Deep Breathing Lounge is the relax area that Japan Tobacco has created for guests at the Superdesign Show. Here, visitors can embrace Breathing Cushion ‘fufuly’, an integrated cushion with deep breathing technology. The device expands and contracts, inhaling and exhaling and, when you hold it in your arms, you feel in tune with its slow and steady breathing. Breath synchronization with ‘fufuly’ has been proven to instill calmness and serenity, help you sleep better and, if done at work, improve mental performance. So: inhale, exhale, inhale, exhale…