During Brandcast 2022, staged at Superstudio Più, the best but also the new was presented. While creators remain the core of the YouTube system, space was given to the development of innovative editorial projects, new video formats, and new brand collaborations. YouTube continues to be an important reference point with competitive costs for corporate communications.
During the event hosted by Drusilla Foer the significant testimonies of Francesca Mortari, YouTube Director for Southern Europe and Vincenzo Riili, Senior Marketing Director of Google Italy and Simone Zucca (Director Agency and Strategic Partnerships Google Italy) . Some content creators and guests (Le Twins and La Rappresentante di Lista) took the stage while Geopop, the Ciaopeople popularization project directed by Andrea Moccia, dedicated to Science in everyday life, received YouTube's Golden Button for reaching 1 million subscribers on its channel.