A true journey through the latest trends and the excellence of Iberian design, in the name of personal style and innovation. Original proposals in the spirit of naturalness from Sita Nevado (jewelry), Rouri (romantic garments with an artisanal touch), Yerse (refined fashion with quality materials), Cashfana (jewelry and accessories from all over the world), Pahiesa Formentera (garments inspired by the Mediterranean Sea with a focus on authenticity). But White Show, as always, highlights sustainability, ethical production and innovation in materials, exploring interesting territories such as Africa, Northern Europe and Korea. Well-known and lesser-known, all the names present at the event are protagonists of the evolution of contemporary fashion, new creative voices, the result of attentive and continuous research. White Show today represents the most relevant fair within the Milan Fashion Week system, with extensive media coverage and great international participation.
This year White also offers its visitors the opportunity to access Superstudio Più and discover, also with guided and personalized tours, the FLA, fashion/art museum with over 600 works by Flavio Lucchini that narrate through the vision of art fashion from the 1960s to today. The main temporary exhibition is dedicated to a highly topical theme "GRAZIE GIORGIO-L'influenza della moda di Giorgio Armani nelle opere di Flavio Lucchini", which White’s friends will be able to enjoy as a preview. An inspirational journey in which White participates with the installation "Miaoran sulla passerella di Re Giorgio". Giorgio Armani paid attention to young people and looked ahead: several times he invited new Chinese designers to take part in his fashion shows, and Miao Ran was one of the most interesting. "Discovering new talents internationally is always a very interesting and stimulating operation, because - Armani explained - it allows me to interact with different stylistic ideas and creativity. Best wishes to Miao Ran, the designer chosen for the 2016 edition, for a career full of satisfaction".

WHITE SHOW
September 25-28
Tortona Fashion District. Superstudio Più Via Tortona 27 and other adjacent venues