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01/06/2017 | DESIGN, EDITORIAL

SUMMER IS COMING…

Posted by: Gisella Borioli
Superdesign Show is over, the peak moment of the FuoriSalone 2017 and spring, the time of big and small appointments continues in the two locations of Superstudio. White June, research menswear and womenswear preview is, as usual, Superstudio’s first appointment with a summer full of surprises, starting with the new International presences.

Whereas at Superstudio 13, the historical photographic studios turn, for the Fashion Week, into Tomorrow’s location, trendy mega showroom that gathers many successful avant-garde brands. For the third time, the spectacular fashion show of David Fielden’s wedding dresses is back. The new organisation by Superstudio Events, operated by a team of young people totally dedicated to temporary events, is unstoppable and brings more, numerous new entries. The first edition of Italian Gourmet at Superstudio Più has just ended. Innovative format that allows to taste and experiment even from home, delights by 18 star-rated chefs inside the new Milano Food City schedule. High expectations for the end of June for Google convention, the only stop in Italy of the International schedule of meetings programme on the “cloud” future.

In May the Fuori Fuorisalone project begins, with a series of design in dialogue with art at MyOwnGallery, that provides an open window to architects and design operators’ sphere of interest throughout all the year. On the Roof where, among the scent of the aromatic vegetable garden and the fascination of Michelangelo Pistoletto’s installation, cocktails and evening events under the stars take place, by appointment. In the meanwhile at Superstudio 13, advertising campaigns and photographic services of top fashion brands follow one another: super photographers, top models, famous art directors, bring to life the images that will swarm from Autumn, from Armani to Missoni, from Trussardi to Max Mara to Cucinelli and many more. All the scheduled events until July will find renewed spaces and equipment at Superstudio Più, with improved fire prevention and security tools.

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