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25/02/2022 | MILAN FASHION WEEK

WHITE. CULTURE BEYOND FASHION

Posted by: Silvia Zanni

On 24 February, the flagship event of Milan Fashion Week, the White Show, started off at the Superstudio Più in Milan. On the occasion of its 20th anniversary, Alessia Cappello, Head of Economic Development for Milan, Lara Magoni, Head of Tourism and Fashion for Lombardy region, the Mayor of Vigevano Andrea Ceffa, Federico Mollicone, leading member of the Commission for Culture and Vannia Gava, the Junior Minister of the GreenTransition, they all visited the event in the ex-industrial space of Superstudio. In the afternoon, the Mayor Giuseppe Sala joined them, too.

Twenty years have passed since Massimiliano Bizzi and Brenda Bellei Bizzi founded White. Unlike the traditional fashion fairs, it truly is an endearing and amazing content show, where hundreds of trendy exhibitors and emerging talents gather under the slogan “Sign of the Times”, encouraging people to take back their time and live it differently. “The perfect place for doing business in a pleasant and attractive context, where people are willing to remain even after their working hours”, says Massimiliano Bizzi. On display, there is also a selection from the over 200 pieces of the Bertolini collection of the International Museum of Shoes in Vigevano (MIC), Lombardy, that immediately grabs our attention. A taste of the items housed in the fascinating rooms of the Castle of Visconti-Sforza in Vigevano, where the global history of shoes merges with a local one, rooted in the city of Vigevano, where stilettos were invented.
Among the most prestigious examples, there is the 16th-century slipper of Beatrice D’Este, wife of Ludovico Sforza, known as the Moor, and the lace-up Belle Epoque-style boots which once belonged to Lina Cavalieri, actor and soprano, remembered as “the most beautiful woman in the world”. A successful combination of fashion, art and the history of costumes distinguishes the artistic wit and craftsmanship of one of the historical sectors in our country. 
It is also worth visiting the FlavioLucchiniArtMuseum, a short distance away, where you can learn how fashion has become an artwork through which people can understand history. Open all year. In the meantime, if you can't quell your curiosity, you can have a look at some of the more than 500 artworks by Flavio Lucchini on the site: www.flaviolucchiniart.com

From the left: Head of Economic Development for Milan, Alessia Cappello, Tommaso Sacchi, Head of Culture for Milan, Chiara Bazoli, the Mayor of Milan Giuseppe Sala and the Co-Founder of the white Show, Massimiliano Bizzi
From the left: the Founder of Superstudio, Gisella Borioli, Alessia Cappello, Head of Economic Development for Milan, Andrea Ceffa, Mayor of Vigevano, Brenda Bellei, Co-Founder of White Show, Federico Mollicone, leading member of the Commission for Culture and Lara Magoni, Head of Tourism and Fashion for Lombardy region
Photographic exhibition of the brand SHI.RT, which on 24 February presented the 23/24 collection by Tommaso Aquilano & Roberto Rimondi during the White show
At the end of the White experience, you can visit the exhibition "Dialogues between Art and Fashion" at the Flavio Lucchini Art Museum

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