new normality" in 2021, with new events and hope.

 Here you can find January paper @AT Summary:

- EDITORIAL: 20 YEARS ALREADY!!! SUPERSTUDIO PIU’ ANNIVERSARY

- DESIGN SUPER SHOW: A BOOK TO REMEMBER

- BEPPE SALA: MILAN MEANS DESIGN

- DESIGN SEMI-SERIOUS DICTIONARY: NEOLOGISMS...

Our updated daily online magazine @AT enhances the paper edition frequency and becomes monthly with the most important digital news and some additions and previews.

Collect your copy free of charge at Superstudio offices, in via Tortona 27, via Forcella 13 and soon in via Moncucco 35, in Milan. But you can also download the pdf in both Italian and English which you find in the library and A3 print it, the magazine actual size...

Our updated daily online magazine @AT enhances the paper edition frequency and becomes monthly with the most important digital news and some additions and previews.
Collect your copy free of charge at Superstudio offices, in via Tortona 27, via Forcella 13 and soon in via Moncucco 35, in Milan. But you can also download the pdf in both Italian and English which you find in the library and A3 print it, the magazine actual size. In the same way you can also print previous editions...

Following three months of enforced isolation, we are rediscovering the joy of being outside, equipping balconies and terraces, and in the luckiest cases, creating proper outdoor rooms with the most advanced pergola systems. However, how are the buying habits changing and what are clients asking for? We talked about it with Luca Pangallo, sales manager of Ecliss, one of the most popular showrooms in Milan in the field.

How has market changed in the past few years? 
Up until a few years ago, the outdoor was regarded just as a niche market. Furnishing outdoor spaces used to be felt as a secondary need, unlike what used to be for the rest of the house. Most of the time, lower quality products were chosen. Whereas today, the outdoor is reaching the same importance as the indoor: selected with precision, with great attention to details, to quality of the furniture and above all to the atmosphere, to the experience that the client expects to live in these spaces...

A small green space has become the dream of Italians who have understood how smart-working and possible new lockdown would benefit. Many architects are already working to propose their solutions. The multifunctional proposal by Sandro Meneghello and Marco Paolelli, young and already established designers who concentrate a lot of their design on the outdoors, has all the characteristics to satisfy the most varied needs. Probably yours too.

"Balconies also have an important real estate value in the city", Marco Paolelli, of the Meneghello Paolelli Associati studio tells us, "We therefore asked ourselves why not work on a system that would enhance them easily, with a simple assembly and a wide versatility of construction". The health crisis that followed the project made all the spaces that allowed to be outdoors even more precious.Thus was born Urban Balcony, the project for Unopiù, recently presented in its first version but already engineered also in the "extended" version...

In many cities of Europe, authorization procedures are being lightened and speeded up to allow public places, not just bars and restaurants, to set up outdoor areas. So did Milan too, which published its guidelines this week. What is happening is a real revolution of outdoor spaces, especially in big cities. For a year, Superstudio has been working on the future of "being out", in all its forms, domestic and public, which was to be and will be a strong theme of the next Superdesign Show. This acceleration imposed by the health emergency is also making it possible to rethink urban spaces that are little used or less used due to a contraction of vehicle flows in favor of mobility on two wheels. A vast field of experimentation for designers and for the many solutions made available by production.

The new provisions of the Municipality of Milan, valid until the 31st of October, allow for an increase in the spaces available for all commercial activities and provide for simplified procedures to require the occupation of green areas, squares, sidewalks with tables, chairs, umbrellas, platforms, exhibition spaces. Among the main innovations, the free of charge of COSAP, the issue of the permit by the Municipality within 15 days, the possibility of obtaining spaces even if not in the immediate proximity of its activity...

Never as in this uncertain Phase2 the desire to go out, to be outdoors, to enjoy the fresh air and the sun become domineering. It is not just an emotional desire, but the urge to rethink our daily lives in different spaces, open and in symbiosis with nature, where you can also study, work, play sports ...

Research in recent years confirms that we are an "indoor generation", which spends 90% of its time in enclosed spaces, over 20 hours a day. And we do it unconsciously, because our perception is often different. Even so, very often, we live in sealed spaces, badly lit and poorly ventilated, harmful to our health.
Often forced to live "inside" -  and the health emergency has highlighted all the limits of the places we live in -  we have an increasing desire to "stay outside", in contact with nature and immersed in it.