Angela Carruba Pintaldi is well-known for her jewel-sculptures torn from the earth and the sky, made of raw, precious stones and meteorites, for her large paintings made of pigments clumped on canvas, for her exciting installations, but also for her being an all-round artist, the central character of each of her works. After a long artistic pause, she returns to MyOwnGallery with an exhibition showing her latest works accompanied by stunning photos by Giovanni Gastel that reveal her many identities.

"Angela", an exhibition staged at MyOwnGallery in Superstudio Più from March 8th to 20th 2022 in Milan, is a story of and about Angela in her different identities, and it wants to be, first of all, a tale about who Angela really is in her different realities as an Artist.

“With caution and optimism” was the title of my editorial published in the latest paper-based version of At magazine. It was December, just before the fourth wave began. However, the diminishing Autumnal data gave us genuine hope that the pandemic would have a positive outcome.

Over the months, Superstudio has never failed to be cautious, sticking to the the anti-contagion rules that the authorities have announced for the few events (with medical devices for immediate swabs and large distanced areas) that the decrees let us still host, just a few shooting and some private companies meeting...

The Circus Eyewear Show, the most original event entirely dedicated to the eyewear design, arrives at the Superstudio Più with over 60 exhibitors. Inspired by the circus and the legendary personality of the filmmaker Federico Fellini, who has loved it his whole life...

The Circus Eyewear Show was born in June 2021 from an intense drive for innovation. It is a playful, irreverent event, which draws inspiration from the circus as an itinerant and enigmatic place to meet odd and bizarre freaks. The circus is a bit like an imaginary world that proliferates under the tents on the outskirts of our modern cities...

Three years after the first event, Benedetto Levi, CEO of Iliad Italia, returns to Superstudio to present Iliad Box, the latest fiber with the green badge. Those were successful years for the French company, which has collected 8.5 billion users across Italy (1 in 7 Italians). Let's just say, the first time was a lucky one...

Iliad box is a white, circular, elegant, minimal device with a screen showing a QR code to quickly connect to the network (no more long passwords!) and five entrances sharing a total of 5 Gbit/s. It costs 15.99 euros for Iliad users, 23.99 euros for everyone else. 39.99 euros for installation. No additional charges or price increases. "Forever" is the iconic slogan of the company founded by Xavier Niel, which plans to turn over 9 trillion...

As female empowerment grows in important cultural fields, from politics to science, and in key positions within companies and societies, Superstudio continues to shed light on their strength and vision in the areas of art, architecture, project, and design. Therefore, Superstudio invites female architects and designers to take part in DONNE & DESIGN, a special event held during the Superdesign Show 2022...

Superstudio Più in Via Tortona 27 will explore the general theme LOOKING AHEAD with numerous projects about the future as part of the April 2022 Design Week. A lot of focus is being put on women's role, which is becoming increasingly prominent in every field in which they are involved...

A dozen contemporary art institutions - museums, galleries, photographic archives, artist's dwellings, house-museums, and business museums - will open their doors during the seventeenth Giornata del Contemporaneo on December 11th. The aim of this event is to promote the heritage of private collections in our country, which are unfortunately too often hidden from the public eye. The Giornata del Contemporaneo is promoted by AMACI – Associazione dei Musei d'arte contemporanea italiani – with the support of General Direction for Contemporary Creativity of the Ministry of Culture. This is a rare opportunity to visit places that are otherwise inaccessible. The FlavioLucchiniArtMuseum is one of them...

Manila Grace presented the new "Musa" spring/summer 2022 collection by Gaetano Navarra. After the show, there was a dinner accompanied by music played by a DJ and many guests...

In via Tortona 27 a two-day event of the fashion brand Manila Grace took place. On November 25, for the International Day for the Elimination of Violence against Women, Manila Grace presented its "Muse", the Spring/Summer 2022 collection, in the spaces of Superstudio Più: the name "Muse" recalls both the daughters of Zeus which were traditionally considered the patrons of the art and a specific Chinese plant variety the fibres of which are employed to produce the brand clothes.
Independence, freedom, self-empowerment are the words chosen to represent Manila Grace's idea of the values that contemporary women... 

What happens when a system fails? Or when a single cell sticks to a frame, and art merges with life? How does man invent infinity and go beyond himself? What kind of landscape welcomes all the possibilities? These are some of the questions posed by some of the works on display in the collective Osservatorio X, organized for the first time in collaboration with the Brera Academy of Fine Arts. Through a selection of artists who learnt their skills in the painting classrooms of the Academy, we show off the art which is now exhibited into our basement. It's a shame not to bring it into the light...

Let's start from the beginning. From the life of bacteria and single-celled organisms. We are with Andrea Barbagallo, his production wants to introduce life in the artistic material. In the exhibition we find Osedex series: «Osedax which in Latin means "bone eater" indicates a particular type of bacteria that feeds on the bones of whales: undergoing such a dismemberment the whale does not die, but transforms into...

A collaboration between the Accademia di Brera, Superstudio and the FlavioLucchiniArt association allows young artists – both undergraduates or post-grads– to exhibit their artworks. Osservatorio X is the title of the exhibition that brings paintings, drawings, installations, performances – representing the latest trends – to the spaces of via Tortona 27. Open from 18.11 to 18.12...

X is the number of the edition of the project brought together in the two years 2007/2008, this currently involves 44 alumni and students enrolled...

On November 11, the fourth edition of Blockchain Forum Italia took place: the event is organized by Italia4blockchain and dedicated to blockchain technology hosted by Hangar 21 at Superstudio Più. A significant topic for sure but still unknown to many people...

First, let's clarify the highly-inflated term blockchain. "Blockchain" – literally a chain of blocks – refers to a technological paradigm that allows you to exchange value between two subjects without any intermediary...

IAB Forum 2021, is the first event dedicated entirely to digital innovation. From 16 to 18 November, meetings and conferences on digitalization will be at Superstudio Più, following a phygital format...

After the annus horribilis 2020, 2021 was a "stop-and-go" year, still stuck in the pandemic, yet at the same time aimed at recovery, at sustainability – with the climate agenda – at investments in the marketing sector and advanced technology...

The evening organized at Superstudio Più on October 22 by LeDonnexLeDonne group aimed at raising funds to help Afghan women already in Italy or stuck at their native homes, in order to react to all the risks related to the establishment of the Taliban in the country. It was definitely a great success, opening the path to other solidarity initiatives. Among these, the initiative "Solidarity Fine Art" A NATALE DONA UNA FOTOGRAFIA, promoted by the Association of Women Photographers. Here we welcome and and report this beautiful initiative....

From mid until the end of August, we witnessed, totally astonished, the dramatic withdrawal of Western troops from Afghanistan. The calls for life respect and various other declarations of intent, which we have read in recent times, are not enough: it is necessary to act concretely...

Our Christmas parties with their fabulous settings, magical lights, surprise projections, special effects, lucullian catering, have in recent years illuminated the month of December at Superstudio Più. This year, after the pandemic darkness, we are ready to start again with unforgettable parties hosted also at Superstudio Maxi, fully guaranteeing health safety. With the all-inclusive and "à la carte" formula, every evening will be tailor-made for you. It's time to book...

From 28 to 31 October Superstudio Più will host Pizza Village at Home, the last stop of the tour that celebrates pizza throughout Italy...

"Pizza is an Italian ritual" says Alessandro Marinacci, one of the managers of Pizza Village and Superstudio celebrates it, welcoming for the second year in the spaces of Superstudio Più this food event, which has been so successful in the world: born ten years ago on the promenade of Naples as a popular festival, it immediately moved to New York, aiming this year towards the city of Dubai. This is the second edition of the At Home tour which, after stopping in Naples and Palermo, arrives at Superstudio Più for its final stage...

The legendary number 13 of Superstudio 13 (the historical photographic studios of Superstudio managed by Superstudio Set) in via Forcella13, has missed a big part for many years when the famous Studio 4, a spectacular day-light with terrace, was transformed into a production room. Today, Studio 4 is going to be re-opened, even bigger, more performing, more spectacular, yet moving to the main headquarters of Superstudio complex, in via Tortona 27, where Superstudio Più is located. The Superstudio world continues to expand, update and intersect in order to offer more and more new possibilities...

In the early years of Superstudio Più, Studio 4 became the "Dance Point", the largest and most beautiful dance hall in Milan: about 400 square meters fully developing in natural light with a series of adjoining rooms for every need...

The European Green Party and the Greens-Efa group at the European Parliament have chosen Milan and Superstudio for a laboratory on climate and biodiversity. After Greta Thunberg in the demonstration of the last few days the dialogue continues with the presence, among others, of the mayor Beppe Sala, of the captain Carola Rackete, of the meteorologist Luca Mercalli.

 Milan, the spearhead of questions and, hopefully, actions on climate and the containment of natural disasters, offers interesting moments for thought in these days. We have seen to arrive in Milan the guys of the Youth4Climate for Mico's meetings, with the activists the Swedish Greta Thunberg and, for this time, the Ugandan Vanessa Nakate, even more effective testimonial of the drama of the African continent...

The new edition of White Show opens tomorrow. A full return to the usual mission of international research looking to the future.

The renewed format, a crossover of art, design, culture and technology, where the new venues of fashion are explored and special installations are created, sees White’s founder Massimiliano Bizzi working together with Beppe Angiolini, founder of Sugar concept store, who says “The paradigm of post-pandemic stores is destined to change and evolve. A wish for newness has strongly emerged, retailers need to go back to research activities and find stronger and stronger identities carrying their own style. White represents the reference platform for research and SMEs, as well as an important showcase where Made in Italy is supported...

An out of date Milan Design Week that began amidst difficulties and ended with everyone's satisfaction. Thanks to the cohesion of design world and the desire to return dreaming beautiful things and live better. The large number of visitors at the Fair and in the city was the best response to the challenge.

Over 60,000 visitors at supersalone Rho exhibition centre, 35,000 at the Triennale, 30,000 at Superstudio Più are important numbers that tell more than many words. They are a very positive response to those who strongly wanted this extra edition of Salone and Fuorisalone to remind the whole world about the strength and attractiveness of Italian design and its international capital, Milan...

The legendary Lamborghini Countach is back as protagonist in European premiere at the Superdesign Show at Superstudio Più, fifty years after its presentation at the Geneva Motor Show, with a limited hybrid series that celebrates the visionary design that has forever revolutionized the landscape of modern super sports cars, laying the foundations of the Lamborghini estate. 

Here’s the new Countach LPI 800-4, inspired by the past but with a vocation that looks far away. Perfect proportions, futuristic style. The disruptive concept behind the bold silhouette that inspired generations of super sports cars lives again in this celebratory version of just 112 units. The pure lines, the rear longitudinal position of the V12 and the iconic scissor doors, whose new design reinterprets the shapes with an even sharper cut, make it immediately recognizable while projecting it into the future...

Being attentive to the wishes of its visitors, Superstudio has always offered in its locations the possibility of a delicious and quality lunch in its two restaurants and, when it comes to events, other tastings in special refreshment points are offered and each time diversified. During Milan Design Week 2021 the offer is multiplied…

AT SUPERSTUDIO PIU’, VIA TORTONA 27
TASTE OF MILANO: hamburger, beer and a new cocktail “Taste Outdoor menu” is the proposal by Taste of Milano for a quick lunch in the garden: 100% Made in Italy hamburger, with top quality ingredients by Fatto Bene Burger. Paired with 4 Luppoli beer from Birrificio Angelo Poretti, or a 9 Luppoli American IPA characterized by a marked bitter taste. And as an aperitif the news of Martini house: Martini Fiero...

Furniture, accessories, beautiful "things": proposals of several types that at the beginning of the century have captured the attention of market and experts and could enter the icons group that represent an era, the first twenty years of the third millennium. Too early to enter design museums that historicize the symbols of time. So let's try to, with the guidance of an expert and talent-scout like Giulio Cappellini. Perhaps a personal choice, as befits an authoritative curator who launched many young designers who later became "great".

We enter this theater of excellence with companies that honor us for their refined design and quality. • Starting with Lamborghini...

In Superstudio’s art-garden the scenery prolongs the desire for holidays and invites you to relax: beach furniture and outdoor games invite you to rethink solution for living as open air as possible even in the city.

The latest research has confirmed that we are an indoor generation, spending 90% of our time indoors: that’s more than twenty hours a day. The result is a new “Outdoor Generation” that wants to live in homes and urban spaces without boundaries, using versatile systems that can be configured in response to changes in the season and in our lifestyles, combining the functions and uses of furnishings in new ways. The installation is all about this new way of living in open-air spaces, from our own gardens to public parks, inspired by the outdoor furnishings traditionally associated with beach resorts. 

Superstudio entrusts the pandemic symbol to art with the Oblong exhibition that presenting the sculpture by Stefano Bombardieri that shows the superhuman effort of a child and an elephant. With an engineering program, Marta and her friend tell you their story over the phone. Just scan the QR code at the base with your smartphone…

This September, in Milan, at Superstudio Più, a surprise awaits us: a piece of contemporary art will “speak” to us, allowing us to participate in a surprising sensory experience.
The 1: 1 scale installation of “Marta and the Elephant” by the artist Stefano Bombardieri – which in its majestic size will welcome visitors at the entrance of Superstudio Più, becoming its symbol during the Design Week 2021 – will come to life...

To Ettore Mocchetti, historical director (for forty years!) Of AD, the prestigious magazine of the Italian Condé Nast, the task of introducing the presence of the Oblong gallery and its artists at Superstudio with the exhibition "Surprise! Art tells ", of which he is the curator.

When Emanuela Venturini and Paola Marucci, volcanic owners of Oblong Contemporary Art Gallery with Art Galleries in Dubai and Forte dei Marmi, approached me and asked me to take care of Superstudio Più during the days of the next Fuorisalone taking place in Milan - in this period, I would rather call it “The Recovery” Salone - an exhibition of contemporary sculpture and painting, I immediately asked myself: why me? Is it because of the friendship that has binded us for so many years. Or is there more, maybe some of my concepts of interior design conceived (also) as a "stage for the arts"? And then, why a display of artists of the caliber of Stefano Bombardieri and Flavio Lucchini, to name just a few, who act as a precious corollary of a great event entirely focused on furniture design? ...

A small architecture between nature and technology to take care of yourself.

The HEALTHY Concept is conceived as an urban forest, as an open architectural space, with an oasis at the centre, an immersive and empathic space where you can experiment a biophilic design, increasing simultaneously quality of life and creative productivity, and where nature, technology and human activities generate creative and sustainable thoughts, on a human and planetary scale, as a new life paradigm and hybrid work for Eco-intelligent Communities. The space is set up with modularity, flexibility and scalability to enable people to live and work creatively, healthily and in harmony with nature...

The book-catalogue of Skira published on the occasion of the exhibition 1000 Vases curated by Francesco Pirrello at Superstudio Più in September, is the proof of how much creativity is a transversal language throughout the world. The variety of proposals around a single object is of great interest for what it shows and what it implies.

One thousand vases. How not to smile and at the same time feel pleasure in seeing that in the world there are always moltitudes of creatives who devote so much of their time to make something that their imagination induces them or compels them to do?  The “vase” theme already seems to limit the field a lot. The book 1000 vases curated by Pierpaolo Pitacco seems to me an excellent opportunity to reflect on the art and artists of today and yesterday...

In this Special Edition, at the Milano Design Week 2021, Materially presents the seventh edition of Materials Village, the event created to promote the development and the diffusion of innovation and sustainability starting with materials.

Hosted by the Superdesign Show 2021 of Superstudio Più, Materials Village will offer a completely new exhibition format. The indoor exhibition will showcase aspects of the material transformations surrounding our everyday lives; this will demonstrate the innovation and attention to processes that exist at the centre of companies and startups we work with...

For a couple of years, a lively and innovative gallery has appeared on the international scene with its great artists, with the careful proposal of new ones, with its three venues in Forte dei Marmi and the large gallery in Dubai on Blue Waters artificial island.

For the first time in Milan, in MyOwnGallery’s spaces during the Milan Design Week at Superstudio, it brings two exhibitions, one of which is very special curated by Ettore Mocchetti: “Surprise! Art tells” with works by Stefano Bombardieri including the sculpture of a life-size elephant that flies held by a child, in addition the group exhibition with Manu Alguerò, Mario Arlati, Pablo Atchugarry, Tiziana Lorenzelli, Flavio Lucchini, Antonio Signorini, Gustavo Velèz...

[Tunnel 29] – Design for a Post-Apocalyptic World it’s an exhibition concevied and realized by The Centre for Creativity / Museum of Architecture and Design (MAO). Located in the Discovering section of Superdesign Show 2021, the post-apocalyptic scenario, supposed before the pandemic, becomes a stimulus for designers’ creativity and inventive, transforming itself into a manifesto of new possible solutions.  

The major problems in the world are the result of the difference between how nature works (as system) and the way people think (linearly)' anthropologist and psychologist Gregory Bateson wrote this prophetic sentence 1972 book “Steps to an Ecology of Mind”. Starting from a gloomy scenario in which the world is deprived of its resources, the man controlled and limited...

Pure materials to return to the original state of things, monochromatic and monomaterial elements to build objects beyond fashion, refined sensibility to design the new. 

Artistic manufacture made in italy, henrytimi combines beauty and minimalism taking care of functional and innovative details pure shapes refined materials unique henrytimi  pieces primitive geometries that aspire to perfection artistic works that conceal functions of everyday life artkitchen artliving artbeing To an ideal and iconic living path for a new concept of space.

The visionary position of Alessi that has made the art of the table and small everyday objects popular tools of culture and pleasure, starting from the famous oil mill by Ettore Sottsass, is once again a forerunner in the numerous collaborations with female designers. Founded in 1921 (one hundred years ago!) it opened its museum in 1998, where objects, projects and documents converge, making its very original story, always avant-garde. Today it also celebrates with this collection of 18/10 steel objects created by eleven famous designers and not: they tell the attention, irony, the quality reserved for everything, that if signed by Alessi, it is never already seen or banal...

A long roundup to find out where creativity goes through 20 selected international designers, over the other 11 already represented in the Alessi Museum and now at Superstudio. Also a proper tribute to 12 great architects, who have made the history of design and who are recently disappeared, will take place.

Compared to even a few years ago, the presence of women in the field of design has changed both in terms of quantity, because women are many more, both in terms of quality, because they are more aware of their role within a traditionally masculine discipline such as design. On some issues, such as sustainability, or reuse design, women are in the front row. They have a cosmopolitan vision, they talk to the world, they know no borders and they are very quick to identify the emerging problems that design can and must try to answer...

The new Superstudio’s event for the Milan Design Week 2021 at Superstudio Più proposes a true r/evolution of our usual format made by great theatrical installations and it is becoming closer to an art exhibition, rather than a fair. We will use the rigour, the harmony and same museum-like care that has always characterized Superdesign Show, to present a series of collective and individual thematic areas, each of them with one independent and competent curator. Areas about the best of Italian and international production, the trends of living today at home and outside, with a focus on female creativity, young people and icons of the beginning of the third millennium. Prestigious brands, famous architects, successful designers and young talents for a special and unique event.

Superdesign Show- Special Edition projects...

The terrible news of the recent events in Afghanistan, with the corollary of deaths, injuries, violence and especially women denied and violated in their rights, cannot fail to reopen a wound in the whole world and also in us. 

For this reason we recall the work of Flavio Lucchini who already in 2010 denounced desires and dangers under the Afghan burqas with a series of works inspired by them, presented during the 54th edition of the Venice Art Biennale, 2011. Then, there was curiosity, investigation, irony, hope. Today no more. With the opening of the new FlavioLucchiniArt Museum at Superstudio Più, the mystery and the message of the female dress, from Haute Couture to Burqa, is again in the foreground, with the complicity of art...

With two major events in two different venues, the famous Superstudio of Milan will be present at the rebirth event on the occasion of Milan Design Week.
The first: R/EVOLUTION, new exhibition format based on many curatorial exhibitions on current issues and two spectacular interactive pavilions at the well-known Superstudio Più.
The second: DESIGN BEYOND DESIGN, five inauguration days in the newly finished Superstudio Maxi venue with many multidisciplinary activities, from photographic exhibitions to design, talks, videos, performances, love objects charity sale.

The brand n.1 in the world in appliances presents its idea of Smart Home at Superdesign Show.  Haier – Connect to Extraordinary”:  an immersive and premiumness experience, based on Artificial Intelligence. An emotional experience, in which visitors themselves become active protagonists in the history, sewn on their choices and preferences.

A highly immersive and emotional experience, in which visitors themselves become active participants of the story, tailored to their choices and preferences. Haier, the world’s no. 1 in major home appliances*, chooses the Milan Design Week 2021 to present and translate its idea of Smart Home into reality, as a result of the brand’s continuous attention to technological innovation, refined design and premium, tailor-made solutions. Located in a 400 square metre space within Superstudio Più, the “Haier – Connect to Extraordinary” experience will be open to the public from 4th to 10th  September with a visit itinerary divided into small groups...

“Performance and Connectivity for a healthier place to live” is the title of the Hoover showcase at Superdesign Show dedicated to H-ABITAT – the first Home Wellbeing Ecosystem – and innovations launched by the brand in the world of washing. The shared characteristics are: performance, attention to wellbeing and strong link with connectivity.

Performance, technology, attention to wellbeing and the creation of absolutely innovative experiences and scenarios in the domestic sphere: Hoover is taking part in Milan Design Week 2021 with a selection of products designed for a target of visitors which combine attention to design and care of the home and the person with a marked inclination towards connectivity...

Candy celebrates connectivity with the showcase “Snap&Do – Connections that make the difference”. A full range of solutions designed to simplify everyday life in a smart, intuitive and accessible way.

Milan Design Week means genius, smartness and the unique ability of design to respond to people's needs in a simple and intuitive way: a path that Candy has taken over 70 years ago, offering year after year smart, accessible products and solutions with an unmistakable Italian style. A success story, told and reinterpreted in the exhibition “Snap&Do – Connections that make the difference”, open to the public at Superstudio Più, from 4 to 10 September following what drives and inspires Candy the most: the connectivity that simplifies your everyday life...

With two major events in two different venues, the famous Superstudio of Milan will be present at the rebirth event on the occasion of Milan Design Week from 4 to 10 September. From today and throughout the month of August projects, participants, designers, artists, news, appointments to be noted. Follow us here!

Free admission upon reservation and following the health rules in force during the period.

AT SUPERSTUDIO PIU': SUPERDESIGN SHOW 2021-SPECIAL EDITION

R/EVOLUTION is the title of the event to be held at Superstudio Più in via Tortona 27, the great hub for twenty years spokesman for innovation and creativity...

The last-minute news after almost two years of closure to events is the recovery (at last!) of a top appointment on the 15th of July: the Awards Top Legal.

The first Top Legal Corporate Counsel &Finance Awards, which is a prestigious occasion to enhance the work of the company management for the success and the growth of the company business, will take place at Superstudio Più in Milan, thus beginning the recovery of the trade fair, conventions and events fields. The competition occurs every year following an objective and rigorous selection and evaluation criteria, adopted by TopLegal to recognize the work done over the course of the year by teams and individual professionals. In this way, the excellence of the financial, industrial landscape and that of the services of the main national and international companies on the market are celebrated...

In order to keep itself solid over time, a brand must rediscover, reinvent, but above all it  must be able to tell about itself. C.P. Company, our tenant for three years, has always managed to do and still keeps doing so. We knocked on the door of this new neighbor, driven by the curiosity to know him…because it is also thanks to these protagonists that Superstudio Più keeps breathing.

There are many realities concentrated here in the district of Tortona. Among these, there are some that have chosen to grow or develop further at Superstudio Più. A big space that Lorenzo Osti - the founder’s son of C.P. Company and the current president of the famous sportswear brand - defines as “a container whose beauty consists in its neutrality”...

After the newly launched Green Screen and for GoLive project, at Superstudio Più there's a “theater” on the way, created with an even more performing Ledwall which makes all kinds of events and production in favor of phygital communication possible. The new Superstudio Maxi is also getting ready with a Green Screen and a digital and television “theater” even larger and interacting with each other in real time. Superstudio's r/evolution continues...

As Incredible as it may seem, cinematic special effects have been experimented since the early 1900s through a double shot that can add spectacular backgrounds and performances in a seemingly normal scene. One hundred years later, with digital advent, the ability to recreate virtual worlds in which real people move has become a professional choice of photographers and directors...

Incredible as it may seem, it is since the early 1900s that special cinematic effects have been experimented through a double film shooting that can add spectacular backgrounds and sudden appearances in a seemingly normal scene. A hundred years later, with the advent of digital, the possibility of recreating virtual worlds in which real people move has become a professional choice increasingly accessible of photographers and movie directors thanks to the green backdrops whose official name is Chroma Key. Over more than a century the technique has been so perfected that it has allowed the creation of fantasy or epic masterpieces with incredible scenarios. Photography has also appropriated it for more commercial purposes and these days a green screen (color that allows you to insert the desired backgrounds in post-production) is often the solution when traveling to suggestive places is as impossible as it is now. A Chroma Key and a powerful computer and every fantasy becomes possible.

“Courage, vision, luck, commitment, love, friendship, sharing, experience, spontaneity, interest for fashion, art, design and all kinds of innovation are keywords that have brought us this far. Milan thanked us by transforming itself also thanks to this impulse.
20+20+20 and beyond: this is my wish forty years from the arrival in zone 6 and from the first Superstudio in via Forcella, twenty years from the second Superstudio in via Tortona. With the wish of other twenty years of success at the third Superstudio just opened in via Moncucco to bring culture to suburbs. Three strong points of the city created with the same passion with the same passion.”

Gisella Borioli,
founder and CEO of Superstudio Group 

"Twenty years ago in Milan, Tortona area was a suburb with warehouses that employed many workers, such as Riva- Calzoni, General Electric, Osram, Nestlè, etc., gradually emptied. It seemed that the disappearance of these industries which produced important artifacts left a desert. No one, not even I who had chosen it first, could imagine that after our photographic studios and with Superstudio Più’s introduction other model agencies, fashion companies, event management, museums and therefore hotels, restaurants, temporary shops and many other activities could make this area the smartest and most innovative in Milan. Superstudio was the first light bulb, the first light that subsequently multiplied to illuminate this area and attract fashion world, design, and all those activities that today contribute to make Milan the driving force city of Italy. The next step is another exhibition venue in an even more suburban neighborhood, sure that we will bring culture and new interest there too...

We are already in February and the year of the magnificent twenty years of Superstudio Più is already over, sadly closed to events. Including our birthday party. From 2000 to 2020 time was spent in a breath, with the end of a year to forget. We hope to celebrate the return to normality in 2021, with a finished pandemic, with new initiatives and new hopes.

We could not imagine, Flavio and I, that day back in 1999 when, looking for 1000/1500 square meters to set up a new larger art atelier for him and for me a studio suitable for television footage that would complete first Superstudio in via Forcella 13 photographic studios proposal, we came across a large Gabetti sign, in via Tortona 27: factory building of 17.000 sqm for sale.

The Superstudio book, conceived and created by Gisella Borioli officially comes out on February 1st to remember not only twenty years since the opening of Superstudio Più, great multicultural and exhibition center in Via Tortona, Milan, but above all the contribution it has made to the development of  Fuorisalone in the districts and the change in design representation, switching from the product to the culture and research behind the product itself.
"DESIGN SUPER SHOW-2000/2020 evolution and mise-en-scène of design at Superstudio in Milan" is at the same time a first-person diary and a review by several (authoritative) voices of this transformation that has led us into the future...

SUPERSTUDIO WITH THE WHOLE TEAM 
WISHES YOU
A HEALTHY, FULL OF LOVE AND HOPE 2021.

HAPPY NEW YEAR!

A new year that begins with a dream for us - never stop dreaming! - and a new adventure which joins Superstudio 13 and Superstudio Più: Superstudio Maxi, in via Moncucco 35, Milan.  

A gathering space that will soon come back to unite and excite us with beauty, culture, participation.

A year of rebirth, a new beginning, a new awareness.

“Everyone knows these are hard times for live music, but we mustn't give up on making music come alive. So, today my concert is held in a special place…” at our Superstudio Più!

Nest Virtual Stage is a new and interactive musical experience designed by Google in collaboration with Ghali, which can perfectly reproduce show’s atmosphere and let you experience all the emotions as if you were one step away from the stage. Online on YouTube and live from the set of Superstudio set up in Central Point and Gallery venues, 4 tunes from "DNA Deluxe X" and all the very popular rapper’s energy...

#UnPassoAvanti is the LINES campaign claim - entirely shot in the large Central Point venue of Superstudio Più with Emma Marrone - which invites women to rebel against sayings and ways of acting derived from old, backward stereotypes, denigrating the dignity of women: proud to have been part of this innovative campaign. 
It is time to take a step forward in support of women, against all discrimination!

In the large dance center that characterized the beginnings of Superstudio Più, a new possibility of temporary rentals for fashion, culture, smart-working, business opens up. There’s room for everyone in the divisible 700 square meters.

Showroom for fashion and design, studio for shooting and video, classroom for meetings workshops and classes of all kinds, venue for auditions and dance and theatre rehearsals, conference and BtoB presentations space, creative lab, exhibition area, lounge for parties dinners and events, editing room and all other short and medium term temporary needs today find a valuable address. Superstudio Più Dance Point, in via Tortona, has been for a long time the biggest and coolest space for dance in Milan, before joining the events circle that represent the location core business...

The YogaFestival returns to Superstudio Più, the fifteenth edition that focuses on quality and “live” practice in complete safety. Giulia Borioli, its founder and leading personality of the entire Italian and international Yoga field, tells us what has changed in the Covid era.

15 years of YogaFestival and the return to the historic location, Superstudio Più, where your headquarter is also located. How has the festival changed in these 15 years and how has the enjoyment of yoga turned in Italy?
From the first year until today yoga itself has undergone a swift evolution, which has had a great impact on today’s society. The first edition was born in this way, for my desire to convey this ancient and wonderful knowledge to as many people as possible. Over the years, the festival has become a reference point, which was missing, for  yoga community. Why? I believe that being superpartes, presenting so many yoga styles in the same way, involving foreign guests who have never come to Italy is the secret of a certain success...

The first of the projects dedicated to female creativity including art, design, architecture and craftsmanship which will reach its peak during the April Design Week with a completely dedicated pavilion, starts in MyOwnGallery.

"Nelle Mani delle Donne" ("In Women's Hands") - a title that says it all - aims to investigate, lightly, carefully, with irony, with foresight, into the world of creativity and begins with two small but significant exhibitions in MyOwnGallery, the Superstudio gallery always open to challenges, trends, new languages. Established artists and architects and young creatives talk about themselves with their work and a talk in the evenings dedicated during the exhibition time...

IMA, Italian Mission Awards, a well-established and sought-after appointment by all Business Travel industry. The initiative begins a competition, but mostly highlights the most important operators of the field and top travel managers who will be judged by an independent jury. The forthcoming edition, the seventh, will be hosted in September at Superstudio Più.

We wanted a summer location, as after the long months of lockdown we really wanted to celebrate outdoor the top value community such as the travel business one. We wanted a secure and well-established venue in the Milanese landscape of venues for events. We were looking for experience and staples for our Italian Mission Awards 2020 that shifted from March to September, according to the new context.  And here comes Superstudio Più in via Tortona, Milanese district hosting design week, had literally showed up as the ideal solution to return to celebrate safely...

Superstudio restarts with GoLive the new project for live, streaming and hybrid events.
The largest space of Superstudio Più, the 2,500 square meters Central Point, is set up with a 24x3 m stage, a large 24x5.5 m led screen with a 2.6 mm pitch and a control station. The seats are spaced for 200 people present and the rest in live streaming. Superstudio is ready to play this new game and you? 

A preview of GoLive, on our Youtube channel Superstudio Tweb.

To visit the space and information: info@superstudioevents.com

New entry to Superstudio Più. In the First Floor space, an open space of 700 square meters all glass overlooking the garden and via Tortona, Wave&Co arrives, a leading company in the sale, installation and repair of ultra-high-tech led screens. Manuel Maccioni is the young entrepreneur who brought to success in Italy and abroad the innovation of these tools, now indispensable elements for visual communication and the world of events, whether real or virtual.

"The field I deal with is that of cutting-edge and constantly changing led technology, able to create projects with an amazing visual impact, thanks to a very delicate element e as that of a pixel. It is an obvious manifestation of how, if you take care of every little gear of the mechanism, you can create something unimaginable. This type of technology is mainly used to bring fully immersive and engaging experiences to life, so that communication becomes the protagonist of the context.
In this regard, I am proud of the virtuous partnership that has been established with Superstudio and which is expressed in two innovative projects and in which I strongly believe.

The first woman to enhance Polish design outside the borders of her Poland, her mentor was Alessandro Mendini with whom she has worked and collaborated for a long time. To the work of designer, sculptress, art-director she alternates the curatorship of exhibitions, such as those dedicated to his master in Poznam in 2004 on the occasion of the entry of Poland into the European Community and in 2014 in Wroclaw in the year in which it was the Capital of European Culture. At Superstudio she arrived in 2011 and many more times.

Dorota between Poland and Italy, how did this happen?
My studio has been located on the Alzaia del Naviglio Grande in Milan for years, but I arrived in the city over twenty years ago for an internship in the Mendini Atelier. I studied in Poland, at the University of Art in Poznań, Faculty of Design and Interior Architecture with a thesis on Biodesign. I won three awards for the best degree and so I had the opportunity to go abroad to deepen my studies. I chose Italy, for its cultural wealth, its ancient history, the beauty of its landscape of its traditions and its people. I traveled around Italy and landed in Rome, for me the most beautiful city in the world with its squares, fountains, gardens, with the wings of angels in the paintings and sculptures of Ponte dell'Angelo...

Women are increasingly becoming the protagonists of events and are, today, even more central to our political, cultural and social scene. Even at this critical moment, many well-known or less-known female figures are emerging, but often their role is not yet recognized as key.

The role of women and the valuable contribution that many of them have made and will continue to make to our events has been reflected in Superstudio for some time.
A few months ago Superstudio launched the first call of its kind for the project DD - Donne e Design (Women and Design), a special exhibition designed for the next edition of the Superdesign Show, a real tribute to women’s creativity, that is also the theme launched by the City of Milan for 2020, with the schedule "2020 Creativity. The talents of women".
Just looking at the most recent productions hosted in the spaces of Superstudio Più in recent months, we observe many female personalities, each one, in her own way, central in events of international standing.
This is the case, for example, of Brenda Bellei Bizzi CEO of the White Show...

It is customary to draw conclusions at the year end by observing with a magnifying glass what has been and planning the future. But this particular historical period leads to browse in advance the album of memories of events just spent and to make reflections on future ones.

In January Superstudio, with the Salone della Cultura (Exhibition of Culture), smelled of pages of old, new and used books. In February, instead, it was filled with colors with art galleries, national and international, of the Affordable Art Fair and with the bright fashion of already known brands and emerging designers of White Donna (White Woman).
No nostalgia in remembering only so much desire to start again, to become the hub of new productions and to welcome back soon the most loyal customers and the most interested visitors. And the appointments now fixed with the technology of Digital Design Days and Codemotion, with the authenticity of Milanofil, with the immense blue of Denim by Première Vision and with the bold flavor of The Milan Coffee Festival? ...

Dear Giorgio,
I remember like you when fashion, a small and little considered thing in Italy, began to grow and become a beautiful, big, ours, serious thing, which brought into play all hopes and creativity. We have seen it transform and create the made in Italy and we have given it the best. We, Flavio and me and our collaborators, from the magazines we gradually created and directed, Vogue, L'Uomo Vogue, Donna, Mondo Uomo, Moda... You, first with Sergio who we are still missing, and then with all the others your excellent first-time collaborators, Rosanna, Leo, Silvana, Irene, Giovanna and many others. You never stopped. Since you were already appreciated as an assistant of Nino Cerruti, and then from those few rooms in Corso Venezia that saw your first fashion show, to the already important venue in via Durini, up to your empire ...

Extremely reserved, unreachable, even algid: who is actually Giorgio Armani? The new book by Tony di Corcia published by Cairo Editore, tries to answer this question by interviewing journalists, fashion designers and important figures of culture, top models, actresses, going through the steps of an extraordinary existence that begins with its own brand in 1975 that then originated an international empire. On the fashion designer’s 85th birthday (11th July), Superstudio hosted the first preview of the presentation of the book that according to the author’s will, concentrates on the man, narrating Giò’s (as his mother Maria used to call him) childhood, fondness, friendships, personalities, feelings...

"Man on the Moon” exhibition will be the protagonist in June, it recalls the Ghost Book theme, a new editorial and multimedia project on Italian art photography, founded by Giorgio Racca. Pier Paolo Pitacco, art-director and well-known artist at Superstudio for his numerous collaborations, in charge of graphics and contents explains: “Ghost presents original and uncommon stories, alternating great names and emerging young ones. The number 5 volume, just like the exhibition, is indeed dedicated to the 50th anniversary since the Moon landing. About ten authors describe their personal vision of the satellite with their photographs. An evocative and fascinating exhibition and a step to create a community that shares research of quality and that finds itself in a class publication”. 

Over 35.000 visitors in 48 hours. This was the surprising number of the “Salone della Cultura” last edition that is back again this year at Superstudio Più, on the 20th and 21st January. A landmark for those who love books and general culture, the Fair proposes educational courses and labs dedicated to the creation of paper jewellery and “sculpture books”. For art lovers, the possibility to see, for the first time in Milan, the exhibition of the portraitist photographer Ghitta Carrell, organised by Fondazione 3M, and the silk-screen printings by Emilio Isgrò, as well as young talents’ photography exhibition. Within the creator’s idea by Matteo Luterani of Luni Editrice and Sergio Malavasi of Maremagnum, the book remains still the main presence with new editorial proposals side by side with ancient and precious books, according to the consolidated format that made the Milanese public in love.