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24/09/2020 | DESIGN, PEOPLE

CAROLINA NISIVOCCIA: PRECISION AND IMAGINATION

Posted by: Gisella Borioli

In order to continue the Design Encounters we meet the architect Carolina Nisivoccia who gave her feminine mark as art director to the general design project at Superstudio in the first three years of the format evolution from Temporary Museum to Superdesign, from 2015 to 2017. A multiform approach to design, letting imagination run wild and with interventions in fashion, publishing, exhibit design and eco-ethics applied to the project. She has received several awards abroad including the Green Dot Awards in Los Angeles.

How do you remember your Superstudio experience?
"My artistic direction: personalistic, concert, design, rationalistic, mystical, realistic, characteristic, futuristic, acoustic, humanistic, optimistic, hedonistic, component, logistics, plastic, stylistic, aphoristic, characteristic, illuminist, perfectionist, sentimental...Having been the artistic director of Superdesign Show, an event comparable in size and number of exhibitors to a small fair, for me it was not just a creative activity. It was an effort in which the team, and above all Gisella Borioli, has a fundamental role. A three-year cycle in which to test a vision, finding the balance between the coherence to be given to each event, the anticipation of the trends to come and the creation of various initiatives...

In order to continue the Design Encounters we meet the architect Carolina Nisivoccia who gave her feminine mark as art director to the general design project at Superstudio in the first three years of the format evolution from Temporary Museum to Superdesign, from 2015 to 2017. A multiform approach to design, letting imagination run wild and with interventions in fashion, publishing, exhibit design and eco-ethics applied to the project. She has received several awards abroad including the Green Dot Awards in Los Angeles.

How do you remember your Superstudio experience?
"My artistic direction: personalistic, concert, design, rationalistic, mystical, realistic, characteristic, futuristic, acoustic, humanistic, optimistic, hedonistic, component, logistics, plastic, stylistic, aphoristic, characteristic, illuminist, perfectionist, sentimental...Having been the artistic director of Superdesign Show, an event comparable in size and number of exhibitors to a small fair, for me it was not just a creative activity. It was an effort in which the team, and above all Gisella Borioli, has a fundamental role. A three-year cycle in which to test a vision, finding the balance between the coherence to be given to each event, the anticipation of the trends to come, the creation of initiatives such as kids design, people and stories, Mario Cucinella and his SOS school, the collaboration with important sponsors called to take part in the Superdesign vision, without ever forgetting the respect and emphasis of every single brand present."

How would you define your so multitasking professionalism?
My business is mainly aimed at interior architecture design for private individuals and installations and artistic direction for companies, but it has no so defined limits, I like to explore neighboring borders, different disciplines, because ideas do not like to be in confined spaces and what directs my "task" is curiosity combined with enthusiasm. I teach brand design at NABA and I tell students what I have been practicing for years with companies, helping them to express their personality. In any case, all my work is exactly "tailor-made" designed , that's why none of my projects is like another.

What can you do as an architect, mostly a woman, to make the world a little better?
In general, there are many actions that an architect can perform (regardless of whether she is a woman or a man). Personally, I began years ago to devote myself to the search for a positive design attitude that would make us rediscover ethics, the basis of any true sustainable approach, also winning some awards. I have tried and am trying to promote actions to improve the way we live, starting with small things. Like the 2008 project on the bicycle as a real revolutionary tool not only for urban mobility but also for ethics. I believe that we as architects can solve crtitical issues with ideas to encourage new habits in people. Thus translating utopia into actions to promote a new humanism.

SuperTextile, SuperdesignShow 2015. Furniture and trend textile overview with Acrylic Couture, Arte-fatto, Christian Fischbacher, Edelgrund, Lisa Corti, Manuel Canovas, SoFarSoNear
SuperdesignShow 2015.
SuperdesignShow 2016.
SuperdesignShow 2017.

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