Is back at Superstudio Maxi (March 3 to 5) (un)fair's, the youngest and most surprising contemporary art event. After launching the event in 2022, it is ready to present the new features of the second edition. On @AT Magazine a selection of 5 new galleries recommended by the directors and a "bonus" for our readers.

On the occasion of the next edition of MuseoCity which explores how light affects artistic expressions, the FLA, FlavioLucchiniArt Museum at Superstudio Più, invites you to discover thanks to guided tours the stunning works which  tell about, fashion, design and social changes through the vision of Flavio Lucchini, founder and guide of the Superstudio Group but, above all a global artist dedicated full-time to the search for beauty and the interpretation of women's fashion as a metaphor for the contemporary. 

It has been introducing itself for a few seasons now with this claim White Show, the hottest contemporary fashion fair on the international scene. A "concept fair" once again spread from February 24 to 27 in the three main exhibition hubs of Via Tortona (Superstudio Più where it debuted in 2002, Base, Visconti Pavilion).
White from Feb. 24 to 27 comes to Milan with its continuous search for a different and sustainable fashion that touches all the themes and trends of our days. Not only clothes, footwear, accessories of all kinds, always original and on the cutting edge of the avant-garde, not only precise areas where attention to respect for nature and the environment is enhanced in the materials in the setting up in the choices, not only unprecedented urban-style or "nouvelle haute couture" with extraordinary design, but also the proposals of new and creative worlds all to be discovered, such as the 9 designers arriving for the first time on the international scene from Moldova and Armenia, such as the 5 secret rooms that make discover new international talents. www.whiteshow.com

The event of the year, the event of records! Pop Air, balloons, giant inflatables, bubbles, sculptures, photo sets, special effects... the exhibition that made adults and children dream through the installations of 18 international artists and collectives, involved more than 350,000 visitors in less than two months of exhibition at Superstudio Più. Proposed in Milan by Balloon Museum after Rome, after Paris, it is already in progress for a new edition in December 2023 in London in the spaces of Old Billingsgate, a historic Victorian complex located in the heart of the City, along the banks of the Thames.

With more than 180 publishing brands, about 300 writers, guests and authors, 250 appointments between presentations, events and meetings, 3 sections (Book Young, Book Comics, Linguistic Trajectories), a space dedicated to the book crafts "Book Academy" and a place intended for poetry "Poet's Corner", 4 paths (Maps, Refuges, Escapes, Visions), 40 workshops dedicated to schools for more than 1. 000 students enrolled and 2 previews with Sheila Heti and Alicia Giménez-Bartlett, we find at Superstudio Maxi from ..to... Book Pride, the national fair of Italian independent publishing.

On the one hand, an advanced management school with an international vocation and offices in Bari, Rome, Lecce and Milan. On the other, the organization that produces top-level events and has launched the phenomenon of the Design Districts in Milan. THE SCHOOL OF MANAGEMENT OF THE LUM UNIVERSITY and SUPERSTUDIO ACADEMY, a new initiative of Superstudio Group, have met to offer students within the Master of Arts and Design Management a course focused on the creation of events and in particular of the Milan Design Week. An opportunity to experience firsthand the most important week of the year and quickly acquire unique skills live.

The most famous Salone of creative ideas, returns to Superstudio Maxi with many new proposals for do it yourself lovers. A creative festival that is now a must-attend event for crafters, a wide and varied audience in terms of age and interests.

A beautiful and visionary initiative desired by Councillor Alessia Cappello of the Municipality of Milan to open up possible future prospects for many girls. With the collaboration of established professionals who generously make their time and experience available in order to identify their talents and direct them in the right way toward the path best suited to their aptitudes. Among the 250 women called to mentor the 500 mentees is Gisella Borioli, who is happy to once again be ready to fly young women toward self-affirmation.

… at the Flavio Lucchini Art Museum. On Sunday 20 November, the museum space inside Supersudio Più hosted a meeting of NEOS, the international of "travel" journalists and photographers. The place of art thus reconfirms its heterogeneous and articulated, vocation, as a meeting place, for discussion, for hospitality for anyone who dedicates his professional commitment to discovery and exploration, in the name of knowledge, culture and, last but not least, beauty.

Founded in 1998, NEOS joins  journalists and photojournalists specialized in travel reporting, in a highly articulated logic that includes environment, anthropology, adventure, culture, food, society, tourism. Particularly active in the field of travel publishing, the association offers: creation of travel specials, as well as magazines, guides and books, travel presentation with the support of images and videos; organization of phoographic exhibitions and dedicated events, workshops dedicated to storytelling and travel photography and much more.

The Partenopean tradition starts in Naples to go and bring all its flavor and all its passion directly to the homes of Italians. Here's how:
An unprecedented format conceived when the contingencies of the sto- rico moment did not allow for in-person events, PizzaVillage@Home conti- nues, giving voice to a storytelling that has evolved into a tour and will grow again in 2022, enriched with more stops (Palermo, Padua and Bologna) and new content. Never-before-seen recipes designed for the occasion by great Master Pizzaioli. The ovens at Superstudio Più, will be on from 7 to 10:15 p.m. (Nov. 17-20) and will produce special gourmet pizzas that can be ordered on Glovo. 
www.pizzavillage.it

With more than 37 million Italian users logging on to the platform every month, YouTube confirms itself as a real window on the world.

Digital printing itself was a revolution which permitted us to print on any type of records with the same visual effecacy as paper and with no project limits. Agencies and creatives who are looking for classic or alternative solutions to offer their clients new languages ​​and new materials are well aware of this.

Friday 21, Saturday 22, Sunday 23 October 2022: three days of extra opening at the FLA - Flavio LucchiniArt Museum, a permanent exhibition space within Superstudio Più, on the occasion of "MuseoCity - InTour" and "ApritiModa", already well-run events, conceived to show to everybody all art, fashion and design spaces, therefore culture and creativity spaces, located in our cities and in Milan in aparticular way.

Evaluations? At least a total of 200 visitors forming a truly heterogeneous audience, with a significant presence of young people, but also of families. The youngest of all: Damiano, ten years old, who "accompanied his mother", as he himself was keen to point out and who, letting himself be involved little by little, was finally very pleased: "But this sir is so talented!".

YogaFestival returns at Superstudio Più on Via Tortona in Milan, in the lo- cation where it was born 17years ago. The most important and extensive appointment with the world Yoga in Milan, Italy and also abroad. A top-level initiative created by Giulia Borioli who has always animated it with passion and extraordinary international relationships. September 30 to October 2. A shame to miss it!
Back together again after a two-year, the event highlight of the yoga world returns to Milan for the 17th edition. 3 days to share what the principles of yoga teach us to make life a joyful path of aware- ness: provided of being able to see and learning to listen. Together, in presence and safety. 

Exactly 21 years ago, in 1991, I organized the first great photographic exhibition at Via Della Spiga in Milan for Giovanni Gastel, at the time a very young and excited collaborator of “Donna”, the magazine whose I have been editor in chief for years. Now Giovanni is not here any longer, but both the regret and the memory remain of a brilliant artist who returns to via della Spiga in Milan thanks to an open air exhibition, "Flower", curated by Denis Curti, from 20 September to 4 October.
The floral theme had often been contemplated by me together with Giovanni Gastel, while he was carrying out his artistic research which he began at a very young age, in 1982, especially on our two most important magazines of those years, “Donna” and “Mondo Uomo”. This topic came back a long time later, after I left the publishing world, even if not toatally, so I decided to evaluate this subject for a tradition breaking exhibition in my new Myowngallery at Superstudio Più, where I experimented contrasting artistic languages ​​in different mixes.
Speaking about contemporary art starting from flowers seemed then an oxymoron. Those were times when cultivated photography and avant-garde art did not deal with romantic themes. They were not looking for beauty, but rather for provocation, politics, shock. I did not wanted anything of all that for this first exhibition which in my intentions should to look beyond, rescuing beauty and also romance and elegance.

MuseoCity is a non-profit association that has been working since 2017 for the promotion and enhancement of the great Milanese, regional and national museum heritage. The intent is to increase the involvement of an ever wider audience in the participation of the artistic and cultural life of the city, also giving the museum a comfortable and welcoming dimension. FlavioLucchiniArt Museum is now a “brand new” partner…

An overwhelming success, great participation and many curiosities to discover in the tenth Gin Day who has just ended at the Superstudio Più, donating  surprises and wonders from the distillate of juniper, unmistakable trend in the world of beverage.

We  are almost there to the opening of the event that Gin Lovers await every year. On Sunday 11 September and Monday 12 the doors of the Superstudio Più Gallery and Daylight Rooms will open for the 10th anniversary of GINday a two-day event entirely dedicated to the world of Gin with over 300 labels from Italy and around the world from the great classics to the most modern editions. One of our collaborators will attend the event to immerse in what is considered a real "way of drinking" and discover some secrets for us. Stay tuned!

With the fashion/art museum in the basement of Superstudio Più, doubled compared to the inauguration a year ago and a now increased exhibition surface to almost 2,000 square meters divided into 20 separate thematic areas, the non-profit association Flavio LucchiniArt invites art friends to special days to discover the great tribute to fashion in Flavio Lucchini's drawings, paintings and sculptures. Here are the next events not to be missed.

Top experts spoke at the conference on the future of AI (Artificial Intelligence) on Friday July 22nd. The present was discussed while imagining the future
These are big names among the speakers who spoke today during Synapse AI Symposium, a unique event organized by Bending Spoon in the halls of Superstudio Più. 

A popular Italian magazine about cinema, entertainment, and comics, Best Movie, is celebrating its twentieth anniversary at Superstudio Più with a festival dedicated to its followers. Offering an open-to-all weekend, a full-immersion with creative workshops, meetings and film previews. Plus a special occasion for networking.

On Saturday 2.30 p.m., the event begins with a preview of "The Deer King - Il Re dei Cervi", the directorial debut of Masashi Ando from the longstanding Japanese animation Ghibli, before entering the horror night (the usual screaming Saturday night) with "Carne Fredda" by Roberto Recchioni and the projection of "A Sexy Horror Story"...

On June 21, Superstudio Maxi welcomes yoga on the occasion of the eighth global day dedicated to this discipline. Whether it is the high temperature of the day or the beauty of the space, this is the first time the Associazione Culturale T.A.O. Talenti Artistici Organizzati has chosen a closed location that wouldn't make them regret the open space of the Arena and Parco Sempione in Milan...

In 2014, India's prime minister Narendra Modi proposed to establish a day dedicated to yoga on June 21st, the Summer Solstice. Next, he issued the "common yoga protocol", a document clarifying the uncontrolled spread of practices that have little in common with traditional yoga...

From 8 to 10 May, the first edition of Mixology Experience, the most awaited event in the bar world, will be staged...

The hospitality sector is now  enriched by a new unmissable event for the entire international bar-industry: Mixology Experience 2022, from May 8 to 10, at Superstudio Maxi in Milan. A new format in a location that, with its 10,000 square meters of surface, will allow the setting up of 16 different thematic exhibition areas dedicated to tasting, seminars and pop-up events. A program full of content related to the trends of the moment and insights, with important guests in the field of beverage & mixology but not only. The location, entirely sustainable, with its imposing open space, elegant and functional, and the large outdoor area of almost 3,000 square meters, will allow the creation of a dedicated bar in each thematic area and will ensure wide visibility to companies and brands, producers, master distillers, brand ambassadors, importers and distributors...

2019-2022. After a two-year break, last weekend Book Pride made the headlines in Milan with almost 12.000 visitors in just three days. What’s the plus? A new location where culture is practiced differently...

A moltitude of initiatives (moltitude is also the theme of the 6th edition) involving more than 200 exhibitors, 469 guests and almost 200 talks throughout the weekend: a show of variety, from the most engaged interventions, as Pesto alla genovese by the photoreporter Luciano del Castillo, who shot one of the most iconic photos of the 2001 Genoa G8, to the beautiful series Le parole delle canzoni in which Treccani plots the evolution of our societies through a selection of songs by contemporary songwriters...

The fourth edition of Book Pride kicks off at Superstudio Maxi from 4 to 6 March for a weekend entirely dedicated to independent publishing...

At times, taking a break is a plus, new ideas can appear in a flash. This is what happened to Book Pride, which, in its third edition, was cut short in the first months of 2020. Just a year after the First Pandemic, a brand-new pool of entrepreneurs founded the Book Pride Association. They scrapped the idea of a traditional stand-based fair and instead created a place for sharing, where independent publishers could find their oasis, able to freely meet without being overshadowed by big publishers...

The Circus Eyewear Show, the most original event entirely dedicated to the eyewear design, arrives at the Superstudio Più with over 60 exhibitors. Inspired by the circus and the legendary personality of the filmmaker Federico Fellini, who has loved it his whole life...

The Circus Eyewear Show was born in June 2021 from an intense drive for innovation. It is a playful, irreverent event, which draws inspiration from the circus as an itinerant and enigmatic place to meet odd and bizarre freaks. The circus is a bit like an imaginary world that proliferates under the tents on the outskirts of our modern cities...

Three years after the first event, Benedetto Levi, CEO of Iliad Italia, returns to Superstudio to present Iliad Box, the latest fiber with the green badge. Those were successful years for the French company, which has collected 8.5 billion users across Italy (1 in 7 Italians). Let's just say, the first time was a lucky one...

Iliad box is a white, circular, elegant, minimal device with a screen showing a QR code to quickly connect to the network (no more long passwords!) and five entrances sharing a total of 5 Gbit/s. It costs 15.99 euros for Iliad users, 23.99 euros for everyone else. 39.99 euros for installation. No additional charges or price increases. "Forever" is the iconic slogan of the company founded by Xavier Niel, which plans to turn over 9 trillion...

The Triennale di Milano opens in rapid succession two exhibitions that pay tribute to two great and eclectic protagonists of Milanese and international culture: Giovanni Gastel and Ettore Sottsass, indeed, stands out for their extraordinary creativity and vision through which they were able to range in the most disparate fields, from writing to photography, architecture, graphics, philosophy, often merging languages. "Two great characters who have accompanied us with their genius for a long part of our lives" recall their friends Lucchini and Borioli...

The first event (1 December 2021 – 13 March 2022) is a tribute to the recently perished photographer Giovanni Gastel (Milan, 1955 –2021) through two exhibitions: The people I like, in collaboration with the MAXXI National Museum of XXI Century Arts, Rome, and The Jewels of Fantasy, in collaboration with the Museum of Contemporary Photography. The people I like, curated by Uberto Frigerio with a production by...

On November 29th, the eighteenth edition of the Festival Best Event Awards Italia will take place at Superstudio Maxi with the ADC Group award assigned to the best 2021 live communication projects. Until December 2, a rich series of presentations, discussions and interviews with the protagonists of the contemporary events industry will be led both in physical and digital formats. At the end of the work the award ceremony, followed by the ceremonial dinner... 

Eighteenth edition happens in year 0, that is the one of the rebirth. Looking ahead, BEA promoters thoroughly questioned the future of the event industry. The questions they have asked themselves will be shared with the public in a series of conferences scheduled for December 1st. Among the fundamental themes: since the transition from physical stages to the so-called meta-stages has changed the experience...

I know a lot of things but I cannot speak, I pass from hand to hand, this weekend is totally mine. Who am I? What a riddle! We are referring to the book, of course. The Salone della Cultura kicks off on November 20th at Superstudio Maxi, with the participation of 220 exhibitors, independent bookstores and antique dealers from ten different countries. Variety is the keyword: ancient books along with modern and second-hand ones with the aim of restoring the image of the publishing sector. What follows are the innovations of this edition: six thematic exhibitions and the collaboration with BookCity...

«The reading of all good books is like a conversation with the finest minds of past centuries» said René Descartes: the conversation changes, the actors alternate, but the idea is always the same, the need to know. The new combination Salone-BookCity expresses the need to know through book lovers and writers...

IAB Forum 2021, is the first event dedicated entirely to digital innovation. From 16 to 18 November, meetings and conferences on digitalization will be at Superstudio Più, following a phygital format...

After the annus horribilis 2020, 2021 was a "stop-and-go" year, still stuck in the pandemic, yet at the same time aimed at recovery, at sustainability – with the climate agenda – at investments in the marketing sector and advanced technology...

This November, BookCity turns ten! The long-awaited event by the community of bibliophiles, passionate readers and mere curious people will disseminate through the city its agenda of unmissable events. Among these there is Salone della Cultura, which will be hosted at Superstudio Maxi on 20 and 21 November, as well as a series of dialogues with many authors animating the rooms of Mudec’s Auditorium and of  Spazio delle Culture...

18/11/2021 5.00 pm
Among the many initiatives of BookCity, we cannot ignore the debate – held at Mudec – Così come siamo. Donne che si prendono per mano...

Architecture and buildings are becoming increasingly futuristic and sustainable receiving the task of reimagining cities and contributing to the protection of the environment, by employing technology and new materials. Venice Architecture Biennale was a great opportunity to evaluate and discuss these very topics. These kind of events, occurring frequently, are increasingly successful...

MilanArchitect@Work, the international itinerant event organized by Kortrijk Xpo...

In 1967, the British band The Love Affair sang Everlasting love. Today a new Love Affair is spreading: we are referring to the most up-to-date and trendy Italian fair in the field of wedding industry. For the first time at Superstudio in Via Tortona 27, where it will be held on 6 and 7 November...

The Love Affair was born in 2014 from an idea of Profumo dei fiori in collaboration with Cristina di Giovanna, wedding designer and creator of Le Jour du Oui...

In 2019 ICAD joined Superdesign Show for the Milan Design Week to showcase Indonesian art and design to the world...

Held for the first time in 2009 the team behind Indonesian Contemporary Art and Design (ICAD), under Yayasan Design+Art Indonesia, has devoted their expertise by creating a platform meant to bridge art and design with other disciplines. Their annual events, taking place in Jakarta’s happening lifestyle neighborhood Kemang, have featured prominent artists, designers, and cross-discipline creators from across the globe....

The first Milan edition of Abilmente, the exhibition of creative ideas, will be held at Superstudio Maxi from 4 to 7 November. Italian Exhibtion Group, the promoter of the event, has chosen the brand-new location in via Moncucco 35 to present the many innovations which will distinguish the third stage of the most popular Do-it-yourself fair in Italy... 

Born in 2005...

A calendar full of events, welcome returns and new initiatives awaits us in the next few months at Superstudio Più and Superstudio Maxi. Obviously, we cannot forget to mention the hectic activity of the photographic studios at Superstudio 13 and in the new Studio 4. The visits to the fashion/art museum FlavioLucchiniArt must be added to this, along with other artistic collaborations. Moreover, Superstudio will offer many options for Christmas dinners. While the pandemic seems a distant bad memory at Superstudio, the post-pandemic reopenings are a long-awaited reality. Here are some previews of the events...

Our Christmas parties with their fabulous settings, magical lights, surprise projections, special effects, lucullian catering, have in recent years illuminated the month of December at Superstudio Più. This year, after the pandemic darkness, we are ready to start again with unforgettable parties hosted also at Superstudio Maxi, fully guaranteeing health safety. With the all-inclusive and "à la carte" formula, every evening will be tailor-made for you. It's time to book...

From 28 to 31 October Superstudio Più will host Pizza Village at Home, the last stop of the tour that celebrates pizza throughout Italy...

"Pizza is an Italian ritual" says Alessandro Marinacci, one of the managers of Pizza Village and Superstudio celebrates it, welcoming for the second year in the spaces of Superstudio Più this food event, which has been so successful in the world: born ten years ago on the promenade of Naples as a popular festival, it immediately moved to New York, aiming this year towards the city of Dubai. This is the second edition of the At Home tour which, after stopping in Naples and Palermo, arrives at Superstudio Più for its final stage...

This September the Milan Design Week ended with a great number of people visiting Superstudio Più, 35.781 to be precise. These are important numbers that tell us more than a thousand words. Indeed, they prove to be a positive response to those who strongly wanted this edition, reminding the whole world of the strength and appeal of Italian design and its international capital, Milan. ISS Facility services took part in the Superdesign Show 2021 Special Edition, supporting the DONNE&DESIGN exhibition, conceived by Gisella Borioli, founder of Superstudio, and curated by Silvana Annichiarico. A first collaboration focused on a very topical issue and realized along with an important educational reality in Italy, the IULM University. ISS, a leading company in the service sector, tells us the reasons for its commitment to equality and inclusion through the words of its head of marketing activities for ISS, Nicolò Abbate. 

A Charity Evening organized by the group Le donne per le donne will take place on October 22nd at Superstudio Piu'. This event will be the opportunity to hold a fundraising in favor of our Afghan sisters. A memorable evening which will see many women sharing their personal stories.

These days in Milan there are mysterious comings and goings of women, building a chain of solidarity for Afghan women. The group Le donne per le donne was spontaneously born during the past frightening days of August, when Taliban seized power in Afghanistan. This group is striving to provide real assistance to women still at their houses in Afghanistan, as well as to those already arrived...

A temporary "house" for Italian entrepreneurs visiting ExpoDubai2020. Where to explore business possibilities, fasten new relationships, organize confidential and convivial dinners for the entire period of the great universal exhibition. At the Hotel InterContinental in Dubai Marina a magnificent Penthouse that speaks Italian between art and design awaits you.

An intelligent and sophisticated project has been installed in the many rooms of Penthouse number 3801 of the InterContinental Hotel in Dubai Marina. Created by the Polytechnic and Polytechnic Foundation Milan with Lombardy Region, it has transformed every space into a room or a living room where you can accommodate "at home" with the warmth and refinement of Italian hospitality new contacts and exploring new possibilities...

The European Green Party and the Greens-Efa group at the European Parliament have chosen Milan and Superstudio for a laboratory on climate and biodiversity. After Greta Thunberg in the demonstration of the last few days the dialogue continues with the presence, among others, of the mayor Beppe Sala, of the captain Carola Rackete, of the meteorologist Luca Mercalli.

 Milan, the spearhead of questions and, hopefully, actions on climate and the containment of natural disasters, offers interesting moments for thought in these days. We have seen to arrive in Milan the guys of the Youth4Climate for Mico's meetings, with the activists the Swedish Greta Thunberg and, for this time, the Ugandan Vanessa Nakate, even more effective testimonial of the drama of the African continent...

The summer appointment with Taomoda Week is becoming  increasingly rich and varied in the magical setting of Taormina. A week that brings the most beautiful and active Sicily under the spotlight of the world.

Taormina adds a day (the 14th of July) and a Sustainability award at the Awards that for years have been given to excellent personalities of enterprise and creativity with a round table entitled “Craftmanship towards the economy of customization” with the participation of Mario Boselli, President of Italia Cina Foundation (on July 15). Besides, there will be a focus on Design with a conference, presentations of the book DESIGN SUPER SHOW by Gisella Borioli (who has already received the Tao Award years ago) and the delivery of the Tao Award for Design to the architect Piero Lissoni who appears among the protagonists of the volume...

The last-minute news after almost two years of closure to events is the recovery (at last!) of a top appointment on the 15th of July: the Awards Top Legal.

The first Top Legal Corporate Counsel &Finance Awards, which is a prestigious occasion to enhance the work of the company management for the success and the growth of the company business, will take place at Superstudio Più in Milan, thus beginning the recovery of the trade fair, conventions and events fields. The competition occurs every year following an objective and rigorous selection and evaluation criteria, adopted by TopLegal to recognize the work done over the course of the year by teams and individual professionals. In this way, the excellence of the financial, industrial landscape and that of the services of the main national and international companies on the market are celebrated...

The long awaited moment is approaching: on September 5th, the third Superstudio’s hub, Superstudio Maxi, will be inaugurated with an open days of five days. This is the biggest exhibition hall of the city, fully sustainable, obtained without land consumption from the regeneration of an old steel factory degraded for years that today turns into a cultural space that looks to the future.

After closing the construction site, laying the large outdoor sculpture - which is the symbol of beauty and creativity - receiving the well-deserved LEED Gold® certificate - that attests to its highest degree of sustainability – testing the system, furnishing work environments, laying the asphalt, finishing the fence and the long electric gate, posing the insigna, planting the trees and creating a garden that is ideally connected to the neighboring park, Superstudio Maxi is finally ready to use...

Restarting, looking at the future, renewing: a common wish for us all, after the restrictions imposed by the pandemic. MAPIC, the international retail property market event, shares this vision and launches its fifth Italian edition to be held on 14-15 September 2021 in Milan.

Founded in 1995 by the French organization Reed Midem, with the aim of facilitating the development of the commercial real estate sector, the show takes place every year in Cannes. Its success is such to make the event spread to other countries. National editions take place in Russia, India and of course Italy, where, since 2016, conferences, exhibition areas and spaces dedicated to networking represent the very heart of the event. 
During the last edition in 2019, Mapic Italy brought together over 2200 participants, including 850 retailers from 45 countries...

“Everyone knows these are hard times for live music, but we mustn't give up on making music come alive. So, today my concert is held in a special place…” at our Superstudio Più!

Nest Virtual Stage is a new and interactive musical experience designed by Google in collaboration with Ghali, which can perfectly reproduce show’s atmosphere and let you experience all the emotions as if you were one step away from the stage. Online on YouTube and live from the set of Superstudio set up in Central Point and Gallery venues, 4 tunes from "DNA Deluxe X" and all the very popular rapper’s energy...

For those who know Milan, Superstudio is a reference location for corporate and private events, which in recent years has become the ideal venue for small, impactful and innovative niche fairs and exhibitions, open to professionals or visitors, that stand out for their elengant environment and efficient and flexible organization.

Today we interview Tommaso Borioli, CEO of Superstudio Events for over 5 years, the new events division of the group. Eyes open over the world, beautiful mind, digital native, expert in economics as well as technology. Tommaso, with a young experienced team, advances the policy and renews the spaces of Superstudio Più dedicated to events.
Hi Tommaso, in 2016 you were entrusted with the new Superstudio Events division...

On the occasion of the Federcongressi demonstration today in Rome in front of Palazzo Chigi, Superstudio wants to support with a symbolic signal the protests - peaceful and in compliance with Covid19 regulations - of a sector that has been completely forgotten, trusting that the Government will listen and respond to requests for support for businesses and professionals.

This is the text that appears on our LED portal, all red S.O.S.:"The congress and events industry is a driving force for productivity and exports, driving tourism by generating an induced amount of about 65 billion euros with a direct impact on GDP of 36.2 billion euros / year, employs 569,000 people: now it is fighting for survival ”

IMA, Italian Mission Awards, a well-established and sought-after appointment by all Business Travel industry. The initiative begins a competition, but mostly highlights the most important operators of the field and top travel managers who will be judged by an independent jury. The forthcoming edition, the seventh, will be hosted in September at Superstudio Più.

We wanted a summer location, as after the long months of lockdown we really wanted to celebrate outdoor the top value community such as the travel business one. We wanted a secure and well-established venue in the Milanese landscape of venues for events. We were looking for experience and staples for our Italian Mission Awards 2020 that shifted from March to September, according to the new context.  And here comes Superstudio Più in via Tortona, Milanese district hosting design week, had literally showed up as the ideal solution to return to celebrate safely...

It was born right here, at Superstudio Più in via Tortona, ten years ago and it has immediately been regarded as the most important fair dedicated to photography and moving image. The coronavirus cancelled the celebration of the tenth anniversary, but MIA will be back in March more important and beautiful than ever in the new astonishing spaces of Superstudio Maxi, in via Moncucco.

“It is a sort of homecoming - states Fabio Castelli, patron of the fair together with his daughter Lorenza- “The first editions of MIA Photo Fair took place at Superstudio Più in the Tortona area, the well-known Design District of Milan. Since then, our relationships with the Superstudio Group have remained excellent. We started to deal with the Borioli family, owners of Superstudio, a few months ago, before the start of the renovation of SUPERSTUDIO MAXI, evaluating together which could be the possible synergies between MIA Photo Fair and Superstudio Events, entity which manages all the events of Superstudio Group. Furthermore, pushing towards wider scenarios, we feel that this new site has great potential and we think, with good hope, that the Famagosta district of Milan can quickly become one of the centres of photography in Milan, as far as the Tortona area has been for design"...

Superstudio restarts with GoLive the new project for live, streaming and hybrid events.
The largest space of Superstudio Più, the 2,500 square meters Central Point, is set up with a 24x3 m stage, a large 24x5.5 m led screen with a 2.6 mm pitch and a control station. The seats are spaced for 200 people present and the rest in live streaming. Superstudio is ready to play this new game and you? 

A preview of GoLive, on our Youtube channel Superstudio Tweb.

To visit the space and information: info@superstudioevents.com

Hybrid events, digital events, new attitudes for meeting management. These are the themes that agencies, locations, planners, creative people of the world of events deal with newfound enthusiasm. And that can renew live communication. Superstudio is already ready with its GoLive project.

The need for sociality is inherent in human beings, the importance of meeting, participating in aggregative events, getting to know each other, confronting each other is essential. The direction in which Superstudio is moving is to satisfy these needs not only by ensuring the adoption of appropriate hygiene-health measures but also by exploring new scenarios based on the use of web and digital technologies. Thus was born the GoLive project which offers in the spaces of Superstudio Più a TV-set ready to use, professional and adaptable to the most varied needs.
The set up of the space includes a 24x3 m stage, a large 24x5,5 m led screen with a 2.6 mm pitch and a control station. The capacity is about 300 people (with a minimum guaranteed safety distance of 1 m). The professional audio/lighting system is managed by the production department and can be adapted to various scenarios: talk shows, fashion shows, show cooking, conferences, product launches, press conferences, live streaming, webcasting, TV commercials...

Women are increasingly becoming the protagonists of events and are, today, even more central to our political, cultural and social scene. Even at this critical moment, many well-known or less-known female figures are emerging, but often their role is not yet recognized as key.

The role of women and the valuable contribution that many of them have made and will continue to make to our events has been reflected in Superstudio for some time.
A few months ago Superstudio launched the first call of its kind for the project DD - Donne e Design (Women and Design), a special exhibition designed for the next edition of the Superdesign Show, a real tribute to women’s creativity, that is also the theme launched by the City of Milan for 2020, with the schedule "2020 Creativity. The talents of women".
Just looking at the most recent productions hosted in the spaces of Superstudio Più in recent months, we observe many female personalities, each one, in her own way, central in events of international standing.
This is the case, for example, of Brenda Bellei Bizzi CEO of the White Show...

"Man on the Moon” exhibition will be the protagonist in June, it recalls the Ghost Book theme, a new editorial and multimedia project on Italian art photography, founded by Giorgio Racca. Pier Paolo Pitacco, art-director and well-known artist at Superstudio for his numerous collaborations, in charge of graphics and contents explains: “Ghost presents original and uncommon stories, alternating great names and emerging young ones. The number 5 volume, just like the exhibition, is indeed dedicated to the 50th anniversary since the Moon landing. About ten authors describe their personal vision of the satellite with their photographs. An evocative and fascinating exhibition and a step to create a community that shares research of quality and that finds itself in a class publication”. 

If the exhibition arranged by Oroblù, lingerie and hosiery leader, was meant to celebrate its thirty years in collaboration with Giovanni Gastel and Flavio Lucchini that resulted in an exhibition combining the photographer’s magical clics with the art work splendours by the artist, just finished in MyOwnGallery, is to a book curated by Gisella Borioli, that Oroblù asks to immortalize the magical encounter and thank all those who have contributed and participated to the success of the company and event. “Inspiration” is a precious publication, with golden cover, in limited edition, presents inside a little slipcase, that marks a new Oroblù path towards palpable renovation and placement in the highest and most yearned for category of the market. With works by Lucchini and famous poets’ quotes that highlight the feminine beauty.