The summer appointment with Taomoda Week is becoming  increasingly rich and varied in the magical setting of Taormina. A week that brings the most beautiful and active Sicily under the spotlight of the world.

Taormina adds a day (the 14th of July) and a Sustainability award at the Awards that for years have been given to excellent personalities of enterprise and creativity with a round table entitled “Craftmanship towards the economy of customization” with the participation of Mario Boselli, President of Italia Cina Foundation (on July 15). Besides, there will be a focus on Design with a conference, presentations of the book DESIGN SUPER SHOW by Gisella Borioli (who has already received the Tao Award years ago) and the delivery of the Tao Award for Design to the architect Piero Lissoni who appears among the protagonists of the volume...

The last-minute news after almost two years of closure to events is the recovery (at last!) of a top appointment on the 15th of July: the Awards Top Legal.

The first Top Legal Corporate Counsel &Finance Awards, which is a prestigious occasion to enhance the work of the company management for the success and the growth of the company business, will take place at Superstudio Più in Milan, thus beginning the recovery of the trade fair, conventions and events fields. The competition occurs every year following an objective and rigorous selection and evaluation criteria, adopted by TopLegal to recognize the work done over the course of the year by teams and individual professionals. In this way, the excellence of the financial, industrial landscape and that of the services of the main national and international companies on the market are celebrated...

The long awaited moment is approaching: on September 5th, the third Superstudio’s hub, Superstudio Maxi, will be inaugurated with an open days of five days. This is the biggest exhibition hall of the city, fully sustainable, obtained without land consumption from the regeneration of an old steel factory degraded for years that today turns into a cultural space that looks to the future.

After closing the construction site, laying the large outdoor sculpture - which is the symbol of beauty and creativity - receiving the well-deserved LEED Gold® certificate - that attests to its highest degree of sustainability – testing the system, furnishing work environments, laying the asphalt, finishing the fence and the long electric gate, posing the insigna, planting the trees and creating a garden that is ideally connected to the neighboring park, Superstudio Maxi is finally ready to use...

Restarting, looking at the future, renewing: a common wish for us all, after the restrictions imposed by the pandemic. MAPIC, the international retail property market event, shares this vision and launches its fifth Italian edition to be held on 14-15 September 2021 in Milan.

Founded in 1995 by the French organization Reed Midem, with the aim of facilitating the development of the commercial real estate sector, the show takes place every year in Cannes. Its success is such to make the event spread to other countries. National editions take place in Russia, India and of course Italy, where, since 2016, conferences, exhibition areas and spaces dedicated to networking represent the very heart of the event. 
During the last edition in 2019, Mapic Italy brought together over 2200 participants, including 850 retailers from 45 countries...

“Everyone knows these are hard times for live music, but we mustn't give up on making music come alive. So, today my concert is held in a special place…” at our Superstudio Più!

Nest Virtual Stage is a new and interactive musical experience designed by Google in collaboration with Ghali, which can perfectly reproduce show’s atmosphere and let you experience all the emotions as if you were one step away from the stage. Online on YouTube and live from the set of Superstudio set up in Central Point and Gallery venues, 4 tunes from "DNA Deluxe X" and all the very popular rapper’s energy...

For those who know Milan, Superstudio is a reference location for corporate and private events, which in recent years has become the ideal venue for small, impactful and innovative niche fairs and exhibitions, open to professionals or visitors, that stand out for their elengant environment and efficient and flexible organization.

Today we interview Tommaso Borioli, CEO of Superstudio Events for over 5 years, the new events division of the group. Eyes open over the world, beautiful mind, digital native, expert in economics as well as technology. Tommaso, with a young experienced team, advances the policy and renews the spaces of Superstudio Più dedicated to events.
Hi Tommaso, in 2016 you were entrusted with the new Superstudio Events division...

On the occasion of the Federcongressi demonstration today in Rome in front of Palazzo Chigi, Superstudio wants to support with a symbolic signal the protests - peaceful and in compliance with Covid19 regulations - of a sector that has been completely forgotten, trusting that the Government will listen and respond to requests for support for businesses and professionals.

This is the text that appears on our LED portal, all red S.O.S.:"The congress and events industry is a driving force for productivity and exports, driving tourism by generating an induced amount of about 65 billion euros with a direct impact on GDP of 36.2 billion euros / year, employs 569,000 people: now it is fighting for survival ”

IMA, Italian Mission Awards, a well-established and sought-after appointment by all Business Travel industry. The initiative begins a competition, but mostly highlights the most important operators of the field and top travel managers who will be judged by an independent jury. The forthcoming edition, the seventh, will be hosted in September at Superstudio Più.

We wanted a summer location, as after the long months of lockdown we really wanted to celebrate outdoor the top value community such as the travel business one. We wanted a secure and well-established venue in the Milanese landscape of venues for events. We were looking for experience and staples for our Italian Mission Awards 2020 that shifted from March to September, according to the new context.  And here comes Superstudio Più in via Tortona, Milanese district hosting design week, had literally showed up as the ideal solution to return to celebrate safely...

It was born right here, at Superstudio Più in via Tortona, ten years ago and it has immediately been regarded as the most important fair dedicated to photography and moving image. The coronavirus cancelled the celebration of the tenth anniversary, but MIA will be back in March more important and beautiful than ever in the new astonishing spaces of Superstudio Maxi, in via Moncucco.

“It is a sort of homecoming - states Fabio Castelli, patron of the fair together with his daughter Lorenza- “The first editions of MIA Photo Fair took place at Superstudio Più in the Tortona area, the well-known Design District of Milan. Since then, our relationships with the Superstudio Group have remained excellent. We started to deal with the Borioli family, owners of Superstudio, a few months ago, before the start of the renovation of SUPERSTUDIO MAXI, evaluating together which could be the possible synergies between MIA Photo Fair and Superstudio Events, entity which manages all the events of Superstudio Group. Furthermore, pushing towards wider scenarios, we feel that this new site has great potential and we think, with good hope, that the Famagosta district of Milan can quickly become one of the centres of photography in Milan, as far as the Tortona area has been for design"...

Superstudio restarts with GoLive the new project for live, streaming and hybrid events.
The largest space of Superstudio Più, the 2,500 square meters Central Point, is set up with a 24x3 m stage, a large 24x5.5 m led screen with a 2.6 mm pitch and a control station. The seats are spaced for 200 people present and the rest in live streaming. Superstudio is ready to play this new game and you? 

A preview of GoLive, on our Youtube channel Superstudio Tweb.

To visit the space and information: info@superstudioevents.com

Hybrid events, digital events, new attitudes for meeting management. These are the themes that agencies, locations, planners, creative people of the world of events deal with newfound enthusiasm. And that can renew live communication. Superstudio is already ready with its GoLive project.

The need for sociality is inherent in human beings, the importance of meeting, participating in aggregative events, getting to know each other, confronting each other is essential. The direction in which Superstudio is moving is to satisfy these needs not only by ensuring the adoption of appropriate hygiene-health measures but also by exploring new scenarios based on the use of web and digital technologies. Thus was born the GoLive project which offers in the spaces of Superstudio Più a TV-set ready to use, professional and adaptable to the most varied needs.
The set up of the space includes a 24x3 m stage, a large 24x5,5 m led screen with a 2.6 mm pitch and a control station. The capacity is about 300 people (with a minimum guaranteed safety distance of 1 m). The professional audio/lighting system is managed by the production department and can be adapted to various scenarios: talk shows, fashion shows, show cooking, conferences, product launches, press conferences, live streaming, webcasting, TV commercials...

Women are increasingly becoming the protagonists of events and are, today, even more central to our political, cultural and social scene. Even at this critical moment, many well-known or less-known female figures are emerging, but often their role is not yet recognized as key.

The role of women and the valuable contribution that many of them have made and will continue to make to our events has been reflected in Superstudio for some time.
A few months ago Superstudio launched the first call of its kind for the project DD - Donne e Design (Women and Design), a special exhibition designed for the next edition of the Superdesign Show, a real tribute to women’s creativity, that is also the theme launched by the City of Milan for 2020, with the schedule "2020 Creativity. The talents of women".
Just looking at the most recent productions hosted in the spaces of Superstudio Più in recent months, we observe many female personalities, each one, in her own way, central in events of international standing.
This is the case, for example, of Brenda Bellei Bizzi CEO of the White Show...

"Man on the Moon” exhibition will be the protagonist in June, it recalls the Ghost Book theme, a new editorial and multimedia project on Italian art photography, founded by Giorgio Racca. Pier Paolo Pitacco, art-director and well-known artist at Superstudio for his numerous collaborations, in charge of graphics and contents explains: “Ghost presents original and uncommon stories, alternating great names and emerging young ones. The number 5 volume, just like the exhibition, is indeed dedicated to the 50th anniversary since the Moon landing. About ten authors describe their personal vision of the satellite with their photographs. An evocative and fascinating exhibition and a step to create a community that shares research of quality and that finds itself in a class publication”. 

If the exhibition arranged by Oroblù, lingerie and hosiery leader, was meant to celebrate its thirty years in collaboration with Giovanni Gastel and Flavio Lucchini that resulted in an exhibition combining the photographer’s magical clics with the art work splendours by the artist, just finished in MyOwnGallery, is to a book curated by Gisella Borioli, that Oroblù asks to immortalize the magical encounter and thank all those who have contributed and participated to the success of the company and event. “Inspiration” is a precious publication, with golden cover, in limited edition, presents inside a little slipcase, that marks a new Oroblù path towards palpable renovation and placement in the highest and most yearned for category of the market. With works by Lucchini and famous poets’ quotes that highlight the feminine beauty.