IAB FORUM 2021: ABOUT DIGITAL INNOVATION
IAB Forum 2021, is the first event dedicated entirely to digital innovation. From 16 to 18 November, meetings and conferences on digitalization will be at Superstudio Più, following a phygital format.
After the annus horribilis 2020, 2021 was a "stop-and-go" year, still stuck in the pandemic, yet at the same time aimed at recovery, at sustainability – by the climate agenda – at investments in the marketing sector and advanced technology. "Back to Humans" is the theme of this edition – involving in-person audience and talks via streaming – to return to humans as (re)-starting points from which rethink the digital transformation. More than 100 speakers will bring their idea of renewal on stage. The event will be divided into three days and will insist on different themes: digital sustainability, that will be addressed on November 16 during Zero Emission Digital, the first dedicated conference in Italy; digital marketing and its trends; the new ctv technology that by adding web services to tv screen's functions makes our televisions increasingly "smart". The works will then end with a digital workshop on November 18th.