The most striking news in the last two seasons of Man Fashion, the White Street Market on stage at Superstudio Più with a unique cocktail of fashion, street style, sportswear. Urban culture, environment integrity, street art, events, talks, videos and installations that have covered the topic of plastic recycle. The recipe by Max Bizzi founder of WHITE is innovative and brave: not only top brands and companies, not only the usual commitment to attract the most important international buyers, but a fashion village that makes Sustainability the real essence of every project on show. “Buy less, choose well, make it last”, says Vivienne Westwood, special guest of the latest edition, in her manifesto. “We are at the beginning of a route leading to the renovation of men fashion week” - claims Bizzi, founder of WHITE - “and I am happy that a team with Confartigianato Imprese, MISE and ICE Agenzia has been created. It’s a fully committed team, and I am excited about this path that talks to the final consumer with the B2V formula. In addition, having dealt with a theme like sustainability with partners such as ONU, Fashion Revolution and Fashion For Good has been a good omen; the success of the talks and activities proves that it is a path that, in the long term, could give excellent results”.