If Milan has become the first example of city where fashion determines character, design is a global phenomenon, creativity talks the languages of the world, urban fabric is spotted with temporary-locations and the Fuorisalone has become a model imitated in many capitals, maybe thanks a bit to destiny, in addition to its illuminated pioneers. This is, at least what Flavio Lucchini claims, founder and president of Superstudio Group, but also editor and artist, protagonists of the creative Milan since 1960, whose yesterday’s choices have contributed to the Milan of today. This is what Lucchini describes, as author, in his last book “IL DESTINO – dovevo fare il contadino ma ho incontrato la moda (e non sono uno stilista)”, a first person path through the golden years of fashion and the encountering with great fashion designers, intellectuals, well-known photographers, artists of the time, social revolutions. How and why are born from his background as journalist and art-director, Superstudio 13 large hub for photography and fashion image, Superstudio Più for design, creativity, innovation, big events.