IT | EN
31/07/2020 | PEOPLE, TRENDS

BRIGHT IDEA: TOYS’ NEW LIFE

Bruno Petronzi, from Turin, is an urban artisan who decided to give “light” and unusual answers to requests of daily objects. Or maybe he is that kid who doesn’t want to grow up and who chose to keep on playing creating funny and yet useful and beautiful Toys. Studying as car-designer got him closer to iron, plastic, taillight, industrial leftovers from car productions, and he transforms them into little men-bookcases that carry on their shoulders the weight of the books, spindly puppet-floor lamps that light up thanks to the sun, bright fish bones, gigantic ants with a light bulb on their head and other childish extravagances. Moving further on the recycle and circular economy topic, he now retrieves those plastic toys that filled our kids’ rooms, soon abandoned in a corner to follow other fantasies, and he treats them with nontoxic paints and a good dose of imagination to turn them into little cheerful wistful abat-jour guiding us to sleep. Halfway between up-cycling and pop-design these are original pieces with authentication certificate at alluring prices, from 80 to 200€ that will invite reflection on waste and garbage of the contemporary world. www.brunopetronzi.it

Toys Lamp by Bruno Petronzi
Toys Lamp by Bruno Petronzi
Toys Lamp by Bruno Petronzi
Toys Lamp by Bruno Petronzi
Toys Lamp by Bruno Petronzi
Toys Lamp by Bruno Petronzi
Toys Lamp by Bruno Petronzi
Toys Lamp by Bruno Petronzi
Toys Lamp by Bruno Petronzi
Toys Lamp by Bruno Petronzi
Toys Lamp by Bruno Petronzi

READ NEXT

MARIA CRISTINA CARLINI. THE STRENGTH OF ART HAS NO SEX

ARCHITECTURE
ARTS
BOOKS
CHARITY
CINEMA
DESIGN
DISCOVERING
DUBAI
EDITORIAL
EVENTS
EXHIBITIONS
FASHION
GREEN
INNOVATION
LEARNING
LOCATIONS
MILANO FASHION WEEK
PHOTOGRAPHY
PEOPLE
POINT OF LIFE
POLITICS
TALKS
TRENDS
VIDEO
YOGA
MORE IN THE ARCHIVE
NEWS HIGHLIGHTS