The vocation of Superstudio to be attentive and active in social matters (it recently added the classification of "Benefit Company" to its profile) has strengthened over the years through various initiatives always close to the needs and desires of people facing difficulties of every kind. This time, we wanted to address cultural benefits, which fill the heart and are no less important than those that satisfy primary needs.
    Designer's Dream is an initiative made possible by the donation of the entire collection of original sculptures from Slide Art to remember Giò Colonna Romano, founder of the design company Slide and a great art lover, recently deceased. In collaboration with the auction house Christie's for a commission-free benefit auction, and Superstudio as curator and organizer, along with other friends, whom we thank here: Cento per Cento Company for graphics, Conseil for communication, Elena Pardini for the press office, New Team and Tenute Venturini Foschi for refreshments, and all volunteer collaborators.
    Commissioned one by one by Giò Colonna Romano, a brilliant and generous friend, the works for sale and on display are important sculptures with a significant impact, speaking a contemporary, poetic, and visionary language. They bear the signature of famous architects or renowned international artists (from Alessandro Mendini to Alessandro Guerriero, Denis Santachiara, Bruto Pomodoro, Fabio Rotella, Flavio Lucchini, Eun Sun Park, and others). These are authenticated "artist proofs," created using industrial/manual techniques and perfectly restored for sale to knowledgeable and passionate individuals. They will fit well in the lobby of a welcoming hotel, in an architectural studio, a prestigious showroom, a creative agency, the headquarters of a bank or insurance company, the spacious areas of modern universities, or any room large enough to enhance them, and perhaps even at the entrance of a beautiful home. 
    MuseoCity, the association that operates in the field of culture, promoting over 100 museums and archives in Milan, will be the beneficiary of the entire proceeds from sales for the realization of artistic, cultural, and socially-oriented projects.
    The auction bases have been kept incredibly attractive because the organizers' desire is for all the sculptures to easily embark on their journey into the world, carrying the message of love for art and design from the collector who was their publisher. The proceeds will help a broader dissemination of the beauty and culture heritage that Milan possesses.

The sculptures will be on display at Superstudio Più from January 24 to 30 every weekday afternoon from 2:30 to 6 or by appointment. The auction will be on the 30th at 6, in the presence of some authors.