A hot pink sign DONNE&DESIGN gives a new configuration to the section reserved, for several years to women at the Superdesign Show event. This year the creativity of the women designers is discovered along the entire route: starting with the relaxing oases furnished with Paola Navone’s armchairs for Slide in the art-garden, continuing with the Enjoy benches by Adriana Lohmann for Slides that frame the Third Paradise installation by Michelangelo Pistoletto on the Roof. Not to mention the photography exhibition Mirror displaying shots by Angelica Cantù Rajnoldi, the “EstETICA fluida” installation by the Food Design Stories, the new-professionals who graduated from the Royal College of Art in London in the section Unexpected Objects, ending with the young and already established architects included in the parade Stars of Today. Many other pink proposals and encounters can be found step by step, all highlighted by the Donne&Design signal. And the mosaic will be recomposed.

The program of talks planned at Superstudio Più on the occasion of Superdesign Show 2023 touches on hot and topical issues from points of view beyond the box, ranging from art to design and architecture. The ART BEYOND ART cycle explores in three appointments some of the ways in which contemporary art is expressed today, with the presence of well-known artists and curators. With DESIGN FOR ALL, the design world's gaze in four appointments stretches across the diversity of society and seeks inclusive solutions because "nobody is standard." The Global Inclusion-art.3 Committee, Newton and Superstudio are jointly launching the 2024 call for the upcoming Milan Design Week event DESIGN FOR ALL, inviting designers and companies to look at the increasingly predominant world of "nonconformists" and study products that can improve their lives - and our perceptions - by turning differences into opportunities. Added to this is IMAGINATIVE ARCHITECTURE with the talk presented by Matrix4Design "Design beyond Imagination" and examples of impossible spaces recreated ad hoc. All DAY BY DAY talks will be in attendance at SUPERSTUDIO PIU', streamed, recorded and can also be followed at www.superdesignshow.com.

We enter Milan Design Week, the most important and sparkling week of the year for our city, with a mix of excitement and uncertainty. The newfound normality of the post-pandemic and the bright prospects of a scientific future clash with the darkness of an increasingly threatening war and its frightening human economic political social consequences. Milan, attractive and forbidding capital of Italian creativity among grandiose building projects and countless small construction sites bringing luxury and green into the the suburbs, continues its mutation. What about design? Into the real world comes the unreal, what until yesterday seemed like pure fantasy. H.T. (Human Technology) is measured by A.I. (Artificial Intelligence) and desires are realized with the help of “tools” that bring into the shadows skills and crafts, to which tomorrow we will give other forms and other names. 

In a total black space, architect Dante O. Benini stages, suspended in the void, ten brass plates, with gold and champagne finishings.They are deluxe, handmade switches, but with a techno soul. Just touch the toggle and everything is switched on. The room lights up. Emotions are kindled... Full of additional value thanks to the material (brass with a gold and champagne finish), the handmade manufacture and a technological core, the plaques produced by the French company Meljac, distributed in Italy by Tecnolite, are a real hit.

Innovative and interesting materials, all to be known and experienced in a diffuse environment, designed as a playground. This is “Wonder- Matter(s)”, the new exhibition with which Materially creates amazement in visitors. Resins, leather, wood polymers, metals, mycelium and flora become tools for knowledge and play in the Manifacture Playground, one of the two areas of the exhibition, a social enterprise that helps companies develop and spread innovation and sustainability. Next to it, an info point where exhibiting afirms talk about and discuss materials and their use.

Calling, having a business meeting, writing, even just thinking in the workplace can be hard. And doing it without distractions or interruptions could be nearly impossible. The solution is in the match of a cutting-edge local architects’ studio GNArchitects, with an innovative firm, Phononic Vibes, in a truly captivating mix of architecture and engineering project.
“SoundSpline” is many different things: a futuristic high-tech sculpture, with classic but also pop lines. It is a structure that goes up, and as it goes up, it wraps around itself. It is an architecture that looks to nature, and is inspired by the spirals of the human ear.

From the table set with flowers and floating clouds of the last edition to many different tables, each conceived by one artist of the collective Food Design Stories and united, once again, by the intersection of ethics and beauty. An immersive path, along which trees unroll from above like waterfalls, takes visitors on a journey around creations that emerge like islands in the sea on lava stone backdrops designed ad hoc by ceramics company Il Pozzo.

YouPower, a leading Swiss company in energy-related solutions, presents the world première of the YouPower BAR, the innovative recharging station for electric vehicles. The installation “The Infinite/Unlimited Recharge” designed by Studio Milo plays with the BAR concept, interpreting it in a holistic and surprising way.

Who better than important design schools, becoming increasingly higher in the rankings of the best universities in the world, can make an hypothesis about the future? We discover it with the Istituto Marangoni • the School of Design in Milan which offers us a tactile experience to reconnect with the real world through the virtual. The Third Floor Collective group puts it into practice with the proposal of students from the Royal College of Art in London and their visionary objects. The project of the ISIA Firenze imagines what’s next in a series of projects in which the students under the guidance of the architect Mirko Tattatarini have imagined a second life of armchairs made by Mirabili Design, assuming their transformation and a reuse after the exhaustion of the first function for which they were purchased. Master’s students are also involved in Superdesign 2023 Art and Design Management proposed by the LUM University of Bari- Rome-Milan with the new Superstudio Academy: they have been invited to imagine the 2024 edition of the event.

The Digital Office of Superstudio Events has been working for some time to enrich visitors’ experience with virtual technologies and phygital experiences dedicated to design, art and fashion. We look forward to seeing you in the Superdesign Virtual Room where you can discover Superstudio’s new project dedicated to the technologies of tomorrow: from 3D hyperscanner-generated duplicates that digitally transfer people and objects into the digital world, to the new Virtual Pavilions designed to host unique 3D works or digital versions of objects featured in the Superdesign Show. 

“Building progress for people and the planet”, is more than a title, a mission. This is how Holcim, with its Italian branch, stages its green and smart vocation and its commitment to sustainable and innovative production solutions with a reduced environmental impact. Beauty takes shape and is integrated into nature starting from materials and their combination. Holcim (Italia) recounts innovative and sustainable solutions that allow to build beautiful, livable and greener cities. 

Thanks to eco-friendly products enriched by new technologies, Italian brand NichelcromLab leads the world of stainless steel toward luxury design, bringing it closer to architects and designers through innovation, ductility, and elegance. In which artists also are daring. With “Arcipelago”, NichelcromLab’s exhibition project curated by Studio6ab Architets&Co. 
  3 different islands welcome the visitor: a living&cooking space designed by Rugiano, Riflessi, Bautek-Foster and Faema-Cimbali, a fitness area with Metalco’s urban mirror and an exhibition area with sculptural artworks and installations. 

With “Out of the Box”, the Croatian firm highlights its philosophy based on the creative pursuit of innovation. The exhibition focuses on the creations of six designers and creative teams. Numen/ForUse, Simon Morasi Pipercic, Regular Company, Grupa, Neisako and Mladen Oresic, these are the protagonists of design from Croatia chosen by Metoda. 
They were selected to create an unrestricted furniture collection, with the only limit of using their creativity working with Slavonian oak. The products, thus, combine the functional beauty of material and design, the complementary principles of rational and irrational, with finishes that highlight the elegance of natural tones or vibrate in warmer colors.

Respect, mindful use and sustainability of natural stone are the values that the PNA - Pietra Naturale Autentica has been upholding and pursuing since its founding in 2018, and that reaffirms with the “We are Nature’’ exhibition. The concept of the installation by PNA - a business network created to respond to the demands for the defense and promotion of stone product and to protect the competitiveness of Authentically Natural Stone, its values and its innumerable possibilities of use - emphasizes the analogy between the uniqueness of individual stones and the human body: each one in its diversity is unrepeatable and not replicable.

Returns to the Superdesign Show the Thai collective with a new chapter dedicated to local manufacturing declined in contemporary key with a focus on BCG (Bio-CircularGreen) productions. Last year, Slowhand Design 2022 presented a series of toy-products by the company Qualy made from industrial and organic waste to encourage children and adults to love nature. For 2023, DITP has chosen products and materials for home furnishings intended to keep the public’s attention on current issues like the limited quantity of raw materials on the planet. 

With an inclusive and inquisitive attitude, Grado Design, a Chinese company with an Italian name meaning corner, extension, chooses to explore a new order in which our cultural identity loses the selfish side and a vibrant world made of diversity becomes the center of creativity. It does so this year with the project Lost and Found, Norm and New. 
Alex Chai’s company, is indeed inspired by China in concept and product lines but does so with a whimsical look, contaminated by the desire for inclusion and global innovation. Critical becomes the collaboration with independent designers and teams.

Located in the heart of Seoul, DDP is a multicultural space that has served as a hub for launching design trends through exhibitions, forums, design conferences, and interactive content since 2014. DDP at the Superdesign Show is a resonance center for Korea’s K-design culture and industry.
“DDP SEOUL.IZE” celebrates the energy restlessness of the city that does not stand still, where night and day merge because there is no right time for creativity.

It was one of the huge audience successes of the 2022 edition, FORUM8’s interactive show returns to the Superdesign Show to engage visitors with high-adrenaline presentations. Under the theme VR inspires Imagination, Innovation! FORUM8, the award-winning Tokyo-based leader in cloud-based photo-realistic and immersive 3D VR and design software, presents the entire range of latest generation software solutions. 

Designing a lamp without slipping into banality requires a careful study of the environment in which it is to be used. It’s quick to say “lamp”, less to make the perfect one. With 5 lights, the young Japanese start-up quantum rethinks lighting through five lamps with a sophisticated design and extreme versatility.
Flag, a rechargeable table lamp that can be extended and shortened if necessary, thus modifying the projection of the shadow, a ductile and convenient object for those who, for example, work from home; 

Inheriting traditional techniques and developing them with modern technology, Akira Mitsuokaha’s Kawashima Selkon Textiles plunges its roots in the kimono industry of Nishijin, Kyoto district, where it specializes in reproducing with modern techniques the threads recognized as a Japanese national treasure. 

Every year, the most important neighborhoods of Japan’s capital unite under the banner of art in all forms. This year, the wave of energy and creative fervor arrives in Milan with an amazing four-handed project. TCS is the largest fashion and art event in Japan and includes a series of initiatives in 6 key districts of the city: Shibuya, Harajuku, Ginza, Marunouchi-Yurakucho, Nihonbashi and Haneda.

In the home of the future there are smart appliances, SmartThings that connect and help people live better, and great care for aesthetics that become tailored designs. With a focus on sustainability. The Bespoke Home, Bespoke Life by Korean company Samsung Electronics is a “sustainability zone” for the setup of which designer Seungji Mun chose recycled materials.

The latest model of a coupé by Lexus offers inspiration to Suchi Reddy for creating an installation that engages all the senses, in a dialogue between art, design and innovation, which nicely conveys the zero-impact vision of the company. Acclaimed New York-based designer Suchi Reddy was inspired by the curves and craftsmanship of the Lexus Electrified Sport coupé for the “Shaped by Air’’ installation, which is partially made from recycled consumables and, therefore, perfectly matches the company’s ethos, its drive for innovation, and its concern for environmental issues, without ignoring the aesthetics.