FASHION&DESIGN VS TECHNOLOGY
For its vocation, Superstudio intercepts trends that collects and retransmits, through its events, the changes of society in different ﬁelds, but in particular and periodically, in fashion, in design and in communication. We have asked big representatives of theses ﬁelds an opinion on how much technology is going to inﬂuence their work.
GIORGIO ARMANI: A DISCREET TECHNOLOGY THAT RESPECTS VALUES. A rare coherence that didn’t keep him, always being himself, from moving in harmony with times and align to innovations, Giorgio Armani became the Greatest and undisputed fashion creator acclaimed all over the world. “When I started working, everything was much different. Communication tools were the traditional ones, the bond between fashion and innovation were still at an early stage. Things have changed today: social media are extremely popular, and it is necessary to keep pace with them, bringing one’s own thoughts and personal vision on the most followed platforms. At the same time, big brands and big companies show always more interest and attention towards innovation, pointing more and more towards anathic and correct approach, complying with the environment and worl..