Maurizio di Robilant is the founder of agency Robilant & Associati and president of Italia Patria della Bellezza Foundation, a no profit project whose aim is to relaunch Italian cultural and touristic identity. We asked him at what stage our beautiful country is in the enhancement of entrepreneurial and territorial resources and which role is played by communication in this path that also Superstudio has embraced since its beginning.

Italy is the cradle of beauty. Was the idea to create Italia Patria della Bellezza Foundation born from a personal passion only or also from your professional experience?                                                                  
Both certainly, but there is no doubt that my passionate culture about the value...