An International event dedicated to men. Superstudio will be “the place to be”, an area where you can let your curiosity run wild and treat with a moment dedicated to yourself; trim the beard, try on tailor-made clothes, taste spirits and fine cigars. Three days entirely dedicated to men’s passions in all its forms, to be spent also in sweet company. Man’s World is in fact a source of present ideas for every woman, definitely not to be missed. Many top brands are present at Man’s World Winter Edition, creators in the luxury wear, such as E. Marinella, Albeni 1905, Carlo Alberto, of health & beauty, food & beverage, technology, sport and motors. Over 60 exhibitors including small artisans and professionals that describe their own brand to guests in a direct and experiential way. Curiosity: Man’s World made its debut in the urban scene of Zurich in 2016. Three young Swiss men are the creators of the format, Daniel Rasumowsky, Roman Stämpfli and Karim Debabe, professionals with a marketing, retail and automotive backgrounds “Men – explains Rasumowsky – are usually lazy and impulsive buyers, this is why we wanted to gather this target of increasing importance in an only place, with a careful selection of products, brands, and top quality services”. Both press and the public have embraced a unique event of its kind, allowing exclusive and authentic experiences to a receptive target and yet complicated such as the male one. The success has continuously increased, stopping at Losanna and Hamburg in 2017 and landed in Milan in 2018. To adapt the format to Italian market has been Campus Fandango Club, event management company, specialized in management of big events.

“We fell in love with Man’s World the first time we saw it at Zurich” explains Marco Moretti and Michele Budelli, respectively chairman and Chief Executive Officer of Fandango Club Spa. An event format – Budelli explains- that is able to offer original experiences at two levels. On one hand there is the public, mainly male but with a significant percentage of female, that like the idea of finding everything that they are passionate about in one place. On the other hand are the exhibitors, who benefit from a completely experiential format; their products is placed in a context where they can be described, talking directly to a selected and interested visitors, able to understand their products because they are located in a context in line with their expectations.”