In order to keep itself solid over time, a brand must rediscover, reinvent, but above all it  must be able to tell about itself. C.P. Company, our tenant for three years, has always managed to do and still keeps doing so. We knocked on the door of this new neighbor, driven by the curiosity to know him…because it is also thanks to these protagonists that Superstudio Più keeps breathing.

There are many realities concentrated here in the district of Tortona. Among these, there are some that have chosen to grow or develop further at Superstudio Più. A big space that Lorenzo Osti - the founder’s son of C.P. Company and the current president of the famous sportswear brand - defines as “a container whose beauty consists in its neutrality”. This neutrality is expressed through the architectural structure, but also through the precious and prosperous difference between the creatives who meet here, communicate with each other, develop projects, giving new life to this area every day. Right here is where C.P. Company has decided to open its showroom: a space that combines the whole structure’s architectural perspective with lines of monochromatic garments, resulting in an elegant harmony between color and space.
The brand, born in 1971, has always gone beyond the “safe zone”, thanks to its constant experimentation. Since the very beginning, the production procedure consisted in the dyeing of all the selected fabrics, many tests, some of them with a negative result, but also in the creation of unique and inimitable prototypes that have become great successes. “The most beautiful things come from mistakes”, as Lorenzo Osti reminds it.
After a first and perhaps precocious approach to the world of clothing at the age of 20, he has finally returned permanently since 2015, driven by the will to remember and celebrate the work of his father, but also to recover and concretely elaborate the meaningfulness of C.P. Company.
Fate… this is what the path of Lorenzo could make us think of. However, he talks about case. Well, case wanted him to take an independent road in the field of web design and that only later would he take a step towards his roots with a different awareness that turned out to be enriching. A story that encourages you to think that, if you follow your instinct with intelligence and trust, you will see that in the end all the small dots will unite bringing out a beautiful constellation. This year, C.P. Company celebrates its 50th anniversary. On this occasion, it made few collaboration, as with the street brand Patta. With enthusiasm and satisfaction to have reached such a goal, Lorenzo expresses his desire for the next future: to work on the meaning and the philosophy of the brand, going beyond the pure aesthetics, which affected by the action of time runs out and changes constantly. It is essential to start considering the brand as a “living creature”: feeding it, growing it, but above all educating it. This is the only way to transmit feelings to people and create a strong empathy with them…which is necessary today more than ever after a period of closure and global stop.
Research, risk, tradition, functionality, synergy: these are the values of which the brand, from the avant-garde Bologna of the 70s to the contemporary world in constant transition, continues to be a proud and sincere mouthpiece.