IMA, Italian Mission Awards, a well-established and sought-after appointment by all Business Travel industry. The initiative begins a competition, but mostly highlights the most important operators of the field and top travel managers who will be judged by an independent jury. The forthcoming edition, the seventh, will be hosted in September at Superstudio Più.

We wanted a summer location, as after the long months of lockdown we really wanted to celebrate outdoor the top value community such as the travel business one. We wanted a secure and well-established venue in the Milanese landscape of venues for events. We were looking for experience and staples for our Italian Mission Awards 2020 that shifted from March to September, according to the new context.  And here comes Superstudio Più in via Tortona, Milanese district hosting design week, had literally showed up as the ideal solution to return to celebrate safely. The moments together will be – as per usual – initial networking and then dinner.
The multifunctional space of Superstudio Più suited our needs.
In the one thousand square metres of the Art Garden, with the iron sculptures by Flavio Lucchini, greetings, toasts and cocktail hour will take place. We will then move to a larger indoor space called “Central Point” - 2.600 square metres -, created to host large-sized plenary conferences. Which features? High ceilings and a plenty of space to host the 300 participants of Ima 2020 in a special set up that guarantees distance and respects the risk reduction standards presently in force (learn more here).
It is understood that the entrance area for accreditation will be equipped to host guests without creating queues.
“This year the event has been postponed twice, but we never gave up. We created the digital Road to Ima 2020 route to keep focus on the gala night that will be as memorable as ever. As we are well aware of how people need to feel safe today, the seventh edition of Ima will acquire a wider significance: economy must restart. Expense items for organisation increase, but we want to see them as an investment to demonstrate to protagonists of business travels and ourselves that a new normality is possible” analyses Paola Mighetto, Editor in Chief of Newsteca.
We are then looking forward to welcome you on 14th September at Superstudio Più, in Milan. Who will be the 30 winners in their categories? It is still a top secret, but here you can see again the ones of 2019.
This year we will be awarding also the cluster  “Best relocation company” meaning the companies managing in outsourcing the transfers abroad of the employees. Then the category for “best offer of apartments for business travellers” for the accommodation that propose to business travellers equipped accommodations rather than hotel rooms. And finally, the “Best offer of technological solutions for business travel management” that the jury of travel managers wanted wider. It includes from travel agencies to Gds, from booking portals to hotel facilities.
Who will be the “extremely strict” jury of Ima 2020 coordinated by journalist Arianna De Nittis and Paola Mighetto? Find out here.