In this Special Edition, at the Milano Design Week 2021, Materially presents the seventh edition of Materials Village, the event created to promote the development and the diffusion of innovation and sustainability starting with materials.

Hosted by the Superdesign Show 2021 of Superstudio Più, Materials Village will offer a completely new exhibition format. The indoor exhibition will showcase aspects of the material transformations surrounding our everyday lives; this will demonstrate the innovation and attention to processes that exist at the centre of companies and startups we work with...

“Materials have always been important to all human activities and to the design world. We are made of matter as well as thought, but also of soul, as someone could say. The solid side of our lives will always be important”.

With these words, Emilio Genovesi, the CEO and soul of Materially for many years, has photographed the key role of materials in the design culture. The solid side is coming back at Milan Design Week in 2021 in the Materials Village hosted by Superstudio. This year, there will be a Special Edition in terms of dimensions and meaning that will recall companies coming from different fields to work around a single theme: innovative and eco-friendly materials for daily life.
Dwelling has never been as liquid as during these last fifteen months. Home has become an office and a school, spaces have turned into gyms, private means of transport into private places, highlighting a trend that for many years saw airports transformed in shopping malls and hotels in spa and galleries...

The Architect Stefano Boeri, President of the Triennale, a public figure with a strong influence on contemporary Milan, is an excellent witness of explosive power that Expo 2015 and Design in its recent transformation have had. So he remembers it in Design Super Show book.

20 years of Superstudio are 20 years of life in Milan. Two decades during which our small and busy metropolis has been able to regenerate and return to being a protagonist on the scene of World cities of the planet.
In this regeneration, which had Expo 2015 as a catalyst, Milan has been able to play together two trump cards deeply linked to its history: a constant boost towards innovation and a deep culture of social generosity. In the world of creativity, this inseparable combination (when one of the two components is missing, Milan immediately returns to being a small city) has created a uniqueness which still amazes and attracts the world...