The largest and most famous center for photography and image of Milan in almost 40 years since its birth has seen some beautiful ones, but never such a long period of closure as that required by coronavirus. Now it starts again with a safety protocol developed by consultants and technicians to ensure maximum tranquillity and professionalism and great Italian fashion is back on set.
We were the first center of photographic studios in Milan to close, when the lockdown was still in the air. We did it in spite of the business, but we considered it indispensable to protect the health of our customers and visitors, who we already felt heavily threatened. Two days later, all of Italy was locked. Today we were among the first to open and safely resume the activity in our 13 studio rooms. With all the necessary devices and attention to ensure a healthy and controlled environment, as required by law and even more, we start again. And here comes the first teams, models, creative people, technicians and assistants to animate the studios: with Moncler, Armani, Bottega Veneta, Versace, Off White… To name a few, the booking diary is filling up with reservations for editorial services and advertising campaigns. Which is a good sign because it means fashion begins to come out of hibernation and the expectations of the big names are high.