AT Superstudio Magazine

01/12/2018

FREEDOM TO CREATE

Interview with Paola Navone.An anticipative designer that has always dialogued with cultures, historical periods, ethnics groups, diversities. A creator of objects, environments, atmospheres, emotions in complete freedom. Thus made her great and unique. Paola Navone does not follow trends, she creates them. What has changed in the last twenty years of design? And what will change in the last year that will take us to 2020? I think, if God permits, there is more freedom. It’s already a good answer. It’s not as if you can analyze changes, the real change is that by now everything coexists and everything can coexist more and more. What will change? The level of freedom will increase. Do you think this freedom expresses the fact that design has intercepted thousands other products, thousands other needs, thousands other expressions? Le..

01/12/2018

| EVENTS, FASHION

WHITE FLIES TO CHINA WITH DI MAIO AND 170 COMPANIES

At China International Import Expo (CIIE) large fair in November, at National Exhibition and Convention Center of Shanghai, developed by the Minister of Commerce of China and by City Council Government, Luigi Di Maio, Minister of Economic Development represented Italy, accompanied by one hundred seventy Italian companies. Next to the Minister, in the photo, Brenda Bellei Bizzi, Chief Executive Officer of M.Seventy and soul of White Show, the important contemporary fashion fair hosted at Superstudio Più and protagonist of the Milanese design weeks.

01/11/2018

| FASHION, PEOPLE

BEAUTIFUL PEOPLE

Celebrities visiting Superstudio 13 make no news anymore as everyday, well-known personalities in fashion, design, art, industry, economy, shows, sport are around the spaces. Here are some that have been with us in the last season: Stella Maxwell and Hiandra Martinez, Versace Resort 2019, photo by Lea Colombo. Manuel Agnelli and the Afterhours for Rolling Stone, photo by Fabio Leidi. Chiara Ferragni for Marie Claire Spain, photo by Gianluca Fontana. Patrick Cutrone for Icon, photo by Christophe Meimoon. Chloe Grace Moretz in Fendi for L’Officiel Paris, photo by Wulff Myro. Beatrice Vendramin for Gioia Magazine, photo by Andrea Gandini. Cate Blanchett, Armani dresses for Vogue Italia, photo by Tom Munro. Paola Egonu, video and photo for Red Bull. Alessandro Cattelan, new single hit presentation Street Clerk.

01/10/2018

| ARTS, DESIGN, DUBAI

ASTONISHING IN AND OUT ARCHITECTURES

Posted by: Gisella Borioli

The contemporary art museum that contains art work of the private collection of Miucia Prada and Patrizio Bertelli has just opened. The beautiful, candid, disquieting “Torre” designed by Rem Khoolaas. The construction completed the artistic offer of Fondazione Prada in Milan placing a futuristic architecture in the complex of old and new buildings dedicated to contemporary art, already an unmissable destination of the cultural Milan. The floors of the tower have irregular heights, from 2,7 meters of the first floor up to 8 of the upper level and containing collections of different origins and inspirations. Every space overlooks to a breath-taking glass wall hunched forwards on emptiness, on an original panorama of the Milanese suburb that extends up the city’s limits. The most admired space, an unmissable fairy-tale, the enormous �..

01/10/2018

| ARTS

DESTINY’S CHOICES

If Milan has become the first example of city where fashion determines character, design is a global phenomenon, creativity talks the languages of the world, urban fabric is spotted with temporary-locations and the Fuorisalone has become a model imitated in many capitals, maybe thanks a bit to destiny, in addition to its illuminated pioneers. This is, at least what Flavio Lucchini claims, founder and president of Superstudio Group, but also editor and artist, protagonists of the creative Milan since 1960, whose yesterday’s choices have contributed to the Milan of today. This is what Lucchini describes, as author, in his last book “IL DESTINO – dovevo fare il contadino ma ho incontrato la moda (e non sono uno stilista)”, a first person path through the golden years of fashion and the encountering with great fashion designers, intellectuals, well-known photographers, artists of the time, social revolutions. How and why are born from his background as journalist and art-director, Superstudio 13 large hub for photography and fashion image, Superstudio Più for design, creativity, innovation, big events.

25/09/2018

| DESIGN, PEOPLE

THE POINT ON THE CREATIVE MILAN

Posted by: Gisella Borioli

Interview with Councilor Cristina Tajani.If Milan has become the most attractive city in Europe in such short time, it is also thanks to who governs it with new spirit. Among these, the council member for Fashion, Design and Productive Activities Cristina Tajani, a young competent and passionate woman that revitalised the city.A Miracle happened: Milano pre-Expo was experienced as a static city, even a bit boring. Today, it is considered Europe’s most exciting capital and touristic and creative destination where everybody wants to come. How did this happen in such short time? I think aiming on an open schedule of quality events for different public, built in synergy with private citizens has been the winning decision: it has pushed the image of Milan towards a city open to the world, rich in culture, art, sociality. The week-events are ..

15/07/2018

| EVENTS, INSIDE

SUPERSUMMERPARTY!

Posted by: Gisella Borioli

An early Summer night, as we have not seen in a long time, here in the temple of the Milanese events. To celebrate a positive, innovative and productive year, Superstudio organised in the beginning of July a real summer party, that had nothing to envy to the big summer parties of the golden 80’s. In Superstudio Più’s large garden, over one thousand meters of green at the entrance encourage a “summer” look just by looking at it, more than six hundred selected guests caught the invitation to spend a long evening together. A summer opportunity to mix clients, suppliers, collaborators, friends during a special spectacular event under the stars, that highlighted ductility and originality of the inside and outside space and the great professionalism of the staff, always active in sorting out any problem having to do with the organisati..

21/06/2018

| ARTS

AN EXHIBITION FOR FIORUCCI

01/04/2018

| DESIGN

SUPERDESIGN: ONLY THE BEST!

Always focal point of Fuorisalone, since its very beginning, Superstudio, with the project Superdesign Show, Temporary Museum New Objects New Projects, has been working on quality. The long work of planning, coordination, communication, selection that foreruns every edition of Superdesign Show at Superstudio during the Fuorisalone has, right from the beginning, aimed at the top, always striving to bring the best of the global furniture and technology production in connection with the contemporary “savoir-vivre”, favouring great brands and the most innovative and intelligent proposals. The next edition of the project by Gisella Borioli, makes of ONLY THE BEST its manifesto. The new concept changes the general preparation and further highlights identities and varieties of the involved companies, invents a more impressive way to communic..

01/04/2018

| DESIGN, EDITORIAL, EVENTS

CHOOSE THE BEST ANTIDOTE TO THE TOO MUCH

Posted by: Gisella Borioli

More convinced than ever that in the Milan Capital of Design, where events uncontrollably increase where it is impossible to see everything, projects make the difference. The best projects. Able to give a response to today’s demand of better living and to the theme of sustainability, involving houses, architecture, furniture, life-style, automotive, technologies, cities. Irrespective of the logics of the many districts in Milan, that, reasonably or not, in April turn into temporary design hubs, the fil rouge that we recommend to visitors for Design Week is to search for Best Projects, wherever they may be, guaranteed by theme, involved designers, the specific interest. And this is how Superdesign Show, once again renovates with coherence and with a strong action that states its commitment to this year’s claim: Only The Best. Significa..