The joy of children bursting into dedicated spaces, the curiosity of new moms finding answers from experts, the stands devoted to everything little ones need, from clothing to toys, all within the large and welcoming space of Superstudio Maxi, easily accessible by bike, car, Metro, or bus.

Bimbi in Fiera returns to Milan for a weekend entirely dedicated to families, with two days of meetings, workshops and activities designed for parents and children of all ages. This event, full of stimuli and surprises, brings together companies, experts and communities from the world of childhood in an experiential and interactive format. Bimbi in Fiera is an engaging event created to promote dialogue between brands, educators, and families, offering a context of discovery and playful learning.

25 years after its debut as an avant-garde fair right at Superstudio Più, and later expanded into other spaces along the outer stretch of Tortona Street, the so-called "Tortona Fashion District", WHITE SHOW confirms itself as the stage for trends and an unmissable event.

WHITE SHOW is one of the most important fashion fairs in the Milan scene, aligning in September and February with women’s collections from established brands and new talents through presentations, fashion shows, installations, special guests and moments of networking, scouting and cultural reflections. In the next September edition, among the more than three hundred exhibitors present, iconic brands and vibrant collections of newness, an exclusive selection of international names will stand out, including Spanish brands and many others from all over the world, carefully curated by White together with ICEX.