As the countdown begins to one of Milan's most significant fashion moments, the beating heart of Milan Fashion Week starts pulsing with excitement. This isn't just the usual affair but an edition brimming with surprises—from an extra digital date to ample space dedicated to young talent. Among the 173 events scheduled from September 17 to 23, here are those taking place at Superstudio venues:
· FENDI – September 17, Superstudio Maxi
FENDI takes the lead by inaugurating Milan Fashion Week at Superstudio Maxi. Showcasing the brand's elegance and creativity on the runway, it kicks off a week that promises to dazzle.
· Sprayground – September 18, Superstudio 13
Making its European debut at Superstudio 13, Sprayground hosts an event that fuses art, design, music, and pop culture, aiming to captivate streetwear enthusiasts.
· WHITE – September 19-22, Superstudio Più
Now a staple at Superstudio Più, the WHITE show presents the inaugural edition of “I’M TALENT SHOWROOM.” This new initiative, born from a collaboration with Istituto Marangoni, is dedicated to the dreams of emerging talents in the fashion industry.The week will wrap up in the digital realm with an event that explores the boundary between reality and virtuality, offering a new dimension for experiencing fashion.
Complete calendar of Milan Fashion Week 2024: https://milanofashionweek.cameramoda.it/it/calendar
Milano Fashion Week concluded with Aniye Records' innovative runway show at Superstudio Maxi, presenting the "Dark Date" collection. The event played with various contrasts: the "dark" elements of the collection against the bright setups on one side, and the light background music during anticipation juxtaposed with the captivating rhythm accompanying the runway on the other. An impactful sensory experience demonstrated that Superstudio remains an ideal location for prominent fashion events.
To open the Milan Design Week, the inebriation of a fashion show in which, amidst stellar models, six "real women" appeared, selected from the most loyal customers of the fashion designer Martino Midali, famous for his timeless yet thoroughly modern fashion, the flowing garments that respect women's bodies, the elegance of his pieces which draw nourishment from simplicity.
Via Tortona comes alive with the return of WHITE Milano, a meeting place for fashion professionals, scheduled to take place from February 22 to 25, with the aim of unveiling the trends for fall/winter 2024-2025. The event, featuring the participation of around 300 companies, is located, as always, in some of the iconic venues along Via Tortona, with the main point at Superstudio Più, where it all began in 2002. The Secret Rooms will welcome new talents and innovative designs, while the WHITE Village will offer a rich program of events focusing on sustainability and technology. A dynamic stage featuring exhibitions, fashion shows, and meetings.
Preparations are in full swing at Superstudio Più for the kick off of one of the most waited waited-for events of Milan Fashion Week. Inaugurates on Sept. 22 WHITE the concept trade show that connects companies, buyers and showrooms during MFW, a "diffuse event" format, a container of innovative projects, a crossover of art, design, culture and technology. Great expectations for the 'unprecedented International Fashion Expo that will host collectives of designers from around the world in different locations (Brazil and Africa will be staged in via Tortona). Also in Via Tortona, The Cube, the iconic display dedicated to the research footwear of new-generation brands, returns.September 22-25, Superstudio Più, Via Tortona 27, Milan. info@whiteshow.it Tel +39 02 34592785
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