Just a few days after the close of Superdesign Show 2025, in a climate still full of emotion, it's natural to pause and reflect. This was a special edition—the twenty-fifth—and like every important anniversary, it brings with it reflections, questions, hopes. Twenty-five years ago, starting from Superstudio Più on Via Tortona, what has now become the widespread Milano Design Week across the city’s neighborhoods was born. In this time, design has transformed: from an event reserved for architects, designers, buyers, and creatives, it has evolved into a grand, urban, popular, and international celebration. Today it attracts families, students, and curious visitors from all over the world. And it was precisely this transformation that was at the heart of Superdesign Show 2025, which we built around a single word: Happiness. Happiness as a need and as a vision. Happiness as a design challenge and as a response to the difficult times we are living through. We saw this happiness in the 87,000 visitors, in the projects of 70 designers from 10 countries, in the “Happy Objects,” in the poetic installations by Lexus and Geberit, in the sensory journeys and visionary creations. We also felt it in the exhibition “Unforgettable”, curated by Giulio Cappellini and Leonardo Talarico, which brought back to Superstudio the great names of Made in Italy to celebrate our first 25 years. To all of them goes a heartfelt thank you: to the designers, the exhibitors, the press, the technical partners, the international audience, the 50 young people on our team who worked with passion, and the friends who have been with us from the beginning. But this reflection cannot be purely celebratory. During this edition, we also noticed signs that give us pause. As I mentioned in an interview with Corriere della Sera, the Tortona district today risks losing that strong cultural identity which once made it a beacon of design. Too many “off-topic” events, too much food, too much fashion are turning the week into a generic container—something closer to an amusement park for tourists. Perhaps it’s time to rethink, reorganize, and restore content and vision. Success must not lie in numbers alone, but in the quality of ideas, in creative energy, and in the commitment to building a more beautiful, more sustainable, more authentic future. Superdesign Show 2025 was all of this: a moment of joy, certainly, but also of awareness. A signal to be picked up—for those who love design and recognize its cultural, social, and emotional value. We’ll see you again in 2026. With new questions, and with the same drive to change the world—starting from a chair, a light, a space, an idea.

A mosaic of projects capable of giving a taste of what the future design trends will be. From software that fully harnesses AI for the benefit of people; to cutting-edge systems that allow to enjoy nature all year-round; to timeless work of art with historical and cultural value that have marked an era; to reinterpretations of moments of togetherness in a perspective that enhances the joy of being with others.

Superstudio Più celebrates its important 25th anniversary with a selection of emblematic projects, milestone of the history of Italian design, that opened new path of experimentation and crossovers between arts, cultures, materials and shapes. A return to the roots of brands that – from the beginning - have supported the role as cultural catalyst of Superstudio, always capable of forecasting and anticipating the trends and setting the pace. A look at how this adventure began and how it will go on.

Japan, with its tea tradition and contemporary lifestyle, is at the heart of the exhibition that promotes the modern lifestyle of the Land of the Rising Sun. Glow, a small but immersive exhibition, arises from the meeting between WOHL HUTTE, a brand specializing in wooden furniture and interior design, and Japanese tea sommelier Kenzo Terada, founder of Teaste It, who showcases the excellence of tea and matcha from his home region, Shizuoka. They are joined by FATE INDUSTRIES, which reinterprets stainless steel with a crafted touch, and SAMNICON, a gallery that explores the concept of cultural heritage through design. Glow is therefore not just a design exhibition but an immersion into the Japanese philosophy of beauty, which manifests itself in discretion and harmony rather than opulence or pure tradition. Authentic Japanese tea is available to taste and purchase here.

Three Japanese companies, each with its own expertise, come together to create an elaborate light installation that invites reflection on the nature of happiness.
Unpredictable, fleeting, unexpected, hidden—happiness is not always easy to define. GPJ Japan, Yutaka, and ONEFABRICA have collaborated to produce immersive installations that offer unique sensory experiences. Invited by Superdesign, this time with a captivating mise-en-scène, they encourage visitors to reflect on how happiness can manifest in surprising ways. George P. Johnson Japan Ltd (GPJ) aims to empower brands to stand out by crafting new kinds of user experiences.
Yutaka, a space creation coordinator, designs environments with a strong focus on spatial communication and atmosphere. ONEFABRICA provides materials such as aluminum, wood, and stone, often enhanced with artistic reproductions. It also contributes the technological expertise needed to bring the project’s structural elements to life.

Numerous collectives of artists and designers that are showcased at Superdesign Show this year. Each with their own vision of life and happiness, they present fun, colorful projects, that blend craftmanship with innovation, always standing out for their attention at sustainability and the reuse of materials. Wheter it’s for their cutting-edge research, for the successful mix between Western and Eastern elements or just for the unusual and lively shapes, these projects share the ability to capture attention.

From the very beginning Superstudio Più believes in the social and collective value of art. And so, the various exhibition spaces open their doors to gifted and visionary artists that share their idea of beauty and sensuality, highlight the alienating monotony of cities and transform waste plastic materials into sculptures, turn a motorcycle into a symbol of art and innovation and give shape to literary metaphors. 

The installation aims to show how a living environment can be redefined through spaces that better respond to both the physical and emotional needs of its inhabitants. At the heart of the project is the pursuit of interactivity, where surfaces and furnishings are capable of reacting to external stimuli such as light, sound, and movement. Equally essential is achieving a seamless fusion between the physical and digital worlds, allowing living spaces—fluid and undefined—to combine advanced manufacturing materials with virtual experiences. The goal is to create environments—through technology, smart materials, and design—that adapt, case by case, to support both physical wellbeing and mental clarity.

Three projects, three visions and three concepts, but one common point: wheter it’s marble or lava stone, what is showcased is the peculiarity of an extremely versatile material, regardless the “though” appareance. Being made of stone can take many meanings, and three important names of Made in Italy demonstrate this. 

A vertical installation inspired by the X Table System—the modular table collection designed for Cappellini by Hsiang Han Hsu, a Taiwan-born designer based in Taipei—welcomes visitors at the entrance of the grand Central Point hall, where the Far East exhibitors area unfolds first. X Possibilities is a way to evoke thought and explore the potential of extending nature into industry and art. The stacked modular tables, in various sizes, rest on an injection-molded plastic base inspired by geometric forms found in nature, ensuring both strength and stability.

Beppe Sala, mayor of the city, has long been committed to making the “small” Milan a creative, economic and spiritual nation’s capital and beyond, capable of competing with metropolises of the world. His look at Design events in Milan opens Design Super Show book.

In these months of pain and uncertainty, Milan’s life seems to fade almost becoming a memory. This book and its author’s energy put us back on the road of values for which Milan has been, is and always will be, one of the capitals of creativity. There are other cities, of course, especially in Italy, boasting absolute beauty and unattainable artistic heritage. But Milan has on its side a combination of work and creativity which make it a unique and irreplaceable reality. This combination has a name: design...