With a pragmatic and against the tide vision and without being too seduced by the futuristic hypotheses of virtual stores entrusted to digital and distance, Beppe Angiolini, ambassador of beauty through his flagship store in Arezzo, takes stock of the fashion system today and tomorrow. Without forgetting the past. An authoritative point of view, in his role as Director of Communication of the Italian Chamber of Buyers. 

According to today’s opinions, on media, on webinars, the “fashion shop”, as we know it today, tomorrow will not work anymore. What do you think about this?
If the fashion shop will not work anymore it will certainly not be due to the introduction of multimedia systems and devices inside it. If this won’t work it will be due to the economical crisis that will not allow it and because anyone working for the shop itself, as sales assistant and/or buyer will not be able to interpret the emotional change that this moment has brought mainly to the final consumer’s choices...