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Posts with tag ‘MassimilianoBizzi’
23/02/2021
 | FASHION

For the first time the White fair, the most important in the international contemporary fashion area, is totally digital. White for 20 years had been held in the halls of Superstudio Più and from there occupied the entire via Tortona with other locations, reaching a record number of 500 international brands. For White too, the Covid-19 pandemic, with the impossible proximity of people and prohibited or limited travel, meant a change of strategy. The new digital format includes 200 companies and numerous initiatives to support SMEs in collaboration with the Municipality of Milan and other institutions.

Many institutions and organizations have joined together to contribute to White's new course, including, in addition to the Municipality of Milan, MAECI, ICE, Confartigianato Imprese, Cittadell’arte-Fondazione Pistoletto, IDEE Brand platform up to the new CSM-Camera Showroom Milano association...

25/05/2020
 | FASHION, PEOPLE

We asked an exceptional testimonial: Massimiliano Bizzi, founder and beating heart of White Show, the research fashion show that has become the most important contemporary fashion event  in Italy. He settled at Superstudio in 2002 , from that moment he began an incomparable growth and success. With White during  Fashion Weeks  fashion invades the whole Tortona area: more than 500 companies bring their message of creativity always with increasing attendance and interest.  And now? In this short video Bizzi gives voice to everyone’s concerns: less fashion but smarter, more attentive purchases  to people, sustainability as a primary value.

The post Covid-19. "I think that fashion must accelerate a process of innovation, which had already started before: that of mega production, of fashion that no longer has the ability to excite the final consumer. The fashion of the past, elegant, that made you dream, has become a fashion instrumental to marketing, somehow closed in on itself...

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