Who are the new creatives? What do they think? Where do they live and how do we get to know them? Discovering: People&Stories was the exhibition dedicated to new design talents. By means of an object, presented in Superdesign Show’s latest edition, the creatives introduced themselves on the international design show starting from the story of their lives and projects. The collective by Alessandro Guerriero, excellence of design and protagonist of the Alchimia revolution, where little men-sculptures guided the visitors towards the discovering of narrations on personalities and objects. Superstudio called up a group of experts (buyers, producers, journalists, architects, influencers). Stefano Boeri, Donatella Bollani, Franco Caimi, Silvia Nani, Roberto Palomba, Jo Squillo, Stefano Seletti, Paola Janelli and Gaia Trussardi have touched..

“For his ability to involve the public and combine conceptual technological, narrative aspects in one whole project”: for this reason the “Senses of the Future” installation by the Japanese artist Tokujin Yoshioka for LG, was awarded the prestigious Milano Design Award 2017, for the best installation of the latest Fuorisalone. Poetic, spectacular, technological yet people-oriented, this is how the art work by the Japanese star hosted at Superstudio Più’s Art Point during Superdesign Show conquered the design public with a visual and mind project.

Superstudio Più along with Design in Tortona district comes of age, turning eighteen. It seems like yesterday when, in a street full of factories on the way to being dismissed, the former General Electric turned into the throbbing heart of the district, opening up to every experiences of creativity and innovation, starting from design, art, fashion, paving the way to something that will soon be emulated all over the city. An original place and project, a continuously in-progress hub where all expressions of contemporaneity find a space, from top names to young authors. After the first few years of Design Connection, with the important presence of Giulio Cappellini as exhibitor and inspirer and Luca Fois as promoter, here comes the increasing commercial success. Too commercial. Consequently, in 2009, to high-light its precise identity, th..

7th December 2017: first day of the first year dedicated to the European Culture began at Superstudio Più, honoured to be part in such an important event, and in some sense, recognises also its key role in the city’s cultural scenario. A “parterre de roi” of ministers and delegates of Italian and foreign institutions have been summoned to discuss the future of Europe from the point of view of its immense patrimony of art works and invention well beyond those of any other country or union of countries in the world. The European Culture Forum 2017 hosted many enthusiastic and passionate speakers such as the President of European Commission Jean-Claude Juncker and Antonio Tajani President of the European Parliament and moreover Dario Franceschini Minister of Cultural Heritage and Activities and Tourism of Italy, Tibor Navracsics Europ..

A white page open on the future. New words race through the thread of creation and experimenta-tion, being the base of the latest Design proposals. Design “at large”, because today beauty and design involve every aspect of our life, even those where function seemed to be enough. Words that express universal concepts such as ethics, aesthetics, technology, econ-omy, contemporaneity, sustainability, sociality, uniqueness, diversity, seriality, manual skill, flexibility, re-using, senso-riality, mobility, sharing, cultural multi-plicity, nature and more, according to a new vision. We made it our theme of SuperDesign 2016 edition, meant as a white page on which architects, designers, engineers and digital and non-digital creatives could leave a clear trace of their constructive thought. We have asked the big and small attend-ing companies..

A novel, large and expressive logo, designed by the art-director and artist Flavio Lucchini, to symbolize the new era of design at Superstudio, having reached the mark of 15 years of success. SUPERDESIGN SHOW, to convey how design has now surpassed itself, and at the same time conventions, prejudices and categories, hierarchies, limits, boundaries and even physical laws, occasionally daring the impossible. The lesson of the great mas-ters of the Post-modern and of Radical design, from Ettore Sottsass to Andrea Branzi and Alessandro Guerriero and Alessandro Mendini, who opened the oodgates of fantasy in the seventies, has become the watchword of contemporary design, which is able to com-bine tradition with eclecticism, the past with the future, experimentation with quality. After opening its doors to the events of the Fuori Salone in 2..

Since that first moment, in 2001, when for the opening of the first Fuorisalone in Zona Tortona Giulio Cappellini brought to Superstudio the pioneers of the century that had just begun, young people with names like Fabio Novembre, Tom Dixon, Jasper Morrison and Marc Newson, along with many others whose talent he had spotted around the world. Among the gures who have left a mark, with their personality and their work, are Ettore Sottsass, Alessandro Mendini, Fernando and Humberto Campana, Jean Nouvel, Paola Navone, Jai-me Hayon, Massimiliano and Doriana Fuksas, Marcel Wan-ders, Karim Rashid, Marc Sadler, Italo Rota, Oki Sato alias Nendo, Arik Levy, Jasper Morrison, Matteo Thun, Alessandro Guerriero, Patricia Urquiola, Paola Lenti, Piero Lissoni, Nika Zupanc, Ineke Hans, Ilaria Marelli and many other prominent names in the history of des..