Increasingly well-known as city of business, metropolis of the third millennium, place where anything can happen, spot where to experience the future, Dubai is growing at high speed. Artificial islands whole districts, infinite skyscrapers are built in record time, like the incredible crystal building by Santiago Calatrava, exceeding the 828 m high Burj Khalifa. With shops, apartments, villas, offices, various spaces that still need everything. While preparing its futuristic Expo 2020 with 20.000.000 expected visitors, the government is already planning the after-Expo and the changes that will lead to 2030 when the foreseen astonishing number of 6.000.000 inhabitants will be reached. A growth not only in Dubai, that opens perspectives in the Emirates and the close-by counties where many opportunities are already envisaged. Not easy areas:..

It’s the world’s biggest fair in the furniture field, as well as the most important business platform in Asia, with its 2000 exhibitors, 90 000 professional visitors and 40 years of history. CIFF Shanghai 2017, this edition’s theme “Better Life, Better Work”, will be hosted from 11 to 14 September in the innovative and futuristic National Exhibition & Convention Center, over 400.000 square meters of exhibiting space with a renovated layout that integrates the five main product sectors (home furniture, decoration and textiles, outdoor & leisure, office & hotel, furniture machinery and raw materials) under the concept of Whole Home Decòr. Superstudio has always looked upon the Chinese market with interest, proposing at Superdesign Show, but also in the art gallery MyOwnGallery, projects, companies, designers and artis..

Great interest was raised for the first “New Materials for a Smart City”, an interactive exhibition/cultural space, organized by Material ConneXion in collaboration with the Municipality of Milan and Superstudio during the last Design Week. An exhibition that explained through products, projects, simulations and words all the inventions that exist or will soon, to make our cities more intelligent and citizens happier. Thanks to hyper connections, advanced technologies, artificial intelligences, augmented reality, data transmissions, virtual assistants and other extraordinary performances, Milan (but not only) heads towards being an urban experimentation field that increases performance, security, civic service quality, intercultural relations. The preparation for the second edition is going on now, ready to gather the latest challe..

There is more than one analogy between the birth of the d3, the design district in Dubai and the Tortona Fashion and Design District. The two most innovative districts of the two capitals of creativity were created many years apart, thanks to the enlightenment and the passion of the first pioneers and investors, accomplishing in each metropolis effervescent and progressive urban hubs having an influence on the development of the two cities. As Superstudio has been able to start off the transformation of a suburban district of abandoned factories in the beating heart Milan, Tecom, headed by Amina Al Rustamani aimed for the rebirth and metamorphosis of a Dubai district dedicating it entirely to design, fashion and creativity. Strong development of all activities also thanks to the growing number of creatives of the regio..

Superdesign Show is over, the peak moment of the FuoriSalone 2017 and spring, the time of big and small appointments continues in the two locations of Superstudio. White June, research menswear and womenswear preview is, as usual, Superstudio’s first appointment with a summer full of surprises, starting with the new International presences. Whereas at Superstudio 13, the historical photographic studios turn, for the Fashion Week, into Tomorrow’s location, trendy mega showroom that gathers many successful avant-garde brands. For the third time, the spectacular fashion show of David Fielden’s wedding dresses is back. The new organisation by Superstudio Events, operated by a team of young people totally dedicated to temporary events, is unstoppable and brings more, numerous new entries. The first edition of Italian Gourmet at Superstud..

It’s the festival dedicated to the world of events: now on its fourteenth edition, the BEA Best Event Award will take place at Superstudio Più on the 4th and 5th October. Created in 2004 by ADC group with the aim to value the event as an innovative and strategic tool in the companies’ communication activity. For this occasion a series of multinational agencies and professionals from the field of events, advertising and marketing will gather during the two days of the event to anticipate the latest technologies, trends, innovative projects and much more. Over 35 jury members, selected among the top communication, marketing and events areas of some of the most important Italian companies, will award the best Italian creativity. Along with the well-known Best Event Award is the Best Location Awards given to the best locations and venues..

Beautiful is useful Once again this year we got some of the spaces floor repainted. The building’s original floor, that was in fact made by small industrial tiles, has been over the years renovated with a special industrial outdoor paint, that requires constant maintenance. Waiting to finally replace tile floor with a more modern resin - intervention planned within the next 12 months - we have given back uniformity to the luminous pearl grey floor. Furthermore, while working on the wiring on the ceiling, the now redundant 400 kg of electric cables have been removed, thus clearing out the spaces; now the area to install wiring in height is all available.The band is coming! Since the creation of Superstudio Events, our first target was to increase the Internet connection as much as possible, favouring the clients that chose our spaces...

There is no doubt that the Emirate’s most effervescent one is a futurebuilding laboratory where all challenges, trends and visions become true. Few visitors, beyond futuristic skyscrapers, technological and spectacular urban settlements, islands and artificial “palms”, get to know the most “soft” projects, and yet daring, people-oriented, projects focusing on both art and recycling/sustainability. In this sense, the area of Alserkal Avenue is very interesting, a quadrilateral old warehouses of metal sheet panels used in time to recover the necessary material and structures to build the city. It was thanks to the knowledgeable work by the Alserkal family, who for the last ten years has imagined and created a small district dedicated to creativity and intersection among artistic and industrial languages, unused storages have been ..