In this liquid, or better said gaseous world, where disciplines, professions, visions intersect one another, creating new professions still difficult to frame and define, the digitalization, robotization, artificial intelligence, augmented reality, dematerialization, advanced technologies and other extreme forms defined by algorithms and other crazy ideas, become the keys to enter the future where everything mixes, contaminates, regenerates. Generations that coexist and produce ask themselves: where will we end to? Enlightening is the position of sociologist Francesco Morace Chairman of Future Concept Lab Research Institute and creator of “Festival della Crescita”: «to combine the best way culture of the project and commerce 5.0- it is necessary to elaborate a new sense of enterprise, where converging in a balanced way the machine le..