Via Tortona comes alive with the return of WHITE Milano, a meeting place for fashion professionals, scheduled to take place from February 22 to 25, with the aim of unveiling the trends for fall/winter 2024-2025. The event, featuring the participation of around 300 companies, is located, as always, in some of the iconic venues along Via Tortona, with the main point at Superstudio Più, where it all began in 2002. The Secret Rooms will welcome new talents and innovative designs, while the WHITE Village will offer a rich program of events focusing on sustainability and technology. A dynamic stage featuring exhibitions, fashion shows, and meetings.

Preparations are in full swing at Superstudio Più for the kick off of one of the most waited  waited-for events of Milan Fashion Week. Inaugurates on Sept. 22 WHITE the concept trade show that connects companies, buyers and showrooms during MFW, a "diffuse event" format, a container of innovative projects, a crossover of art, design, culture and technology. Great expectations for the 'unprecedented International Fashion Expo that will host collectives of designers from around the world in different locations (Brazil and Africa will be staged in via Tortona). Also in Via Tortona, The Cube, the iconic display dedicated to the research footwear of new-generation brands, returns.September 22-25, Superstudio Più, Via Tortona 27, Milan. info@whiteshow.it Tel +39 02 34592785

The huge spaces of Superstudio Maxi in via Moncucco 35 were the perfect setting for the evocative performance of Ambush. The first show in Milan of the Korean designer Yoon Ahn was a futuristic journey on an unknown planet...

Crossing the threshold of Superstudio Maxi for the selected guests (with a strict guest list that did not allow exceptions, those who were not marked in remained outside) of the Ambush fashion show was like being projected into a parallel, almost dreamlike, virtual world. Your gaze is hypnotically captured by the center of the room where, lying on a huge square of white stardust, or moon sand maybe, a big sphere is tinged with red and then invaded by an intense-white light. Impossible to take your eyes off it while being enveloped by the pre-show music...

On 24 February, the flagship event of Milan Fashion Week, the White Show, started off at the Superstudio Più in Milan. On the occasion of its 20th anniversary, Alessia Cappello, Head of Economic Development for Milan, Lara Magoni, Head of Tourism and Fashion for Lombardy region, the Mayor of Vigevano Andrea Ceffa, Federico Mollicone, leading member of the Commission for Culture and Vannia Gava, the Junior Minister of the Green Transition, they all visited the event in the ex-industrial space of Superstudio. In the afternoon, the Mayor Giuseppe Sala joined them, too...

Twenty years have passed since...

Underground vibrations, pop quotes and a superstar parterre for the debut on the catwalks of Milan Fashion Week of Glenn Martens, Diesel's creative director, who presented, in the spaces of Superstudio Maxi, the collection for autumn/winter 2022-2023. The immense hall of Superstudio Maxi allowed the most spectacular and gigantic setting of the Milan Fashion Week.

It was one of the most awaited events of the week and the Diesel fashion show, that marked the return of the brand at MFW, did not disappoint the expectations. The front row (finally back in presence and without limitations of audience capacity) was the great occasions one...