The new edition of White Show opens tomorrow. A full return to the usual mission of international research looking to the future.

The renewed format, a crossover of art, design, culture and technology, where the new venues of fashion are explored and special installations are created, sees White’s founder Massimiliano Bizzi working together with Beppe Angiolini, founder of Sugar concept store, who says “The paradigm of post-pandemic stores is destined to change and evolve. A wish for newness has strongly emerged, retailers need to go back to research activities and find stronger and stronger identities carrying their own style. White represents the reference platform for research and SMEs, as well as an important showcase where Made in Italy is supported. With Massimiliano we will work on the concept of shades of white, a fundamental ingredient in the culture of fashion with which we will create an unexpected layout and a timeless image”.
Many surprises are to be expected from these two smart and visionary personalities: white timeless, contemporary makers, secret rooms and much more. We do not tell anything else in advance, we invite you to discover them by visiting the Salone which takes place in Milan at Superstudio Più, via Tortona 27 and at Base, via Tortona 54, from 23 to 26 September.
This is also an opportunity to see the brand new FlavioLucchiniArt fashion/art museum with Dialogues between Art and Fashion exhibition, and the huge collection of white works, still here at Superstudio Più.