Visitors will not only be able to walk inside a virtual space in our virtual room, but also to interact with exhibitors with their smartphone through a plurality of services closely related to our daily lives. This is a first step, which will lead Superstudio to experiment with new ways of interacting and enjoying virtual worlds, with an eye always on what is happening in the real one, offering new opportunities to all those brands that do not just imagine tomorrow, but also want to be able to experience it in the present.