Twenty-five years of success celebrated alongside all those who, driven by passion, study, or curiosity, choose to explore design trends with us. Countless projects that tell stories, reveal distant cultures, and spark dreams with open eyes. Every year, organizing this event down to the smallest detail excites and inspires me. I’m glad that people have the chance to discover the incredible world of design, but we must ensure that quality remains at the heart of this great project, continuing to give voice to culture and new ideas.

Just a few days after the close of Superdesign Show 2025, in a climate still full of emotion, it's natural to pause and reflect. This was a special edition—the twenty-fifth—and like every important anniversary, it brings with it reflections, questions, hopes. Twenty-five years ago, starting from Superstudio Più on Via Tortona, what has now become the widespread Milano Design Week across the city’s neighborhoods was born. In this time, design has transformed: from an event reserved for architects, designers, buyers, and creatives, it has evolved into a grand, urban, popular, and international celebration. Today it attracts families, students, and curious visitors from all over the world. And it was precisely this transformation that was at the heart of Superdesign Show 2025, which we built around a single word: Happiness. Happiness as a need and as a vision. Happiness as a design challenge and as a response to the difficult times we are living through. We saw this happiness in the 87,000 visitors, in the projects of 70 designers from 10 countries, in the “Happy Objects,” in the poetic installations by Lexus and Geberit, in the sensory journeys and visionary creations. We also felt it in the exhibition “Unforgettable”, curated by Giulio Cappellini and Leonardo Talarico, which brought back to Superstudio the great names of Made in Italy to celebrate our first 25 years. To all of them goes a heartfelt thank you: to the designers, the exhibitors, the press, the technical partners, the international audience, the 50 young people on our team who worked with passion, and the friends who have been with us from the beginning. But this reflection cannot be purely celebratory. During this edition, we also noticed signs that give us pause. As I mentioned in an interview with Corriere della Sera, the Tortona district today risks losing that strong cultural identity which once made it a beacon of design. Too many “off-topic” events, too much food, too much fashion are turning the week into a generic container—something closer to an amusement park for tourists. Perhaps it’s time to rethink, reorganize, and restore content and vision. Success must not lie in numbers alone, but in the quality of ideas, in creative energy, and in the commitment to building a more beautiful, more sustainable, more authentic future. Superdesign Show 2025 was all of this: a moment of joy, certainly, but also of awareness. A signal to be picked up—for those who love design and recognize its cultural, social, and emotional value. We’ll see you again in 2026. With new questions, and with the same drive to change the world—starting from a chair, a light, a space, an idea.

A mosaic of projects capable of giving a taste of what the future design trends will be. From software that fully harnesses AI for the benefit of people; to cutting-edge systems that allow to enjoy nature all year-round; to timeless work of art with historical and cultural value that have marked an era; to reinterpretations of moments of togetherness in a perspective that enhances the joy of being with others.

Superstudio Più celebrates its important 25th anniversary with a selection of emblematic projects, milestone of the history of Italian design, that opened new path of experimentation and crossovers between arts, cultures, materials and shapes. A return to the roots of brands that – from the beginning - have supported the role as cultural catalyst of Superstudio, always capable of forecasting and anticipating the trends and setting the pace. A look at how this adventure began and how it will go on.

Japan, with its tea tradition and contemporary lifestyle, is at the heart of the exhibition that promotes the modern lifestyle of the Land of the Rising Sun. Glow, a small but immersive exhibition, arises from the meeting between WOHL HUTTE, a brand specializing in wooden furniture and interior design, and Japanese tea sommelier Kenzo Terada, founder of Teaste It, who showcases the excellence of tea and matcha from his home region, Shizuoka. They are joined by FATE INDUSTRIES, which reinterprets stainless steel with a crafted touch, and SAMNICON, a gallery that explores the concept of cultural heritage through design. Glow is therefore not just a design exhibition but an immersion into the Japanese philosophy of beauty, which manifests itself in discretion and harmony rather than opulence or pure tradition. Authentic Japanese tea is available to taste and purchase here.

Three Japanese companies, each with its own expertise, come together to create an elaborate light installation that invites reflection on the nature of happiness.
Unpredictable, fleeting, unexpected, hidden—happiness is not always easy to define. GPJ Japan, Yutaka, and ONEFABRICA have collaborated to produce immersive installations that offer unique sensory experiences. Invited by Superdesign, this time with a captivating mise-en-scène, they encourage visitors to reflect on how happiness can manifest in surprising ways. George P. Johnson Japan Ltd (GPJ) aims to empower brands to stand out by crafting new kinds of user experiences.
Yutaka, a space creation coordinator, designs environments with a strong focus on spatial communication and atmosphere. ONEFABRICA provides materials such as aluminum, wood, and stone, often enhanced with artistic reproductions. It also contributes the technological expertise needed to bring the project’s structural elements to life.

Numerous collectives of artists and designers that are showcased at Superdesign Show this year. Each with their own vision of life and happiness, they present fun, colorful projects, that blend craftmanship with innovation, always standing out for their attention at sustainability and the reuse of materials. Wheter it’s for their cutting-edge research, for the successful mix between Western and Eastern elements or just for the unusual and lively shapes, these projects share the ability to capture attention.

From the very beginning Superstudio Più believes in the social and collective value of art. And so, the various exhibition spaces open their doors to gifted and visionary artists that share their idea of beauty and sensuality, highlight the alienating monotony of cities and transform waste plastic materials into sculptures, turn a motorcycle into a symbol of art and innovation and give shape to literary metaphors. 

The installation aims to show how a living environment can be redefined through spaces that better respond to both the physical and emotional needs of its inhabitants. At the heart of the project is the pursuit of interactivity, where surfaces and furnishings are capable of reacting to external stimuli such as light, sound, and movement. Equally essential is achieving a seamless fusion between the physical and digital worlds, allowing living spaces—fluid and undefined—to combine advanced manufacturing materials with virtual experiences. The goal is to create environments—through technology, smart materials, and design—that adapt, case by case, to support both physical wellbeing and mental clarity.

Three projects, three visions and three concepts, but one common point: wheter it’s marble or lava stone, what is showcased is the peculiarity of an extremely versatile material, regardless the “though” appareance. Being made of stone can take many meanings, and three important names of Made in Italy demonstrate this. 

A vertical installation inspired by the X Table System—the modular table collection designed for Cappellini by Hsiang Han Hsu, a Taiwan-born designer based in Taipei—welcomes visitors at the entrance of the grand Central Point hall, where the Far East exhibitors area unfolds first. X Possibilities is a way to evoke thought and explore the potential of extending nature into industry and art. The stacked modular tables, in various sizes, rest on an injection-molded plastic base inspired by geometric forms found in nature, ensuring both strength and stability.

Flavio Lucchini, visionary and innovator as entrepreneur, art director, editor, architect, artist has tried everything, successfully, tying his name to the creation of the most important fashion magazines and Superstudio itself, of which he is founder and designer. 

Yes,… fashion. He loves it so much to make it eternal through grandiose works, different from each other, witnesses of an era. He quitted printed paper for the sake of art, to which he dedicated himself in the last thirty years. Divine, the great golden sculpture at the entrance is a symbol of beauty, genius, planning, the art of making. The four pearlescent Ghosts, whose bodies seems to have flown away, tell the essence of the dress and its mastery. The cheerful Dolls are pop works smiling at girls not yet women, naive and provocative together. These are just a few of the hundreds of works made in his atelier. The inauguration of the FLAVIOLUCCHINIART MUSEUM is currently in Via Tortona 27 in a building of Superstudio Più.

We all want to be children again, but no one admits it. The memory of something soft and sweet has no precise form: eyes closed in a happy moment. 

Shapes and colors without rules: soap bubbles and raspberry ice cream boules, teddy bears and inflatable ducks, running after a ball and lying down on the sand. It is not a thought, but a feeling to experience when you look at YouMellow and when you sit freely. You can arrange them as you want, play with the poufs and move the supports, orienting them in a hundred ways because they are not designed for a defined position: what looks like a chaise longue might become a think tank for two. You can invent your own place to dream and change it easily. Like a puzzle, you can put them together and it’s a new square: revolution or love words. Tweaked loveseats. Gianni Arnaudo conceived them, Gugliermetto Experience produced them.

Superstudio Group's editorial activity is a small but important area complementing all the group's activities. Among books, catalogues and artist notebooks related to our world and other publications for third parties, the catalog edited or curated by our creative team is often enriched. Original, unusual, limited edition volumes ranging from art, image, design, creativity, not easy to find, except through our direct supply. Rare or off-the-print editions that we have decided to reserve for our community of beauty lovers. After the first others will follow.

We are pleased to announce we’ve opened a showcase on amazon.it where DESIGN SUPER SHOW- 2000/2021 evolution and mise-en-scène of design at Superstudio in Milan...

The Architect Stefano Boeri, President of the Triennale, a public figure with a strong influence on contemporary Milan, is an excellent witness of explosive power that Expo 2015 and Design in its recent transformation have had. So he remembers it in Design Super Show book.

20 years of Superstudio are 20 years of life in Milan. Two decades during which our small and busy metropolis has been able to regenerate and return to being a protagonist on the scene of World cities of the planet.
In this regeneration, which had Expo 2015 as a catalyst, Milan has been able to play together two trump cards deeply linked to its history: a constant boost towards innovation and a deep culture of social generosity. In the world of creativity, this inseparable combination (when one of the two components is missing, Milan immediately returns to being a small city) has created a uniqueness which still amazes and attracts the world...

The moment the Temporary Museum of Superstudio hosts for the first time the group exhibition of Thailand, it is almost a challenge. An unusual country in the design market, yet full of promises and with a very interesting point of view, a wise mix of craftsmanship, artefacts, tradition and desire for renovation.

In 2011, it is a little space in the Former Ansaldo of via Tortona, inside the complementary project “Innovation/Imagination” always curated by Superstudio in collaboration with SlideArt: a group exhibition with the best of Thai design and the winners of the prestigious DEmark (Design Excellence Award) that rewards design, innovation and functionality, all curated by the Thai researcher and designer Eggarat Wongcharit.
The following year, the group exhibition moves to Superstudio Più for three years in a row, taking up an important space and becoming a proper national pavilion also thanks to the important investments in support of the companies from the government...