With two major events in two different venues, the famous Superstudio of Milan will be present at the rebirth event on the occasion of Milan Design Week from 4 to 10 September. From today and throughout the month of August projects, participants, designers, artists, news, appointments to be noted. Follow us here!

Free admission upon reservation and following the health rules in force during the period.

AT SUPERSTUDIO PIU': SUPERDESIGN SHOW 2021-SPECIAL EDITION

R/EVOLUTION is the title of the event to be held at Superstudio Più in via Tortona 27, the great hub for twenty years spokesman for innovation and creativity. The new concept introduces a rethought path open to the new design that welcomes all the requests for concreteness, innovation, sustainability, inclusiveness, interconnection, arising in the post-pandemic year. 12 curatorial exhibitions deal with current issues such as the new millennium icons, female creativity, the home led by Artificial Intelligence, new production techniques, open air living and working, the car of the future, art that dialogues with design and others. Here are the headlines:

CULT&MUST 2000/2020 - the new millennium icons, curated by Giulio Cappellini.
DONNE & DESIGN - female creativity, curated by Silvana Annicchiarico.
OUTDOOR GENERATION - new open air and biophilic design proposals for a small architecture. Coordination by Donatella Bollani.
SUPERCAMPUS - study and work in freedom, curated by Giulio Cappellini.
DISCOVERING - experimentation and new technologies, by Fulvia Ramogida.
MATERIALLY - increasingly performing and sustainable, coordinated by Chiara Rodriquez and Federica Pastonesi.
1000 VASES - thousand faces for the same idea, curated by Francesco Pirrello and Pierpaolo Pitacco
SMART HOME - the smart and totally interconnected house decides for you, Bonsai Ninja project.
DREAM CAR - evolution of an automotive icon, designed by Carlo Ratti.
ART CHALLENGES - artists, exhibitions and special effects, curated by Ettore Mocchetti.
DIALOGUES BETWEEN ART AND FASHION - opening of FlavioLucchiniArt “personal museum”.
DIG/ITALY - communication beyond borders. Phygital meetings and more.

A project by Gisella Borioli with the art-direction of the architect Giulio Cappellini and the support of several independent curators.

AT SUPERSTUDIO MAXI: SUPERDESIGN SHOW 2021-EXTENSION

DESIGN BEYOND DESIGN, multidisciplinary and multicultural composite where design will be seen in its different communicative expressions (art, video, photography, performance, architecture, publishing, workshop...) is also the opportunity to discover the newly finished Superstudio Maxi venue in via Moncucco, a large, elegant, technological and sustainable exhibition space that fits into the greenery of Barona district, an area undergoing total renewal, the setting for urban regeneration projects signed by important architectural firms. DESIGN BEYOND DESIGN goes into a new way of telling design between real installations and virtual meetings with a revolutionary "fair" concept. Here is a contents summary, which remain in progress and open for the entire duration.

EXHIBITIONS and INSTALLATIONS
NEODESIGN - by Leonardo Talarico - A promising debut. Pure lines, rigorous aesthetics.
ANTIDESIGN - by Gianni Arnaudo. Innovative Mee-Thing cartoon-style sofas. By Gugliermetto-Experience.
POPDESIGN - by Diego and Guido Gugliermetto and Franco Mello. Irreverent and surreal sessions.
PANDEMICDESIGN - by Luca Gnizio. Symbolic furniture created with the recycling of industrial waste.
RAYS OF LIGHT - by Adriana Lohmann and Giò Colonna Romano. Immersive luminous waterfall. By Slide For Life.
PAPERTHINKS - by Daniele Papuli. Paper sculptures or design objects? Exclusive installation and video.
LUCA GILLI - Passaggi di Stato - Superstudio Maxi, the site of ideas. Photo exhibition.
FLAVIO LUCCHINI - Sculptures in Barona. Works by the artist, entrepreneur and founder of Superstudio.
Aphorisms - The thoughts of great architects who help build a better world.

VIDEO and MEETINGS
AN ITALIAN (ARCHITECT) IN ... - Architect-Tours around the world conducted by Laura Ragazzola for Matrix4Design. 4 one-hour films to learn about the Lot-Ek, Big, GG-loop and Snøhetta studios.
STORIE DI COSE - Project by IULM University. Contest among design students to describe common objects and icons in an original way with a short film.
A.I. (ARTIFICIAL INTELLIGENCE) WORKSHOP - By prof. Guido Di Fraia. How can artificial intelligence interact with design? In collaboration with IULM.
GIOVANNI GASTEL - Unespected works 1982/2020. Editing Giuseppe Biancofiore. Videophotographic exhibition in tribute to the great photographer who recently passed away.
LA MODA IN ALTRO MODO - Directed by Giovanni Gastel. Videostory on the evolution and representation of fashion with the contribution of Flavio Lucchini and many other protagonists, from the 1960s until today.
ZONE 6 CHANGE WITH US - Curated by Superstudio in collaboration with MuseoLab6. Photostory from the early 1900s to 2020. "Zona Tortona" is transformed from an industrial district to a creative district.
DIVINE - art in Barona. A large golden sculpture becomes a symbol of Superstudio Maxi and the regeneration of the area. Video of the work-in-progress installation.
SUPERPOESIA - By Ivan, street poet. The multifaceted artist who has his ArtAkademy in Barona, dedicated a poem to the birth of Superstudio Maxi. To read and to listen to.
DESIGN SUPER SHOW 2000/2020 - by Gisella Borioli. Presentation of the book that tells the evolution and mise-en-scene of Design over the last twenty years.
BODYINSIGN - DanceHaus Academy and Hip Hop Department. Susanna Beltrami project.
Site specific and long durational performance, video dance and talk by 40 performers.

FURTHERMORE
LOUNGE AREAS. 5 lounges designed by Paola Navone, Marcel Wanders, Karim Rashid, Marc Sadler, Lorenza Bozzoli and Ambrogio coffee tables by Francesco Favaretto. By Slide Design. NC Design group dividers.
SUPERSHOPPING IN LOVE - Special charity sale - Design objects that speak of love and friendship. In favor of the non-profit association Itaca.
FOOD & BEVERAGE - by Temakinho. Contemporary food and bar service from the truck of the famous restaurant chain.

A project by Gisella Borioli, exhibit consultant the architect Paolomaria Giannotti. With the participation of artists, designers, companies, institutions.

From tomorrow AT Superstudio Magazine will publish every day more details on the events, contents and participants in Superdesign Show for the Milan Design Week 2021. Follow us here and on the website www.superdesignshow.com!