The huge spaces of Superstudio Maxi in via Moncucco 35 were the perfect setting for the evocative performance of Ambush. The first show in Milan of the Korean designer Yoon Ahn was a futuristic journey on an unknown planet.

Crossing the threshold of Superstudio Maxi for the selected guests (with a strict guest list that did not allow exceptions, those who were not marked in remained outside) of the Ambush fashion show was like being projected into a parallel, almost dreamlike, virtual world. Your gaze is hypnotically captured by the center of the room where, lying on a huge square of white stardust, or moon sand maybe, a big sphere is tinged with red and then invaded by an intense-white light. Impossible to take your eyes off it while being enveloped by the pre-show music. Suddenly, the colors and sounds change: the atmosphere becomes a sort of science fiction western kind of a movie. Matteo Ceccarini's dj set accompanies the models who cross the square creating perfect diagonals, as if they were at an imaginary crossroad, wearing sexier clothes than those to which the brand has accustomed us to: modern amazons parade in cowboy pants and fetish boots covered with buckles, outerwear changing color when illuminated by the light rays of the central planet. The boundary between virtual and real world, between space and earth becomes blurred and ....fluid!