The extraordinary edition of the next MILANO DESIGN WEEK from September 4th to 10th is approaching! Now it’s time to register to participate in Superdesign Show Special Edition September 2021. A not-to-miss appointment in the locations of Superstudio Più and Superstudio Maxi that is also going to inaugurate its incredible new space.Ten themes and their curators will be presented with a new format described in this video.
For many people, September is the beginning of the new year (academic year, working year, project year…) characterized by energies coming from the holiday period that push ideas forward. For Milan it is the month that sees the full recovery of many activities and above all the return of the most important event: that loved, international Milan Design Week showcase of creativity, business, culture, research, progress, vision, planning, future...
Despite the feeling of uncertainty among some business operators and the long wait for a statement by the Salone del Mobile, Design's Fuorisalone, the most important communication and creativity event that has created MILAN DESIGN WEEK and distinguished Milan for more than twenty years, in 2021 will take place. Promoters' leading group has already confirmed its intention to start again with a special edition in September. Superstudio, pioneer and founder of Design "movement" widespread in the Districts, increases its exhibition venues and confirms its commitment. Its Superdesign Show will be there in September. With R/evolution, the general title for an edition that will look far through different projects. With R/evolution, the general title for an edition that will look far through different projects.
The newspaper article this morning on Il Giornale, written by Pamela Dell’Orto, was a nice surprise that delighted the author, collaborators and the whole Superstudio team. Not only for the pleasure of seeing recognized the commitment of Superstudio Group active in Milan for almost forty years and the titanic work behind the book’s achievement telling an aspect of it, DESIGN SUPER SHOW, but also for the precision, carefulness, curiosity that shines through the entire article with many quotes by top designers welcomed and many references to the most significant moments in Superstudio's life. It now develops on three poles: Superstudio 13, legendary photographic studios and facilities for fashion and image founded in 1983, Superstudio Più, multifunctional hub hosting design, fashion, art, innovation in general since 2000, and the latest Superstudio Maxi...
Due to the uncertainty of the effects of the Covid-19, Salone del Mobile has been finally moved to the beginning of September.
Many operators were beginning to wonder about the Salone del Mobile to be held April 2021: yesterday, the Organizers released a communication to inform that the event has been definitely moved to the beginning of September.
Not an easy choice, given what has already happened in 2020, but a choice of responsibility: this solution will leave to the participants a wider span of time to prepare the exhibition, guaranteeing as well a period where the effects of Covid19 are minimal.
The President of the Salone del Mobile, Claudio Luti, declared: "we interacted with Fiera Milano, thankfully we can guarantee a low-risk period..."