AT Superstudio Magazine

01/01/2019

A LEAP UPWARDS

Politicians of various hues have come to Superstudio Più over the years. The last one, at the mega congress of CNA, the “Confederazione Nazionale dell’Artigianato e della Piccola e Media Impresa”, was Matteo Salvini, at mid-November. After a video greeting by the President of the Italian Republic Sergio Mattarella to the important event, the vice-premier described with sincerity the ministry setbacks, what he is presently is working on, his objectives, his will to simplify Italy and moderate taxations. Reassuring the audience about his commitment to restart the state administration with particular attention to anyone doing business and creating jobs. But the most exciting moment for the over two thousand artisans and entrepreneurs coming from all over the country, has been the clear and pragmatic speech by the CNA Chairman Daniele ..

01/01/2019

| EVENTS, INSIDE

INCREASING EVENTS

Posted by: Martina Cinquegrana

From conventions to presentations, from meetings to entertainment, from gala dinners to educational and cultural moments, organising business events is by now an essential factor for companies that want to retain its staff and strengthen its presence on the market. The world of events, indeed went through an exponential growth in the last few years. 42% of the companies invest at least 20% of their budget on events communication. And events with a significant number of participants coming from abroad have come from 9,1% up to 9.9%. The numbers continue to grow. Indicators are all a positive sign. In fact, just in 2018, in Italy 400 thousand among conventions and events have been created, over 2.9% compared to 2017. Data from “Osservatorio Italiano dei Congressi e degli Eventi”. Milan, in addition to being the undisputable Italian capi..

01/12/2018

| EVENTS, INNOVATION

A SEASON OF DESIGN ART, TECHNOLOGY AND INNOVATION

The season of memorable events has just ended, at Superstudio Più, that has seen great players of technology, culture and international economy alternating in large halls with the presentation of their next goals. The demonstration, once again, that this location is by now the undisputable pole of Milan for prestige, quality, interest of its events. After Smart City, exhibition and conference on the theme of the future city organised by Material ConneXion with the Municipality of Milan for a whole month, among others we recommend the presentation by Iliad, new French phone company arrived in Italy with a low-cost offer capable of revolutionising the market. Moreover, the Xiaomi, Chinese company that in a few years has become the third manufacturer of mobile phone devices, sold exclusively online, that has presented its first Italian sing..

01/12/2018

| DESIGN, PEOPLE

FREEDOM TO CREATE

Posted by: Gisella Borioli

Interview with Paola Navone.An anticipative designer that has always dialogued with cultures, historical periods, ethnics groups, diversities. A creator of objects, environments, atmospheres, emotions in complete freedom. Thus made her great and unique. Paola Navone does not follow trends, she creates them. What has changed in the last twenty years of design? And what will change in the last year that will take us to 2020? I think, if God permits, there is more freedom. It’s already a good answer. It’s not as if you can analyze changes, the real change is that by now everything coexists and everything can coexist more and more. What will change? The level of freedom will increase. Do you think this freedom expresses the fact that design has intercepted thousands other products, thousands other needs, thousands other expressions? Le..

01/12/2018

| EVENTS, FASHION

WHITE FLIES TO CHINA WITH DI MAIO AND 170 COMPANIES

At China International Import Expo (CIIE) large fair in November, at National Exhibition and Convention Center of Shanghai, developed by the Minister of Commerce of China and by City Council Government, Luigi Di Maio, Minister of Economic Development represented Italy, accompanied by one hundred seventy Italian companies. Next to the Minister, in the photo, Brenda Bellei Bizzi, Chief Executive Officer of M.Seventy and soul of White Show, the important contemporary fashion fair hosted at Superstudio Più and protagonist of the Milanese design weeks.

01/11/2018

| FASHION, PEOPLE

BEAUTIFUL PEOPLE

Celebrities visiting Superstudio 13 make no news anymore as everyday, well-known personalities in fashion, design, art, industry, economy, shows, sport are around the spaces. Here are some that have been with us in the last season: Stella Maxwell and Hiandra Martinez, Versace Resort 2019, photo by Lea Colombo. Manuel Agnelli and the Afterhours for Rolling Stone, photo by Fabio Leidi. Chiara Ferragni for Marie Claire Spain, photo by Gianluca Fontana. Patrick Cutrone for Icon, photo by Christophe Meimoon. Chloe Grace Moretz in Fendi for L’Officiel Paris, photo by Wulff Myro. Beatrice Vendramin for Gioia Magazine, photo by Andrea Gandini. Cate Blanchett, Armani dresses for Vogue Italia, photo by Tom Munro. Paola Egonu, video and photo for Red Bull. Alessandro Cattelan, new single hit presentation Street Clerk.

01/10/2018

| ARTS, DESIGN, DUBAI

ASTONISHING IN AND OUT ARCHITECTURES

Posted by: Gisella Borioli

The contemporary art museum that contains art work of the private collection of Miucia Prada and Patrizio Bertelli has just opened. The beautiful, candid, disquieting “Torre” designed by Rem Khoolaas. The construction completed the artistic offer of Fondazione Prada in Milan placing a futuristic architecture in the complex of old and new buildings dedicated to contemporary art, already an unmissable destination of the cultural Milan. The floors of the tower have irregular heights, from 2,7 meters of the first floor up to 8 of the upper level and containing collections of different origins and inspirations. Every space overlooks to a breath-taking glass wall hunched forwards on emptiness, on an original panorama of the Milanese suburb that extends up the city’s limits. The most admired space, an unmissable fairy-tale, the enormous �..

01/10/2018

| ARTS

DESTINY’S CHOICES

If Milan has become the first example of city where fashion determines character, design is a global phenomenon, creativity talks the languages of the world, urban fabric is spotted with temporary-locations and the Fuorisalone has become a model imitated in many capitals, maybe thanks a bit to destiny, in addition to its illuminated pioneers. This is, at least what Flavio Lucchini claims, founder and president of Superstudio Group, but also editor and artist, protagonists of the creative Milan since 1960, whose yesterday’s choices have contributed to the Milan of today. This is what Lucchini describes, as author, in his last book “IL DESTINO – dovevo fare il contadino ma ho incontrato la moda (e non sono uno stilista)”, a first person path through the golden years of fashion and the encountering with great fashion designers, intellectuals, well-known photographers, artists of the time, social revolutions. How and why are born from his background as journalist and art-director, Superstudio 13 large hub for photography and fashion image, Superstudio Più for design, creativity, innovation, big events.

25/09/2018

| DESIGN, PEOPLE

THE POINT ON THE CREATIVE MILAN

Posted by: Gisella Borioli

Interview with Councilor Cristina Tajani.If Milan has become the most attractive city in Europe in such short time, it is also thanks to who governs it with new spirit. Among these, the council member for Fashion, Design and Productive Activities Cristina Tajani, a young competent and passionate woman that revitalised the city.A Miracle happened: Milano pre-Expo was experienced as a static city, even a bit boring. Today, it is considered Europe’s most exciting capital and touristic and creative destination where everybody wants to come. How did this happen in such short time? I think aiming on an open schedule of quality events for different public, built in synergy with private citizens has been the winning decision: it has pushed the image of Milan towards a city open to the world, rich in culture, art, sociality. The week-events are ..

15/07/2018

| EVENTS, INSIDE

SUPERSUMMERPARTY!

Posted by: Gisella Borioli

An early Summer night, as we have not seen in a long time, here in the temple of the Milanese events. To celebrate a positive, innovative and productive year, Superstudio organised in the beginning of July a real summer party, that had nothing to envy to the big summer parties of the golden 80’s. In Superstudio Più’s large garden, over one thousand meters of green at the entrance encourage a “summer” look just by looking at it, more than six hundred selected guests caught the invitation to spend a long evening together. A summer opportunity to mix clients, suppliers, collaborators, friends during a special spectacular event under the stars, that highlighted ductility and originality of the inside and outside space and the great professionalism of the staff, always active in sorting out any problem having to do with the organisati..