Superdesign Show is over, the peak moment of the FuoriSalone 2017 and spring, the time of big and small appointments continues in the two locations of Superstudio. White June, research menswear and womenswear preview is, as usual, Superstudio’s first appointment with a summer full of surprises, starting with the new International presences. Whereas at Superstudio 13, the historical photographic studios turn, for the Fashion Week, into Tomorrow’s location, trendy mega showroom that gathers many successful avant-garde brands. For the third time, the spectacular fashion show of David Fielden’s wedding dresses is back. The new organisation by Superstudio Events, operated by a team of young people totally dedicated to temporary events, is unstoppable and brings more, numerous new entries. The first edition of Italian Gourmet at Superstud..

It’s the festival dedicated to the world of events: now on its fourteenth edition, the BEA Best Event Award will take place at Superstudio Più on the 4th and 5th October. Created in 2004 by ADC group with the aim to value the event as an innovative and strategic tool in the companies’ communication activity. For this occasion a series of multinational agencies and professionals from the field of events, advertising and marketing will gather during the two days of the event to anticipate the latest technologies, trends, innovative projects and much more. Over 35 jury members, selected among the top communication, marketing and events areas of some of the most important Italian companies, will award the best Italian creativity. Along with the well-known Best Event Award is the Best Location Awards given to the best locations and venues..

Beautiful is useful Once again this year we got some of the spaces floor repainted. The building’s original floor, that was in fact made by small industrial tiles, has been over the years renovated with a special industrial outdoor paint, that requires constant maintenance. Waiting to finally replace tile floor with a more modern resin - intervention planned within the next 12 months - we have given back uniformity to the luminous pearl grey floor. Furthermore, while working on the wiring on the ceiling, the now redundant 400 kg of electric cables have been removed, thus clearing out the spaces; now the area to install wiring in height is all available.The band is coming! Since the creation of Superstudio Events, our first target was to increase the Internet connection as much as possible, favouring the clients that chose our spaces...

There is no doubt that the Emirate’s most effervescent one is a futurebuilding laboratory where all challenges, trends and visions become true. Few visitors, beyond futuristic skyscrapers, technological and spectacular urban settlements, islands and artificial “palms”, get to know the most “soft” projects, and yet daring, people-oriented, projects focusing on both art and recycling/sustainability. In this sense, the area of Alserkal Avenue is very interesting, a quadrilateral old warehouses of metal sheet panels used in time to recover the necessary material and structures to build the city. It was thanks to the knowledgeable work by the Alserkal family, who for the last ten years has imagined and created a small district dedicated to creativity and intersection among artistic and industrial languages, unused storages have been ..

Who are the new creatives? What do they think? Where do they live and how do we get to know them? Discovering: People&Stories was the exhibition dedicated to new design talents. By means of an object, presented in Superdesign Show’s latest edition, the creatives introduced themselves on the international design show starting from the story of their lives and projects. The collective by Alessandro Guerriero, excellence of design and protagonist of the Alchimia revolution, where little men-sculptures guided the visitors towards the discovering of narrations on personalities and objects. Superstudio called up a group of experts (buyers, producers, journalists, architects, influencers). Stefano Boeri, Donatella Bollani, Franco Caimi, Silvia Nani, Roberto Palomba, Jo Squillo, Stefano Seletti, Paola Janelli and Gaia Trussardi have touched..

“For his ability to involve the public and combine conceptual technological, narrative aspects in one whole project”: for this reason the “Senses of the Future” installation by the Japanese artist Tokujin Yoshioka for LG, was awarded the prestigious Milano Design Award 2017, for the best installation of the latest Fuorisalone. Poetic, spectacular, technological yet people-oriented, this is how the art work by the Japanese star hosted at Superstudio Più’s Art Point during Superdesign Show conquered the design public with a visual and mind project.

Superstudio Più along with Design in Tortona district comes of age, turning eighteen. It seems like yesterday when, in a street full of factories on the way to being dismissed, the former General Electric turned into the throbbing heart of the district, opening up to every experiences of creativity and innovation, starting from design, art, fashion, paving the way to something that will soon be emulated all over the city. An original place and project, a continuously in-progress hub where all expressions of contemporaneity find a space, from top names to young authors. After the first few years of Design Connection, with the important presence of Giulio Cappellini as exhibitor and inspirer and Luca Fois as promoter, here comes the increasing commercial success. Too commercial. Consequently, in 2009, to high-light its precise identity, th..

7th December 2017: first day of the first year dedicated to the European Culture began at Superstudio Più, honoured to be part in such an important event, and in some sense, recognises also its key role in the city’s cultural scenario. A “parterre de roi” of ministers and delegates of Italian and foreign institutions have been summoned to discuss the future of Europe from the point of view of its immense patrimony of art works and invention well beyond those of any other country or union of countries in the world. The European Culture Forum 2017 hosted many enthusiastic and passionate speakers such as the President of European Commission Jean-Claude Juncker and Antonio Tajani President of the European Parliament and moreover Dario Franceschini Minister of Cultural Heritage and Activities and Tourism of Italy, Tibor Navracsics Europ..

A white page open on the future. New words race through the thread of creation and experimenta-tion, being the base of the latest Design proposals. Design “at large”, because today beauty and design involve every aspect of our life, even those where function seemed to be enough. Words that express universal concepts such as ethics, aesthetics, technology, econ-omy, contemporaneity, sustainability, sociality, uniqueness, diversity, seriality, manual skill, flexibility, re-using, senso-riality, mobility, sharing, cultural multi-plicity, nature and more, according to a new vision. We made it our theme of SuperDesign 2016 edition, meant as a white page on which architects, designers, engineers and digital and non-digital creatives could leave a clear trace of their constructive thought. We have asked the big and small attend-ing companies..