More than a color, it is a feeling. In fact, the new nuance Peach Fuzz 13-1023 proposed by Pantone as the color of the year 2024 speaks to us of kindness, peace, and harmony even before it becomes the new object, or dress or accessory, of the moment. Peach Fuzz is a pleasant, velvety shade of peach that mixes pink and orange to find the exact point of a new modernity.
As unusual and unexpected as it is, it gives different atmospheres when placed in an environment, a sophisticated elegance when worn, an expression of contemporaneity when used for backgrounds or graphic elements, and enriches Pantone's mythical sample book with a color that knows how to express intimate desires.
The Pantone Color Institute has been proposing the color of the year since 1999, and as Vice President Laurie Pressman explains, "We wanted to draw attention to the relationship between culture and color. We wanted our audience to understand how changes in our global culture are expressed and reflected through the language of color. This thought process is as relevant today as it was in 1999. And it is one of the main reasons why, every year, so many people around the world eagerly await our announcement of the Pantone Color of the Year ." With the expectation that it will become trendy.