Talking with Alain Prost, CEO of Ginori 1735 since 2019, we discovered a strategy that brings the iconic manufactory of Sesto Fiorentino at the centre of a broad and fluid world. It’s a New Humanism in which local craftsmanship is amplified by digital tools, creating a process capable to originate a universal beauty, involving many creative minds and a wider audience.

In the second year of the Covid the whole society has been overturned. How did you relate to the change?
We have accelerated our path of digitization and internationalization, with the aim of bringing our more than 100-years-old history to a clientele of young digital natives. Making the most of the opportunities offered by new technologies, such as WeChat or our e-commerce channel that allows us to reach 31 countries worldwide...