3 QUESTIONS FOR CAPPELLINIBrief interview with the archi-tect Giulio Cappellini, whoknows very well the designevolution in Milan and in theTortona area, by being, sincethe beginning of the pheno-menon, one of its most bril-liant and daring protagonists. Milan is the capital of inter-national design?
Milan has been representingin the world a reference point for the international designfor many years, the place where during the Design Week
designers, architects, press, clients and opinion leadersmeet. You can check out the new trends and lay out anoverview of design and of the next future way of living.Via Tortona stands as the focal point of the Milanesedesign week?
The fair area plays a major role but the events within thecity are the beating heart of all that’s happening. TheTortona area has been for over ten years one of the busiestand most lively areas, where you can find both young up-and-coming talents and well established companies.Tortona Design Week is an appointment for everybody, amoment of great opening from the design world towardsthe professionals and the public. Every year the high qua-lity of the events renews a constant interest towards them.Superstudio is the focal point of the design in theTortona area?
Superstudio has been the starting point of the TortonaDesign Week, a place where the first feeble yet incisivepresentations of Fuori S
alone took place and which in onlya few years became a focal point for all the April designevents. With the creation of Temporary Museum for NewDesign at S
uperstudio Più, we wanted to reassert theinterdisciplinarity of the project in all its varied meanings,from the most artistic one to the most technological one.Different companies operating in different fields are nowa-days on display at S
uperstudio, with the common aim ofexplaining design to everyone. Important names naturallyblend with new talents, in an ever-current and surprising representation.