In 2024 Superdesign Show and ICFF + Wanted will be laying the basis for a cross-promotion that aims to create a bridge between the two events: between Milan and New York. The goal? The mutual enhancement of the two projects pursues the same purpose: the promotion and development of the best proposals of contemporary design and project culture. How? A pathway in two stages this year: the first at the Superdesign Show in Milan, through a talk entitled The role of education for the future of design; and the second in May, on the occasion of the international design kermesse in New York. The word is to the Universities - naturally - with the aim of investigating the role of academic education in the training of the new generation of worldwide designers. It starts in Milan, with an international panel featuring Sergio Nava, Director of Education at IstitutoMarangoni Milano • The School of Design, Caterina Rivadossi Professor of “Managing Furniture Design Company” @ SDA Bocconi School of Management - Mafed (master in Fashion, Experience and Design), Niklas Jacob, Professor of Industrial Design, Savannah College of Art and Design, USA, and Victor Strandgren, Programme Manager Product Development with Furniture Design at the Swedish Jönköping University. In the meantime, the partnership development for 2025 is already underway!