The urban redevelopments that have characterized Milan in recent decades (we have often spoken of in the pages of our magazine) are evidence of a sustainable and smart transformation of the city that starts from the use of ductile materials such as fiber-reinforced concrete Ductal®. Not only construction, Holcim products allow a range of creative opportunities even in the design sector. On display at the SuperdesignShow will be lamps in BETALY® handcrafted from 9010® - Cobra, Levico and Anthea - and pieces from the Cala collection by Draga&Aurel, in resin and concrete.