Always focal point of Fuorisalone, since its very beginning, Superstudio, with the project Superdesign Show, Temporary Museum New Objects New Projects, has been working on quality. The long work of planning, coordination, communication, selection that foreruns every edition of Superdesign Show at Superstudio during the Fuorisalone has, right from the beginning, aimed at the top, always striving to bring the best of the global furniture and technology production in connection with the contemporary “savoir-vivre”, favouring great brands and the most innovative and intelligent proposals. The next edition of the project by Gisella Borioli, makes of ONLY THE BEST its manifesto. The new concept changes the general preparation and further highlights identities and varieties of the involved companies, invents a more impressive way to communicate, increases everyone’s visibility, adds collective trend-setting theme exhibitions. Giulio Cappellini is the protagonist of this programme, in the recovered role of art director of the event, with the cooperation of SuperLoft’s collective, a living example of contemporary culture, highly regarded in all its activity, from reception to services. Besides him, other well-known designers develop multi-brand exhibitions and installations created around a modern idea if the world of design concerning the theme of light, unusual materials, art-design or other. Back this year is DISCOVERING: People and Stories, a dedicated area to emerging talents and SELECTED OBJECTS, an area dedicated to small innovative companies and start-ups. Selections are open from September. Inside the common spaces, the Parades, shows of selected objects by the best international manufacturers according to specific topics, are taking place.

www.superdesignshow.com